Date post: | 15-Jul-2015 |
Category: |
Business |
Upload: | willem-sodderland |
View: | 83 times |
Download: | 0 times |
Word of Mouth MarketingGiving people a reason to talk about products and make it easy to do so.
The Story of…
Remarkable Companies & Stories
Market’s Story: ability to Multiply
StickyStories.
Your Story: the ability to Inspire
PowerfulPurpose.
Client’s Story: the ability to Activate
EmotionalExperiences.
Purpose: the Story that gets you out of bed
Phil Libin, CEO Evernote
“Choose a mission that's sufficiently epic”
Hints.
Feedback from Clients.
“When am I my best ?”
What do youdo different ?
“What will yourcompetitors never do ?”
Frustration
“What is (still) bugging you ?
Emotions → Word of Mouth
Create anextreme benefit.
DisruptExpectations/Change rules
EmotionalExperience.
Your Customer’sStory
Extremely Customer Centric
THE AMAZON WHISPERER
ON THE TRAIL OF A MYSTERIOUS ONLINE COMPANY THAT HAS CRACKED THE SECRET TO MAKING PRODUCTS PEOPLE WANT.
Disrupt: the Male Domain
Leen and Bertus are opening the doorsto the only female-free zone in Rotterdam.
Ladies, we love you but we believethat every man has the right toa place where he can be man.
Mini Hackathon
Create an emotional customer experience with your hackers:
• Create an Extreme Benefit• Disrupt Expectations/Break Rules
Multiplying your X
Let themexperience
Create Trial
CreateConversations
Turn Brains on
StickyStories.
Market’s Story: ability to Multiply
Remarkable Companies…
PowerfulPurposes.
DeliveringHappiness
EmotionalExperiences.
ExceptionalCustomer
Service
StickyStories.
HappinessIndex
…Align around one story.
Wrap Up.
[email protected]@sodderland#buzzablewww.buzzable.bizslideshare/sodderland