GEMaffair.com – Pioneering ecommerce solutions for jewelry

manufacturers since 1997

Company Focus• With over 200 thousand transactions,

GEMaffair.com is one of the Internet’s leading jewelry retailers.

• The staff not only knows the jewelry industry, they know ecommerce.

• Using software designed for third party seller sites, SEO, marketing and strong customer service GEMaffair has generated over $20 million in sales.

• GEMaffair.com can buy your end of life inventory; act as your ecommerce agent, using our brand to avoid channel conflict; or aid your company in building its brand.

Now is the time…

• With the current economic market, now is the time to get into ecommerce.

Do you Build, Partner or Buy?

This presentation will outline what the team at GEMaffair.com does that sets us apart from the competition.

Build, Partner or Buy?

Partner:Partnering is an excellent option for those with product in need of an immediate optimized ecommerce solution. Partnering bypasses the need for startup capital, resources and know-how giving you immediate cash flow.

Buy:Now is the time to get into ecommerce as it is the fastest growing sector in retail. Thorough research and an understanding of the market place is necessary. If you’re considering this option, give us a call; we can help.

Build:Building an online presence takes time and money. It costs upwards of one million dollars and a year’s worth of work to build the foundation of a successful online company. Utilizing our knowledge and skills will ensure your success.

Seller Presence

In order to maintain a presence on the web and efficiently move product, GEMaffair.com operates in multiple storefronts at any given time.

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Amazon.com GEMaffair.com eBay.com

Propertyroom.com DOBA.com UBid.com

Bidtopia.com Bid4Assets.com Overstock.com

Every venue is another opportunity. GEMaffair.com not only

acknowledges this, but puts that idea into practice with a large

presence on

Market Places

GEMaffair.com is more than just a parent site.

We’re everywhere the customer is.

GEMaffair.com• Over 7,500 live items

• Items categorized by type, gemstone and birthstone

• Secure payment through Amazon Seller Central

• Stored customer accounts with Amazon log in

• Weekly email blasts to existing customers

• Jewelry Education center

• Quarterly Newsletter

• Bi Weekly Email Marketing List

• BuySafe certified since 2004

• BBB Reliability Member

• International USPS shipping

• Live customer service chat

Amazon.com is the number one retailer on the Internet with more than 75 million ACTIVE users.

• GEMaffair.com has been selling on Amazon since 2004.

• Our company was one of the first outside sellers Amazon chose to trust with their brand.

• GEMaffair.com has a good relationship with the Amazon Seller Central– Ongoing long term contract– Proven history

• With additional width and depth of inventory – potential $2-$4mil annual revenue – EASILY

• Highest revenue month on Amazon Seller Central = $312,474

GEMaffair on

GEMaffair on

• GEMaffair.com owner, Michael Jansma, has been utilizing eBay as a selling platform since 1996 and with GEMaffair since 1997.

• Gemaffair was one of the first PowerSellers in eBay history having been one of the top 100 sellers on eBay.

• More than 155,000 transactions

– Maintained excellent record

– 99.5% positive feedback since ‘97 and 100% positive for the past 12 months

• Highest revenue month = May 2003 $340k net of returns, fees

gemaffair ( 73305 )

100,127 Feedback received Positive Feedback (last 12 months): 100%

GEMaffair on

• Highly regarded by Board, management & employees

• Great history with customers

• Exclusive fixed price category rights

• Additional jewelry categories may be available with appropriate supply of inventory

• Availability for additional categories (non jewelry specific) also available

Other Venues

Execution

In order to effectively operate on multiple sites at once, GEMaffair utilizes the latest software technologies. The company is currently partnered with a leader in the industry. Using software like this streamlines the backend and can:

- Upload product to multiple vendors - Automate customer contacts

- Optimize content across several marketplaces - Higher ASPs via Market Intelligence

- Streamline the buying process - Ensure clear and concise records

- Increase inventory turn - Improve customer service

- Ensure proper inventory counts - Provide detailed analysis of products, categories and sales

• GEMaffair.com’s CEO, Michael Jansma, is revered in the industry for his extensive knowledge regarding 3 rd party marketplaces and their correlating ecommerce software.

• Jansma has helped establish multiple ecommerce software solutions through his role as a consultant with programs like Amazon’s Webstore, Amazon Seller Central, Infopia’s Marketplace Manager, eBay’s Seller’s Assistant, Blackthorne Software, Andale’ and others.

• Through constant communication with these companies during the beta and alpha testing, Jansma has been able to help programmers shape their software specifically for the retailers’ needs.

• Jansma’s knowledge of these marketplaces has been has been noted in multiple publications including Brad and Debra Schepp’s “Amazon Top Seller Secrets,” Jacquelyne lynn’s “Online Shopper’s Survival Guide” among others. He was also recognized in 2007 by Amazon.com for his achievements in the industry.

• In 2008, the Internet mogul asked Jansma to speak on their behalf at the Internet Retailers Convention regarding the Webstore by Amazon product.

Software Experience

GEMaffair’s Reach

Merchandise and Sales

Using a multi-channel business model and the latest software technologies GEMaffair.com has generatedover $20 million in sales.

It takes time to effectively create a storefront, researchthe market, promote your site, deal with customers, keepthe books current and do this all efficiently. GEMaffair.com offers another alternative:

Let us do it for you!

Specializing in at risk inventory, our company can either liquidate your end of life inventory or we can act as your ecommerce agent: We can build your brand or use ours to avoid channel conflict.

Liquidations• GEMaffair.com buys end of life cycle inventory.

– We buy gemstone and diamond jewelry at low cost to ensure high volume inventory turn.

– All items considered – gold, silver, platinum, plated and genuine or lab created pieces

• Best option for those looking for immediate cash flow.

Partnership with Gemaffair

Our Brand:

• Existing traffic

• Immediate sales

• Proven formula

• No channel conflict

GEMaffair.com partners with companies every year to help with their distressed inventory.

Your Brand:

• Leverage our knowledge

• Build your brand

• Proven formula

• Immediate start up

Why GEMaffair.com?

Success

BrandSoftware

Experience

Market places

Employees

Marketing

Proven proceduresPresence

Customers

Ranking

SEO

Quality is key. Every facet of this company works seamlessly with one another to ensure smooth operation. GEMaffair.com has years of experience putting every key factor in to place.

Whether you’re building, partnering or buying – Our skilled staff can aid your company through its transition.

Producing QualityTo operate smoothly throughout the various seller platforms, GEMaffair.com has a dedicated in-house production department, a marketing committee, customer service representatives and more. Each employee is not only knowledgeable in the jewelry industry, but each is also an expert in his or her craft.

Production Department Marketing Customer Service

• Photography

• Graphic design

• Web design

• Product writers

• Photo retouching

• Email marketing

• Article writers

• Press releases

• Social media team

• IBL specialists

• Market analysis

• Live chat support

• Ring sizing, repairs, appraisals and engraving

• Same day order processing

• International shipping

• Jewelry concierge service

Production• Evoking an emotional response via a one way medium is difficult

– Customer cannot touch product– Buying decisions rely on

Words - Pictures - Layouts

• The single largest complaint from online buyers is misrepresentation.

• Accurate photos

• Exact product attributes

• Descriptive sales paragraphs

• Timely shipping

GEMaffair.com’s Production TeamAesthetics sell

Photography department

• Experienced photographer

• Professional lighting

• SLR digital camera

• High resolution images

Art Department

• Refine images

• Keep shots cohesive

• Scale photos

• Design ads and promotions

Content Team

• Experienced writers

• Jewelry knowledgeable

• Product reviews

• Unique content for SEO

• Inventory themed articles

Web Developers

• Combine content & art teams’ work

• Ensure cohesive web formats

• Push product live

• Maintain multiple sites

• Versatile code

Marketing

Traditional

• Press releases as needed

• Market analysis and site analytics

• Articles for web and print media

• Promotions

• Site aesthetics

• Speaking engagements

Ecommerce

• Social media – Facebook, Twitter, Kaboodle, Polyvore, YahooAnswers, Myspace

• Blog

• Email blasts

• Contests and giveaways

• Social bookmarking – Delicious, StumbleUpon, Digg, Reddit

• Live Chat

Melding the two types of marketing together is an art.

Customer Service

• Highest ranked jeweler in customer service– Live chat– Toll free line– 30 day return policy– 1 day order processing– USPS Priority shipping

• Third party appraisals.

• Lowest return rate in the industry

• 99.8% customer satisfaction rating.

• GIA certified jewelers on staff for ring resizing, repairs and engraving services.

• 65% of buyers return to make another purchase within 90 days.

Additional Strategic Relationships• GEMaffair.com has a great relationship with the small business department and has worked with them on

growing their technology and their ecommerce SMB revenue.

• Solid relationship with senior management, developers and other employees and has consulted for them on new widgets and reporting.

• Relationship with senior management.

• Firm relationship with senior management. Jansma was a beta tester, featured customer and work closely with them on many endeavors and has access to all C level managers.

• Relationship with senior management and developers. Have piloted new products and widgets. Have tested new products and widgets. Have worked closely with them and the post office on a joint project.

• GEMaffair.com knows all C level management down to customer service. Our company brought them to eBay making them one of the largest venders on eBay for 1999-2003.

• Strong relationship with the founder and CEO. We have access to him via cell phone and email and have worked with them on strategic products to gain new customers, product development and other related marketing projects.

• Owner, Jansma, was the first committee chairperson. Under his direction, membership climbed from 71 to more than 1500.

• Jansma was technology chair person. He organized and implemented the website, message boards and back in administration for members and sponsors.

SummaryGEMaffair Possesses

• 12 plus years Internet jewelry experience

• Significant ecommerce knowledge

• Extensive multi channel experience

• Long term strategy

• Quality brand

• Well associated with customers

• Position in marketplace

•One of the highest customer service ratings in the industry

• $20 million in sales

• Over 200k transactions

• Multi-channel business model selling on a variety of venues

• Integrated software for increased efficiency

• Ability to buy or act as your ecommerce agent

• Dedicated sales team and art department

Drive your ecommerce success with a proven Internet retailer.

Build, Partner or Buy: GEMaffair.com can provide you with the solutions necessary

for ensured success.