Date post: | 18-May-2015 |
Category: |
Business |
Upload: | vegan-mainstream |
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Finding & Creating Content To Share On Social Media
Live Session !Date: Feb 19, 2014 !Time: 11am PT/ 2pm ET
Presenter: Stephanie Redcross
It All Starts With A Plan
❖ Build Your Strategy Over Time!
❖ Identify Resources!
❖ Schedule Time For It!
❖ 1 Week to 30 Day Transition !
❖ Quarterly Evaluations
The Process
Review It
❖ Evaluate Impact
Create It
❖ Image/ Video
Schedule It
❖ Advance Posting
Store It
❖ Virtual Depository
Plan It
❖ Marketing Plan
Find It
❖ Set Up Sources
• Create List Of Influencers!• Separate List By Topic!• Follow List Already Created!• Build Rapport With ReTweets
https://twitter.com/Veganmainstream/lists
Find It: Twitter List
• Identify Key Works!• Daily Email !• Track Your Own Brand
http://www.google.com/alerts
Find It: Google Alerts
• Create Customized News Feeds!• Industry, Regional & Topical News!• Set Up Mobile Apps — For On The Go
Reading
https://flipboard.com//alerts
Find It: News Consolidators
http://zite.com/
• Track Any Keyword!• Manage Monitoring As A Team!• Monitor Activity Log - Clear,
Prioritize and Remove
https://en.mention.net/
Find It: Social Media
Consolidators
• Store Articles To Read Later!• Tag Items Based On Interest!• Accessible Via Mobile Or Web!• Add Shortcut Extensions To
Browsers
http://getpocket.com/
Store It: Pocket
• Store Images In Central Place!• Team Access To Images!• Images Can Be Shared Easily!• Add Links To Email Instead Of Files
https://www.dropbox.com/
Store It: Dropbox
Create It: Visual Content Inventory
Existing Content (Public)
Existing Content (Own)
Rebuttals
New Content
From A Blog Post!Teaser Content!
Photographs!Quotes!
Letter To The Editor!Video Perspective!Counter Argument
Campaign Materials!Product Launches!
Exciting News!
Daily or Weekly
Weekly or Monthly
Weekly or Monthly
Weekly
Tool: HangoutsTool: Powerpoint
Tool: DesignerTool: Powerpoint
Schedule It
http://bufferapp.com
Free For One Profile
Facebook, Twitter & Google Plus, Linkedin
Browser Integration - One Click Sharing/ Scheduling
Paid: $39
Reporting & Discovery & Hashtag Tracking
Multiple Accounts & One Stop Management
http://sproutsocial.com
Distributing Your Workload
Find It
Store It Read Later
Schedule It
Create It
Schedule It
Create It
Schedule It
1
2
3
Weekend Process
Monthly Planning
In The Moment