Financial FidelityAre we on the verge of change? – part 3

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The account switching service era is here

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Low levels of loyalty are comparable to those of utility companies

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Low levels of loyalty are comparable to those of utility companies

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Indifference has so far stabilised the customer base

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Consumers are being pushed out, not enticed away

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‘Hassle factor’ is a deterrent to switching

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Behaviour and reputation are vital to retention

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For further info on this study, please contact

Fabrizio Andreose

Account Director TNS Italia

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Account Director TNS ItaliaTel. +39.02.270721

@: fabrizio.andreose@tnsglobal.com