September 2010

Financial control of Japan Swimming Federation

Kazuo Sano ,Ph.DPresidentJapan Swimming Federation

Finacial condition of Japan Swimming Federation（2005-2009）

2005 2006 2007 2008 2009

５ billion

10 billion

15 billion

60,000

100,000

120,000

Number of swimmers registered（on the right metrics）

105,510

Revenue from operation

Expenditure from operation

Expenditure from financial activity

Revenue from Financial activity

Expenditure from operation

Revenue from operation

Revenue from operation

Expenditure from operation

Expenditure from financial activity

Revenue from Financial activity

Revenue from Financial activity

Expenditure from financial activity

Revenue from Financial activity

Revenue from operation

Expenditure from operation

Expenditure from financial activity

Revenue from Financial activity

Expenditure from financial activity

Expenditure from operation

Revenue from operation

Break-down of Operational Income（2009）

Sponsorship Sales

Broadcasting Sales

Ticket sales

Revenue from contribution

Other revenueSubsidy

Basic asset investment Membership feeOperational

Special asset investment

Contribution

Operational Income

Break-down of Operational Expenditure（2009）

Administrative cost

Reinforcement cost

Operational Expenditure

Administration costAcquition of Investment securities

Acquition of fixed assetFinacial activity cost

Operational cost

Break-down and Trend of Reinforcement cost（2005-2009）

2005 2006 2007 2008 2009

Swimming 57% 63% 57% 58% 59%

Synchronized swimming

22% 20% 23% 22% 19%

Diving 6% 5% 6% 6% 6%

Water Polo 12% 9% 11% 11% 12%

Ｏpen Ｗater Ｓwimming others

3% 3% 4% 5% 5%

Financial Control

・Japan Swimming Federation’s financial budget is controlled by government as public-service corporation

・Ministry of Education, Culture, Sports, Science, and Technology is the competent authority.

・Preliminary budget for fiscal year (April～ March) is made by bureau members and approved in bureau meeting.

・Prior year’s finical is also approved at the time of preliminary budget approval process.

・If Budget were to change during the year, revised budget is to be made and will be consulted by bureau meeting

・Accounting is checked daily by secretariat as well as by outside auditors regularly. Japan Swimming Federation also has tax accountant internally and is receiving advice from him.

16 Projects for Japan Swimming Federation（2009）

Com

petition Project

Condolence

Issue

Conference

／EventA

cknowledgem

ent/Examinati

on ofswim

ming pool

Player／O

fficer Entry

Area C

onference

Cam

p

／Guidance

／Course

Aw

ard

General A

ffair

Life Sport

／Popuralization

Coach Training

Japan Swimming Championships（Swimming、Diving、Water Polo、Synchro、ＯＷＳ）

ＪＯＣ Junior Olympic cup （Swimming、Diving、Water Polo、Synchro)

Intercollege Championships（ Swimming、Diving、Water Polo ）

Japan Open（50M／25M）

Inter High School Championships（ Swimming、Diving、Water Polo)

All Japan Junior High School Swimming Festival（Swimming、Ｄｉｖｉｎｇ）

National Sports Festival （Swimming、Diving、Water Polo、Synchro)

International Exchange

Com

petitionIm

provement

AA

SF

／OC

A

FINA

/IOC

25thU

niversiade

5thEast A

sian Gam

es

13thFIN

A W

orld Cham

pionships Rom

e

6thA

sian Age group C

hampionships

8thA

sian Cham

pionships

Swimming・International Competition・World Cup・International Tour

Diving・International Competition

Water Polo

Synchro

Swimming Study Group

ＯＷＳ

・International Competition

・International Competition

・International Competition

Business Principal for Japan Swimming Federation

・In principal, FINA project and swimming project are managed by subsidy from JOC, government, and FINA as well as Team Japan’s sponsorship fee for swimming and synchronized swimming.

・For swimming project listed below, Japan Swimming Federation will cover its expenditure by subsidy ,sponsorship and broadcasting sales and tickets sales.

・Each swimming competition is planned to be at least break-even for the standalone game and especially expenditure side is carefully considered in order for the competition to be profitable.

Japan Swimming Championships (Swimming, Diving, Water Polo, Synchronized Swimming, OWS)

ＪＯＣ Junior Olympic Cup（Swimming, Diving, Water Polo, Synchronized Swimming)

Inter-college Championships (Swimming ,Diving, Water polo, Synchronized Swimming)

Japan Open (50m)/Japan Open（25m)

2010 Japan Swimming Competition

Revenue for Japan Swimming Federation ＄705,000Expenditure ＄705,000

59%23%

10%8% Revenue

Sponsorship

Ticket

Broadcasting

26%

12%12%10%9%

17%

3% 11% Expenditure

Settlement

Operational cost

Printing

PR

2010 Japan Swimming Competition・Swimming

＝Message to the community＝

World swim against MalariaUrge for the global warming by competition bureau

ECO Slogan Presentation Use of reusable fixture（use of non-toxic material）

2010 Japan Swimming Competition・Swimming＝Promotion of the game＝

What to watch for today Backyard tour

Sing of National Anthem Performance by street performer

2010 Japan Swimming Competition・Swimming＝Sponsorship＝

Poolside advertising Start side advertising

Flash interview Backdrop Presentation Backdrop

Marketing structure for Japan Swimming Federation

Official Sponsor

Official Timer

Official Supplier

Swimming

Synchronized swimming

ＴＶ Agent

Seeking stable marketing structure by creating “SHIP”model

Financial/business forecast going forward

・Seek to build the cycle of “strengthen the swimmers bringing in more sponsorship fee and eventually gaining revenue. By gaining revenue, more money to strengthen swimmers”

・Setting Swimming as a core business, we strive to have a solid financial base along with implementing corporate social responsibility such as message to the community for environment preservation or “World swim against malaria” campaign

・Seek to create more value for the fans coming in to the venue by bringing more attractive elements and putting additional value other than the competition.

「Japanese flag on the center pole ! 」