Me?s = new @samzzi; s.name = “Sam Serrien”; s.work = “These Days”;

s.wife = new @kimzzi; s.kid[1] = new @lienemie; s.kid[2] = new @haike; s.type =“Creative Technologist”; s.website = “sam.serrien.be”; s.tdlabs = “labs.thesedays.com”

Digital agencySocial

Freedom

Talent

Ninja’sPassion International

CreativeEvangelistIdeas

Investor in people empowerment

Strategy

ROI Awesome

Cutting edge E-commerce Mobile

NokiaQ8

ChiquitaTruvo

FordPioneer JunkersRezidor

Friends of GlassJaguar

NuonIjsboerke

TelenetMicrosoft BNP Paribas Fortis

Land Rover

(Can’t use a tagcloud here, all our clients are equally important )

TALENTS

(BRINGING US TO OUR CASE PRESENTATION)

So,.. that’s a lot of hotshot clients with a lot of hotshot service...For doing this we need the best of the best, we need :

“FINDING A GENUINE WEB-NINJA”CUCKOO CASE PRESENTATION

but Firsta story

Once upon a time . . .

Mess with the best,Die like the rest.

=

The Trials

• Hack passwords• Hack scripts• Decrypt algorithms• Use yr brainz

• Prove yourself worthy!

1tweet

“THESE DAYS IS HIRING!

HTTP://PLAYGROUND.THESEDAYS.COM/NINJA”

@samzzi

RESULTS

• Massive amount of tweets• Massive coverage in blogs, forums and even

the press• 8.000 visits on first day• 28.500 in the first week• 65.000 during the campaign (+- 2 months)

• Avg. Time on Site: 8 min• More than 13.000 contacts with over 200

filtered candidates• Even until today site is still generating candidates

Effect from your GA on your brand website? (day 1)

NICE ONESome mails from people just saying

I WANT TO WORK AT YR COMPANYWe got mails from people across the world

GOT HIREDThe best of the best?

HIRED

(this guy is from Australia btw ... ;-))

This one even created a ninja pic of himself

HIRED

He even made a movie?!

HIRED

Even a year later they’re still comming in (and getting hired)

HIRED

What did we get out of this?

• Ninja’s are cool and all over the place

• Social works! Just make sure your idea is original and inspiring and the crowd will spread the word for you.

• Our motto: Don’t overthink your project, just do it. (“skunkworks projects”)– After this one we launched many other skunkworks

projects all being a huge success

Ninja

Red ons land

Gelijkloon

Fartcha(almost topped the ninja figures)

ありがとうございます

THE BRAND INTERACTION COMPANY

Karel Oomsstraat 47b, 2018 Antwerp +32 (0) 3 286 44 welcome@thesedays.com

Karperstraat 10, 1075 KZ Amsterdam +31 (0)20 579 52 00 www.thesedays.com