Finding the Perfect Clients was a webinar offered by FreelancingSuccess.com. In this session, I talk about how to define the perfect client and then how to find them for your freelancing business.
2. Not all clients are clients from hell. Weve spent way too
much time on the horror stories.
3. And unlike Bigfoot, the Perfect Client has been discovered.
His name is Rick.
4. (THIS IS NOT RICK)
5. A custom logo. A new pricing perspective. And a perfect
story.
6. Rick was my rst perfect client. He also became a close
friend and investor in my business.
7. There are plenty of perfect clients out there just waiting
for you to work with them. Go nd them!
8. Finding the Perfect Clients
9. Another great story. A River Runs Through It.
10. If you want to catch the big sh, you have to think like
them.
11. First Step: Dening Your Perfect Client
12. Dening the perfect client is a lot like catching the big
sh. You have to think like them. Sit down and map out what your
perfect client looks like. What do they value? This could be your
expertise, humor, knowledge of an industry, etc. What type of work
do you want to do? What qualities or values should your client
have? What does their nancial perspective look like? Are they cheap
or willing to invest. Remember that all clients are not created
equal and it may take some time to clearly dene and nd the ones you
want to work with!
13. Second Step: Finding Your Perfect Client
14. Its important to gain an understanding of how your perfect
client thinks.
15. If you want to nd your perfect client, get in their minds
and think like them. Where do they like to hang out? Who are their
colleagues and friends? What are their behaviors, lingo, or
culture? How do they search for people with your skills or talents?
When is the best time to approach them? Do whatever you can think
of within reason (no stalkers please) to build a relationship with
them. And remember that people congregate like sh do!
16. Tips for nding and engaging perfect clients: Connect with
people on LinkedIn, Google+, and Twitter. Be consistent! Blog on
topics that benet your potential clients. Comment on blogs that are
inuential with your perfect clients. Serve at events or venues that
center on people you want to reach. Ask for referrals from friends
or families if they have the connections. Volunteer in forums and
membership sites. People will notice you. Attend community events
or conferences to connect with potential clients. Speak at local or
global venues. DO GREAT WORK AND GET VALUABLE WORD OF MOUTH!
17. Keeping Perfect Clients Happy IS Important!
18. For whatever reason, our culture places a low emphasis on
keeping existing clients or customers happy.
19. (Ahem, CABLE COMPANIES!)
20. More focus is placed on courting a new customer than
keeping an existing one satised and happy.
21. Once you court or win a new client, you should invest in
the relationship and build it. Dont give up after the honeymoon and
excitement is over.
22. Its easier to keep an existing client happy than winning a
new one. Cliche maybe, but denitely true and effective.
23. BESIDES... Why work hard at nding a perfect client only to
convince them to go elsewhere?
24. Some great ways to keep perfect clients happy: Always make
sure they are a priority. Never sacrice them for a new sale. Always
fulll your promises to them. If you cant, be honest. Always look
out for their best interest. Be a company of integrity. Always
excel in the small stuff ... like be ON time and respond promptly!
Always be thankful for their business. Show your appreciation.
25. Your goal as a freelancer or consultant should always be on
nding and keeping the perfect clients. ALWAYS!
