FIND 1220DESIGN HISTORY

POST WAR MODERNISM

1. International Style. Mies van der Rohe . From the residential to multifunctional office space 2. Leadership in office design ( 1950-1960). Gordon Bunshaft of SOM. 3.Organic Design. Le Corbusier . Chapel Ronchamp and Unité d'Habitation Philip Johnson. Glass House4. Industrial Design in America.

Mies van der Rohe photo Farnsworth House Plano,1950

Seagram Building by Mies van der Rohe

designed as the headquarters for the Canadian distillers Joseph E. Seagram's & Sons..the appropriate and progressive image for multifunctional corporations ..

http://www.youtube.com/watch?v=A18pzPVp29A Glass House. P. Johnson. 1947. New Canaan, Connecticut.

The United Nations Secretariat Building 39 stores, 505 ft tall skyscraper and the centerpiece of the United Nations Headquarters located in the Turtle Bay area of Manhattan in N Y C. 1952. Oscar Niemeyer and leCourbusier.

Lever House, Gordon Bunshaft of SOM ,with Skidmore, Owings and Merrill, Midtown Manhattan, N Y, 1952. it was the second curtain wall skyscraper in New York City after the United Nations Secretariat Building.

Offices for Connecticut Insurance Company,Bloomfield, 1957. Bunshaft of SOM.

One Chase Manhattan Plaza

1961. It has 60 floors, with 5 basement floors, and is 248 meters (813 ft) tall, making it the 15th tallest building in New York City. G.Bunshaft.

Pepsi Cola Building,

Unité d'Habitation , Le Corbusier

Marseille, France, and was built between 1947 and 1952.

https://www.moma.org/explore/multimedia/audios/360/4941

http://www.youtube.com/watch?v=khqe-PFFVoc

JFK International Airoport, Eero Saarinen,1962

Frank Lloyed Wright, Guggenheim Museun NY , 1952

http://www.youtube.com/watch?v=JVm-ePTIKR4

http://www.youtube.com/watch?v=iWo8f3nLacs

http://www.youtube.com/watch?v=PZftGYpm3Lk

The United States at this time was thus ripe for the development of the industrial design profession. In fact, the U.S. Patent Office recognized the term industrial designer in 1913, and, as in Europe, organizations were formed to unite the visual arts professionals who helped create consumer products and environments. The American Union of Decorative Artists and Craftsmen (founded in 1927), for instance, was followed by the American Designers Institute (1938) and the Society of Industrial Designers (1944), all of which eventually merged to form the Industrial Designers Society of America (1965).

Octagonal electric teakettle of hammered silver, with cane-wicker handle, designed by Peter Behrens for AEG ,Berlin, c. 1909

Savoy vase, designed in 1936 by Alvar Aalto

museums such as the new Museum of Modern Art (MoMA) in New York began to recognize the field; MoMA established a department of architecture and design (1932) and organized important exhibitions of industrial design, such as “Machine Art” (1934).

1939 | International Style building, designed by Philip L. Goodwin and Edward Durell Stone, opens at 11 West 53 Street location. The building is the Museum's first permanent home

Moreover, department stores and direct-mail merchants, including Montgomery Ward and Sears, Roebuck and Company, created corporate design departments to control the look of their merchandise. Montgomery Ward was probably the first store in the United States to do so (1934), hiring design educator Ann Swainson to be their first woman executive and architect Dave Chapman to be the head of product planning. Sears followed soon afterward, scooping the competition by hiring noted German Modernist architect Karl Schneider, a Gropius and Behrens protégé, to design furniture and furnishings for the company’s line (1938–45). In 1926 Walter Paepcke founded the Container Corporation of America, and in 1936 he hired Egbert Jacobson to establish a consistent design identity for its products and advertising, a development that had far-reaching consequences in the American graphic design and advertising worlds

http://www.youtube.com/watch?v=Iy0jFNzBIcw

Macy's filled almost the entire blockin 1931, and cemented its positionas the world's largest store

In 1926 Walter Paepcke founded the Container Corporation of America,and in 1936 he hired Egbert Jacobson to establish a consistent design identity for its products and advertising, a development that had far-reaching consequences in the American graphic design and advertising worlds

Raymond Loewy's 1930s era Studebaker logo

Loewy standing on one of his designs, the Pennsylvania Railroad’s S1 steam locomotive

Hoover Model 65 Convertible vacuum cleaner

Locomotive designed by Henry Dreyfuss, c. 1938.

A Western Electric Model 302 with thermoplastic case and an F1 handset

Henry Dreyfuss, for example, worked for the Consolidated-Vultee Aircraft Company during the war; he proposed (1944) to convert the company’s B-24 bombers into postwar airliners, and he planned and tested the Convair car (1947)

http://www.youtube.com/watch?v=ErBGq6ZA-2U

http://www.youtube.com/watch?v=b0vDWqp6J7Yc.+r eams

http://www.youtube.com/watch?v=ErBGq6ZA-2U mid century design

http://www.youtube.com/watch?v=OpJclALIu_Q stylist of america