Green Village MarketplaceA Community Hub for One Stop Shopping:

Green Goods and Services

Financial Permaculture 2008Greening a Rural American Community: Hohenwald, TN

Market Summary

• 15-25% of the current US population pay premium prices for products that reflect their values

• Within a 75 mile radius of Hohenwald there are 200,000 people of which approximately 7 to 10% is 14,000 to 20,000 who may visit daily/weekly

RESOURCE REQUIREMENTS

– LAND: existing 10 acre site– STRUCTURE: metal warehouse building– LABOR: retrofit, technical, management,

services– MANAGEMENT: property, facilities,

technical, office, event– CAPITAL: in-kind, money, credit, grants,

tax credits– MARKETING: virtual & physical, local &

regional

An Urban Example

GreenExchange in Chicago, Illinois

Before: After:

Business Concept: RetrofitA Green (LEEDS compatible) Building Structure

FEATURES:

Green RoofSolar Thermal PanelsRainwater HarvestingNatural Building TechniquesNatural Lighting

DESIGN GOALS:FlexibilitySelf SufficiencyEnergy EfficiencyIndoor/Outdoor SpaceHEALTHY Building

Business Concept: Occupants

Commercial Mixed Use Facility

EDUCATIONAL & COMMUNITY FACILITIES

RETAIL & WHOLESALE

PROFESSIONAL SERVICES

EDUCATIONAL & COMMUNITY FACILITIES

RETAIL & WHOLESALE

PROFESSIONAL SERVICES

Potential Site

A Green Hub for One Stop Shopping including Green Building

A Green Hub for One Stop Shopping including Green Building

Hohenwald

Before: Industrial Warehouse After: Tennessee Olde World Charm

Brand name recognition

Green Village Marketplace

Building Businesses

– Reclaimed Building Materials Supply Store– Green Building Supply Store– Contractor’s Network and Referral Service– Natural Building Education Center– Home Energy Audit Service

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Agricultural Businesses

• Ethanol Distribution• Organic Garden Supply• Farmer’s Market • Community Kitchen• Cafe and Restaurant

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11

Other Businesses

• Green Business Incubator• Education Center• Office Space and Internet Services

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Financial Plan: IncomeCapitalization (Initial Income)

Cash from local investorsIn-kind contributionsDebt (Local Bank)

On-Going Income StreamsTenant RentsEvent FeesGrantsInterest IncomeStorage FeesBuilder Network Referral Fees

Financial Plan: ExpensesONE TIME EXPENSES• Initial Retrofit Construction• Business Offering• Technical Infrastructure

ON-GOING EXPENSES Tenant ManagementTechnical SupportGeneral AdministrationProperty MaintenanceUtilities & Facility ManagementMarketing & Event Management

- Green Village Marketplace provides energy efficient & healthy home products & services from a diverse group of local providers supplying a diversity of products as well as creating a network that provides education & information to the wider community.

- It serves and benefits the surrounding communities SOCIALLY, ECONOMICALLY & ENVIRONMENTALLY with a diverse marketplace model.

MISSION STATEMENT

Green Village MarketplaceA Community Hub for One Stop Shopping:

Green Goods and Services

Financial Permaculture 2008Greening a Rural American Community: Hohenwald, TN