Finance Final Report of Midas

8/15/2019 Finance Final Report of Midas

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E(a$#a!ion

Tahir Mehmood

Co)%'ete5 interns*i% at

Mida' Ad(er!i'in&

Interns*i% re%ort s16)itte5 2or 2ina' e7a'1ation in %artia'

21'2i'')ent o2 t*e re1ire)ents 2or t*e 5egree o2

)a*he$or' in )#'ine'' Admini'!ra!ion

It is &erti2ie5 t*at3 t*e interns*i% re%ort an5 t*e 9or+

&ontaine5 in it &on2or)s to a'' t*e stan5ar5s set 6/ t*e

instit1te 2or t*e e7a'1ation o2 an/ s1&* 9or+

#

-

;


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+In !he name o, A$$ah- !he mo'! .ene,i*en!- !he mo'! Mer*i,#$/


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DEDICATION

A'' t*e 5e5i&ation o2 9or+ goes to )/ 'o7ing %arents an5 )/ res%e&te5

tea&*er 9*o en&o1rage5 )e 2or t*e &o)%'etion o2 )/ 9or+

ACNOEDGEMENT

I a) *ig*'/ grate21' to a')ig*t/ A$$ah 9*o ga7e )e t*e %o9er to &o)%'ete t*is

re%ort I a) a'so *ig*'/ t*an+21' to )/ *onora6'e tea&*ers 2or t*eirs g1i5an&e I

a) in5e6te5 to a'' t*e e)%'o/ees o2 Mida' Ad(er!i'in& I S%e&ia' t*an+s to

MANAGER o2 Mi5as A57ertising an5 a'' ot*er e)%'o/ees o2 t*e &o)%an/ 2or

t*eir &oo%eration


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TA)E O3 CONTENTS

E4e*#!i(e S#mmary 05

=ision3 Mission3 =a'1es 06

A.o#! Mida' 07

Creator o2 Mi5as 07

Co1ntr/ 9i5e Manage)ent 08

Area o2 E>%ertiese 08

A9ar5s %'1s Certi2i&ation 08

APNS A9ar5s 0?

Po%1'ation &ens1s A9ar5s 08

Ho9 MIDAS a&*ie7e t*is 08

Organi(ationa' Str1&t1re 10

C'ient Ser7i&es 11

HR@A5)in 12

H1)an reso1r&e De%art)ent 1%3inan*ia$ ana$y'i' 15

Ratio Ana'/sis 16

=erti&a' ana'/sis %8

Hori(onta' ana'/sis 99

M/ res%onsi6i'ities 95

M/ %ra&ti&a' e>%erien&e 96

SOT Ana$y'i' 0

Re*ommenda!ion' 2

Con*$#'ion 9


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EEC;TIVE S;MMAR<

Mi5as is t*e 7er/ 5/na)i& ang 6ig &o)%an/ o2 a57ertising a)ong t*e a57ertising

&o)%anies o2 Pa+istan Its 2o1n5er G*1'a) A+6er )a+e its s1&&ess &on2ir) 9it*

its *ig*'/ e22orts a2ter its 5a/ nig*t 9or+ no9 Mi5as *as goo5 na)e an5 21t1re in

Pa+istan It is t*e &o)%an/ 9*i&* is getting reg1'ar'/ a9ar5s o2 6est %er2or)an&e

sin&e 'ast ;0 /ears o2 its 'i2e

Mi5as start its o%erations on


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INTROD;CTION

Vi'ion

To 6e&o)e o1r &'ients &o)%etiti7e a57antage an5 *e'% )aintain t*eir e5ge so t*at

t*e/ ne7er 'oo+ e'se9*ere 2or an/ a57ertising so'1tions

Mi''ion

To &onstant'/ stri7e 2or 5ee%er 1n5erstan5ing o2 *1)an 6e*a7ior an5 a55ing 7a'1e

at e7er/ stage o2 o1r &'ients &o))1ni&ation nee5 e22i&ient'/3 &reati7e'/ an5

1ni1e'/

Va$#e'

)#'ine'' In!e&ri!y: 4e o%erate 9it* *onest/ an5 trans%aren&/ in a'' o1r interna'

an5 e>terna' re'ations

Pro,e''iona$ E4*e$$en*e: 4e e)%'o/ %eo%'e 9it* e>%ertise in t*eir res%e&ti7e

2ie'5s an5 on 9*o) o1r &'ients &an a'9a/s re'/ to 5e'i7er

Crea!i(e )ri$$ian*e: 4e a5*ere to t*e 1ni7ersa''/ a&+no9'e5ge5 %rin&i%'es o2

&reati7it/ no %ie&e o2 &o))1ni&ation 'ea7es o1r o22i&e 1nti' 9e are %ro15 o2 it

eader'hip =i!h H#mani!y: 4e en&o1rage re&r1its to 6e&o)e )anagers an5

)anagers to 6e&o)e 'ea5ers 9e are *1)6'e in t*e 2a&e o2 &onstant &*ange aro1n5

1s

Pro#d Hi'!ory: 4e *a7e a 6ig na)e to 'i7e 1% to 61t 9e as%ire to o1t5o o1r %ast

a&*ie7e)ents 9it* t*e %o9er o2 ne9 i5ea


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A.o#! MIDAS

Mi5as is a57ertising &o)%an/ 9*i&* is gro9ing 7er/ ra%i5'/ It o22ers 7er/ goo5

an5 attra&ti7e a5s o2 its &1sto)ers Mi5as is 'ea5ing in its s%e&ia't/ o2 )a+ing a5s

9*i&* ens1res its s1&&ess G*1'a) A+6er t*e 2o1n5er o2 &o)%an/ starte5 its

o%erations 2ro) La*ore an5 9it* in so)e /ears o%ene5 it in Is'a)a6a53 ara&*i

an5 Pes*a9ar It *as in&reasing n1)6er o2 its &1sto)er 5a/ to 5a/ In s*ort %erio5

it got t*e a9ar5s o2 6est %er2or)an&e Sin&e 'ast -- /ears its getting a9ar5s

ann1a''/ o2 goo5 %er2or)an&e an5 'ea5ing t*eir &o)%etitors

Crea!or o, Mida':

It 9as esta6'is*e5 6/ G*1'a) A+6er on %erien&e in

)ass )e5ia &o))1ni&ation His -; /ears e>%erien&e in )ass )e5ia

&o))1ni&ation is

He starte5 *is 9or+ in Mag(ine E5itor Dai'/ o*istan 'ater *e 6e&o)e ara&*i

B1rea1 C*ie23 Dai'/ o*istan t*en *e 6e&o)e Genera' Manager Dai'/ o*istan

La*ore3 Ra9a'%in5i3 M1'tanHe a'so re)ain E>e&1ti7e E5itor3 Dai'/ o*istan3

E5itor inS1n5a/ An1) ara&*i an5 Dai'/ Mas*ri ara&*i He 9as t*e

Managing Dire&tor3 Fa)i'/ Boo+s 't5 an5 E5itorinC*ie23 4ee+'/ M1ssa9ar

T*en *e starte5 Mi5as an5 6e&o)e C*air)an an5 C*ie2 E>e&1ti7e3 o2 MIDAS

!%7t" 't5 He a'so 9or+e5 as E>terna' E>a)iner a57ertising3 De%art)ent o2

o1rna'is) an5 Mass &o))1ni&ation 2or Uni7ersit/ O2 P1na6 He is E5itor in

&*ie23 4ee+'/ MIDASIA o2 Is'a)a6a5 He is 9or+ing as %16'is*er an5 e5itor o2

5ai'/ a+*6ar an5 Nationa' Hera'5

Company>' Hi'!ory:

Mi5as a57ertising internationa' state5 o%erations in #?8# in La*ore 9*i&* 9as

organi(e5 an5 go7ern 6/ G*1'a) A+6er O%ene5 its o%erations a'so in Is'a)a6a53

ara&*i3 Pes*a9ar an5 *a7ing %'an to o%en it a'so in 1etta 7er/ soon Fro) t*e

-- /ears it is getting a9ar5 o2 APNS an5 PBC as a a57ertising age&/ To 1se o2 t*e


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e>%ertise o2 G*1'a) A+6er it *as 6e&o)e Pa+istan 'argest a57ertising &o)%an/ It

is %ro7i5ing its &ons1'ting s%e&ia'ities )ore t*en -0 &1sto)ers an5 in&reasing

ra%i5'/ It *as &o)%'ete5 its ;0 /ears o2 9or+ing

Co#n!ry=ide Mana&emen!:

MIDAS is t*e on'/ agen&/ 9it* 21'' %resen&e nation9i5e in ara&*i3 La*ore3

Is'a)a6a53 Pes*a9ar An5 *a7ing )ore t*en ;#, e>%erts o2 it

Area o, e4per!i'e

Its *as its o9n 6asi& str1&t1re in 2inan&e an5 reg1'ate 9it* s%e&ia' +in5 o2

e>%ertise Finan&ia' too's 1se5 6/ Mi5as are 7er/ goo5 an5 attra&ti7e

A=ard' p$#' Cer!i,i*a!e'

It got #, Pro2essiona' A9ar5s an5 -# B1siness A9ar5s

APNS A=ard'

Mi5as got E>&e''en&e A9ar5 an5 S%e&ia' B1siness %er2or)an&e3 C'ient

Per2or)an&e A9ar5 in -00;-00


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ORGANI@ATION A STR;CT;RE

MIDAS *as 9e'' 5e2ine5 organi(ationa' str1&t1re t*at &'ear'/ 5e%i&ts t*e *ierar&*/

o2 t*e &o)%an/

NAME DESIGNATION

Mr Gh#$am AB.ar C*ie2 E>e&1ti7e

Mr' Sa$eema Ha'hmi Dire&tor Finan&e an5 A5)in

Mr 'hoai. Ha'hmi Co)%an/ Se&retar/ an5 Finan&ia' Contro''er

Mr Na(eed Shehad Regiona' 5ire&tor ara&*i

Mr Inaam AB.ar Regiona' Dire&tor Is'a)a6a5

Mr' ;ma Gi$ani Regiona' Dire&tor La*ore

Mr ;mer ha!!aB Hea5 o2 Finan&e

Mr M#hammad IBram Dire&tor H1)an Reso1r&e

Mr M#hammad Sa$eem

)ha!!i

Creati7e Dire&tor

Mr @ahid Mar+eting E>e&1ti7e


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C$ien! Ser(i*e' A**o#n! Depar!men!

E7er/ regiona' 5ire&tor 1n5er 9*i&* senior a&&o1nt )anager 9or+s He *as 21rt*er

res%onsi6i'it/ to )anage an5 &oor5inate t*e a&&o1nt e>e&1ti7es A&&o1nt o22i&ers

are res%onsi6'e to ans9er t*eir 5e%art)ent 51ties an5 %roe&ts It is an organi& t/%e

o2 organi(ation in 9*i&* )anage)ent is res1't oriente5 Es%e&ia''/ sa'es ra%es are

as+e5 to &o)%'ete t*e target in t*eir o9n 9a/


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H#man Re'o#r*eF Admin FITF3inan*e Depar!men!

T*ere is 9at&* )an 9*i&* 5o t*e 9or+s o2 5e%art)ent o22i&ers HR 5ire&tor 9or+s an5 see t*e

IT )anager3 A5)in E>e&1ti7e3 A= A5)in E>e&1ti7e an5 a&&o1ntant T*ere is re&e%tionist3

%eon3 %eon 5ri7er an5 5ri7er 2or t*e organi(ations 9or+s an5 t*e/ s1%%ort to a6o7e o22i&ers

Assistant a&&o1ntant 9or+s 1n5er t*e a&&o1ntant an5 ans9era6'e to t*eir s1%er7isor


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H#man Re'o#r*eF Admin i'!ra!ion Depar!men!

A5)inistration &onsists o2 A5)in an5 HR HR 5e%art)ent is 9or+ing 1n5er t*e s1%er7ision

o2 Dire&tor H1)an Reso1r&e Sa'ar/ a%%raisa' an5 s1&* ot*er t*ings are 5ea't in HR A5)in

*as to 'oo+ a2ter t*e agen&/ 61i'5ing an5 to )aintain e7er/t*ing in it T*e )ain 6asi&

21n&tions 9*i&* A5)in *as to %'a/ at agen&/:

• To %1r&*ase an/t*ing t*at is nee5e5 at t*e agen&/ !stationar/3 21rnit1re et&"

• To )aintain atten5an&e o2 e)%'o/ees

• To )aintain %ro%er re&or5 o2 e1i%)ents

• Pa/)ent o2 Bi''s Post

• Dea'ing 9it* ot*er 6ran&*es

• Maintenan&e o2 So&ia' Se&1rit/ Cir&1'ars

• Hiring o2 e)%'o/ees an5 inter7ie9 sessions are 5one 6/ T*e H1)an Reso1r&e

Dire&tor

• F1'' %ro2i'es an5 %ersona' re&or5 o2 a'' e>isting e)%'o/ees eit*er %er)anent or on

&ontra&t3 is gat*ere5 an5 sa7e5 6/ a5)in 5e%art)ent

• A5)in De%art)ent +ee%s re&or5 o2 a'' &'ients an5 7en5or@s1%%'iers

• A5)in iss1es t*e a%%oint)ent 'etters

• Tra7e' C'ai) For) is a'so )anage5 in A5)in

• Ann1a' atten5an&e o2 t*e e)%'o/ees is re&or5e5 9*en t*e 2inan&ia' /ear en5s

IT e>e&1ti7e a'so 9or+s 1n5er 5ire&t or5ers o2 H1)an Reso1r&e Dire&tor

3orm' and Pro*ed#re'

No!i*e Pay:

4*en an/ e)%'o/ee 9ants to resign3 *e *as to in2or) t*e a5)inistration an5 *a7e to s16)it a

9ritten noti&e3 one )ont* 6e2ore *is@*er resignation On 5oing so3 *e@s*e gets *a'2 e>tra %a/ 61t i2 t*e e)%'o/ee 'ea7es on i))e5iate noti&e t*en t*is *a'2 %a/ &1ts 5o9n


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Re'i&na!ion P ro*e'' :

T*e Resignation %ro&ess in&'15es t*e 2o''o9ing %ro&ess:

E)%'o/ee 9rites t*e resignation 'etter HR 5e%art)ent &on2ir)s t*e 'etter

A'' 5e%art)ents 5o &on2ir)ation

A5)in o22i&er &o)%'etes ot*er 2or)s in&'15ing C'earan&e 2or)

E)%'o/ee signs PF an5 sa'ar/ &*e&+s

A2ter &o)%'etion o2 a'' t*ese 2or)s an5 a%%ro7a' 2ro) res%e&ti7e 5e%art)ents3 t*e e)%'o/ee

is iss1e5 9it* e>%erien&e@&'earan&e 'etter

)ENE3ITS PROVIDED TOEMPO


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T*e %arti&1'ar o6e&ti7es so1g*t to t*e ser7e5 6/ 2inan&ia' ana'/sis 5eter)ine t*e t/%e o2

ratios as 9e'' as t*e e>tent an5 5e%t* o2 ratio ana'/sis to 6e &arrie5 o1t to 5ra9 &on&'1sions

Finan&ia' ana'/sis is &arrie5 o1t 6/

)#'ine'' Con*ern:

• To +no9 %ro2ita6i'it/ o2 t*e 61siness

• For t*e assess)ent sta6i'it/ an5 2inan&ia' strengt* o2 t*e 61siness entit/

Mana&emen!:

• Assess)ent o2 e22i&ien&/ o2 reso1r&es 1ti'i(ation

• Assess)ent o2 %otentia's o2 %ro2ita6i'it/

• E7a'1ation o2 5i22erent )anage)ent &ontro's

In(e'!or':• Assess)ent o2 earnings an5 5i7i5e5 %ros%e&ts

• Gro9t* in e&ono)i& 7a'1e o2 in7est)ents 7is7is ris+s 1n5erta+en

)anBer'FCredi!or' Con*ern:

• Assess)ent o2 t*e a6i'it/ o2 t*e 61siness to ser7i&e its 5e6t o6'igations

• Pro%er 1ti'i(ation o2 assets 2inan&e5

Go(ernmen! Con*ern:

• E7a'1ation o2 t*e e&ono)i& &ontri61tions o2 t*e 61siness entit/

A n1)6er o2 5i22erent a%%roa&*es )ig*t 6e 1se5 in ana'/(ing a 2ir)s 2inan&ia' %er2or)an&e

in a %arti&1'ar %erio5 To ana'/(e t*e %er2or)an&e o2 MIDAS I a5o%te5 2o''o9ing t*ree

)et*o5 o2

• Ratio Ana'/sis

• Co))on Si(e an5 In5e> Ana'/sis

RATIO ANA


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Ratio Ana'/sis is an i)%ortant an5 ageo'5 te&*ni1e o2 2inan&ia' ana'/sis It si)%'i2ies t*e

&o)%re*ension o2 2inan&ia' state)ents Ratios te'' t*e 9*o'e stor/ o2 &*anges in t*e 2inan&ia'

&on5ition o2 61siness Ratios *ig*'ig*t t*e 2a&tors asso&iate5 9it* s1&&ess21' an5 1ns1&&ess21'

2ir) T*e/ a'so re7ea' strong 2ir)s an5 9ea+ 2ir)s3 o7er 7a'1e5 an5 1n5er7a'1e5 2ir)s

It *e'%s in P'anning an5 2ore&asting Ratios &an assist )anage)ent3 in its 6asi& 21n&tions o2

2ore&asting3 %'anning3 &oor5ination3 &ontro' an5 &o))1ni&ation Ratio ana'/sis a'so )a+es

%ossi6'e &o)%arison o2 t*e %er2or)an&e o2 5i22erent 5i7isions o2 t*e 2ir) T*e ratios are

*e'%21' in 5e&ision a6o1t t*eir e22i&ien&/ o2 ot*er9ise in t*e %ast an5 'i+e'/ %er2or)an&e in

21t1re Ratios a'so *e'% in In7est)ent 5e&isions in &ase o2 in7estors an5 'en5ing 5e&isions in

t*e &ase o2 6an+ers et&

Type' o, Ra!io'

Fo''o9ing t*e )ain t/%es o2 ratios t*at I a) going to &a'&1'ate in t*is assign)ent

• Li1i5it/ Ratios

• Le7erage Ratios

• A&ti7it/ Ratios

• Pro2ita6i'it/ Ratios

• Co7erage Ratio

I;IDIT< RATIOS


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Li1i5it/ ratios are 1se5 to )eas1re a 2ir)s a6i'it/ J so'7en&/ o2 t*e 2ir) to )eet s*ortter)

o6'igations T*e/ &o)%are s*ortter) o6'igations to s*ortter) reso1r&es a7ai'a6'e to )eet

t*ese o6'igations

T*e Li1i5it/ Ratios In&'15e:

• C1rrent ratio

• A&i5 test ratio

C#rren! Ra!io:

C1rrent ratio s*o9s a 2ir)s a6i'it/ to &o7er its &1rrent 'ia6i'ities 9it* its &1rrent assets

C#rren! Ra!io C#rren! A''e!'F C#rren! ia.i$i!ie'


19/56

in5e> o2 te&*ni&a' so'7en&/ an5 an in5e> o2 t*e strengt* o2 9or+ing &a%ita' T*e i5ea' C1rrent

ratio is -# 61t t*is &on5ition is a%%'i&a6'e on'/ 9*en 5e)an5 is 7er/ *ig*3 in2'ation is (ero3

5e2a1't ris+ is 'o9 J e&ono)i& &on5itions are 6etter It 9as o6ser7e5 t*at &1rrent ratio in -0#0

9as 08?3 in /ear -00? 9as #00 J in /ear -008 9as 0?? It 9as in&reasing o7er t*e /ear 61t

t*is ratio 9as 5e&rease5 in -0#0 So a re'ati7e 'o9 7a'1e o2 t*e &1rrent ratio is &onsi5ere5 as

an in5i&ation t*at t*e 2ir) 9i'' 2in5 5i22i&1't/ in %a/ing its o6'igations

A*id Te'! Ra!io:

A&i5 test ratio s*o9s a 2ir)s a6i'it/ to )eet &1rrent 'ia6i'ities 9it* its )ost 'i1i5 !1i&+"

assets

A*id Te'! Ra!io C#rren! A''e!' In(en!orie' Prepaymen!'F C#rren! ia.i$i!ie'


20/56

T*e a&i5 test ratio o2 Mi5as 9as 0-$ in /ear -008 J 0;, in -00? J 0,- in /ear -0#0 T*e

in51str/ a7erage ratio is #:# so it s*o9s t*at &o)%an/ *as 7er/ 9a/s 'i1i5it/ %osition

6e&a1se its 'ia6i'ities are greater t*an its assets

3INANCIA EVERAGE RATIO:

• De6t to e1it/ ratio

• De6t to tota' assets ratio

• Long ter) 5e6t to tota' &a%ita'i(ation ratio

De.! J EK#i!y Ra!io:

De6t to e1it/ ratio in5i&ates t*e re'ations*i% 6et9een t*e e>terna' e1ities or o1tsi5er 2in5s

an5 t*e interna' e1ities or s*are*o'5er 21n5 It is &a'&1'ate5 to assess t*e e>tent to 9*i&* t*e

2ir) is 1sing 6orro9e5 )one/

De.! !o eK#i!y ra!io To!a$ de.!'F Shareho$der>' eK#i!y


21/56

MIDASs 5e6t to e1it/ ratio 9as -# in /ear -008 an5 ? in -00? an5 #$ in -0#0

MIDAS *a7e e>&e''ent 5e6t toe1it/ ratio in /ear -00? 61t t*is ratio 5e&rease5 in /ear -0#0

9*i&* is not goo5 2or t*e &o)%an/ So it *as )1&* i)%a&t on t*e 2inan&ia' %osition o2 t*e

&o)%an/ T*e &re5itors 9o1'5 genera''/ 'i+e t*is ratio to 6e'o9 6e&a1se 'o9er t*e ratio3 t*e

*ig*er t*e 'e7e' o2 2ir)s 2inan&ing t*at is 6eing %ro7i5e5 6/ s*are*o'5ers J t*e 'arger t*e

&re5itor &1s*ion in t*e e7ents o2 s*rin+ing assets 7a'1es or o1trig*t 'oss

De.! !o To!a$ A''e!' Ra!io

T*is s*o9s a 5e6t 2inan&ing to a 2ir) 6/ s*o9ing a %er&entage o2 assets t*at are s1%%orte5 6/

5e6t 2inan&ing T*is ratio ser7es a si)i'ar %1r%ose to 5e6ts to e1it/ ratio It *ig*'ig*ts

re'ati7e i)%ortan&e o2 5e6t 2inan&ing to t*e 2ir) 6/ s*o9ing t*e %er&entage o2 t*e 2ir)s t*at

is s1%%orte5 6/ 5e6ts 2inan&ing

De.! !o !o!a$ a''e!' ra!io To!a$ De.!'FTo!a$ A''e!'


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INTERPRETATION

It s*o9s *o9 )1&* s122i&ient o1r assets are in retiring t*e tota' 5e6ts T*e 5e6t to tota' assets

ratio o2 MIDAS 9as


23/56

INTERPRETATION

T*e 'ong ter) 5e6t to tota' &a%ita'i(ation ratio s*o9 t*e %er&entage o2 'ong ter) 5e6t to t*e

tota' &a%ita'i(ation o2 t*e &o)%an/

T*e &o)%an/ ratio 9as J #0 in /ear -0083


24/56


25/56

INTERPRETATION

T*e a7erage &o''e&tion %erio5 o2 MIDAS 9as 5a/s in -008 an5 8 5a/s in -00? an5 -0#0

9*i&* s*o9s t*at &o)%an/ &o''e&t its 21n5s3 a7erse'/ 9it*in a 9ee+ It )eans &*an&es o2 6a5

5e6ts are 'o9er A't*o1g* too *ig* an a7erage &o''e&tion %erio5 is 1s1a''/ 6a53 a 7er/ 'o9

a7erage &o''e&tion %erio5 )a/ not ne&essari'/ 6e goo5 A 7er/ 'o9 a7erage &o''e&tion %erio5

)a/ 6e a s/)%to) o2 &re5it %o'i&/ t*at is e>&essi7e'/ restri&te5

T*e 5a/s re&ei7a6'e 2ig1re s*o9s t*e a7erage n1)6er o2 5a/s A5s re)ain 1n&o''e&te5 T*is

ratio re2'e&ts 6ot* t*e e22i&ien&/ o2 )anage)ent in &o''e&ting re&ei7a6'e an5 t*e &re5it %o'i&/3

9*i&* t*e &o)%an/ )aintains 9it* its &1sto)ers For )an/ &o)%anies3 t*ere 9i'' 6e one to

t9o )ont*s re&ei7a6'e o1tstan5ing 4*en t*e a)o1nt gets *ig*er t*an t9o )ont*s3 t*e

1a'it/ !t*at is3 t*e 'i+e'i*oo5 o2 &o''e&tion" o2 t*e re&ei7a6'e )a/ 6e a22e&te5 an5 t*e

&o)%an/ )a/ *a7e to raise a55itiona' 21n5s to &arr/ t*e 'arger a)o1nt o2 o1tstan5ing

In(en!ory T#rno(er

In7entor/ t1rno7er ratio is 1se5 to 5eter)ine *o9 e22e&ti7e'/ t*e 2ir) is )anaging in7entor/

In(en!ory T#rno(er Co'! o, Ad'F A(era&e In(en!ory


26/56


27/56

INTERPRETATION

T*e in7entor/ t1rno7er o2 &o)%an/ 9as ; 5a/s in -0083 $# 5a/s in /ear-00? an5 ,- 5a/s in

/ear -0#0 T*is s*o9s t*at a7erage in7entor/ t1rno7er o2 &o)%an/ is $- 5a/s T*at is

s122i&ient to t*e &o)%an/ to ta+e J *o'5 t*e in7entor/ J 'ater 1se5 it )ore e22e&ti7e'/

To!a$ A''e!' T#rno(er

T*is ratio te''s 1s t*e re'ati7e e22i&ien&/ 9it* 9*i&* a 2ir) 1ti'i(e5 its tota' assets to generate

Sa'es

To!a$ a''e!' !#rno(er Ne! 'a$e'FTo!a$ A''e!'


28/56

INTERPRETATION

It s*o9s t*at 2ir)s )1st )anage its tota' assets e22i&ient'/ an5 s*o1'5 generate )a>i)1) A5s

t*ro1g* t*eir %ro%er 1ti'i(ation As t*e ratio3 in&reases t*ere are )ore re7en1e generate5 %er

r1%ee o2 tota' in7est)ent in asset T*e 2ir) a6i'it/ to %ro51&e a 'arge 7o'1)e o2 A5s on a

s)a'' tota' asset 6ase5 is an i)%ortant %art o2 t*e 2ir)s o7era'' %er2or)an&e in ter)s o2

%ro2its T*is ratio is satis2a&tor/ 2or &o)%an/ It 9as -?, in /ear -0083 ;#, in t*e /ear -00?

an5 -- in /ear-0#0

PRO3ITA)IIT< RATIOS:

• Gross Pro2it Margin

• Net Pro2it Margin

Pro2ita6i'it/ ratios are o2 t9o t/%es3 t*ose s*o9ing %ro2ita6i'it/ in re'ation to A5s to t*is

s*o9ing %ro2ita6i'it/ in re'ation to in7est)ent T*ese ratios in5i&ate t*e 2ir)s o7era''

e22e&ti7eness %ro2ita6i'it/ in re'ation to sa'es


29/56

Gro'' Pro,i! Mar&in

T*is ratio te''s 1s t*e %ro2it o2 t*e 2ir)s re'ati7e to sa'es

Gro'' Pro,i! mar&in Ne! 'a$e' *o'! o, 'a$eF Ne! 'a$e'


30/56

T*e net %ro2it )argin is a )eas1re o2 t*e 2ir)s %ro2ita6i'it/ o2 A5s a2ter ta+ing a&&o1nt o2 a''

e>%enses to in&o)e ta>es

Ne! pro,i! mar&in Ne! pro,i! a,!er !a4e'F Ne! 'a$e'


31/56

• Ret1rn on tota' assets

• Ret1rn on e1it/

Re!#rn on !o!a$ a''e!'T*is ratio &o)%ares 1n2a7o1ra6'/ o2 t*e in51str/ Hig*er %ro2ita6i'it/ 'ea5s to 'o9er ret1rn on

assets

Re!#rn on To!a$ A''e!' Ne! pro,i! a,!er !a4e'F To!a$ A''e!'


32/56

Re!#rn on EK#i!y

T*is ratio te'' 1s t*e &ar7ing %o9er on s*are *o'5ers 6oo+ 7a'1e in7entor/ J is 2re1ent'/

1se5 in &o)%aring t9o or )ore 2ir)s in as in51str/

Re!#rn on eK#i!y Ne! pro,i! a,!er !a4e'F Shareho$der' eK#i!yer&ise 2inan&ia' ris+

COMMON SI@E ANA


33/56

MIDAS )a$an*e Shee!' 3or !he year 2007- 2008 2010

VERTICA ANA


34/56

Share Capi!a$ Re'er(e'

Share Capi!a$

T*e s*are &a%ita' 9as #0#? in -0083 9*i&* )eans t*at &o)%an/ 'a&+s &as* to )eet its

5e6ts It *as 'itt'e in&rease5 in -00? 61t in /ear-0#0 it *as again re51&e5

Re'er(e'

T*e reser7es o2 &o)%an/ 9ere in&reasing in %re7io1s t9o /ears3 9*i&* 9as goo5 2or t*e

&o)%an/ in %a/ing o2 its 5e6ts B1t in /ear -0#0 t*e reser7e *as 5e&rease5 an5 it re51&e t*e

&o)%an/s a6i'it/ to %a/ its 5e6ts

;nJappropria!ed Pro,i!

T*e 1na%%ro%riate5 %ro2it o2 &o)%an/ 9as ,


35/56

Hen&e3 in o7er a'' sense3 9e &an sa/ t*at 'ia6i'ities are on 5e&reasing %art J assets are on

in&reasing tren53 a't*o1g*3 so)e o2 t*e &1rrent assets s1&* as &as* J Ban+ 6a'an&e 9ere

5e&reasing 61t it *as 'itt'e in&rease5 T*e )ain reason 2or a 5e&rease in t*ese assets )a/ 6e

t*at 'ess assets are in %rogress as 9e'' as t*e 5e)an5 o2 so)e %ro51&ts is 5e&reasing 51e to

2'1&t1ations in %ri&es

A''e!'

Tan&i.$e 3i4ed A''e!'

Opera!in& A''e!'

T*e o%erating assets o2 &o)%an/ 9ere -$


36/56

C;RRENT ASSETS

S!ore' Spare'

T*e stores J s%ares o2 &o)%an/ 9ere -8 in -0083 -- in -00? J#$; in-0#0 In

-0#0 stores J s%ares 5e&rease5 51e to 2inan&es %ro6'e)s 9*i&* not a *ea't*/ sign 2or

&o)%an/

S!o*B in Trade

T*e sto&+ in tra5e 9as )ore in -008 as &o)%are5 to ot*er t9o /ears so it 'ea5e5 to t*e

%ro2ita6i'it/ o2 &o)%an/ T*e )ain reason 2or an in&rease in sto&+ tra5e )a/ 6e t*at 2e9er

assets 9ere 1se5 2or &arr/ing o1t t*e %ro51&tion 61t in -0#0 J -0#0 )ore assets 9ere 1se5 so

it starte5 5e&'ining again

Trade De.!'

T*e tra5e 5e6ts 9ere a'so t*e re&ei7a6'es o2 t*e &o)%an/ J it 9as in&reasing o7er ti)e B1t it

5e&rease5 in -0#0So it is goo5 2or &o)%an/ As t*e in7est)ent is 'o9 so t*e &o)%an/ is

gi7ing &re5it to its &1sto)ers so t*at &ost &an 6e re&o7ere5 soon

oan' Ad(an*e'

Loans J a57an&es 9ere 5e&reasing in %re7io1s t9o /ears 61t in -0#0&o)%an/s 'ong ter)

'oan an5 a57an&es *a7e in&rease5 as &o)%are5 to ot*er t9o /ears so it is not a *ea't*/ sign

2or &o)%an/s %ros%erit/ Be&a1se t*e 5e6ts o2 t*e &o)%an/ *as in&rease5 5e&reasing

Trade Depo'i!' Shor! Term Prepaymen!'

T*e tra5e 5e%osits J s*ortter) %re%a/)ent 9ere in&rease5 in -00? as &o)%are5 to t*e

%re7io1s /ear3 9*i&* )eans t*at t*e &o)%an/ *a5 eno1g* &as* to )eet its 5e6ts B1t it

s155en 5e&rease5 in-0#0

O!her Re*ei(a.$e'

T*e re&ei7a6'es o2 t*e &o)%an/ 9ere-


37/56

Ca'h )anB )a$an*e

T*e &as* J 6an+ 6a'an&e 9as #0$ in -008 It 9as 5e&reasing o7erti)e so it 9as not goo5

2or &o)%an/ 6e&a1se it re51&e5 t*e so'7en&/ o2 t*e &o)%an/ B1t 51e to &as* re&ei7e5 2ro)

re&ei7a6'es it in&rease5 in -00? !$;" an5 in-0#0 !;0


38/56

MIDAS Pro,i! and o'' A**o#n!'

3or !he year 2007- 2008 2010

VERTICA ANA


39/56

In &a'&1'ating 7erti&a' ana'/sis o2 %ro2it J 'oss a&&o1nts3 A5s are ta+en as 6ase an5 a'' ot*er

ite)s are 5i7i5e5 6/ t*e A5s 9*i&* s*o9 t*e %er&entage o2 t*at ite) to t*e A5s

So 2ro) 7erti&a' ana'/sis3 I )a+e t*e 2o''o9ing inter%retations o2 5i22erent ite)

Sa$e'

T*e A5s o2 &o)%an/ 9as #00 in ea&* /ear t*at )eans &o)%an/ so'5 a'' t*e t*ings t*at it

)a5e 9it* a %arti&1'ar %erio5 o2 ti)e so it is a *ea't*/ sign 2or &o)%an/s %ros%erit/

Co'! o, Sa$e'

T*e &ost o2 A5s 9as %enses 9ere in&rease5 in -008 61t start on 5e&reasing so t*ese 5o not %ro7i5e *ea't*/

sign 2or &o)%an/s %ros%erit/3 61t it 5oes )ean t*at t*e %osition o2 t*e &o)%an/ is not goo5

T*e 6asi& reason 2or a 5e&rease in t*ese e>%enses )a/ 6e t*e e22e&ti7e &ost &ontro' o2 t*e

&o)%an/ o7er t*ese e>%enses

Opera!in& Pro,i! In*ome

T*e %ro2its o2 &o)%an/ J ot*er in&o)e 9ere in&reasing an5 it )a/ 6e 51e to %ro%er &ost

&ontro' T*is is a 7er/ *ea't*/ sign 2or t*e &o)%an/

3inan*ia$ E4pen'e'

T*e 2inan&ia' e>%enses o2 &o)%an/ 9ere 5e&reasing o7er ti)e so it is goo5 2or &o)%an/ It

)eans t*at t*e &o)%an/ *as e22e&ti7e &ost &ontro' o7er t*e e>%enses B1t in /ear -0#0

&o)%an/s 2inan&ia' e>%enses *a7e in&rease5 as &o)%are5 to %re7io1s /ear

A#di!or>' Rem#nera!ion

A15itors re)1neration is in&reasing o7er t*e /ear 61t t*ere is a 'itt'e in&rease e7er/ /ear

9*i&* *as no signi2i&ant e22e&t on t*e &o)%an/ %osition

orBer>' 3#nd' Par!i*ipa!ion 3#nd'


40/56

T*ese 9ere in&reasing 9*i&* %ro7i5e5 a *ea't*/ sign 2or &o)%an/s gro9t* Be&a1se 9*en

t*ese 21n5s 9o1'5 raise t*en )ore 9or+ers 9o1'5 satis2ie53 an5 t*en %ro51&ti7it/ o2 t*e

&o)%an/ 9o1'5 in&rease

Pro,i! )e,ore Ta4a!ion Re'!r#*!#rin& Co'!

Bot* o2 t*ese 9ere goo5 6e&a1se t*ese are in&reasing o7er t*e /ear an5 it in&rease5 t*e

%ro2ita6i'it/ o2 &o)%an/

Ta4a!ion Pro,i! a,!er Ta4a!ion

Pro2it a2ter ta>ation 9as in&reasing 61t in t*e /ear -0#0 it *as 5e&rease5 51e to in&rease in t*e

restr1&t1ring &ost

Hen&e I &an sa/ t*at t*e &o)%an/ is e>er&ising e22e&ti7e &ost &ontro' o7er its o%erations J it

is a'so *a7ing in&rease5 %ro2it o7er t*e /ears


41/56

HORI@ONTA ANA


42/56

In!erpre!a!ion

A'' ite)s are 5e&reasing e>&e%t reser7e &a%ita3 ot*er 'ia6i'ities an5 5i7i5en5 T*ere is no goo5

%oint in *ori(onta' ana'/sis 2or &o)%an/ It 5o not s*o9ing goo5 %osition o2 &o)%an/ B1t as

'ia6i'ities are a'so 5e&reasing e>&e%t ot*er 'ia6i'ities its s*o9ing goo5 2or &o)%an/ 61t not

2ro) t*e assets si5e an5 &as* Reser7es o2 t*e &o)%an/ in&rease in -00? 61t a'so 2a'' in -0#0

9it*


43/56

MIDAS In*ome S!a!emen! Horion!a$ ana$y'i'

3or !he year 2007- 2008 2010

2007 L 2008 L 2010L

Sa$e' 100 105 103

Co'! o, 'a$e' 100 102 97

Tradin& pro,i! 100 346 122

Admini'!ra!ion Se$$in& e4pen'e' 100 100 109

Opera!in& pro,i! 100 144 145

O!her in*ome 100 123 395

3inan*ia$ E4pen'e' 100 143 150

A#di!or' rem#nera!ion 100 57 78

orBer' =e$,are ,#nd' 100 34 167

orBer' pro,i!' par!i*ipa!ion ,#nd 0 0 0

Pro,i! .e,ore !a4a!ion re'!r#*!#rin& *o'! 100 187 188

Re'!r#*!#rin& *o'! 100 182 164

Pro,i! .e,ore !a4a!ion a,!er re'!r#*!#rin& *o'! 100 90 124

Ta4a!ion 100 157 157

Pro,i! a,!er !a4a!ion 100 0 118


44/56

In!erpre!a!ion

Sa$e'

T*e A5s o2 &o)%an/ 9ere in&reasing in -008 J -0#0 an5 sa'es in&rease

In -0083 t*e A5s o2 t*e &o)%an/ 5e&rease5 to -?? J it in5i&ate5 t*at 7o'1)e o2 t*e

&o)%an/ 9as going 5o9n In -0#0 it *as a'so 5e&rease5 to -;,

Co'! o, 'a$e'

T*e &ost o2 A5s 9as greater t*an A5s %ro2it o2 &o)%an/ in -00? J 5e&rease -0#0 it )a/ 6e

51e to

Admini'!ra!ion Se$$in& E4pen'e'

T*e se''ing J a5)inistration e>%enses 9ere 'o9 in -008 an5-00? 9*i&* )eans t*at &o)%an/

*as 6etter &ontro' o7er &ost J it 9as goo5 2or &o)%an/ 61t in /ear -0#0 t*ese *a7e s'ig*t'/

in&rease 51e to so)e 1ne>%e&te5 e>%enses

Opera!in& Pro,i!

T*e o%erating %ro2it o2 t*e &o)%an/ is in&reasing o7er t*e /ear an5 it is a *ea't*/ sign 2or

&o)%an/ t*at a2ter )eeting &ost J se''ing e>%enses t*e &o)%an/ 9as earning )ore %ro2it 61t

in -0#03 &o)%an/s %ro2it *as in&rease5 to a 'itt'e 61t it 9as again goo5 2or t*e 21t1re

%ros%e&ts o2 &o)%an/

O!her In*ome

T*e ot*er in&o)e o2 t*e &o)%an/ 9as )1&* 5e&rease5 in -008 51e to 5e&rease in A5s et& 61t

in t*e 2o''o9ing /ear &o)%an/s in&o)e *as in&rease5 to a greater e>tent t*at is a goo5 sign

2or t*e &o)%an/ Co)%an/ &an in7est t*is a)o1nt in t*e 61siness an5 &an earn )ore %ro2it

3inan*e E4pen'e'

De&rease5 in 2inan&ia' e>%enses in -00? an5 -0#0 9as 51e to

A#di!or' Rem#nera!ion

T*e a15itors re)1neration 9as 5e&reasing in -00? 6e&a1se a 5e&rease in o%erating assets an5

A5s et& 61t in -0#0 it starte5 to in&rease again

orBer>' e$,are Par!i*ipa!ion 3#nd

T*ese 9ere in&reasing o7erti)e So it 9as not goo5 2or &o)%an/ It 9as ne&essar/ 2or

&o)%an/ to in&rease t*ese 21n5s to a&ti7ate t*e e)%'o/ees In -00? &o)%an/ &*ange5 its

%o'i&/ an5 it *as in&rease5 t*ese 21n5s 9ere satis2ie5 in t*at /ear

Pro,i! )e,ore Ta4a!ion Re'!r#*!#rin& Co'!


45/56

Pro2it 6e2ore ta>ation 9as in&rease5 in -00? 51e to 5e&rease5 in ta> J 51e to &*ange in ta>

rates B1t it again in&rease5 in -0#0 51e to 5e&rease in ta> an5 in t*e in&rease5 51e to

5e&rease in 9or+ers %arti&i%ation 21n5s

Pro,i! a,!er !a4 Re'!r#*!#rin& Co'!

Pro2it 9as in&reasing 51e to restr1&t1ring &ost 61t as t*ere 9as no restr1&t1ring &ost in -00?

t*e &o)%an/s %ro2it 9as in&rease5 61t ion t*e /ear -0#0 %ro2it 9as 5e&rease5 51e to

restr1&t1ring &ost

Ta4a!ion

Ta>ation 9as in&rease5 in -00? to an5 again 5e&rease in -0#0

Pro,i! a,!er Ta4a!ion

Pro2it a2ter ta>ation in&rease5 in t*e /ear -00? J 5e&rease in -0#0 51e to 5e&rease5 in sa'e

61t it 9as goo5 in t*e /ear -00? 51e to *ig* A5s

My Responsibilities

• I trie5 to Learne5 Genera' Do&1)entation 2or 2inan&ing

• T*e 51ties t*at I %er2or)e5 an5 t*e t*ing I 'earne5 ea&* 5a/ are gi7en )e 6/ )/

s1%er7isor

• I Learne5 6asi& o%erations

• I Learne5 *o9 to )a+e entries

• I Ma5e 6a'an&e s*eet an5 entries

• I Ma5e In&o)ing an5 O1tgoing &as* 2'o9s o2 &o)%an/

• I Ma5e entries in t*e Da/ Boo+

• I Learne5 6asi&s So2t9are S/ste)

• I Atten5e5 %*one &a''s

•

I Atten5e5 &1sto)er in1iries

• I Learne5 to Ca'&1'ate Interest on 5e6ts

• I 9as assign to 9rite o22 assets

• I C*e&+e5 t*e 1antit/ o2 %1r&*ase5 goo5s

• I C*e&+e5 rates o2 %1r&*ase5 goo5s


46/56

• I )a5e a&&o1nt 2or 5e%re&iation o2 2i>e5 assets:

• I )a5e a&&o1nt 2or a&&r1e5 e>%enses

• I 9as assigne5 to )a+e sa'aries o2 e)%'o/ees

•I 9ent 9it* s1%er7isor 2or negotiations 9it* &re5itor

• I 9as assigne5 to 5o *ori(onta' an5 7erti&a' ana'/sis an5 %resent its 2in5ing in

5e%art)ent

• I )a5e ratios an5 t*en ana'/(e5 t*e)

• I a'so %re%are5 t*e 5o&1)ent o2 ratios an5 5is&1s t*e) 9it* )anager t*at it *as 7er/

1% an5 2a''s

• I trie5 o 'earn t*e so2t9are 9*i&* 9as 1sing 6/ t*e &o)%an/

• I *e'%e5 in )a+ing entries

My pra*!i*a$ e4perien*e

61siness organi(ations 6e&a1se 9it*o1t 2inan&e3 t*ere is not*ing to %'an an5 organi(e3 5ire&t3

Finan&e is 6eing &onsi5ere5 as t*e 'i2e 6'oo5 o2 )o5ern 61siness an5 %'a/s a +e/ ro'e ina&ti7ate an5 &ontro'

Finan&ia' )anage)ent is a set o2 a&ti7ities 9*i&* are &on&erne5 9it* t*e a&1isition o2 21n5s

an5 2in5ing o1t t*e 6est 1ses 2or t*ese 21n5s

T*1s3 2inan&e is a st15/ o2 re7en1es an5 e>%en5it1res o2 an in5i7i51a' or organi(ation T*is)eans t*at 2inan&e 5ea's 9it* raising o2 21n5s 2or &1rrent re1ire)ents So3 9e &an sa/ t*at a''

t*e 5e%art)ents3 se&tions an5 e7en a sing'e tas+ &ant 6e &o)%'ete5 e22e&ti7e'/ 9it*o1t

2inan&e T*ere2ore3 a'' t*e 5e%art)ents 5e%en5 1%on 2inan&e 5e%art)ent

Mi5as *as its o9n Finan&e De%art)ent in its %re)ises 4*i'e t*is 5e%art)ent is *ea5e5 6/Finan&e Manager 4*i'e Finan&e Manager is in7o'7e5 in t*e 2inan&ia' %'anning3 21t1re

2ore&asting o2 2inan&ia' nee5s an5 raising 21n5s

D1ring )/ interns*i% in Mi5as I 9or+e5 in 2inan&e 5e%art)ent s1&&ess21''/ &o)%'ete5 a'' t*e

tas+@51ties t*at 9ere assigne5 to )e D1ring )/ interns*i% re%ort I 'earne5 5i22erent t/%es o2entries 9*i&* t*e/ 1se in t*eir o22i&e to )a+e a&&o1nts T*e/ 9or+ in so2t9are 9*i&* 9as

61i'5 in an5 5o a'' t/%e o2 transa&tion an5 t*eir i)%a&t on ea&* si5e

In a&&o1nt 5e%art)ent 1n5er t*e s1%er7ision o2 &on&erne5 o22i&ers3 I &a)e to +no9 5i22erent

t/%e o2 7o1&*ers 6eing %re%are5 an5 t*eir %ro&ess o2 %re%aration =o1&*ers are 9rittene7i5en&e o2 an/ 61siness transa&tion T*e 5i22erent t/%e o2 7o1&*ers 6eing %re%are5 6/ t*e


47/56


48/56

t*e) )ost'/ in t*e a6sen&e o2 )/ s1%er7isor I %i&+e5 t*e %*one &a''s an5 gi7e t*e ans9er to

)/ s1%er7isor

I a'so trie5 )/ 6est to 'earn t*e so2t9are 9*i&* is 6eing 1se5 6/ t*e) 61t I 5i5nt 'earne5&o)%'ete'/ 6e&a1se I 5o not *a7e 21'' e>&ess to t*at &o)%1te T*at is on'/ 1se5 6/ )/

s1%er7isor t*ats 9*/ *e )ost'/ 6rie2 )e a6o1t t*at I a'so too+ t*e in1ir/ a6o1t t*at&1sto)er 9*i&* re&ei7a6'es 9ere to near to &a'' I a'so s1ggest t*e) to &a'' t*e) 2or &o''e&tion

o2 )one/ T*ere &1sto)ers are 7er/ goo5 an5 *a7e re%1tation t*ats 9*/ t*e/ gi7e t*erere&ei7a6'es on ti)e

I 9as a'so assigene5 to &*e&+ o1t t*e interest rate on 5e6ts I &a'&1'ate5 it an5 ga7e it to )/

s1%er7isor t*en *e sai5 )e to a'so &o)%are it 9it* ot*ers &o)%an/ interest rate t*at eit*er o1r5e6ts interest is )ore t*en or not I a'so &a'&1'ate5 t*eir &o)%etitors 5e6ts interest rate 9*i&*

9as *ig* o2 t*r &o)%etitor Be&a1se t*e &o)%etitors are 1sing a 6ig %ortion o2 5e6t 9*i'e it is

1sing s*are &a%ita' to t*e %ersons 9*i&* are *ea7/ in7estors an5 t*e re'ati7es o2 G*1'a)

A+6er

I a'so &*e&+ o1t t*e %ri&es o2 5i22erent t*ings 9*i&* 9ere nee5 to 6e %1r&*ase5 an5 9rite t*e)

in t*e a&&o1nt I 5ai'/ %re%are5 t*e 5i22erent entries in )/ *an5 6oo+ an5 at t*e en5 &*e&+

t*e) to )e s1%er7isor I a'so &a'&1'ate t*e 5e%re&iation o'5 2i> assets 9*i&* 9ere in t*e

&o)%an/ I a'so %re%are5 t*e ratio o2 t*e &o)%an/ 9*i&* is t*e )ost o'5 age te&*ni1e to+no9 a6o1t t*e &o)%an/ %osition an5 t*en %resent t*e) to )/ s1%er7isor

I a'so 9ent 9it* s1%er7isor in )eeting I 'earne5 t*at *o9 to 9or+ in organi(ation 4e 5ai'/

9ent 9it* %ro%er 5ressing 6e&a1se t*e 9*o'e sta22 &o)e in %ro%er 5ressing 4*i&* *a5 a greati)%a&t on 1s T*e ti)e 51ration o2 interns*i% 9as 7er/ e22e&ti7e an5 I 2o1n5 a 'ot o2 t*ings to

'earn 9*i&* 9o1'5 *e'% )e to start )/ %ra&ti&a' &areer


49/56

SOT ANA%ertise

It *as a 1a'i2ie5 sta22

• T*e/ &o7er t*e )aor &1sto)er in Pa+istan

• Contin1o1s'/ 9inning a9ar5s o2 6est %er2or)an&e

• Nation9i5e o%erates its o%eration

• Ne9 an5 inno7ati7e 9a/s in a57ertising

• Con2i5en&e o2 t*e &1sto)er

• Gi7e 7a'1e to t*e %ro51&t o2 &1sto)ers 9it* goo5 a5s

• Goo5 2inan&ia' %osition in Pa+istan

• Ha7ing strong s*are *o'5ers


50/56

eaBne''

4ea+ness is t*e interna' 2a&tor o2 t*e organi(ation Its 6ase5 on o1r e)%'o/ee3 te&*no'og/ It

s*o9s organi(ation &ore &o)%eten&/ I2 o1r e)%'o/ees are &o)%etent t*en t*e/ gi7e t*e

&o)%etiti7e a57antages to ot*ers

• La&+ o2 &oor5ination

no &o))1ni&ation 6et9een t*e 5e%art)ents 51e to t*is t*e/ &annot a&*ie7e t*e goa's

easi'/

• La&+ o2 &*e&+ an5 6a'an&e

T*e/ are not %ro%er'/ gi7e re%orts at 5ai'/ 6asis D1e to t*is t*e/ &annot &ontro' t*e

5e%art)ent

• La&+ o2 o6 retain)ent

Its t1rno7er rate is to *ig* 6e&a1se sa'ar/ is to 'o9 an5 t*e/ &annot gi7e t*e in&enti7e

to e)%'o/ee

• No trans%ortation gi7en to e)%'o/ee

No trans%ortation 2a&i'it/ gi7en to e)%'o/ee an5 no trans%ortation &*arges gi7en to

e)%'o/ee

Threa!'To5a/s is t*e te&*no'ogi&a' era T*e )ain t*reat o2 t*e organi(ation is ra%i5'/ &*ange t*e

te&*no'og/ an5 t*e nee5s an5 9ants o2 t*e &1sto)ers is a'so ra%i5'/ &*ange C1sto)er 2o&1s

on t*e 1a'it/ an5 t*e %ri&e sensiti7it/ Pa+istani &1rren&/ is reg1'ar'/ 5e7a'1e5 t*en t*e

ot*ers

• Po'iti&a' insta6i'it/

• In&reasing n1)6er o2 &o)%etitor

• Ta>ation intro51&es on ser7i&es

• Attra&ting t*e &'ient 6/ ne9 entrant

• De&reasing in a5s 5e)an5 51e to in&rease in %ri&es


51/56

Oppor!#ni!ie'

In Pa+istan t*e )aorit/ o2 %eo%'e 1se5 t*e e'e&troni&s or 5igita' )e5ia an5 organi(ation 1se5

t*is )e5ia to gi7e t*e a9areness to %eo%'e an5 gain t*e )ar+et s*are

• Large 9or+s*o% 2or training its e)%'o/ees

• It *as &o)%etiti7e %osition 6e&a1se o2 nation9i5e o%eration

• In&reasing no o2 &o)%anies an5 6ran5 re&ognition

• In&reasing t*e tren5 o2 5igita' )e5ia

• In&reasing t*e 5e)an5 o2 a5s 51e to in&rease 6ran5 integration

• Mo7ing into ne9 )ar+et to i)%ro7e t*e %ro2it

RECOMMENDATION

Fro) t*e 1ant1) o2 t*e %ro2it an5 its 2inan&ia' 5ata it &an 6e easi'/ 15ge5 t*at MIDAS is

%er2or)ing 9e'' Its &1sto)ers are gro9ing 5a/ 6/ 5a/ an5 so its %ro2ita6i'it/ T*e

&ontro''ing 6o5/ is res%onsi6'e 2or t*e %ro51&ti7e %er2or)an&e o2 t*e Co)%an/ Fo''o9ing

are )/ o6ser7ation an5 s1ggestion to i)%ro7e t*e e22i&ien&/ 2or t*e 5e7e'o%)ent o t*e

e&ono)/

•

As 9e +no9 t*at &o)%an/ 6ig %ortion o2 t*is a)o1nt is 9aste5 %1r&*asing o2 '1>1riesSo it s*o1'5 6e &ontro'

• T*ere is a &riti&is) on t*e )anage)ent t*at t*e sa'aries o2 t*e e)%'o/ees are

5e&reasing in e7er/ s1&&ee5ing /ear An5 I t*in+ t*is 9i'' s*a+e t*e &on2i5en&e an5

9or+ing *a6it o2 t*e e)%'o/ees

• T*ere is anot*er re&o))en5ation a6o1t t*e &o)%an/ t*at t*ere is no %ro%er ti)ing o2

t*e &o)%an/ an5 t*ere is )a5e an 1nne&essar/ 5e'a/ in t*e &o)%an/ing transa&tions3

9*i&* )ig*t not 6e a goo5 sign 2or t*e &o)%an/ 2ro) 21t1re %ros%erit/ %oint o2 7ie9

• Sta22 t1rno7er %arti&1'ar'/ o2 traine5 sta22 res1't in 2inan&ia' an5 ot*er 'osses T*e

a)o1nt s%ent 6/ t*e &o)%an/ on e)%'o/)ent3 in51&tion an5 training o2 o1tgoing

o22i&ers &onstit1tes to 6eat ti'' anot*er o22i&er s*o1'5 rea5/ %ro7e t*is 9or+ T*e

e>o51s o2 &o)%an/ o22i&er in t*e %ast *as 9orsene5 t*e sit1ation


52/56

• Most o2 t*e &o)%an/ e)%'o/ees3 are sti&+ing to one seat on'/ 9it* t*e res1't t*at t*e/

6e&o)e )aster o2 one %arti&1'ar o6 an5 'ose t*eir gri% on ot*er &o)%an/ing

o%eration In )/ o%inion a'' t*e e)%'o/ees s*o1'5 *a7e reg1'ar o6 e>%erien&e a'' o1t

'oo+ to9ar5s &o)%an/ing T*e %ro)otion %o'i&/ s*o1'5 6e a51ste5

• Re2res*er Co1rses 2or t*e sta22 are )ost i)%ortant in an/ internationa' organi(ation

A'' t*e e)%'o/ees s*o1'5 *a7e t*ese &o1rses a&&or5ing to t*eir re1ire)ent Foreign

e>%erts &an a'so 6e &a''e5 2or t*is %1r%ose

• E7er/ /ear so)e o2 t*e e)%'o/ees s*o1'5 6e sent 2or training to ot*er &o1ntries an5

e)%'o/ees 2ro) ot*er 9ings s*o1'5 6e 6ro1g*t *ere So)e )ore rea5ing )ateria'

s*o1'5 6e %ro7i5e5 T*e %1r%ose s*o1'5 6e to e51&ate t*e e)%'o/ees 9it* t*e a57an&e

st15ies in t*eir 2ie'5 T*e e)%'o/ee s*o1'5 6e %ro7i5e5 t*e o%%ort1nities to atten5 an5

%arti&i%ate in se)inars an5 'e&t1res on &o)%an/ing

• Co)%an/ s*o1'5 gi7e so)e )ore in&enti7e to its e)%'o/ees in or5er to re)o7e t*e

&on2'i&t 6et9een 'o9er an5 *ig*er o22i&ers an5 s*o1'5 tr/ to i)%ro7e t*e 9or+ing

&on5ition o2 t*e &o)%an/

• As s1&* s/ste) s*o1'5 6e 5esigne5 t*at e7er/ e)%'o/ee 9*o *as so)e %ro6'e)s 9it*

*is o22i&ers &an &o))1ni&ate it to t*e *ig*er )anage)ent an5 so)e ste%s )1st 6e

ta+en to i)%ro7e t*at

• Re&r1it)ents s*o1'5 6e stri&t'/ on )erit 6asis an5 in51&tion s*o1'5 6e a2ter %ro%er an5

e>tensi7e training

• O'5 an5 'a(/ sta22 s*o1'5 6e re%'a&e5 6/ /o1ng3 1a'i2ie5 an5 energeti& sta22

Foreign 9ings s*o1'5 6e o%ene5 in or5er to &a%t1re t*e internationa' )ar+et an5 to

earn internationa' re%1te 2or t*e &o)%an/

• 4or+ing en7iron)ent3 e1i%)ent3 21rnit1re an5 sta22 5ressing s*o1'5 6e a&&or5ing to

t*e )o5ern &o)%an/ing st/'e

• Pro%er attention s*o1'5 6e %ai5 to 1%gra5e &1sto)er ser7i&es Co)%an/ s*o1'5 a5o%t

t*e g'o6a' organi(ationa' &o)%an/ing str1&t1re to )eet t*e internationa' stan5ar5s


53/56

CONC;SION

B/ ana'/(ing t*e Finan&ia' Ana'/sis o2 MIDAS3 I &an &on&'15e t*at a't*o1g* t*e A5s o2 t*e

&o)%an/ 9ere 5e&reasing in t*e /ear -008 J -0#0 B1t it 5i5 not )ean t*at t*e 2inan&ia'

%osition o2 t*e &o)%an/ is 6a&+ or 9ea+

T*e )aor reasons 2or a 5e&rease in sa'es )a/ 6e

• De&rease in De)an5

• In&rease in Pri&es

At t*e sa)e ti)e3 A5)inistration J Se''ing e>%enses o2 t*e &o)%an/ 9as a'so 5e&reasing3

9*i&* in5i&ate5 t*at t*e &o)%an/ *a5 t*e e22e&ti7e &ontro' o7er t*e e>%enses At t*e sa)e

ti)e3 51e to 5e&rease in %ro2it3 t*e ta>ation 9as a'so 5e&reasing 9*i&* in5i&ate5 t*at &o)%an/

is %a/ing its ta>es reg1'ar'/ T*e 5i7i5en5 o2 t*e &o)%an/ is in&reasing 51e to in&rease in

&as* an5 ot*er &1rrent assets et&

Hen&e3 I &an sa/ t*at a't*o1g* so)e o2 t*e ite)s o2 t*e Finan&ia' State)ent are 5e&reasing

61t t*e &o)%an/ is sti'' earning t*e %ro2it No9 &o)%an/ is re7i7ing its %osition an5 *as

&*ange5 its s*ortter) 5e6ts into 'ongter) 5e6ts as in t*at &ase &ost o2 21n5s is 'o9er T*e

&o)%an/ is )anaging 9e'' its A5s an5 re&ei7a6'es 9*i&* re51&e5 t*e %ossi6i'it/ o2 6a5 5e6ts

T*e )ain reasons 2or a 5e&rease in %ro2it )a/ 6e t*at &o)%an/ 9ants to s*rin+ its 61siness in

Pa+istan 51e to E&ono)i& an5 Po'iti&a' sta6i'it/

So3 it is ne&essar/ 2or o1r Go7t to %ro7i5e t*e sta6i'it/ to o1r &o)%anies so t*at t*ese

&o)%anies &an &arr/ o1t its o%erations %ea&e21''/ an5 a'' o2 t*ese e22orts 9i'' res1't in

in&rease5 ret1rns o2 t*e organi(ations


54/56

INDE

)AANCE SHEET

2007 2008 2010

Tan&i.$e A''e!'

Opera!in& A''e!' #-$;;< #,;;#; #,


55/56

S#rp$#' Re(a$#a!ion O, 3i4ed

A''e!'

#0


56/56

Admini'!ra!ion and 'e$$in& e4pen'e' -0,$ --###$ -?,;#?,

Opera!in& pro,i! #$,?

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Finance Final Report of Midas

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