Finding your !

mustache !by jeph maystruck  

let’s start a !business

we don’t need to go to a bank for

financing

we don’t need an expensive credit card terminal

you don’t need to hire

people

you don’t need a building or pay for an entire

office

now lets celebrate!

we don’t need a taxi

we don’t need to

stay at a hotel

we don’t have to go to a

restaurant

our world has

changed

what happened?

we’re getting

smarter

the flynn effect

what happened to the

media?

the pope’s inauguration

do you believe !everything see on !

tv?

what is the most !powerful form of!

marketing?

word of mouth is still the most powerful form of marketing. !

it’s just easier now

there are only two types of businesses !

the cost leader or the differentiator

what’s your

mustache?

In 2003 – 30 people in Australia

In 2011 – Canada was the largest contributing nation

In 2012 – 1.1 million mustaches & $146 million raised

proving “fun” is core part of a successful strategy.

never say no to panda.

one person caring can change an entire company

people only go on the! internet for two reasons, to either !

solve a problem or to be entertained. !

nothing else.

true leadership is the willingness to fail and the courage to admit it

don’t be afraid if some people doing like your idea.

go do something impossible

e-mail: jephmaystruck@gmail.com !website: www.strategylab.ca !twitter: @jephmaystruck !