Audit AnalyticsBig Data & Analytics

Bob SamuelsData-Magnum

bob@data-magnum.com Cell: 408-206-5858

Strategic * Marketing Analytics * Client & Partner Door Opening * Demand Generation & Nurturing * Financial ROI Optimization

Digital Marketing & eCommerce Applications: eMail Recommendation Engine Search Demand Side Platforms / Real-Time-Bidding CRM Display Web Analytics Games Customer Experience Loyalty Programs Mobile / Location SEO VideoTargeting / Personalization Community / Social Marketing Automation Yield Optimization Data Management Platform Sharing Tools Integrated Marketing Management Feedback / Surveys

DATACorporate Structured Data

Structured / Unstructured

Content Management

Data as a Service

Web Content / Search

Social Media

Images / Video

Mobile / Location

Sensors / RFID / Satellite

Machine / Log Files

Domain ApplicationsCustomer Personalization

Digital Mktg / eCommerce

Healthcare / Bioscience

Insurance / Risk Mgmt

Investment Management

Telecom / Utilities

IT & Operations

Manufacturing / Logistics

Oil & Gas Exploration

Government & Defense

BI, Analytics & VisualizationBusiness Intelligence

Dashboards / KPIs

Data Discovery

Descriptive Analytics

Statistical Packages

Predictive Analytics

Machine Learning

Prescriptive Analytics

Decision Management

Graphs / Visualization

Platforms / ToolsHardware & Infrastructure

Natural Language Processing

ETL / ELT

Data Integration

Data Governance

Marshalling

MapReduce

Databases

Hadoop / In-Memory

Distributed File Systems

Data-Magnum: The Big Data Connection

Please enjoy this collection & interpretation of Big Data and Analytics ecosystem maps. It has a focus on marketing and sales optimization, but the applications are across all verticals. Thanks! Bob, TechConnectr

DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

Bob SamuelsThe TechConnectr – www.techconnectr.com

Cell: 408-206-5858Strategic * Marketing Analytics * Client & Partner Door Opening * Demand Generation & Nurturing * Financial ROI Optimization

Financial Applications: (patterns and outliers review) Risk Awareness & Mitigation Fraud – Abuse – Waste Audit & Prep Forecasts & Modeling Benchmarking KPIs Customer Relevance & Value Integrated Normalized Data Patterns Outliers Data Discovery Revenue Optimization

DATACorporate Structured Data

Structured / Unstructured

Content Management

Data as a Service

Web Content / Search

3rd Party Data – semi-structured

Images / Video

Mobile / Location

Sensors / RFID / Satellite

Machine / Log Files

Domain ApplicationsCustomer Personalization

Digital Mktg / eCommerce

Healthcare / Bioscience

Insurance / Risk Mgmt

Investment Management

Telecom / Utilities

IT & Operations

Manufacturing / Logistics

Oil & Gas Exploration

Government & Defense

BI, Analytics & VisualizationBusiness Intelligence

Dashboards / KPIs

Data Discovery

Descriptive Analytics

Statistical Packages

Predictive Analytics

Machine Learning

Prescriptive Analytics

Decision Management

Graphs / Visualization

Platforms / ToolsHardware & Infrastructure

Natural Language Processing

ETL / ELT

Data Integration

Data Governance

Marshalling

MapReduce

Databases

Hadoop / In-Memory

Distributed File Systems

Financial Applications

DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

Source: Word Cloud created from ecosystem maps via http://www.tagxedo.com

Ecosystem MapsBig Data & Analytics

BI Platform / Reporting

OSS

Visualizations

Unstructured / Search

Indexing / Metadata

Search

NLP

Hadoop Analytics

Hadoop Dev Platforms / Automation

HDFS

Predictive Analytics

THE CONFUSING WORLD OF BIG DATAAP

PLIC

ATIO

NS

TOO

LSDA

TA M

ANAG

EMEN

T

STRUCTURED UNSTRUCTURED

Transactional DB

OSS

High Performance Analytical DB

NewSQL

Enhancement

Distributed

NoSQL

Graph Document

Key Value / Column

Enterprise Apps

Internet Apps

Social Media Web Content Mobile Devices Camera / DVR Sensors / RFID Logfiles

Hadoop aaS

HDFS Alternatives

DBa

aS

HANA

GraphDB

Filesystem

EMR

Text / Sentiment Analysis

Data as a Service

Data Warehouses

vFabric L

Drill

Vertical Market Applications

Impala

Messaging Optimization Data Integration / CEPOSS

IMDG

Redshift

Based on Source: Perella Weinberg Partners

AI

DATA

SO

URC

ESDA

TA P

ROCE

SSIN

GDA

TA A

NAL

YTIC

SAP

PLIC

ATIO

NS

Source: CapGemini: http://www.capgemini.com/sites/default/files/technology-blog/files/2012/09/big-data-vendors.jpg

4 Main Buckets: Data Acquisition; Structuring/Indexing; Analytics; ApplicationsDATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

Source: http://blog.softwareinsider.org/wp-content/uploads/2013/04/Screen-Shot-2013-04-25-at-2.48.29-PM.png

- Applications & ToolsDATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

Source:

APPLICATIONS

DATA SOURCES

DATA PROCESSING DATA ANALYTICS

Big Data Landscape

http://www.bigdatalandscape.com/

DATA ANALYTICS

DATA PROCESSING

DATA SOURCES

APPLICATIONS

Source: http://www.bigdatalandscape.com/

APPLICATIONS DATA ANALYTICS

DATA SOURCES

DATA PROCESSING

Source: http://wikibon.org/wiki/v/Big_Data:_Hadoop,_Business_Analytics_and_Beyond

More Slices of the Key Technologies Involved ..

* Next Gen Data Warehouse

DATA PROCESSING

APPLICATIONSDATA ANALYTICS

Source: Sqrrl: http://blog.sqrrl.com/post/46306669352/sqrrls-take-on-the-big-data-ecosystem

DATA ANALYTICS

DATA PROCESSING

Big Data Open Source Tools

Source: http://www.bigdata-startups.com/open-source-tools/

Source: http://www.forbes.com/video-specials/industry-atlas.html?VID=24891553 & Wikibon

The Big Boys will eat up the pure-play Big Data providers soon Forbes & Wikibon

Data Sources

Sources

• Corporate Structured Data•Structured / Unstructured•Content Management• Data as a Service•Web Content / Search•Social Media•Images / Video•Mobile / Location•Sensors / RFID / Satellite•Machine / Log Files

Examples Examples

Infrastructure

Technology

•Hardware & Infrastructure•Natural Language Processing•ETL / ELT•Data Integration•Data Governance•Marshalling•MapReduce•Databases•Hadoop / In-Memory•Distributed File Systems

Examples Examples

https://cloudblueprint.wordpress.com/category/vendor-strategies/salesforce-com/

Infrastructure Cloud

http://reference180.com/launch-save-money?code=m5p0r6#

Updated from 12/12

Technical Skill Sets

http://practicalanalytics.wordpress.com/2013/11/06/data-science-and-analytics-outsourcing-vendors-models-steps/

http://en.wikipedia.org/wiki/Benford's_law

Analytics

Types

•Dashboards / KPIs•Business Intelligence•Data Discovery•Descriptive Analytics•Statistical Packages•Machine Learning•Predictive Analytics•Prescriptive Analytics•Decision Management•Graphs / Visualization

Examples Examples

Source: http://www.xmind.net/m/LKF2/

AnalyticsSkill Sets & Data Sources - R

Increasing Value of DataData- BI – Predictive - Prescriptive

PrescriptivePredictiveBiz IntelligenceData Mining

Source: IBM

Another way to look at Analytics Levels

Dash Boards

Analytics

Prescriptive

Pivots

Predictive

http://practicalanalytics.wordpress.com/2011/05/01/the-vendor-landscape-of-bi-and-analytics/

Business Intelligence Analytics / Visualization

Big Data BI & Analytics/Visualization Solution Providers

Oracle Essbase Laurén

*(NICE)

*(SAP)

Predictive AnalyticsSolution Providers

Predictive AnalyticsSolution Providers

Applications Digital Marketing & Client Retention

Sources: http://graphicriver.net/item/digital-marketing-doodle-elements-set/5861147http://www.jigsawcommunications.co.uk/index.php?p=digital-marketing

Other Applications

Vertical / Horizontal

•Customer Personalization•Digital Marketing / eCommerce•Healthcare / Bioscience •Insurance / Risk Management•Investment Management•Telecom / Utilities•IT & Operations•Manufacturing / Logistics•Oil & Gas Exploration•Government & Defense

Examples Examples

Source: http://cloudtimes.org/wp-content/uploads/2011/11/Clouds.cloudtimes.png

Applications: Example Solutions & Verticals

Verticals (& Horizontals) Solution - Predictive / Prescriptive

Finance & Insurance * Fraud Detection / Risk ManagementIT & Operations * Resource OptimizationManufacturing & Tracking * Resource OptimizationTelecom & Utilities Resource OptimizationTransportation & Logistics * Resource OptimizationProduct Management * Resource OptimizationRetail * Revenue & Customer ExperienceInvestment Management Optimization / Risk ManagementGovernment & Defense * Risk ManagementeCommerce / Digital Marketing * Targeting / PersonalizationMedia & Entertainment Targeting / PersonalizationMobile & Location * Targeting / PersonalizationNatural Resources & Exploration Patterns / CausalitiesHealthcare & Life Sciences * Patterns / Causalities

Applications Example Vertical and ‘Horizontal’ SaaS Applications

Accounting Software – Cloud-Based

http://diversity.net.nz/intacct-launches-new-ui-and-rolls-out-srp/2011/12/06/