Pros:  •  More  than  1  billion  ac/ve  users  worldwide  •  Crosses  all  demographic  lines  in  most  countries  •  Mobile-­‐heavy  audience    Cons:  •  Users  are  wary  of  people  they  don’t  know  •  Due  to  varying  user  se@ngs,  some  informa/on  is  not  available  •  OpenGraph  search  isn’t  available  to  all  yet  

Use  Case  #1:  Ge@ng  the  basic  info  and  image  on  a  named  source  

Pay  to  Message:  It’s  Worth  It  

Use  Case  #2:  See  who  I  know  close  to  a  story  or  in  a  loca/on  

Use  Case  #3:  Search  by  jobs,  loca/ons,  hobbies,  any  of  Facebook’s  input  data  sets  

Interest  lists  –  monitor  public  figures,  companies,  poli/cians,  brands  Friend  lists  –  arrange  contacts  into  groups  to  make  browsing  and  pos/ng  easier  

Pros:  •  More  than  238  million  members  in  200  countries  •  65%  located  outside  the  U.S.  •  Mul/-­‐language  support  

Cons:  •  S/ll  gaining  use  in  some  industries  and  na/ons  •  Some  features  only  available  with  premium  memberships  

•  LinkedIn  for  Journalists  –  join  the  group.  •  Premium  service:  free  for  journalists  who  do  a  35-­‐minute  webinar.    

•  Keep  your  profile  current  and  robust  so  poten/al  sources  can  find  you.  

Use  Case  #1:  Get  background  on  a  specific  person  

Use  Case  #2:  Find  a  source  with  a  par/cular  background  or  skill  set        linkedin.com/skills/    

Use  Case  #3:  Search  for  a  source  at  a  par/cular  company  

Use  Case  #4:  Follow  companies’  and  governments  news    

Also:  Set  up  email  alerts  on  searches    

Pros:  •  More  than  288  million  ac/ve  users  worldwide  •  Used  widely  for  big  stories,  movements  •  Mul/-­‐language  support  •  Lots  of  third-­‐party  tools  

Cons:  •  S/ll  gaining  use  in  some  industries  and  na/ons  •  40%  of  users  use  it  to  read  only  •  Can  be  very  noisy  

•  Search  by  keywords,  loca/on,  /me  

•  Organize  users  into  useful  groups  

•  Watch  companies  and  sources  

•  Read  only  what  you  need  

GoHachi.com  

Hachi  

* Try Identify in Firefox, Falcon for Chrome  

Mandy Jenkins mandyjenkins@gmail.com

@mjenkins MandyJenkins.com

These slides & more at slideshare.net/mandyjenkins