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© 2015 VMware Inc. All rights reserved.
Financial Analyst Meeting 2015Business Momentum and GTM Evolution
Carl EschenbachPresident
Chief Operating Officer
Forward-Looking Statements
This presentation contains forward-looking statements including, among other things, statements regarding VMware’s prospects for future growth based on current and future products and investments, including those in the Software-defined Data Center, Hybrid Cloud and End-User Computing; expectations for ongoing product innovation and growth, and related impact on and transformation of the industry; expectations for business momentum and evolving go-to-market strategy; prioritization of investments; ability to scale and disrupt through innovation; and expanding Business Mobility footprint. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in consumer, government or information technology spending; (iii) competitive factors, including but not limited to pricing pressures, industry consolidation, entry of new competitors into the virtualization and cloud, end user and mobile computing markets, and new product and marketing initiatives by our competitors; (iv) our customers’ ability to transition to, new products and computing strategies such as cloud computing, desktop virtualization and the software-defined data center; (v) the uncertainty of customeracceptance of emerging technology; (vi) changes in the willingness of customers to enter into longer term licensing and support arrangements; (vii) rapid technological changes in virtualization software and cloud, end user and mobile computing industries; (viii) changes to product and service development timelines; (ix) our relationship with EMC Corporation; (x) our ability to protect our proprietary technology; (xi) our ability to attract and retain highly qualified employees; and (xii) our successful integration of companies and assets we acquire. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q and current reports on Form 8-K that we may file from time to time, which could cause actual results to vary from expectations. VMware assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.
© 2015 VMware Inc. All rights reserved. 2
Top 5 CIO Priorities to Transform to a “Digital Enterprise”
1
2
3
4
5
Bridge the Physical and Virtual Worlds
Be Software-Defined
Agile Cloud Platform, Traditional and Cloud-Native Applications
Embrace Business Mobility
Unlock Intelligence from Virtualized Data
3
AnyApplication
Traditional Applications
Cloud-Native Applications
AnyDevice
BUSINESS MOBILITYApplications | Devices | Content
OneCloud
Cloud Management
Virtualized Compute, Network, Storage
SOFTWARE-DEFINED DATA CENTER
HYBRID CLOUD
PUBLIC
vCloud Air
MANAGED
vCloud Air Network
PRIVATE
Data Center
Build-Your-Own Converged Infrastructure Hyper-Converged Infrastructure
4
Evolving VMware GTM Motions… 2014 Recap
GTM Evolution
Solution
Selling
Perpetual,
Subscription
Models
Generalists
and
Specialists
Multi-
Channel
Multi-
Product
5
Business Momentum
• Cloud Native traction:
VIO: In market less than 2 quarters; seeing large scale deployments
Open-Source Ecosystem and Containers support
Future Bets
• 700+ paying NSX customers; most deployments of any SDN solution
• Gartner 2015 Magic Quadrant for Data Center Networking:
A Visionary in Data Center Networking4
• NSX: Strong momentum in customer deployments
• 2000+ Virtual SAN customers
Emerging
Foundational • Gartner 2015 Magic Quadrant for x86 Server Virtualization Infrastructure:
A Leader in x86 Server Virtualization for six years in a row1
• vSphere 6.0 is one of the most rapidly adopted vSphere release ever
• IDC: #1 Cloud Systems Management Software Vendor2 (2014 market share)
• IDC: #1 WW Data Center Automation Software Vendor3 (2014 market share)
Sources: 1Gartner Magic Quadrant for x86 Server Virtualization Infrastructure (July 2015) | 2IDC, “WW Cloud Systems Management Software Market Shares, 2014:
Year of Hybrid Cloud”, June 2015 | 3IDC, “WW Data Center Automation Software 2014: Year of Cloud and DevOps”, June 2015 | 4Gartner: Magic Quadrant for Data
Center Networking (May 2015) | VMware Internal Analysis
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Software-Defined Data Center
8
Software-Defined Data Center Referenceable Deployments
Customer Success
Software-Defined Data Center
SDDC Deployment: Minimum of 3 out of 4 (vSphere, vRealize, NSX, vSAN and NSX/vSAN) 9
Business Momentum
Hybrid Cloud
• Rapid growth in usage in past 12 months
• Gartner 2015 Magic Quadrant for Cloud Infrastructure as-a-Service,
Worldwide: A Visionary in IaaS, Worldwide1
• 11 data center locations around the World
• New Service locations: Germany, Australia
• Launched vCloud® Air™ Government Service
Cloud
Services
• Google Platform Services
• AT&T: Netbond (network services)
• SAP IaaS Certification
• Continued momentum in vCloud® Air™ Network partner growth
• vCloud® Air™ Network Managed Service Provider launch
• Virtustream: Complementary services/technologies
for mission-critical workloads
Partnerships
Sources: 1Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Gartner (May 2015) | VMware Internal Analysis
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
11
Worldwide ISO 27001:2013, CSA
InternationalAICPA / SOC Type 1/2/3,
UK G-Cloud 6, HIPAA
and HITECH, FISC
U.S. GovernmentFedRAMP P-ATO
Customer Success
Hybrid Cloud
CERTIFICATIONS
12
Business Momentum
End-User Computing• License bookings growth over 15% YoY (Q2: Constant Currency)
• Gaining share from the competition
• A leader in IDC MarketScape – Worldwide Virtual Client Computing Software4
• Strategic Partnerships: F5, Google, NVIDIA
• Visionary Leader5 – Frost & Sullivan; Most complete suite in the industry
Desktop
Mobile
(AirWatch)
• License bookings growth over 60% YoY (Q2: Constant Currency)
• A leader in 2015 Gartner Magic Quadrant for Enterprise Mobility Management
Suites for five years in a row1
• A leader in IDC MarketScape2; #1 in Worldwide EMM Market3 (2014 market share)
• Launched industry-first Identity-as-a-Service with EMM
• Strategic Partnerships: Apple, Google, Samsung
• ACE Program: Open standard for native integration between EMM
vendors and mobile apps; 25 partners
Sources: 1Gartner Magic Quadrant for Enterprise Mobility Management Suites (June 2015) | 2IDC MarketScape: WW EMM Software 2014 Vendor Assessment (IDC
Doc#251379) | 3IDC WW EMM Software Market Shares, 2014: Fragmentation Continues, But the Dust is Starting to Settle, June 2015, Doc #256627 | 4IDC MarketScape Virtual
Client Computing Software Market, IDC, 2015 | 5Frost & Sullivan 2015 North American End User Computing Visionary Innovation Leadership Award | VMware Internal Analysis
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
15
Portfolio Approach for Prioritizing Investments
30+
Q3 Releases
Multiple Product Groups
All Want Tier 1
Products
Platforms
Field, Channel, Functions
vSphere
vRealize Automation
vCloud Suite
vSOM
Virtual SAN
NSXvCloud® Air™
Horizon SuiteAirWatch
vRealize OperationsSRM
Log InsightHorizon DaaS
Mirage
EVOPortfolioPrioritization
18
Scaling Coverage Through Standardization
Globally Coordinated
Coverage | Exec. Sponsorship | Federation
Virtual Touch
Marketing Enabled | Cost-effective Delivery
Partner-Led
Scalable | Program based | Differentiated
Solutions-Driven
Outcome-based | Biz Transformation | Services
19
Global Accounts: Next-Gen Client Relationship
Global Accounts
Program
Business FirstIndustry vertical focus, share of wallet
Customer-Centric ExecutionJoint planning, prescriptive solutions, executive engagement, customer advocacy
Consistent Global Operating ModelAccount planning, execution alignment, accountability, talent development
Life
Sciences
Financial
Services
Manufacturing/
Internet of Things
Telco/
NFV
Key Verticals
20
CoordinatedCommon view and
Coordinated response
to Global customers
AlignedShared Vision
and Priorities
Client Director
Architect
Pursuit Teams
GAM
Global Account Teams
21
Strategic Selling…Anatomy of a NSX Sale and Deployment
Selling
Security
Network
Virtualization
Cloud
Use Cases
• Security
• Full IT Automation
• Application Continuity (DR)
Core and specialists engaged
Buyers
Evaluation / Sale
Education / Training
• Over 3500 NV Certified
• #2 All-time Hands-On Lab
POC Discipline
• High-touch, Selective
ROI
• Security
• OpEx
• CapEx
Production Deployment
Learnings
• Adoption Journey (micro-
segmentation automation)
• Operational Support Critical
Initial Production
Business Critical
Full Adoption
Stages
22
Target: 15,000+ client devices
(AirWatch Horizon 6, User EnvironmentManager, Application Volumes)
Multi-billion Dollar Nationwide
Department Store Chain
Target: 10,000 to 30,000 users
(Horizon 6 Workspace Suite with AirWatch)
Multi-billion Dollar Global
Commercial Real Estate Company
Solutions-Driven: Expanding Business Mobility Footprint
23
Target: 15,000+ client devices
(AirWatch Horizon 6, User EnvironmentManager, Application Volumes)
Multi-billion Dollar Nationwide
Department Store Chain
Target: 10,000 to 30,000 users
(Horizon 6 Workspace Suite with AirWatch)
Multi-billion Dollar Global
Commercial Real Estate Company
Solutions-Driven: Expanding Business Mobility Footprint
24
Bridging the On-Premises / Off-Premises Licensing Requirement
Flexibility
Deploy On-Premises
and Off-Premises
Investment Protection
Consumption
Adoption and Usage
Duration of EA Term
Hybrid Purchase Program
Growth
EA (Direct and Channel)
License, SnS and Services
Customer Satisfaction
Licensing and Pricing Simplification
Choice
25
Partner-Led: Differentiated Programs and Rewards for Better Channel Leverage
• New Competencies: Network Virtualization, Mobility, Software-defined
Storage, Management Automation, Cloud Provider,
Hybrid Cloud
• Breadth and Depth of Expertise
• Pay for Performance
• CSAT with Partners
• Recruitment and Dev. Of New
Partner Types (SI/SO, ISV, SP)
• MDF Investments
Differentiated Rewards
by Sales Objectives
Focus on Growing Business
Differentiated Programs
by Partner Type
Value
Channel 2.0
26
Virtual Touch: Web-Based Assessments for Pipeline Generation
• Easy, powerful and free reports to help
customers optimize their infrastructure
• Web-based pipeline and deal generation
• Partner-enabled
www.vmware.com/assessment/voa
27
VMware Outperforming the Industry Average NPS
Consulting Delivery
Technical Account Manager (TAM)
Mission-critical / Business-critical Support
Satmetrix Global Benchmark
Industry Avg.
VMware NPS
13 9
39 39
Global Software
Global High Tech
Great Products
Sources: VMware 2015 customer NPS scores | Satmetrix 2014 Industry NPS scores 28
Key Takeaways
Strong Business Momentum and Customer Traction for Emerging Products
Aligning GTM Investments Through Focus and Prioritization
Evolving GTM Motions for Scale and Customer Intimacy
Customer Experience: VMware Continues to Outperform the Industry Average
29
Acronyms
32
• GTM: Go-to-Market
• EMM: Enterprise Mobility Management
• GAM: Global Account Manager
• NV: Network Virtualization
• POC: Proof-of-Concept
• ROI: Return on Investment
• DR: Disaster Recovery
• EA: Enterprise Agreement
• SnS: Service and Support
• MDF: Management Development Funds
• ISV: Independent Software Vendor
• SI/SO: System Integrator/System Outsourcer
• SP: Service Provider
• CSAT: Customer Satisfaction
• NPS: Net Promoter Score
Growth in Constant Currency
A majority of our sales are denominated in the U.S. dollar; however, we also invoice and collect in the euro, the British pound,the Japanese yen, the Australian dollar and the Chinese renminbi in their respective regions. The U.S. dollar is the functional currency for all of our legal entities. At the time a non-U.S. dollar transaction is recorded, the value of the transaction is converted into U.S. dollars at the exchange rate in effect for the month in which each order is booked.
As a result, the amount of license and total revenues and unearned revenues derived from these transactions will be impacted by foreign exchange fluctuations. In order to provide a comparable framework for assessing how our business performed adjusted for the impact of foreign currency fluctuations, management analyzes year-over-year license and total revenue growth on a constant currency basis.
Revenue Growth in Constant Currency and Sequential Change in Unearned Revenues
License and total revenues recognized during the current period derived from non-U.S. dollar based transactions were converted into U.S. dollars using the exchange rates that were effective in the comparable prior year period. The calculated current period license and total revenues, adjusted for foreign currency fluctuations, is compared to the license and total revenues of the comparable prior year period, as reported, in calculating license and total revenue growth in constant currency.
Unearned license revenues and unearned total revenues at the end of the period, derived from non-U.S. dollar transactions recorded during the current period, were adjusted for foreign currency fluctuations using the exchange rates that were effectivein the comparable prior year period. Unearned license revenues and unearned total revenues, adjusted for foreign currency fluctuations at the end of the period, are compared to unearned license revenues and unearned total revenues at the beginningof the period, as reported, in determining the sequential change in unearned revenues.
© 2015 VMware Inc. All rights reserved. 33