Date post: | 15-Jan-2015 |
Category: |
Business |
Upload: | jamie-glass |
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Find Your Customer
Jamie GlassArtful Thinkers @jglass8 www.artfulthinkers.com
Definition of Marketing
The commercial functions
involved in transferring
goods from producer to
consumer.
(Origin: 1555-1565)
1960’s Revolution of Consumer Branding
B2B Marketing Evolves
Personal Branding – 2000’s
Then we went social…
THESE ARE ONLY TOOLS TO HELP YOU MARKET, THEY ARE NOT MARKETING
TARGET
PROSPECT
RELATIONSHIP
FAN
BUYER
Your Customer Profile
Marketing TacticsEvents
Collateral
Brand
Mobile
Public Relations
Direct Marketing
Customer Service
Web
SEO / SEM
Partners
Sales Support
Communications
Advertising
Sales Support
Social Media
INFLUENCE CREATES TOP OF MIND AWARENESS
REACH + ENGAGEMENT + INFLUENCE = ROI
STAY INFORMED
www.marketingvox.com
www.cmo.com
www.marketingcharts.com
www.marketingsherpa.com
www.mashable.com
http://sethgodin.typepad.com
www.socialmediaexaminer.com
www.adweek.com
http://www.ragan.com