11
Finca La Pontezuela
The undulating geography of Montes de Toledo, made up by its rigorous
continental climate, with cold winters and summers of high temperatures,
has outlined a surprising green refuge within the plains of La Mancha. On the
slopes of the hills, crowned with stones, and in the valleys and plains, extend
the olive groves. Its cultivation, introduced by Greeks and Phoenicians, has
adapted, generation after generation, to the new environment to procure
nowadays an oil with exceptional attributes.
North of the ecological reserve of Parque de Cabañeros, nature reserve in the heart of Montes
de Toledo extends the olive grove of our family farm: Finca La Pontezuela. Picual olive trees
are arranged orderly along the cornicabra trees, highly appreciated variety, characteristic of the
region. Los Navalmorales, where our farm is located, is a town which has been devoted to olive
growing since ancient times. The expertise and careful attention to the olive trees have been
maintained over time, renewed by the incorporation of the latest techniques to provide delicious
flavor oils -pure olive juice- with important health attributes.
New Oil, New Stage Our farm begins a new stage, renewed and characterized by the enthusiasm for offering first
quality oils. Extra virgin olive oils (EVOO) of careful elaboration, where we follow the highest
standards of quality. We harvest the olives during the ideal moment of ripeness. We extract the
juice in cold (always less than 27ºC) using only mechanical procedures, bringing the olives directly
from the land to the oil mill in the farm, in just a few hours since the harvesting. This way, we
guarantee the preservation of all their sensorial and health qualities, and also their high nutritional
value. Finally we bottle it keeping all its attributes.
Our brand ‘5 elementos’, is our identity sign, under which we distribute our 3 varieties of EVOO.
The 5 elements - land, water, air, fire and wood (of our olive trees) heir of the Western thinking,
are directly involved in the production of our oils and summarize our perception and philosophy
towards our rich natural environment, origin of our valued juices.
Since that moment, our world, although the same, has changed considerably. Our 5th element,
sign of the Western legacy and tribute to our natural environment, are also others, that define our
experience and will.
1 Our land. The plains of our olive grove, every wrinkle in the crust of our trees and every new
blooming. Our direct relation with nature that we know so well, always changing and where we
proudly observe how every year our magnificent olive trees get full of olives. 2 The sun’s heat
of our latitude, nourishing our olive grove day after day, enriching and maturing their fruits. Intense
during the summer, diminishes little by little, until the olives reach the optimal moment for the
harvest in autumn. 3 The care and dedication with which we cultivate our olives, favoring
nature in order to provide its best products, full of flavor and exceptionally healthy. 4 The
know-how and the experience to preserve every hint and all the properties of our selected
juice, to reach this way every corner of the geography as we enjoy it just after extracting it.
5 Our enthusiasm and passion to get better olive oils with better qualities each year, which
is the reason behind all our actions.
- land
- water
- fire
- wood
4
3
2
1
5
- air‘5 elementos’ for an extraordinary oil
Most of the first philosophers understood that the beginning of things was
only one. It was only different in number and form. For Thales of Miletus,
first west philosopher, it was water. His disciple, Anaximenes, understood
that it was air. The wise Heraclitus referred to fire. And to Xenophanes was
attributed mentioning land. Later Aristotels affirmed that the world was
compounded by four basic elements: land, water, air and fire, adding an
additional quintessential, which is the materials that supposedly create the
clouds. And this model persists almost 2000 years, until the end of The Middle
Age.
The campaign 2013 – 2014
This harvest season has left us some magnificent extra virgin olive oils, with a
low acidity (less than 0.2°) and also a low level of peroxides, indicative of the
high content of natural antioxidants (polyphenols) of our oil, an attribute that
while preventing oxidation is highly beneficial for our health and increases its
nutritional value.
This is the happy result of a process that extends throughout the year, culminating with each
harvesting, in which each process -from the careful selection of the olives to the bottling of the
extracted juice– looks for the highest standards of quality.
The process behind our extra virgin olive oil
Extra virgin olive oil entail a series detailed process very important for obtaining
and providing an juice of high quality. Every mistake damage the category
of the juice, which are presents since the harvest of the olive until the final
packaging of the product.
1 Every extra virgin olive oil begins in the land. It’s essential the condition and the maturity of the
olives. The maturing is connected with the performance, the acidity level and with the organoleptic
characteristic which define the juice. Meanwhile the olive ripens, the contained triglyceride increase,
and at the same time reduces the quantity of aromatic substance. The specific characteristic of
every variety are those which define the ideal moment for the harvesting. 2 by the time of the
harvest, the tree is brushed, harvesting the olives ‘to the flight’, which means that the olives of the
tree, not the olives of the land. To do this, day laborers are helped by the mechanical harvesting
which made vibrate the olive to collect the fruit. 3 Since that moment, the time is crucial. The
olive has to be crushed before 24 hours of the harvesting. They are transported to the oil mill, with
a lot of care to maintain this way the integrity of the fruit. Once there, they are selected, washed
and finally crushed. The extraction of the juice is realized in cold, using only mechanical means,
which gives to the oil a better quality. 4 The characteristics of the EVOO would be contrasted by
the accredited laboratory which decide the parameters of acidity, the peroxide index and the
ultraviolet absorption, and by an tasting board, that is going to analyze the texture, the flavor and
the aroma of the juice. Every imperfection is going to reduce the category’s juice, stopping this way
the commercialization as EVOO. 5 It still has a last process. The EVOO has to be protecting by the
air, light, heat and humidity that affects negatively their properties. For packaging it’s not suitable
any king of material. The dark piece of glass allows us to maintain all his sensorial characteristics
and his beneficial qualities, to arrive in perfect conditions to the consumer. The non-refillable caps
with dispenser allow spilling the want quantity and avoiding the dripping.
All this process, detailed and dedicated, is the reason of the quality of our excellent juices of extra
virgin oil.
1 ‘5 elementos’ ‘Secret Blend’ premium selection
Our EVOO Premium Selection
‘Secret Blend’ is an fruity Cou-
page of medium intensity with
green tomato, fresh grass, ba-
nana and green apple aromas.
They coexist harmoniously
with an soft ending of aroma-
tic grass and citrus notes.
2 ‘5 elementos’ 100% Picual
The EVOO 100% Picual has
a sweet and a light flavor, of
stinging and bitterness well-
adjusted with a sweet finish
in the mouth. Marked fruity of
red apple with intensities of
banana and tomato. It has a
high adaptability, which make
it suitable for cooking and for
use it in marinated and under-
cooked plates.
3 ‘5 elementos’ 100% Cornicabra
The EVOO 100% Cornicabra,
elaborated from the own ap-
preciated variety of the Mou-
ntains of Toledo, it’s characte-
rized for it’s light fruity of olive,
that in nose presents vegeta-
bles notes of steam and leaf.
In mouth stand out his marked
bitten and spicy, with a final
flavor of walnut and almond.
Our extra virgin olive oils
The result of this campaign are three exquisite varieties of extra virgin
olive oil, with very well defined organoleptic characteristics and sensory
attributes with a distinct fruitiness, perfect for pairing with other flavors. They
are our 100% extra virgin olive oils.
Variety. Coupage of Picual, Manzanilla
Cacereña y Arbequina. Obtained directly
from olives and solely by mechanical means.
Cold extraction (<22°) in less than 24 hours.
The natural contribution of each variety defines
a product with a high content of polyphenols
(natural antioxidants), a low level of peroxides
(<8), low acidity (less than 0.2º) and a high
content of oleic acid. These properties make
it a product with extraordinary qualities, not
only sensory but also healthy.
Analysis. Acidity level: < o,2º (max. for EVOO: 0,8º)
Peroxide value: < 8 (max. for EVOO: 20)
Origin. Finca La Pontezuela, Los Navalmorales,
Montes de Toledo, Toledo, Spain.
Presentation. 500ml bottle (169 FL Oz) dark
piece of glass. Packaging in carton box of 6
units.
cut grass, banana and green apple, coexisting
harmoniously with a soft end of herbs and citrus
notes. The combination of fruits like banana and
green apple coexist in a harmonious way with a
final hint of aromatic herbs and citric notes.
Flavor. The balance of bitter and pungent in
medium intensities is softened with a sweet
finish on the palate. Its green fruitness provides
freshness to the ensambling.
Sensory profile
Extra Virgin Olive Oil Coupage of Picual, manzanilla cacereña and arbequina, of golden green
colour with a strong personality. It stands out for its complexity, with characteristics provided by
the carefully selected varieties. The result is an excellent juice with medium intensity notes in
mouth that coexist in a harmonious and balanced way with hints of green fruits and aromatic
herbs. Our ‘Secret Blend’ is the result of a careful selection of fruits during the first days of
harvest and a cold extraction under the strictest standards of quality to obtain a product of
extraordinary bouquet and properties, capable of satisfying the most demanding palates.
5 elementos
PREMIUM SELECTION ‘Secret Blend’
Fruity (Green): 5
Grass: 5,5
Green tomato: 6
Almond: 5
Green apple: 4
Green banana: 3,5
Bitter: 4
Pungent: 4
Sweet: 3
Aroma. Medium intensity fruitness with
aromas reminiscent of tomato and freshly
Sweet
Fruity (Green)
PICUAL 100%
SECRET BLEND
Red apple
Tomato
BananaBitter
Pungent
Sweet
Fruity (Green olive)
CORNICABRA 100%
Stem
Leaf
Dry fruits(almond)
Bitter
Pungent
Sweet Grass
Fruity (Green)
GreenPungent
Green appleGreen banana
Bitter Almond
Variedad. 100% Picual. Obtained directly from
olives and solely by mechanical means. Cold
extraction (<27 °) in less than 24 hours old.
The Picual variety is one of the most stable. It’s
characterized by a high content in polyphenols
(natural antioxidants), a low level of peroxides,
low acidity (less than 0.2º) and high oleic acid
content. These properties make it a product with
extraordinary qualities, not only sensory but also
healthy.
Analysis. Acidity level: < o,2º (max. for EVOO: 0,8º)
Peroxide value: < 8 (max. for EVOO: 20)
Origin. Finca La Pontezuela, Los Navalmorales,
Montes de Toledo, Toledo, Spain.
Presentation. 500 ml bottle (16.9 fl. Oz),
dark piece of glass. Packaging in carton box of
6 units.
Extra Virgin Olive Oil 100% Picual varietal, with medium intensity fruitiness
and a sweet taste. It stands out for its notes of red apple, almond, and olive
leaf with hints of aromatic herbs. Its qualities make it highly adaptable for
cooking, providing food notable culinary sensations, perceptible not only by
taste but also by smell.
Aroma. In nose, it presents notes of red apple,
almond, leaf and olive, with hints of aromatic
herbs such as rosemary.
Flavor. In mouth, it presents a smooth flavor
of almond and hints of tomato plant. Sweet oil
with light and pleasant pungency and bitter-
ness.
Sensory profile
5 elementos
100% Picual
Green Fruity: 5
Red apple: 7
Tomato: 3
Banana: 4
Sweet: 4
Bitter: 2
Spicy: 2
Sweet
Fruity (Green)
PICUAL 100%
SECRET BLEND
Red apple
Tomato
BananaBitter
Pungent
Sweet
Fruity (Green olive)
CORNICABRA 100%
Stem
Leaf
Dry fruits(almond)
Bitter
Pungent
Sweet Grass
Fruity (Green)
GreenPungent
Green appleGreen banana
Bitter Almond
Variety. 100% Cornicabra. Obtained directly
from olives and solely by mechanical means.
Cold extraction (<27 °), directly from the tree to
the mill in just minutes since harvest.
The cornicabra variety, typical of the region of
Montes de Toledo, is characterized by providing
fruity and aromatic oils with medium values
of bitterness and pungency and stands out for
its extraordinary stability. It has an extremely
high content of oleic acid, vitamin E, po-
lyphenols and antioxidants, which endow
them with great resistance to oxidation, while
posing extraordinary health benefits.
Analysis. Acidity level: < o,2º (max. for EVOO: 0,8º)
Peroxide value: < 8 (max. for EVOO: 20)
Origin. Finca La Pontezuela, Los Navalmorales,
Montes de Toledo, Toledo, Spain.
Presentation. 500 ml bottle (16.9 fl. Oz),
dark piece of glass. Packaging in carton box of
6 units.
Extra Virgin Olive Oil 100% cornicabra varietal, made of the appreciated native
variety of olives of the Montes de Toledo region, is characterized by its light
olive fruitiness. Its pleasant aroma has notes of plant stem and leaf. In mouth,
bitter and spicy, has a final aftertaste of almonds and nuts.
Aroma. Light fruitiness with hints of stem, leaf
and almond. It also stands out for its vegetal
notes, especially of tomato.
Flavor. In mouth, an attribute reminiscent of
almond gets evident. It presents a balance of
light and pleasant bitterness and pungency.
Sensory profile
5 elementos
100% Cornicabra
Olive fruity: 6
Steam: 6
Leaf: 4
Almond: 3
Bitter: 5
Spicy: 4
Sweet: 2
Sweet
Fruity (Green)
PICUAL 100%
SECRET BLEND
Red apple
Tomato
BananaBitter
Pungent
Sweet
Fruity (Green olive)
CORNICABRA 100%
Stem
Leaf
Dry fruits(almond)
Bitter
Pungent
Sweet Grass
Fruity (Green)
GreenPungent
Green appleGreen banana
Bitter Almond
In this context, ‘5 elementos’ is:
1 Natural quality, authentic flavor. The EVOO is a pure juice extracted directly from the olive
through a complex process involving the environment decisively. Caring for the earth is a condition,
contemplated by the Eco gastronomy, which becomes a necessity for all of our oils, as it gets
reflected in its taste and properties.
2 A product of haute cuisine. In recent decades Spain has revolutionized at a philosophical and
a conceptual level the world of haute cuisine. One of its fundamental premises is the inexcusable
use of products of the highest quality, that is, those that can provide the purest flavor to the dish.
3 An affordable luxury. First rate raw materials and price do not need to be antagonistic
categories. Elite food has recently added itself to the new trends to offer gourmet products at a
competitive and affordable price reaching a wider audience.
4 Modern and urban character. Cooking is a form of socialization that characterizes our urban
life style -dynamic, cheerful and direct-, allowing us to explore the diversity of tastes and nuances,
searching for a special product, whether for personal enjoyment or for our diners and guests.
5 Being global while local. Having a traditional product does not mean you cannot get
anywhere on earth. The Mediterranean diet is no longer a secret and enjoying it and its products
is possible beyond our latitudes.
- modern character
- hautecuisine
- affordableluxury
- global and local
4
3
2
1
5
- authentic flavor
Gastronomic Pleasure
The world is constantly changing. Molecular cuisine, Eco gastronomy... We
live in the unceasing development of new categories to define the new
attitudes towards food. But they all have one thing in common, the demand
for product quality, feature contemporary cuisine and inexcusable search of
the best raw materials. In any case, gastronomic pleasure, new lifestyles and
healthy habits intermingle.
Healthy properties of the extra virgin olive oil
Day by day, we are conscious about how our diet concerns our health. We
are worried about factors which participate in our nutrition, to have an more
healthy life. Before this perspective, it seems to be closer to one return,
defined ‘’less is more and it’s better’’. One tendency towards an health diet,
where the cuisine maintain a social role, their ability to make us enjoying and
where the gourmet products are available to a large public, and at the same
time it’s producing a renew conscience of the traditional and cultural diet
patrimony.
On this sense, the olive oil makes up on the essential pillar of the denominate Mediterranean
diet and of the Spanish gastronomy. Between the different types of oils coming from the olive,
the extra virgin olive oil it’s the most appreciate category, because is maintaining all the essence
of natural. It’s a gastronomic jewel, rich in oleic acid and polyphenols, whose health qualities were
studied and analyzed scientifically, which explains how it’s consumption, benefit our organism.
A great ally for your healthThe polyphenols of the olive oil act as antioxidant, protecting the lipids of the blood forehead
the oxidative damage. His consumption it’s associated with the increase of the denominate good
cholesterol. We have to keep in mind that the consumption of fat it’s essential for our organism
in his daily activity. Exist different types of fat, but the most beneficial are the monounsaturated.
The oleic acid, one of this monounsaturated fat, it’s the most abundant in the extra virgin olive
oil, which contribute to maintain a suitable levels of blood cholesterol. The vitamin E, it’s an
essential antioxidant, which contribute to protect the cells forward the oxidative damage. Since
2011 the EFSA (European Food Safety Authority) subscribe the recommendation of health about
the benefits of the consumption of extra virgin olive oil.
An natural antioxidant The ageing it’s associated with the oxidative stress of cells, a lucky proinflammatory state which is
characterized because of the production of one particular type of proteins, whose levels seems to be
reduced with the consumption of the EVOO.
5 el
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