Date post: | 30-Apr-2015 |
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Technology |
Upload: | norayoung |
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Seeing the Forest and the Trees –Big Data and the New Information Ecosystem
PRISM Program Collected 97 billion pieces of intelligence in March*
• Facial Recognition, Network Analysis, Voice Analysis Make Data Analytics Easier
• *per The Guardian, June 11th, 2013
DATA….
• ….SEXY??
Big Data Tells Walmart:
• When there’s a hurricane coming, people buy Pop Tarts!
• Walmart moves Pop Tarts to the front of the store*
• *see Big Data, by Viktor Mayer Schonberger & Kenneth Cukier
Closet Quant?
This-Is-That-Thing-I-Wore-er?
Pinterest Freak?
Tools to Map Physical Body
Tools to Document Reactions to the World
Location Boom
Digital Means Constant Capture
Next gen digital tools such as Google Glass, smart watches, and other wearables
Data Maps
http://www.zeit.de/datenschutz/malte-spitz-data-retention
Internet of Things
• Sensors• Smart Objects• 50 Billion wirelessly connected machines by
2020 (Ericsson)• New tools (Arduino, Twine) let non-technical
people create internet enabled, smart objects
• Private to Shared• Contextual to De- and Re-Contextualized
Analog to Digital
Revolutionary Nature of Cell Phones
• According to the World Bank*, 75% of World’s population has access to a cell phone
• More than 30 billion apps downloaded in 2011• By far, the majority of cell phones are in the
Developing World
*http://www.worldbank.org/en/news/2012/07/17/mobile-phone-access-reaches-three-quarters-planets-population
Real Time Rome
MIT SENSEable City Lab: http://senseable.mit.edu/realtimerome/
People Can Choose to Participate
The Balancing Act
• Privacy and Data Ownership• Opportunities for Creative, Powerful Use of
Data
This. Can. Be. Creepy.
http://www.gigapixel.com/image/gigatag-canucks-g7.html
High Resolution
Fully Mapped
Tracking and Tagging Yourself and Others
Anonymity Used to Mean Privacy. Not Anymore
RELIABILITY
• “Good Enough” Data (Piers Fawkes)• Danger of False Conclusions
VALUES UNDERPINNING DESIGN DECISIONS
@tweeting_keith http://twitpic.com/97vogu
WHAT’S IN IT FOR ME?
• Making Participation Valuable• Who is Trustworthy as a Data Resource?• Who is Transparent?
Partners in Using our Data
Data Activism: New Approach to a New Ecosystem
• What are the values embedded in design?• Tools for data citizenship and engagement• What are the hidden politics of the
technology?• If data is the new oil (World Economic Forum),
what does a ‘data economy’ look like?• Do we need a “New Deal on Data” (Sandy
Pentland)?