Date post: | 14-Oct-2014 |
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tjhia nine.{oh}.{oh}.four.seven.three.five.eight.contact me.
I like the idea ofbranding myself as a quirky designer.
ObjectivesTo obtain a level of a higher and a professional graphic designer
EducationNAFA, Singapore, Diploma in Visual Communication with Tuition Grant Loughborough University BA (Hons) in Graphic Communication Association Board Royal School of Music
QualificationsNAFA, Class Representative (2005)NAFA Student assistant (2006-2007)NAFA Redcross Vice President (2006-2007)
Working ExperienceInternship in Wahana, Indonesia (2007) responsible to create graphic for brands like: Nestle, Nescafe, Castrol, Suzuki, Novartis.
Graphic Artist in a Designed Serviced Office (apbcOffices ,Dec 2009-now): To conceptualize, create, develop and maintain the standards of branding and best practices for internal/external marketing campaigns and collateral for all 13 centres across Singapore, Malaysia, China.
LanguageSpeak Fluent English and Bahasa Indonesia with basic Chinese.
AchievementsWinner, Singapore Star Packaging Award (2007)1st winner for L’Oreal competition for designing limited edition compact powder cover (2007)Receive Tan Chin Tuan Merit Award (2007)Top 10 for A star Trophy Design Competition
(2006)10 best book design in Prof. Jingren workshop
(2006)
FreelancesPair work for Singapore event organiser Logo design, f.Ind Logo design for a company, CRDCLogo design for a company, KitchcraftBrochure design for a health product, Manyoo Eel OilT-shirt design, IgcarusLogo design for a pharmacy, Alvin Pharma, IndonesiaWebsite Design for Singapore Actor, Qi Yu Wu
SoftwareWindows or Mac Adobe PhotoshopAdobe IllustratorAdobe In designAdobe Dreamweaver (basic)Adobe Flash (basic)Adobe Premiere (basic)Macromedia FreehandFinal cut Pro (basic)Microsoft Office / iWork in Mac
fionaOh Hi, I’m
{Seasonal Email Direct Marketing}
DescriptionMedia
For busy business executives, Christmas is the time for rest and enjoy holidays, no more tiring works or packed meeting schedules, it is about the time to tie all pens, keep it in the cabinet and celebrate the festive season!
Adobe IllustratorAdobe Photoshop
DescriptionMedia
iMovieAdobe Illustrator
�is is an online invitation for Boogie Christmas Party. One of the authentic icon of 60’s style is an afro hair, by playing with the afro ideas come out with this invitation, changing the hair into a christmas tree. From this invitation, not to forget, a background disco video was made to complete the night - ‘�ashing’ colour trees altenately changed one by one on the head with mixed with some well known 60‘s phrase, this video had light up the X’mas night celebration.
{Christmas Video and invitation}
Video snaps
{Seasonal Greetings}
DescriptionMedia
Starting from a graphics for easter, a funky bunny for a modern easter. Second is a simple email direct marketing greeting for Mid Autumn festival, time to eat mooncake! Last isa Hari Raya Greeting for Kuala Lumpur.
Adobe IllustratorAdobe Photoshop
{Lunar New Year Greetings}
DescriptionMedia
�is greetings was created based on the simpli�ed rabbit shape. Chinese New Year graphics may not be so traditional. �e rabbit icons combined together to form a �ower, let me wish you a year full of happiness and blossoms with luck, prosperity and hop with success.
Adobe IllustratorAdobe Photoshop
In the year of the Rabbit, apbcOffices wishes (AGENT NAME) a year that makes you hop with Success and Prosperity!
HAPPY LUNAR NEW YEAR
Singapore | Shanghai | Beijing | Kuala Lumpur | www.apbcOf�ces.com
{Advertisement}
DescriptionMedia
- promoting the meeting spaces.
Right>Copywritting, Layout.
Adobe PhotoshopAdobe Illustrator
{Online Advertisement}
DescriptionMedia
An Online advertisement for New Year version and Christmas version to promote Virtual o�ce , a motion graphics and photography in GIF format.
PhotographyAdobe Photoshop Adobe Illustrator
New Year Version
Christmas version
{Events}
DescriptionMedia
A simple graphic concept for a hand cra�ed cakes event.
Hand drawnAdobe Illustrator
{Events}
DescriptionMedia
Brown- a Beer Tasting event invitation.
Yellow- a Chilean Wine Tasting invitation, a wine bottle wearing Chile’s ponchos standing in front of the famous Chile’s landscape and create the national �ag color. “Let’s Chile out” which derived from the word “Let’s Chill out”.
Grey- an a�ernoon tea party with Mad Hatter theme.
Beige- “I am proud that I was made of �our” said the �our �gurines. An invitation for dessert and mould dough event in China.
Adobe IllustratorAdobe Photoshop
{Events}
DescriptionMedia
A dessert event- Make the last course more than just an a�er thought.
Adobe IllustratorAdobe Photoshop
{Promotions}
DescriptionMedia
Some promotions that is done in the past. A Personal incentives program, a Year end promotion, and Sales Referral program.
Adobe PhotoshopAdobe Illustrator
{Graphic wall and directory}
DescriptionMedia
Top- A Directory design based on nature, the growth of a tree.
Bottom- As an environmentaly
designed based on nature inspiration, therefore the wall murals is a forest with animals magnet as the interaction objects which clients could play with the animals during their breaks.
KeynoteAdobe Illustrator
Digital Directory Design
AETOS SECURITY MANAGEMENT PTE LTDARC MEDIA GLOBAL ASETANIAN MARINE PTE LTD ASIAN ENERGY SERVICES PTE LTD ASIA PROJECT CHARTERING PTE LTD ASPIAL CORPORATIONAURIGIN TECHNOLOGY
BEE CHENG HIANG BH GLOBAL MARINE LTD BREADTALK GROUP LIMITED CAPITALAND LIMITED CBL DATA RECOVERY TECHNOLOGIES CERTIS CISCO SECURITY PTE LTDCHANGI INTERNATIONAL AIRPORT
CHARTERED SEMICONDUCTOR CITY DEVELOPMENTS LIMITED COMFORTDELGRO CORPORATION COSTRONIC TECHNOLOGIES PTE LTDCREATIVE TECHNOLOGY CREATIVE TECHNOLOGY
Wall Mural Design with Magnet
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{POLYGAMY.
DescriptionMedia
A book of paper cutting, carving page by page, it is good to be able to carve my own life the way i want it but carved up is a total di�erent meaning: to be divided.
Carved up is about the process of an ordinary woman which gradually being dragged into a polygamy life, contradicting polygamy by using the metaphor illustration of the re�ections of the woman’s thoughts, undistinct sounds, and conditions and how her life has been divided.
Illustrator CS2Paper cuts are used to represent how life is like a motion picture and there are many layers forming life.
Carved Up}
{what you give what you get}
DescriptionMedia
What you give is what you get.�is is, in my opinion, the core philosophy in life. By giving something, you are actually gaining back something else. In this poster, this is represented by the core organ of every human: the heart. �e blood circulation, in itself, is the visual parallel of this philosophy.
�e poster is connected from the front to back with the main vein forming the words, which in retrospect creates the heart.
Illustrator CS2
{Womb How does it feels to be?}
DescriptionMedia
As a womb, I have a lot of hands, these invisible hands that I kept a secret to the outsiders. �ese are the hands to look a�er my friend, a foreign friend that I have been waiting for all my life. Now, she is yet to look special, but I will be here no matter how hard and di�cult it is, to watch her metamorph, and to protect her with all my heart and strength.
�is is an exploitation of my emotional feelings that is projected of how it would feel as a womb.
PencilColour pencilPhotoshop CS3
Exhibition
{Bajaj to BJ Cultural Branding Project}
DescriptionMedia
�e logo creates a shape of a BJ. At the same time, a seduction perception of a name BJ re�ects in the logo but not so open. �e tension of the logo is the center. �e front of the letter B is a silhouette of a nipple, it can be a nipple at the same is actually the light of BJ.
�ere are no sharp edges in the logo in propose of representing human togetherness in the BJ and in human body there are no sharp edges. �is feather at the back of the logo is the feather of a bird, which Garuda bird is the sign of Indonesia, that represent hierarchy of unity. �ere are 2 feather of the logo which fell out, it is to represent the speed of bajaj in cartoon image.
ILlustrator CS2
“�e branding is about freedom and seductiveness. It’s taken from the physical and the experience in riding this vehicle”
freedom,fun, exciting
{...Poster Cultural Branding Project}
DescriptionMedia
�is branding of indonesian traditional vehicle that being changed to higher class branding with a concept of togetherness, freedom, seductive. From the name of BAJAJ change to BJ, which is the short term for be Jakarta. �e name of BJ, it has a seductive impression behind it, which related to the experience of being inside the vehicle.
Our vision is to become a unique transpor-tation that is di�erent with other transporta-tion company and leads in tourist business.
We are building on our strong culture and heritage of Jakarta. To introduce more Indonesia’s tourism to the globa
ILlustrator CS3
freedom,fun, exciting
{L’oreal compact powder cover design}
DescriptionMedia
Singapore’s women are beautiful, represent in the elegancy of peacock’s feather. L’oreal true match powder make women feel and become beautiful, elegant and con�dent.
Illustrator CS2Photoshop CS2
Competition winner