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| Date post: | 24-Dec-2014 |
| Category: |
Travel |
| Upload: | australiaday |
| View: | 64 times |
| Download: | 3 times |
Fiona Dolan, National Manager for Australia Day
Last night’s poll
A day to
celeb
rate b
eing A
ustrali
an
Unites/B
rings
us toge
ther as
Australi
ans
A day fo
r fam
ily an
d frien
ds
It's a
public holid
ay
Recogn
ises o
ur dive
rsity
and va
lues
Celebrat
es the f
ounding of o
ur nati
on
Invasio
n/Survi
val D
ayOther
0
10
20
30
40
50
60
Reasons we think it's important to celebrate Australia Day
General Public response
Inspire national pride and spirit to enrich the life of the nation
How are we going?
• 93% of Australians consider Australia Day to be our most important national celebration
• 78% of Australians celebrated Australia Day in some way in 2013
• About a quarter of all Australians attended an organised event.
How are we going?
• The majority of Australians have consistently positive attitudes towards Australia Day.
• Attitudes appear to be driven by two factors: – A need for belonging and being part of a
community– A need for entertainment
How are we going?
• People are participating strongly in Australia Day but don’t always feel an emotional connection to the day, or feel that there is any strong ‘tradition’ attached to it
The Brand
The Brand
Key MessagesTaglineCelebrate what’s great
Primary key messageOn Australia Day we come together as a nation to celebrate Australia and being Australian
Key MessagesSub messages
• Let’s celebrate all the great things about Australia: for example our sense of community, our determined spirit, our support for each other when times are tough, our fair go attitude, our diversity, and our democracy.
• Australia Day is a day to reflect on our national journey: acknowledge our past, reflect on our present and look together to our future.
• Australia Day is a day for all Australians.
• On Australia Day, let’s recommit to making Australia an even better place.
• Australia Day is more than a public holiday
• Family, fun and free
australiaday.org.au/event-organisers
p 02 6120 0600 e [email protected]
Open Discussion
