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Bona is pleased to announce the partnership with the US flooring company, BR-111 Exotic Hardwood Flooring that for almost 20 years is one of the leading producers of exotic wooden floors in the USA. BR-111 has an unmatched reputation for being at the forefront of the industry, not only for bringing the best flooring from around the world to America, but also for offering unparalleled customer support. This agreement will put Bona IC on the map when it comes to the US market, where we so far have been unknown to parquet producers as a UV-finish supplier, says Marcus Björck who has been working several years to win BR-111 as a customer. BR111 has 3 factories in Latin America, 1 in Indonesia and three in China, which all will be using Bona’s UV-finishes. Having BR-111 as our customer will make a great impact on the market, not least as they will recommend Bona’s maintenance and renovation products. All of Bona’s products have already been added to BR-111’s website where the are announced as “Powered by Bona”, and the positive reactions from this is just keeping coming. This agreement is also a great proof of Bona’s lifetime support concept and ties Bona IC with the professional business both in Latin America and in the USA, says Marcus Björck. Bona has established itself as the most reliable partner for the treat- ment of wood flooring. Bona doesn't just supply outperforming UV finishes for the whole BR-111 range of products, but also a whole range of installation material such as adhesives, and cleaning or maintenance products. Bona guarantees that all of their products are compatible with the full line of BR-111 flooring and that Bona and BR-111 is truly a "Formula for Winners". Together with Bona we will be able to take wood flooring to the next level by offering consumers the highest quality products. From now on and in the future Bona and BR-111 will continue to cooperate in the distribution network by strongly supporting the top dealers across USA. says Daniel Pagano from BR111 Exotic flooring. Hardwood Floor Professional Newsletter BR-111 NEW IC CUSTOMER FOR B ONA IN THE USA June 2011 I NSIDE THIS ISSUE : A Few Steps to a Smooth Finish It's not the heat… it's the humidity Chatter Marks F INISH INISH INISH INISH L INES INES INES INES I NTRODUCING T RAFFIC UV S YSTEM ON THE I TALIAN MARKET Bona IC’s new surface treatment Traffic UV System was introduced to the Italian market at the special event held at Bona’s partner Stile. 60 important key costumers, mainly parquet layers, were invited. All invited customers came, which was incredible. It was really a successful event, says Alberto Massimo from Industrial Coating. The program of the day was: Lorenzo Onofri, the president and owner of Stile (and actually also President of Gruppo Pavimenti in Legno Italia) presented Stile and their offer to the market. Alberto Massimo from Bona introduced Traffic UV System. Finally the president of the national parquet layers Italian association AIPPL, Alfiero Bulgarelli, held a presentation of the highlights and future programme of the association. A guide tour of the factory ended the event with a presentation of the production process, from raw material to pre-finished floors from Stile. F EATURED A RTICLES BR-111 new IC customer for Bona in the USA Introducing Traffic UV System on the Italian market Denver Art Museum, Denver CO Clarion Hotel Plaza, Sweden
