Finnish approaches to media education

Ph.D., Researcher Reijo KupiainenUniversity of TampereAcademy of Finland

Finnish Society on Media Educationhttp://www.slideshare.net/rkupiainen

Finnish approaches to media education

1. Short history of media education

2. Media education in curriculum

3. Young people and media

4. The future of media education

(Source: Kupiainen, Sintonen & Suoranta (2008), Decades of Finnish Media Education. [http://www.mediakasvatus.fi/publications/])

School and media education

• Art teaching• Finnish

language• Media projects

with local media

• Newspaper week

• National Magazine Day

• School Cinema• Diploma in

media

Media education includes• development of information management

skills, recognizing how media texts convey meaning

• learning to product media messages

• learning critical understanding of media

• learning how to participate and impact in the media (active citizenship)

“Media education is the process of teaching and learning about media. While media literacy is the outcome – the knowledge and skills learners acquire.” (David Buckingham: Media Education: Literacy, Learning and Contemporary Culture, 2003)

Important objectives of ME• Media literacy, media skills

• Active citizenship

• Democratic society, cultural diversity and respect for human rights

• Encourage production, creativity and interactivity

“Tribes” of Finnish media education

The technology tribeThe protection tribe

The culture research tribeThe critical tribe

(Source: Kotilainen & Suoranta 2005, Mediakasvatuksen kaipuu. In: Mediakasvatus 2005. Kansalliset kehittämistarpeet. Oikeusministeriön julkaisuja 5/2005)

“Tribes” of Finnish media education

The technology tribeThe protection tribe

The culture research tribeThe critical tribe

(Source: Kotilainen & Suoranta 2005, Mediakasvatuksen kaipuu. In: Mediakasvatus 2005. Kansalliset kehittämistarpeet. Oikeusministeriön julkaisuja 5/2005)

ICT, Information and communication technology

“Tribes” of Finnish media education

The technology tribeThe protection tribe

The culture research tribeThe critical tribe

(Source: Kotilainen & Suoranta 2005, Mediakasvatuksen kaipuu. In: Mediakasvatus 2005. Kansalliset kehittämistarpeet. Oikeusministeriön julkaisuja 5/2005)

ICT, Information and communication technology

Harmful content

“Tribes” of Finnish media education

The technology tribeThe protection tribe

The culture research tribeThe critical tribe

(Source: Kotilainen & Suoranta 2005, Mediakasvatuksen kaipuu. In: Mediakasvatus 2005. Kansalliset kehittämistarpeet. Oikeusministeriön julkaisuja 5/2005)

ICT, Information and communication technology

Harmful content

Cultural meaning-making

“Tribes” of Finnish media education

The technology tribeThe protection tribe

The culture research tribeThe critical tribe

(Source: Kotilainen & Suoranta 2005, Mediakasvatuksen kaipuu. In: Mediakasvatus 2005. Kansalliset kehittämistarpeet. Oikeusministeriön julkaisuja 5/2005)

ICT, Information and communication technology

Harmful content

Cultural meaning-making

Participation and empowerment

Media education 2.0?

Participatory cultureThe principles:

• Being open• Peering• Sharing• Acting Globally

• Contribution• Connection• Collaboration• Creation

• Affiliations• Expressions• Collaborate problem

solving• CirculationsTapscott & Wiiliams 2008, Wikinomics.

Leadbeater 2008, We-think. Mass innovation, not mass procuction.

Jenkins et. al. 2006, Confronting the Challenges of Participatory Culture: Media Education for 21th Century.http://digitallearning.macfound.org/atf/cf/%7B7E45C7E0-A3E0-4B89-AC9C-E807E1B0AE4E%7D/JENKINS_WHITE_PAPER.PDF