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Media Information Kit “FINALLY AT 40 – Nothing but the best, for the rest of your life...”
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Media Information Kit
“FINALLY AT 40 –
Nothing but the best, for
the rest of your life...”
FINALLY AT 40TM … nothing but
the best, for the rest of your life!
In a society saturated by media
messages that the pinnacle of life
is experienced in the glamorous
years of youth, it is easy for
women over 40 to feel outdated,
unattractive, irrelevant and
sometimes, invisible.
Not any more.
Introducing FINALLY AT 40™–
telling the world that women over
40 are in their prime, filled with
experience, wisdom and vitality,
with a great deal to offer and an
anticipation of a wonderful
future…
The saying that life begins at 40 is
certainly true. Here a woman
stands on the brink of new
experiences - changes in body,
family life, career direction – and
there are new issues to consider,
such as menopause, the empty
nest and obtaining financial
security for the future.
With advice from professionals in
fields such as health and fitness,
business, technology, personal
development and fashion, the
FINALLY AT 40™ magazine offer
readers relevant information and
thought-provoking articles
specifically tailored to the over 40.
Our Reader… Who is she?
“I am struggling with the
concept of turning 40 in
three weeks. I’ve found the
magazine to be inspirational
and gives me a renewed
sense of what it has to offer
at my age, despite finding a
few grey hairs and noticing
that I am beginning to get
crow’s feet.” – Annette, 39
“Food, fashion, friends, fun
and being forty fit so well
together. Yes, finally at 40
life begins…” – Frances, 44
“I couldn’t put it down as
the articles were so relevant
to myself at 48 and
dreading turning fifty. I feel
more positive now about
aging.” – Nola, 48
“Finally a magazine catered
for my age group. It’s
enlightening, informative
and covers diverse issues.”
– Josephine, 57
•Inspiring Stories
from Real Women
•Fashion
•Beauty
•Health
•Finance
•Relationships
•Career
•Technology
•Travel
•Competitions
•Motivation and
Personal
Development
“Each Issue
features
REAL life
stories from
REAL
women”
REACH YOUR TARGET MARKET TODAY
FINALLY AT 40TM provides the perfect product
to reach your market. Women make over 70% of
all purchasing decisions, and over 50% of these
women are of the Baby Boomer generation
(ABS, 2001) These purchasing decisions account
for $3.5 billion in sales each year in Australia.
FINALLY AT 40TM is the perfect vehicle for
exposing your product or service to this selective
market niche. The full colour magazine and
accompanying interactive website provide a
range of advertising choices to ensure visibility.
The elegance and quality production of the
glossy magazine not only attract but retain the
attention of your market. Having a long shelf-life
with its coverage of a diverse range of
informative and inspirational articles, it offers
great for value money for the advertiser.
Did you know?
Along with FINALLY
AT 40 Magazine,
Jacob Publishing is
also responsible
for
FRENCH
PROVINCIAL
Magazine.
The FINALLY AT 40 website
[email protected] Another great marketing tool to promote
your business - The FINALLY AT 40 site is
the essential resource to help THE OVER
40S find the stockists they need and the
products they simply must know about. In
conjunction with our launch of the online
directory, we have undertaken the following
marketing initiatives:
•The latest issue of FINALLY AT 40 contains
a promotion about the FINALLY AT 40
website.
•Regular e-newsletter blasts are sent to our
entire subscriber database
•Both the magazine feature and newsletter
blast will be a regular ongoing event
www.frenchprovincialmag.com
• Would you like to: Increase your
visibility on the web?
• Expand your influence?
• Reach the over 40 target market?
• Be promoted through our
monthly newsletter which is sent
out to our large database?
• Have us include an advertorial in
our blog?
If you answer yes, then please read
on because we have a special deal
that's bound to appeal.
ON LINE ADVERTISING
www.finallyat40.com.au
OUR WEBSITE PACKAGES INCLUDE::
1. Business Development
package - If you'd like to stretch your
influence, but you're not ready to invest
the big dollars, then we can offer you:
•An advert on our front page .
•A thumbnail image and a hyperlink to
your website
•Your thumbnail included in our
newsletter with a hyperlink to your
website
Cost of this package: $97.00 per month
2. Advertorial Only - This is part of our
maximum visibility program, where you
get:
• Your advertorial included in our blog
(Up to 600 word count and images)
• A snippet from your advert included in
our monthly newsletter, with a link
back to the advertorial on the site and a
link to your business
• Your advertorial will remain in our blog
archive indefinitely
Cost of this package: $147.00 per month
Minimum on line advertising – 3
months
ISSUE 2011
NO.1 Apr
NO.2 Aug
NO.3 Dec
QUARTER PAGE
$330 Now $240
THIRD PAGE
$450 Now $349
HALF PAGE
$550 Now $449
FULL PAGE
$990 Now $799
D E A D L I N E D A T E SFINALLY AT 40 MAGAZINE
Circulation: 50-55,000
Cover price: $7.95
Stock: Full Colour Gloss
Published
APRIL | AUGUST | DECEMBER
DISTRIBUTION: Majority of magazines are:
▪ DISTRIBUTED FREE in Major coffee shop
chains in each State.
• DISTRIBUTED FREE to Business women's
networks and Events!
▪ DISTRIBUTED FREE to contributing Advertisers
▪ Available for purchase in selected
newsagents. List of outlets found on the Finally
at 40 website.
▪ SUBSCRIPTIONS available online at
www.finallyat40.com or via the magazine and
the online subscription entertainment store
www.isubscribe.com.au
Promoted:
Via Face book, our e-database, and supported
by various women’s groups.
E-Mag
(Coming soon, On-Line E-magazine, linked
directly to advertisers and other referenced
websites).
Jacob Publishing Pty Ltd / ABN 73 145 007 076
PO Box 172, Tullamarine 3043 Vic / P 1300 737 629
www.finallyat40.com.au
ADVERT BOOKING Deadline
1st Feb
1st Jun
1st Oct
DISTRIBUTION
1st Apr
1st June
1st Dec
INSIDE FRONT COVER
$2000
PAGE 1
$2000
INSIDE BACK COVER
$2000
BACK COVER
$3000
FRONT COVER
$4000
DPS – FULL PAGE
$1980 Now $1500
DPS – HALF PAGE
$1100 Now $799
WEBSITE ADVERTISING
Refer to page 5 for Packages
A D V E R T I S I N G R A T E S
Prices include GST.
DPS
136mm high x
380 mm wide
$1100
NOW $799
DPS
277mm high x
380 mm wide
$1980
NOW $1500
MATERIAL REQUIREMENTS
•Files
Jpg, tif, eps or pdf files
•Platforms Supported
Mac & PC
•Programs Supported
InDesign CS2, Photoshop, Illustrator
•Media Supported
CD, DVD, and email
•Scans/images
All Artwork supplied on disk
or email at 300dpi
FULL PAGE
277mm high x
190mm wide
$990
NOW $799
S P E C I F I C A T I O N S
BLEED SPECIFICATIONS
*Where bleed is required on double
or full page, please supply as A3
(double page) or A4 (full page) with
additional 3mm bleed all round.
Prices include GST. Preferred positions subject to availability. An additional $30 design fee where artwork not supplied.
PLEASE NOTE:
If designing for an inside front or
back cover double page spread,
please allow for a loss of
approximately 3mm down the
centre spine on each page, due to
binding. Please displace images and
text accordingly.
Trim
Specifications
THIRD / V
287mm high x
85mm wide
$450
NOW $349
HALF / H
136mm high x
190mm wide
$550
NOW $449
QUARTER
136mm high x
95mm wide
$330
NOW $249
DPS
136mm high x
380 mm wide
$1100
NOW $799
DPS
277mm high x
380 mm wide
$1980
NOW $1500
FULL PAGE
287mm high x
190mm wide
$990
NOW $799
F@40 B O O K I NG F O R M
Prices include GST. Preferred positions subject to availability. An additional $30 design fee where artwork not supplied.
Trim
Specifications
Date: ______/______/_______
Business Name:
_________________________________________________
Contact: __________________________________________
Address: __________________________________________
_________________________________________________
_________________________________________________
___________________________________P/C___________
Daytime Phone:____________________________________
Email:____________________________________________
Web: ____________________________________________
ABN: ____________________________________________
JACOB PUBLISHING PTY LTD ABN: 73145007076
PO Box 172, Tullamarine, Victoria, 3043, Australia
Ph: 1300 737 629 Fax : 03 9372 8137
Website: wwwfinallyat40.com
Email: [email protected]
Please circle to indicate payment: Visa Bankcard MasterCard
Cheque (Payable to Jacob Publishing Pty Ltd)
Name on Card: _____________________________________ Signature: _____________________________
Please indicate number of issues to
publish your business:
DESIGN FEE: $30
APRIL AUGUST DECEMBER
Jacob Publishing P/L will take due care diligence with the
production of this artwork, but will not be responsible for any
errors once the artwork has been output and signed by the client
and will not accept any liability for mistakes printed. Jacob
Publishing P/L will not be responsible for any verbal instruction
by the Media Consultant or client. Responsibility for correct
information rests solely with the client. Jacob Publishing P/L
reserves the right to refuse to print or publish any advertisement
which they consider not in accordance with the standards of the
publication.
Fax: 03 9372 8137 / Email: [email protected]
Ph: 1300 737 629
Mail: PO Box 172, Tullamarine, Victoria 3043
Card No: __________________________________________________________ Exp: _______/_______
Website: Insert Package No:________________
1.5 % Surcharge applies when paying by Credit card
EFT Payments: Account: Jacob Publishing Pty Ltd Branch: 083346 Account no: 1770 46020
(For EFT Payments please indicate tax invoice Number or Business name).
Please indicate below preferred size of advert:
Advert Cost: (Incl. GST) $_______________
30% Deposit of the above cost is required to secure
booking: Payment required is for one Advert at a time,
not the total four booked.
Received Deposit : $_______________
Balance Due: $_______________
Balance required for the one Advert 30 days Prior to
Publication (you will be notified by mail/email).
THIRD / V
287mm high x
85mm wide
$550
NOW $349
F@40 O N L I N E B O O K I NG F O R M
Date: ______/______/_______
Business Name:
_________________________________________________
Contact: __________________________________________
Address: __________________________________________
_________________________________________________
_________________________________________________
___________________________________P/C___________
Daytime Phone:____________________________________
Email:____________________________________________
Web: ____________________________________________
ABN: ____________________________________________
Please circle to indicate payment: Visa Bankcard MasterCard
Cheque (Payable to Jacob Publishing Pty Ltd)
Name on Card: _____________________________________ Signature: _____________________________
Card No: __________________________________________________________ Exp: _______/_______
1.5 % Surcharge applies when paying by Credit card
EFT Payments: Account: Jacob Publishing Pty Ltd Branch: 083346 Account no: 1770 46020
(For EFT Payments please indicate tax invoice Number or Business name).
Jacob Publishing P/L will take due care diligence with the production of this artwork, but will not be responsible for any errors once the artwork has been output and signed by the client
and will not accept any liability for mistakes printed. Jacob Publishing P/L will not be responsible for any verbal instruction by the Media Consultant or client. Responsibility for correct
information rests solely with the client. Jacob Publishing P/L reserves the right to refuse to print or publish any advertisement which they consider not in accordance with the standards
of the publication.
Fax: 03 9372 8137 / Email: [email protected] Ph: 1300 737 629 Mail: PO Box 172, Tullamarine, Victoria 3043
JACOB PUBLISHING PTY LTD ABN: 73145007076 / PO Box 172, Tullamarine, Victoria, 3043, Australia / Website: wwwfinallyat40.com.au
Email: [email protected]
1. Business Development package - $97
2. Advertorial Only - $147
Minimum online advertising 3 months – excluding package number 2.
Please indicate number of months to
advertise your business:
3 Months
6 Months
12 Months
Please indicate below preferred package:
www.finallyat40.com.au
One month payment is required upfront, thereafter the office of Jacob
Publishing will email invoices on a monthly basis as a reminder.
