Financial Calendars

Calendars for Banks, Saving and Loans, Credit Unions, Stock Brokers, Lenders, etc

The average person looks at a calendar 12 times per day…that is 4380 times a year!!!

•Span a Year calendars keep your ad on top all year

•See the entire year at one glance for convenient planning

Calendars=Versatile advertising tool External Brand Building

Launch a new product to customers or reinforce your brand image in a new way Calendars are a time-tested business-to-business marketing tool

Retail Customer Loyalty Put new traffic building coupons in your customer’s hands every month

Measure the effect of this dynamic style of calendar marketing Internal Brand Building

Employees and other associates represent the brand everyday Employee influence on brand image cannot be overestimated Use a calendar to communicate usual company information and reinforce your

brand to employees

Business Gift Giving Calendars, planners, desk pads can be customized with your imprint and

message Gifts like these deliver personal thanks and appreciation to important customers

every time they are used

To customers, a calendar isn’t advertising. It is a thoughtful gift—more than just another ad.

•Investor’s Planning monthly planner includes advance planning, financial information, and a special investor’s information section

•Planners are great for employees of the financial industry

•Planners are also a great inexpensive customer give a way in paper or vinyl cover options

A calendar overcomes the “tune-out,” common with other forms of advertising. Maximizing your advertising dollars for

an entire year

•Executive calendars include a series of large pictures. This would be a great way to encourage customers to save up for the trip, home, car they have been dreaming of

•A large easy to read calendar features a generous ad space and memo blocks

The functionality and visual appeal of a calendar keep your brand personally relevant day after day

•Desk calendars

•Tent calendars are printed on both sides so it is in the view of the employee and the customer

•Desk pads are great for jotting down appointments, days off, meetings, and more. Keeping organization (and your brand) right in front of them

83% of customers purchase products or services from the advertiser who supplied them with a calendar, while only

78% did before receiving the calendar

Calendars appeal to everyone. Hundreds of stock pictures to target your market

When a customer displays your calendar, it’s a personal recommendation for your brand to everyone who sees it

•Window calendars keep your brand center stage all year.

•The center layout draws the eye to your name first when looking at the calendar.

•Center layouts have many stock designs.

Top 10 reasons to add calendars to your marketing mix

1. Visual appeal for your brand2. Command of wall or desk space3. Controlled, targeted distribution4. Remarkable cost-effectiveness5. Creative design to fit your brand6. Year-long high-frequency visibility7. High-perceived-value for gift giving8. Useful for personal record keeping9. Business people use an average of 2.5 calendars10. Versatile styles, colors, formats, and designs

94% of all business people can recall the advertising message on their calendars. Do you remember the

newspaper ad on page 3 this morning?

•Pockets in calendars make it easy to keep receipts, coupons, mail, etc

•Many also include an annual revenue and expense chart

•Makes a great gift to those starting business’ and opening accounts

Most suppliers offer early order discounts, delayed shipping until the fall and delayed billing.

•Stick up calendars come in many shapes and sizes

•Calendar pads can have a stock picture with dates or just a date pad

Go Green

•Printed on recycled paper

•Gives “Green Living” tips

•“Green Products” are in high demand as consumers become more eco-conscious

Think a little off the Wall

•Old Farmers Almanacs

•Desk accessories with calendars

•Picture frame magnets with calendars

•Calendar cards

•Calendar strips for computers

•Calendars don’t always have to hang on the wall to be noticed.

Contact your Business Development Associate for more details.