Firm Overview & Qualifications - Cayenne Consulting

Firm Overview& QualificationsApril 2021

Established in 2001 - $4.3+ Billion Raised - 2,400+ Clients

Austin, TX

Boston, MA

Chicago, IL

Denver, CO

Los Angeles, CA

New York, NY

Orange County, CA

Orlando, FL

Phoenix, AZ

Pittsburgh, PA

Portland, OR

Salt Lake City, UT

San Francisco, CA

Seattle, WA

Tampa, FL

Washington, DC

Australia

United Kingdom

Germany

CAYENNECONSULTINGinnovate | grow | succeed

What Does Cayenne Do?

©2001-2021 Cayenne Consulting LLC. Confidential – Not for Distribution 1

We help entrepreneurs tell their stories in the most compelling way possible through executive summaries, pitch decks, business plans, and financial forecasts.

Think of us as your co-founder over the duration of our project.



Helping you fix or divest your business…

・ Turnaround consulting・ Business valuation・ Exit planning

Building Wildly Successful Ventures


Helping you position yourself in the market…

・ Feasibility analysis・ Market research & analysis・ Competitor research &

analysis・ Business model design・ Marketing, sales, and

distribution strategy

Helping you prepare to raise capital…

・ Pitch deck development・ Business plan development・ Financial forecast preparation・ Pitch preparation & coaching・ Private Placement

Memoranda・ Funding strategies

Helping you manage and grow your business…

・ Interim management (CEO, CFO, COO, CMO, etc.)

・ Strategy development & execution

・ Marketing plan development & execution


Industries Served


Healthcare, Biotech & Medical Devices

Professional Services & B2B

Commercial Real Estate

Hardware & Networking

Non-Profit Organizations

Clean Tech

Manufacturing, Aerospace & Defense

Residential Real Estate

Consumer Products & Services

Media & Entertainment

Restaurants, Bars & Lounges

Education & E-Learning

Mobile, Software& Internet

Telecommunications

Financial Services


We’re True Consultants – Not Just Business Plan Writers


・ Strategy & tactics・ Market positioning・ Business planning・ Financial forecasts & models・ Investor presentations・ Capital formation strategy・ Business valuations

・ Market research & analysis・ Competitor research & analysis・ Interim C-Level leadership・ Business development・ Executive coaching & mentoring・ Revenue acceleration・ Turnaround consulting

Low ValueAdded

High ValueAdded

Anybody PricedUnder $5,000

Our MainstreamCompetitors

CayenneConsulting


Funding is Binary


Your Objective:Raise Capital

APPROACH 1

APPROACH 2

Work with aLow Cost consultant

• Lower odds of funding• Waste of time• Waste of money

Work with aHighly Qualified consultant

• Higher odds of funding• Time well spent• Money well spent


Why Cayenne?We have an unrivaled track record of success:

Our Clients

60%

17%

23%

Funded

Commitments or in Due Diligence

Not Funded

Most Startups

>99%

<1%Funded

Not Funded

The companies we have worked with have collectively

raised over $4.3 Billion!

6©2001-2021 Cayenne Consulting LLC. Confidential – Not for Distribution


What Investors Have Said


Frankly, most [business plans] aren’t ready for the big leagues. Cayenne’s work, on the other hand, is consistently excellent. They have figured out the formula. They make it easier for investors to quickly see the value in a company. Now that startup activity is picking up, investors have more to choose from. It’s more important than ever for a business plan to make the right first impression.Harry George, Solstice Capital

“ Consultants almost never do a good job on this kind of work because they don't take the time to really understand the business. Cayenne was exactly the opposite. They were like a member of the management team. When the plan was done, I circulated it among the other Partners here at Veritas as an example of what a business plan should look like.- Gideon Tolkowsky, Veritas Venture Partners

“


Our Locations


Los Angeles / OCRoger AndersonBrian BohrNancy ClaussAkira HiraiRandy LewisGeorge Papaioannou

Salt Lake CityJimmy Lewin

SeattleMichael Robbins

PortlandLee Muhl

SFO / Silicon ValleyPaul FiorelloDan HallStephanie TolosaAdam Trueblood

BostonDevin BergerDavid Kaplan

WashingtonCheree Warrick

FloridaTom DykstraTim O’ConnorDennis Pape

ChicagoTim O’Connor

PittsburghRick Tifone

New YorkDeForrest BordersJenifer GrantCharlie KickhamEric Pickens

ArizonaJohn BeebyRichard HasenpflugShyam JhaJan KnightJimmy LewinJoan Morgen

DenverCurrently Vacant

TexasCurrently Vacant

AustraliaWayne Trattles

United KingdomRyan Chester

GermanyWerner Nennecker

Special AdvisorsJon Cooper – DenverVan Lanier – Washington DCTom Miller – Phoenix


Team

Highlights・Founded Cayenne Consulting in early 2001

・Hands-on experience starting and building software companies in Silicon Valley

・Prepared dozens of successful business plans and financial forecasts for high-tech companies

・Four years investment banking in New York

・Six years management consulting to the financial services industry in New York

・Skilled software engineer

Education・BA, Engineering Sciences, Harvard University

・Chartered Financial Analyst Level I

・NASD Series 7 (not currently registered to broker securities)

Professional Experience

CEO & Managing Director – Cayenne Consulting 01-Present

• Business plans, financial forecasts, and pitch decks for emerging growth ventures• Special project leadership• Responsible for strategy, marketing, quality assurance, and general management

CEO – MyRaptor.com 99-00

• Internet start-up – machine learning for bid optimization

COO/CFO – ID Networks 99

• Internet start-up – asset management solutions

VP – Salomon Brothers 95-99

• Fixed income derivatives trading & risk management

Managing Associate – Coopers & Lybrand 92-94

• Financial risk management consulting

Programmer – Systematix Development 91-92

• Database and applications development

Consultant – First Manhattan 89-91

• Strategy, risk management, and M&A consulting

Akira HiraiCEO & Managing DirectorOrange County, CA


Team

Highlights・20 years operational experience; CEO, CTO, CMO (Marketing), Sales,

Operations & Business Development

・Over 16 years of experience in business plan writing, presentation preparation, strategic planning and management consulting

・Hands on experience in 10+ start-up companies

・Prepared dozens of business plans and financial forecasts for companies in Internet/ecommerce, Clean Tech, Biofuels, Biotech, Med. Device and Gaming industries

・Reviewed business plans for Goldman Sachs clients

・Created first Internet B2B for Lab Products industry, eventually incorporating over 1,000,000 products from over 10,000 companies

・Started or participated in the start of 6 companies

・Co-Winner Best Investment and Best of Best, Tech Coast Angels Fast Pitch competition 2006

・Raised over $10 million in capital from angels and VC sources

Education・BA, Biochemistry and Cell Bio, UC San Diego

・PhD, Molecular Biology, Caltech


Principal Consultant – Cayenne Consulting 08-Present

• Business plans, financial forecasts, and pitch decks for emerging growth ventures

Business Consultant 05-Present

• Business plans, financial forecasts, strategic planning, financial forecasts, sales planning and management consulting

• In house operations for biofuels, medical tech & IVD

Chief Marketing Officer – Select University Tech 10-11

• Business development focused on commercializing university technologies • Developed business, marketing, and sales plans• Markets: cleantech, biotech, wind, oil, and software

Business Development – American Qualex 09-10

• Business plans, financial forecasts, and management consulting for novel molecular fingerprinting technology

VP Operations – Aline 08-09

• Production oversight – novel microfluidics manufacture• Sales and Marketing to medical device manufacturers

Division Manager, Immunobiologicals – MP Bio 03-05

• Operations management and product development for 40% of worldwide $100 million lab reagents company

• Led acquisition, integration and operation of QBiogene

CTO & President– Biocarta 00-03

• Small international distributor of molecular biology and immunological reagents, kits, and supplies

Founder & CEO – Anderson Unicom Group 93-00

• First online catalog of life science supplies• Evangelized e-commerce before 99% of the population knew that the Internet existed• Created initial software, website, and database• Wrote business, sales, marketing, and operations plans

Roger AndersonPrincipal ConsultantOrange County, CA


Team

Highlights・Over 30 years of experience developing and executing strategies for

new and growing businesses

・With an engineering degree and early experience in manufacturing operations, has a sound grounding in the production side of business

・Later assignments in strategic marketing with Clorox and DHL supplied insights into how businesses need to focus on customer needs

・General management positions with Clorox and Sealy demanded attention across all aspects of business

・Focus has been on developing and executing business strategies that create sustainable, profitable growth

・Had key roles in building the Kingsford Charcoal business for Clorox, the US air express business for DHL and the international mattress business for Sealy

・Established and ran Clorox’s Canadian Business

Education・Bachelor of Mechanical Engineering from Cornell University




Business and Marketing Consultant 13-15

• Assisted investment banking firm in presenting client businesses to investors

Marketing Consultant 10-13

• Worked primarily with one client, exploring market opportunities and developing plans for entering new markets

Oral Health Labs, Inc. 05-10

• Founded a company that developed and marketed a unique, effective mouthwash

Rowpar Pharmaceuticals - President 02-05

• Transformed a company selling products through dental offices into a consumer products company selling through mass market retailers

Marketing Consultant 98-01

• Assisted several startup companies in planning and launching internet businesses

Sealy Inc. 92-98

• Headed the Upholstery Division followed by leading international marketing and sales

VP Marketing for three companies in transition 83-91

DHL Worldwide Express – Vice President Marketing and Sales 82-86

• Lead marketing efforts that built revenues from $100 million to $250 million.

The Clorox Company Prior to 82

• Progressed up through operations and marketing management to President of Clorox Canada

John BeebyPrincipal ConsultantScottsdale, AZ


Team

Highlights・Over 18 years experience in marketing and general management of

early stage and established consumer products companies

・Experience in numerous industries, including telecommunications and social networking

・President of three early stage companies

・Advisor to 15 start-ups in high tech, life sciences, consumer products and Internet businesses

・Prepared business plans and presentations that resulted in millions of investment capital

・Close relationships with angel investors

Education・MBA, Harvard University

・BA, Economics, George Washington University




BroadStreet Capital/Devonshire International 00-Present

• Strategic consulting for early-stage companies, preparation of investment documents and capital strategies, and introductions to key investors

President - Apollo Eye Gear 99-00

• President of performance sunglass company (Ken Griffey Jr. Endorser)

VP Marketing and Sales - Adesemi Communications 98-99

• VP Marketing and Sales for wireless communication company whose mission was to launch affordable communication in third world countries

• Launched the service in Tanzania, Africa

President - Legends and Heroes 97-98

• President of performance and casual apparel company

President - Le Coq Sportif 95-96

• President of athletic footwear and apparel company in Paris, France

Manager & Director - Converse Inc. 90-95

• Category Manager of the $200 million basketball category (endorsers: Magic Johnson, Larry Bird, Larry Johnson, Kevin Johnson)

• Director of International Marketing (94-95)

Devin BergerPrincipal ConsultantBoston, MA


Team

Highlights・Over fourteen years of experience in investment banking, corporate

development, corporate finance, merger and acquisition advisory, financial planning and analysis and venture investing

・Extensive experience in the global media and entertainment industry

・Expertise in financial modeling, valuation and preparing clients to meet with potential funding sources

Education・MBA, UCLA Anderson School of Management

・BA, Economics, University of Pennsylvania




Consultant – William and Henry Associates 10-Present

• Provide investment banking services specializing in sell side advisory and capital raising to owner operated businesses

Vice President – Transpac Media, Inc. 04-09

• Provided investment banking and capital raising services to start-up businesses in the global media and entertainment business

• Created business plans and financial models for a 3D services company, an Internet content company and a music catalog company

Sr. Associate, Corporate Finance – News Corporation 98-02

• Analyzed media companies for potential investment, acquisition and/or joint venture• Participated in the acquisition of DIRECTV, the IPO of the Fox Entertainment Group and

the sale of TV Guide

Consultant – Public Financial Management 96-98

• Structured over $3 billion of new bond issues and refinancings for state and municipal tax-exempt debt issuers

Brian BohrPrincipal ConsultantLos Angeles, CA


Team

Highlights・Senior strategy, financial management, operating executive

・C-level executive of 3 companies, from start-up to established businesses

・Demonstrated success in driving strategic growth and increasing enterprise value in Financial Services, Consumer Product, Higher Education/Healthcare, and Media industries

・Focused on designing pathways to drive strategic growth, redesigning operating processes, conducting due diligence, and delivering product to a global consumer

・Led a number of successful capital raises (debt and equity) for start-ups and high-growth companies

・Governance expertise: past member of five Boards of Directors; currently on the Board of Directors of UniMedica Inc., a holding company for medical education properties

Education・AB, Government, Harvard University




CEO – UniMedica Inc. 11-15

• An innovative global medical education company• Designed corporate strategies and implemented a new business model • Launched new academic programs• Oversaw regulatory efforts• Prepared all non-legal capital raise documentation

CEO – Redbird New York, Inc. 05-11

• A holding company for a fashion brand with global wholesale distribution and retail stores, and robust ecommerce platform

• Accelerated growth by building capacity and leveraging new technologies • Raised capital from global investors

COO – CornerWorld, Inc. 02-05

• The first cloud computing and social media company focused on providing digital marketing services and applications to small music labels

• Developed and executed the operating model and capital allocation framework• Liquidity Event

Senior Executive – JP Morgan Chase 89-02

• (Dept.: Lab Morgan) Led team that developed the strategic plan, operating structure, and financial model to deliver LabMorgan’s innovation capabilities to JP Morgan Chase clients

• (Global Markets Venture Lab) Created a new department that developed, accelerated and launched new businesses for the sales and trading division of the bank

DeForrest Borders IIIPrincipal ConsultantNew York, NY


Team

Highlights・Over 10 years of experience in strategic planning and management

consulting

・Prepared dozens of business plans and financial forecasts for companies in multiple industries

・National and international operations management

・Guerrilla marketing program development and execution

・Big 5 and start-up hands-on experience

Education・BS, Business Marketing, University of Phoenix




Vice President, Consultant – StuckOnTools, Inc. 03-05

• DIY hardware/organization mass-market start-up• International operations management

Vice President, Strategic Planning – Vestar Capital 00-01

• Business plans, financial forecasts, and management consulting

Director, Program Management – Paladyne Corp. 99-00

• Telecom marketing consulting• Multi-state operations management for US West

Project Manager, Channel Services – Paladyne Corp. 98-99

• Operations management and and liaison to US West

Project Manager – Synaptx Impulse, Inc. 98

• Guerrilla marketing management for US West’s xDSL product

Manager, Customer Service – The Ascendix Group 96-97

• Procedures planning and implementation

Ryan ChesterPrincipal ConsultantLondon, United Kingdom


Team

Highlights・Started Sage Business Consulting in 2008

・Over 25 years experience starting and developing winning entrepreneurial ventures

・Additional start ups include medical billing firm, event planning and catering, and management consulting

・Prepared dozens of successful business and marketing plans

・Coached organizations and management from stagnant to multimillion dollar growth

・Extensive experience in manufacturing, construction, field service, service, retail and family businesses

Education・BS University of California at Santa Barbara

・Licensed Realtor, State of California




Owner/Founder – Sage Business Consulting 08-Present

• Management and start up consulting focusing on business plan development, financial common sense, leadership growth, infrastructure, employee development, sales and marketing

Strategic Consultant – Brown and Associates 08

• Consulted with business owners focused on improving overall company performance

Realtor – Century 21 05-08

• Built real estate business to over $5 million first year; ranked among the top 2% of all Century 21 agents nationwide during tenure

• Mentored new agents on sales performance

Operations/Sales Manager – De Mar 02-05

• Assisted in the acquisition and development of this retail and wholesale business. Gross revenues grew more than 200% during tenure

Account Executive – Vail Manufacturing 98-04

• Market development, sales management, new client acquisition, and manufacturing interface. New product development and custom manufacturing. Gross revenues grew over 300% during tenure

Nancy ClaussPrincipal ConsultantOrange County, CA


Team

Highlights・Co-founder of two ERP software companies, one of which made the

Inc. 500 list twice, acquired venture funding, and went public

・Additional start-ups include two consulting practices, a small business computer firm, and a hosting service

・Decades of business planning and financial forecasting

・Software designer with over 1,000 firms having run their business with these designs

・Past member of four boards of directors; currently serving on Board at Synergex International, a software development tool company

・Served on the School Board of a large K-12 school district

・Former Adjunct Faculty at Grand Canyon University MBA program and ASU School of Business

Education・MBA, University of Chicago

・Certificate, Institute of European Studies – Vienna, Common Market

・BA, Hope College, Mathematics

・CFPIM, Certified Fellow American Production and Inventory Control Society




Board Member – Synergex International 94-Present

• Software tools and business intelligence systems• New venture investment and development

Adjunct Faculty – Grand Canyon University 04-08

• Strategy, operations, project management, information systems, statistics, decision analysis & business modeling

Faculty Associate – Arizona State University 04-05

• Taught strategy & supply chain management

Dir. hosting services, sales/industry manager – IFS 99-04

• Industry & technology expert to media and analysts, sales turnaround in southwest US, launched IFS hosting services

Co-Founder – EMS Solutions 82-02

• Start-up, strategy, software design, engineering management, customer consulting, board of directors

Co-Founder – Effective Management Systems 78-99

• Start-up, strategy, software design, engineering management, sales management, marketing management, channel creation, bank funding, venture capital acquisition, IPO, acquisition due diligence, board of directors

Product Manager – AO Smith Data Systems Division 71-78

• Accounting, financial, and HR systems for corporate use, P&L responsibility for service bureau customers of same

• Start-up small business computer line

Military Service 63-66

• Served on a Special Forces A Team managing a battalion sized Mobile Strike Force known as the “Mike Force”

Tom DykstraPrincipal ConsultantTampa, FL


Team

Highlights・30-year background in both start-up & larger scale business

development.

・Significant start-up experience in his own ventures – including idea generation, strategy, business plans, financial forecasts, financing, contract negotiations, sales, and operations. Working knowledge of on-line marketing, SEO, Pay-per-click and web site development.

・Able to see, from the entrepreneur’s perspective, what it takes to get a business from the idea stage through funding, implementation, and growth.

・Hands-on management experience in a wide-breadth of industries, from media through technology, bringing an unusual perspective to new venture formation.

・Proven ability to form and execute business ideas.

・Uniquely qualified to counsel entrepreneurs in all aspects of strategy and approach.

Education・B.S. in Management from Babson College. Majored in both

Entrepreneurial Studies & Finance with a minor in Communications.




President – Paul Fiorello, LLC 05-Present

• Solely raised nearly $1 million in private and SBA financing for purchase of electronickits.com

• Generated over $10 million in on-line sales of electronics and robotics targeting the educational & hobbyist markets

• Manages all aspects of business including finance, marketing, sales, advertising, strategy, web presence and day-to-day operations

Co-Founder/EVP – Hotelevision (The Hotel Networks) 96-04

• Raised, as part of two-person team, $32 million in private equity & venture capital for an advertiser-based satellite television advertising network that reached guests in over 300,000 four & five star US hotel rooms

• Co-wrote business plan, presented directly to funding community, developed & managed satellite network and commercial advertising insertion, implemented first ever Nielsen metering of hotel TV viewing, generated financial projections and investor reports, negotiated contracts with Fortune 1000 hotel chains, advertisers, cable television networks and service providers

Co-Founder/President – Pinpoint Golf Advertising 96-98

• Raised $350K in angel investment for place-based advertising business offering a national network of golf facilities to high-end advertisers

• Co-wrote business plan, generated financials, developed presentation materials. Responsible for successfully building out national network of golf venues and securing advertiser commitments

• Other – Various consulting, sales, and management positions at Pacific Telesis, Optilan, Wellmark, Avnet, Everex Systems, Hughes Electronics, Cars-on-line, and MyGlobal Newspapers

Paul K. FiorelloPrincipal ConsultantOakland, CA


Team

Highlights・Over 20 years of experience in finance (corporate finance, M&A,

derivatives, credit, research and portfolio strategy), strategic planning, and pitching businesses

・Firsthand experience evaluating business plans for investment

・Created new unit at Bankers Trust with first-year seven-figure profits

・Developed business proposals and RFP responses generating eight-figure revenues

・New investment management product development

・Diverse experience in the fields of IT, software, social media, green tech / renewable energy, telecom services, wireless, financial services, Internet/e-commerce, media/entertainment, medical devices, wellness, consumer and industrial products, jewelry, retail, mining, commodities, and tourism

Education・MBA, Wharton, Finance

・BA, Columbia University, Economics




Principal – JenGrantBizStrat 99-Present

• Business plans, financial forecasts, and investor presentations for start-ups through mid-market private and public companies

• Proposal/RFP development and execution for technology services clients• Research and creation of web-based tools for financial professionals• Corporate Internet strategy and documentation• Capital Markets studies on international stock exchanges, foreign exchange funding,

corporate global treasury functions

Vice President – Bankers Trust Company 86-91

• Spearheaded strategy and execution of derivatives and commodity-linked finance group for Latin America

• Structured innovative cross-border financings for principal investment and M&A

Ass’t. Vice President – Bankers Trust Company 81-86

• Strategic planning, expense and capital budgeting, and management presentations for Int’l. Telecom

• Coordinated global MIS

Associate – Manufacturers Hanover Trust 80

• Credit Analysis – Utilities

Research Assistant – Kidder, Peabody & Co. 77-79

• Modeling, analysis, and presentation of new investment products – equity valuation, risk/return, bond credit

Jenifer GrantPrincipal ConsultantNew York, NY


Team

Highlights・25 years of organizational leadership, emerging growth, turn around,

sales and marketing experience in both Fortune 100 and start-up environments.

・Startups, business transformations, turnarounds, new lines of business and new services created over $1.6 billion in shareholder value.

・Built and ran a $140 million enterprise business and captured two thirds of competitive customer bids at a price premium.

Education・MBA – Stanford University

・MSE – University of Michigan

・BSE – University of Michigan



• Corporate strategy, business transformations, investor and keynote presentations, executive coaching, business plans, financial analysis, turnaround strategy

Scepter Inc 17-19

• Acting head of sales and marketing• Go-to-market strategy and deal development

Principal – Newton McCrae 09-17

• Strategy, startup, turnaround, go-to market, and transformation consulting

Co-Founder and President – Teleos Media 12-15

• Sales and marketing• Video streaming platform

SVP – Comcast 06-08

• Led emerging service innovation• Product strategy and business development

VP - AT&T 03-06

• Head of wireless strategy and business dev• Consumer strategy and business development

Co-Founder and CEO – Cable Development Partners 02-03

• Alternative broadband startup

VP Marketing - Altawave 00-01

• First mobile app platform startup

Directors and General Manager – AirTouch 97-00

• Head of $140M enterprise business

Daniel HallPrincipal ConsultantSan Francisco, CA


Team

Highlights・Twenty-five years experience bringing Fortune 100 expertise to

startups and small to mid-sized businesses

・Thirty years experience in Silicon Valley

・Serial entrepreneur who has participated in multiple startup teams

・Extensive experience living and working in a variety of international business cultures

・Diversified industry experience spanning healthcare, high-tech market research, international trade, multinational operations & marketing, offshoring, publishing, semiconductor equipment, supply-chain management, and telecommunications

・Named Los Altan of the Year in 2002 for his work in support of local education, worldwide AIDS education, and international understanding

Education・Marketing Management Executive Program, Columbia University’s

Graduate School of Business

・MBA, International Management, Thunderbird School of Global Management

・BA, History, The Ohio State University



• Business plans, financial forecasts, and investor presentations for emerging growth ventures

President – R.L. Hasenpflug & Associates 85-Present

• Business analysis and planning, international business, financial management, and non-profit organizations

CEO – Terra Wood Inc 00-02

• Web-based startup for the worldwide lumber industry

President – BBG Trading Ltd 97-98

• Russian investments, manufacturing and exports

President – Republic of Komi Trading Co Ltd 92-95

• Russia-focused trading and business development

California-Russia Trade Association (CARTA) 94-99

• VP for Northern California

Monsanto Electronics Materials Company 83-84

• Director, Market Planning and Control

Monsanto International (Singapore) 79-83

• Director of Credit for Asia Pacific

• Director of Finance for Southern Asia

Monsanto Corporation Electronics Division 74-79

• Manager, Manufacturing & International Accounting

ITEL Corporation 73-74

• Senior Accountant

Del Monte Corporation 69-73

• Manager, International Accounting Section

Richard HasenpflugPrincipal ConsultantScottsdale, AZ


Team

Highlights・Three decades of international experience gained at Fortune 100

companies, venture backed startups, venture firms, and universities

・Prepared several business plans that led significant product or company launches

・Experience in consumer electronics, telecommunications and optical networking technologies, and internet businesses

・Experience as venture capitalist focused on software and telecommunications investments

・University level teaching experience in innovation and business strategy

・Experienced mentor of entrepreneurs to fully realize their vision

Education・MBA, Oregon State University

・B.Tech, EE, Indian Institute of Technology




Adjunct Professor – University of Arizona 05-11

• Lecturer of innovation, business strategy, operations & supply chain management, project management, and business communications

• Director of the Eller Executive Education program, offering classes in leadership, negotiations, finance, and accounting for corporate executives

President – WOW Communications 03-05

• Acquired, built, and sold a wireless communication business

Venture Partner – Mercator Broadband Partners 01-03

• Venture partner focused on software and telecommunication investments

VP Marketing – Corvis Corporation 00-01

• Built the marketing department to position the company for a $1.1B IPO

VP, Business Development & Strategic Planning – Nortel Networks 95-00

• Responsible for development of annual strategic plan for the $6B group

Director, Product Management & Marketing – Hewlett Packard 93-95

• Pioneered the mobile PC market

Marketing Manager – Hewlett Packard 86-93

• Launched partnerships with Microsoft, Novell & Adobe

Field/Marketing Engineer – Schlumberger 83-86

• Offshore Oil Service activities in the North Sea

Shyam JhaPrincipal ConsultantTucson, AZ


Team

Highlights・Strategic planning consultant and business plan writer since 1994

・ Successful serial entrepreneur and founder:

・ExpressGen, Inc: gene discovery technologies

・DSK Cars: manufacturer of hand-made sports cars

・Your Auto Expert: Internet auto retailer

・Purgatory Cove Press: Outdoor books publisher

・Taught Entrepreneurial Management course at Boston University

・Prepared dozens of successful plans for a wide variety of companies and non-profits

・Management Consultant at Temple, Barker & Sloane (acquired by Mercer) & Charles River Consultants

Education・BA, Amherst College, magna cum laude

・Phi Beta Kappa

・ JD, Harvard Law School, cum laude

・C. Scott Porter Fellow in Law

・John Woodruff Simpson Fellow in Law




Strategy & Business Planning Consultant 94-Present

• Wrote business plans and consulted to startups in an enormous variety of businesses and industries. Recent experience includes:• Radiology Dept. Brigham & Women’s Hospital: Developed strategy, facilitated

planning meetings and drafted preliminary business plan for knowledge delivery and decision support software for physicians. Eventually became MedicalisCorporation. Funded and highly successful.

• Biostream Inc.: Developed strategy and financial models for Zebra Pharmaceuticals, ATP Pharmaceuticals, Imaging Bio-Pharmaceuticals; all plans angel funded. Companies merged to form Biostream now called Molecular Insight. A publicly traded company.

• Aquafuture, Inc.: Facilitated corporate planning and drafted business plan to turn around this high-technology leader in scientific fish farming. Plan funded.

• SeniorLink: Drafted start-up business plan and helped recruit key C level executive innovative service provider of in-home elder care management. Venture funded at $5 million.

David S. KaplanPrincipal ConsultantBoston, MA


Team

Highlights・Four years of start-up experience

・Advised/participated/invested in over ten start-ups

・Sixteen years in corporate finance, brokerage operations & sales:

・Saved firm over $20m per year from 2003-06

・Generated over $4m per year from 2003-06

・Seven years real estate development experience – new construction; apt building purchases/sales

・Highly successful in: (1) building relationships (2) identifying and taking control of critical problem areas and (3) growing the financial bottom line. Strong business qualifications with a solid track record of hands-on experience in strategic planning, business development, team building and project management

・Board Member / NYC-based non-profits

・Mentor / NYU/Berkley School of Entrepreneurial Studies

・Legally eligible to work in both the EU and the US

Education・MBA, London School of Economics; NYU-Stern – Global Finance

・BS, University of New Hampshire – Architecture; Business Administration

・Salzburg College/University – Salzburg, Austria

・Series 7 and 63 registered; CTP




Investor/Principal/Advisor - Startups 05-Present

• Take early-stage start-ups from concept to preparation for Angel / VC capitalization through the development of process roadmaps, revenue and cash flow projections, financial models/forecasts, business plans, investor & presentation slide decks, capitalization sheets, financial statements, legal and capital structures, advisory board and ramp-up strategies:• MyCollegeCalendar.org• Restaurant2Restaurant.com• Cheekd.com (launch/summer 2009)• RowerConnect (launch/summer 2009)• Sixdegreen.com (launch/fall 2009)• WorldShout.com (launch/fall 2009)

Managing Partner – MGD Development 07-09

• Real Estate Development Firm • Chicago Police Athletic Club – athletic and social club for the exclusive use of the

CPD• Residential home construction

VP – TD Waterhouse 99-07

• Oversaw global treasury and securities lending desks – firm funding; cash management; treasury operations; stock loan sales/trading

Analyst – Fidelity Investments 95-99

• Treasury/cash management/firm funding/trading

Sales – Kidder Peabody 90-95

• Investment management

Charlie KickhamPrincipal ConsultantNew York, NY


Team

Highlights・Skilled researcher of proprietary online information sources

・Business & market research experience in industries including: biotechnology, publishing, advertising, public affairs, software companies, medical devices. Clients include start-ups, consultants, entrepreneurs, small business and established companies.

・SBIR & government grant research and editing

・Reviewer/writer of Information and Research Products

・Experience with organization of content, information architecture and usability testing of online interfaces

・5 years experience working with clients in strategic marketing, advertising positions on behalf of advertising/marketing agencies

・7 years working in educational publishing

・Entrepreneur

Education・MA, University of Arizona, (Information Resources & Library Science)

・BA, University of California Berkeley, (Renaissance Studies/Humanities)


Market Research Specialist – Cayenne Consulting 05-Present

• Market research, industry research, and competitive research

President – Bancroft Information Services 01-Present

• Business and market research to shape business plans, marketing strategies, and new business development

Research Assistant – University of Arizona 98-00

• Researched and assisted in development of academic online Southwest Thesaurus, controlled vocabulary construction, and information science experiment

• Web Development Project Mgr – University of Arizona 00-11• Liaison for high level campus clients• Information architecture & usability expert

Account Executive – LP&G Integrated Mktg Agency 98-99

• Liaison for agency clients• Strategic marketing, advertising, editing, and creative review

Purchasing Mgr – Communication Skill Builders 89-96

• Educational Publishing company – procured all printing of books and products with $2 million/year budget

• Maintained inventory of 2200 SKU’s• In depth knowledge of company-wide mainframe system

Account Executive – Nordensson Lynn Mktg. 85-88 & 97-98

• Liaison for agency clients• Strategic marketing, advertising, editing, and creative review

Jan KnightMarket Research SpecialistTucson, AZ


Team

Highlights・Career Commercial, Investment, and International Banker

・Public company Board of Director Experience

・Acquired, built, and sold CA based manufacturing company

・Frequent lecturer on entrepreneurship at the university level

・Enjoys working with international clients

・Extensive experience in retail, hospitality, and real estate markets

・Consultant to National Science Foundation Grantees

Education・BA, Political Science, University of Cincinnati




Director – Development Capital Networks 06-08

• Technical Assistance to National Science Foundation

Partner – BizPlanIt, LLC 00-06

• International Business Plan Consulting; responsible for strategy, consulting, and general management

President & CEO – Freedom Surfaces Co., Inc. 91-98

• Manufacturer of tabletops and countertops for institutional and commercial applications

President & CEO – Guardian Bancorporation 95-96

• Los Angeles based bank holding company

Senior Vice President – Security Pacific Bank 71-91

• Various positions of increasing responsibility in the U.S. and overseas

James F. “Jimmy” LewinPrincipal ConsultantScottsdale, AZ


Team

Highlights・Founded three successful financial/business service firms

・Performed dozens of valuations for legal and tax purposes

・Testified in numerous litigations; certified in Los Angeles and Ventura County courts

・Prepared dozens of business plans

・Created complex financial models for equity and derivative valuation

・Served as CFO of several companies, both public and private

・Assisted with SEC filings for OTC and Nasdaq companies

・Produced dozens of equity research reports

Education・BA, Finance, California State Fullerton

・MBA, UCLA

・Chartered Financial Analyst

・Certified Valuation Analyst



• Business plans, financial forecasts, investor presentations, and valuations for emerging growth ventures

Managing Director – LP Valuation, LLC 13-15

• Business, partnership and fractional interest valuation• Expert witness testimony

Managing Director – The GSL Group, LLC 08-13

• Business plans, financial forecasts, and investor presentations• Business valuations• CFO extension services

Director of Research – EquityNet Research 99-12

• Equity Research

Account Executive – Coffin Communications Group 97-98

• Investor relations agency• Analyst - SSI Investment Management Inc (96-97)• Market neutral and arbitrage investment manager• Product Manager – Griffin Financial Services, Inc. (94-96)• Bank brokerage for Home Savings of America

Randy D. LewisPrincipal ConsultantSan Fernando Valley, CA


Team

Highlights・Over two decades of experience on Wall Street in investment banking,

portfolio management, marketing, strategic/business planning

・Developed business plans and led strategic initiatives focused on new and underserved market opportunities

・Structured transactions and raised over $200 million for start-ups and public companies

・Founder, JLM Consulting. Retained by organizations to identify, address and resolve challenges confronting their pursuit of next stage growth goals

・ Industry experience: IT, consumer electronics, Internet B2C, healthcare, medical device, professional services

・Advised start-up entrepreneurs and later stage managements on how to transition from founder to strategic leader

・Entrepreneurial Expertise: Founded an upscale skincare salon serving Wall Street clients

・Member of various committees addressing and supporting the growth of innovation and entrepreneurship in Arizona

・Advised business owners on exit planning matters, including positioning companies for future sale

Education・MBA, BA Hofstra University




President – JLM Consulting 02-Present

• Developing detailed business plans designed to provide management with an operational road map

• Building senior management consensus around corporate vision and direction• Assessing core competencies, aligning resources with strategic goals• Evaluating capital needs, approaching funding sources • Preparing pitch decks and coaching management on delivering effective, investor

presentations

SVP, Business Development – The RCG Group 04-05

• Hired by this financial communications firm to revise and implement a new corporate strategy focused on national expansion and client retention

SVP, Investment Banking – Jesup & Lamont 95-01

• Cultivated new and expanded long-standing relationships to grow firm’s banking division and successfully raised in excess of $200 million for clients

VP, Portfolio Management – Atlantic General Corp 92-95

• Raised and managed over $8M in assets for high-net-worth individuals

Joan L. MorgenPrincipal ConsultantScottsdale, AZ


Team

Highlights・Over 18 years of experience in strategic planning and management

consulting

・Prepared scores of business plans and financial forecasts for companies in multiple industries

・Prepared scores of Private Placement documentation

・National and international operations management

・Member: California State Bar (Inactive)

・Former Partner in two prominent Los Angeles law firms

・Former CA RE Broker licensee

・Former Securities Licensee (Series 7, Series 63)

Education・JD, Law, University of California at Los Angeles

・BA, History, University of California at Los Angeles



• Business plans, financial forecasts, private placements of equity and debt-equity offerings, and pitch decks for emerging growth ventures

Co-Founder - Insurgency Present

• Structured Euro-based financing

Engagement Partner– Growthink, Inc. 2012-13

• The company’s senior client-facing executive, supervised and structured scores of business plans and financial forecasts with primary emphasis on new media along with private placement work across a variety of industries

CEO – BonzerDarg, Inc. 2010-12

• Life discovery-education company

Managing Director – Growthink, Inc. 2006-10

• CEO-level advisory services to entrepreneurs

CEO – Ustadi, Inc. dba TheScience.com. 99-2000

• Game-based education company

Member/Partner: Two Los Angeles Law Firms Prior to 1999

• Investment and funding of emerging companies• Practice specialties included: funds and investment documentation for real estate,

resource, medical technology, internet platforms for transmitting content, information and education, new media, and traditional media

Lee MuhlPrincipal ConsultantPortland, OR & Los Angeles, CA


Team

Highlights・Over 35 years of senior executive experience ranging from start-ups to

multinational, public companies

・Secured over $500 million in debt and equity funding for growth and diversification programs

・Experienced in small and large company turnarounds

・Uniquely qualified to work with management teams to address the hard issues, cut costs and conserve cash

・An experienced entrepreneur, investor, and creditor

・Skilled negotiator in forming joint ventures, product licensing, acquisitions, and divestitures

・Capitalization strategies and debt restructuring

Education・BS, Mechanical Engineering, University of Utah with a minor in

Industrial Engineering



• International expansion for EU businesses into the US; business turnarounds; business plans for EU, Eastern European, and Middle Eastern ventures

Founder - WGN Global LLC 19-Present

• Provide advisory services to International VC, and CVC Investment Funds in the EU, Eastern Europe, and the Middle East

• Interim C-Level management for portfolio companies in transition• Represent investment funds on portfolio company boards• Negotiate international strategic joint ventures and licensing agreements

Founder and President – WGN Thermal LLC 99-19

• Invented and patented an innovative, energy efficient, building product for commercial construction

• Secured over $1 million of startup funding • Negotiated licensing agreements to increase capacity without needing additional

capital investment

President / CEO, Pegasus Gold Inc. 92-99

• A North American based precious metals company with operations in North and South America, Australia, and Central Asia

• Secured $400 million in equity and project debt financing to fund international growth and acquisitions

Other

• Retained by an international bank consortium to manage a Chapter 11 organization involving $200 million of debt and seven countries

• Established a consortium of EU corporate flight operations to safely provide executive travel during the Covid-19 pandemic

Werner NenneckerPrincipal ConsultantGermany


Team

Highlights・25 year Marketing, Sales and General Management executive career in

leading consumer products companies

・Delivered more than $5 billion in sales of new product innovations in snacks, beverages, beverage alcohol, consumer electronics and toys

・Serial entrepreneur leading and developing consumer products startups in candy and toys

・Mentor, advisor and consultant to entrepreneurs across Chicago and SE Wisconsin area

・Frequent speaker on entrepreneurial and startup topics at local Chicago area events

・Raised $1 million of equity capital

Education・MBA, JL Kellogg Graduate School of Business, Northwestern University

・BA, Economics, University of Minnesota, Twin Cities




Management Consultant – Brightspot Consulting 11-Present

• Interim management, marketing & Innovation consulting to middle market consumer products companies

Interim CEO/Board – Learning Encounters, LLC 10-Present

• Developed business plan, raised capital and created sales strategy that led to $2 Million PO from global toy retailer in first 6 months of operation

Founder, Brightspot Brands 07-10

• Led startup and pioneered the world’s first nutritionally enhanced candy company• Exited to strategic buyer

President & CEO BRIO® Corporation 03-07

• President and CEO of $50 million classic, iconic wooden toy brand in the US• Led turnaround and sale of business to strategic buyer

SVP Sales & Marketing, Hasbro 99-02

• Marketing and Sales leadership in consumer electronics and toys, including such brands as Star Wars®, Furby® and FurReal Friends®

VP Business Unit GM, Favorite Brands Int’l 97-99

• Led $125 million specialty confections business unit with licensed and branded confections including Farley’s ® Fruit Snacks and Jet-Puffed® Marshmallows

Tim O’ConnorPrincipal ConsultantJacksonville, FL


Team

Highlights・Two decades of experience in developing, analyzing, evaluating and

executing business models

・A decade on Wall Street as a research analyst and product manager

・Central role in more than two dozen financings worth over $3 billion

・Developed and executed over a dozen business plans as a management consultant and a business development director

・Extensive experience in positioning investment opportunities with a wide variety of investors

Education・MBA, Columbia University

・BA, Cornell University

Professional Qualifications・Holds Chartered Financial Analyst (CFA) designation

・Completed Principles of Valuation program in Business Valuation of American Society of Appraisers (ASA)

・Member, New York Society of Securities Analysts

・Member, CFA Institute



• Business valuation specialist• Business plans, financial forecasts, and pitch decks for emerging growth ventures

Independent Consultant 06-Present

• Strategy consulting, enterprise valuation, business plan development and M&A advisory for closely-held businesses

Vice President – Thomas Weisel Partners 01-05

• Product management for equity research department; focus on emerging growth companies

Management Consultant – IBM Global Services 00-01

• Internet strategy for Global 2000 media & entertainment companies

Business Development – CDNOW.com 99

• Strategic planning and business development for digital music download initiative

Research Analyst – Donaldson, Lufkin & Jenrette 94-98

• Securities analysis and investment banking in the media & entertainment sector

Analyst – Princeton Venture Research 91-94

• Financial analysis for venture capital firm

George Papaioannou, CFAPrincipal ConsultantLos Angeles, CA & Princeton, NJ


Team

Highlights・Over 29 years of experience with high technology companies in

various hands-on, executive, and advisory roles

・Author or co-author of 8 business plans and investor presentations which have resulted in over $200M in institutional venture capital funding

・Hands-on experience as CEO and CTO during a new venture’s formative stage

・Hands-on experience with corporate spin-outs

・Technical expertise in optical, semiconductor, communications, and medical device technologies

・Co-editor of a book, author of 6 book chapters, and author of over 50 technical publications

・Inventor on 4 patents

Education・Ph.D., Physics, Duke University, Durham, NC

・AB, Physics, Cornell University, Ithaca, NY




President - AlphaLaunch 02-Present

• Provide technology assessment, market assessment, competitive assessment, business concept generation, and business plan development services

Entrepreneur in Residence – University of Central FloridaTechnology Incubator 02-Present

• Advise and mentor UCFTI clients

Director – Milcom Technologies 99-02

• Evaluated new optical, semiconductor, communication, and medical device technologies to assess their maturity and competitive advantages

• Developed new venture business and investor plans • Directed early-stage technical product development

President and CEO – Photonic Systems Incorporated 86-99

• Founded firm to develop and market optical information processing products• Secured institutional VC funding• Responsible for the firm’s technical leadership in its field, which resulted in the award of

over $7M in government research and development contracts

Group Leader – Harris Corporation 84-86

• Responsible for the development and application of advanced acousto-optic devices for optical signal processing applications

• Managed Optical Signal Processing IR&D program

Member of Technical Staff – Texas Instruments 80-84

• Designed and developed an integrated silicon-based optically addressed membrane spatial light modulator

Dennis R. Pape, Ph.D.Principal ConsultantOrlando, FL


Team

Highlights・25 years of business experience including 20 years as a CFO/COO/Board

Member

・Extensive experience leading the financial and operational functions for companies engaged in consumer products & services, food production, real estate, investment management and hospitality

・As entrepreneur, launched three successful companies including TechSpace, The Core Club and Workhouse NYC

・As a consultant, developed business plans, financial forecasts and investor presentations for start-ups and early stage companies

・Raised in excess of $200 million from individuals, VC’s and institutions for early stage companies

・Key player in several turnaround and workout situations striving to ensure best outcome for all stakeholders

・Extremely well versed in accounting, audit, tax, investor reporting, HR, legal, real estate and compliance matters

・Extensive experience structuring equity, debt, mergers, acquisitions and lease transactions

・Managed teams as large as 240 and budgets to $25M

Education・BA – Business Admin., William & Mary, Williamsburg, VA

・MBA, Columbia University, New York, NY




Consultant – CFONow 13-14


• Financial systems implementations

CFO/COO – Lyford Group International 06-13

• Oversee hedge fund operations, SEC compliance, and investor reporting for global macro fund

CFO/COO – Christie Street Capital 08-10

• Oversee hedge fund operations, SEC compliance, marketing and investor reporting for long/short equity fund

Consultant – Osborne Sheets PV, Inc. 04-06

• Business plans, financial forecasts, and pitch decks for emerging growth ventures• Financial systems implementations

CFO – TCC International aka The Core Club 02-04

• Launched high-end urban country club concept in NYC featuring restaurant, spa & gym facility

CFO – TechSpace, Inc. 98-02

• Launched and expanded shared office space facilities for dot.com clients across North America

CFO – The Zero Pack Company 94-98

• Helped spearhead turnaround of 80-year-old food processing company selling frozen sliced apples to baking industry customers including Conagra, Mrs. Smith’s, Nestles and Sara Lee

Eric PickensPrincipal ConsultantNew York, NY


Team

Highlights・Twenty five years experience in financial services including investor

relations, hedge fund management, financial media publication, business plans, PPMs, valuation reports and investor presentations

・Industries include technology, advertising, socially responsible and environmental opportunities, real estate, entertainment, media, food and beverage, consumer goods, wholesale, manufacturing, nutraceuticals, financial services, and automotive aftermarket

・Expertise in financial forecasting and planning, angel and VC investing, customer acquisition cost analysis, team building, investor relations, go-to-market strategies, international business, and negotiation

Education・BA, University of Colorado, Economics with substantial coursework

toward BS in Journalism

・Accounting I & II, New York University

・Independent study of Level I CFA materials




Owner – MSRplans 02-Present

• Business and financial plans, PPMs, deal structure, financing, management consulting, S‐1 filings

• Selected out of 50 consultants to write the business plan for America’s largest business plan writing agency in 2007

Owner - ZeroKlix 01- Present

• Raised $600,000 in financing• Developed unique video advertising model used to stream half the online radio in

Australia

Chief Investment Officer – PE Fund A 98-00

• Launched and managed $1M hedge fund in New York City

Investor Relations AE – Porter, LeVay & Rose 96-98

• Managed up to 12 accounts simultaneously, conducting investor meetings nationwide. • Generated interest from brokers, money managers and analysts in clients' stock• Consult CEOs and CFOs on financing, valuation, stock buybacks, dividends, press

releases and other investor relations matters

Investor Relations Asst. – Carl Thompson Associates 95-96

• Developed target lists for public companies and telemarket to brokers, analysts, fund managers and media

• Collected data from Bloomberg and calculated peer group analyses

Production Manager – The Investment Reporter 89-94

• Marketed financial advertising to Nasdaq companies and stockbroker productivity packages

Michael RobbinsPrincipal ConsultantSeattle, WA


Team

Highlights・Over 30 years of executive management, sales and consulting

experience

・8 years as CEO of a technology company; grew organization profitably from 1 to over 100 employees

・Has conducted business throughout the US, Canada, South America, Europe and the Middle East

・Client experience - software development, IT services, manufacturing, real estate brokerage, real estate development, staffing and recruiting, dentistry, construction, and government contract sourcing

・Functional expertise – strategic planning, exit planning, business advisory, business value improvement, business plan development, financial modeling, metrics and performance measurement, budgeting

Education・Certified Exit Planner (CExP™) Designation from The Business

Enterprise Institute

・MBA, Katz School, University of Pittsburgh

・BA, Computer Science, SUNY Potsdam



• Executive coaching, strategic planning, and exit planning specialist• Business plans, financial forecasts, and pitch decks for emerging growth ventures

Business Consultant – ClearCourse Consulting 02-Present

• Strategic planning, Exit Planning, CEO coaching, Interim CFO

Owner – CCC Holdings, LLC 08-Present

• Residential real estate investment and lending

President & CEO - Danet, Inc. 93-02

• Managed the profitable growth of the company from one employee to over 100• Opened the US market for a billing and customer care system developed in Germany• Guided the company through dramatic telecom market changes and a transition from a

software company to a system integration and consulting company

Account Manager – Tandem Computers 91-93

• Sold hardware, software, and services to large financial institutions and Fortune 500 manufacturers

• Recognized for outstanding sales achievement

Wang Laboratories 83-91

• Transitioned from telecommunications consultant to sales manager selling to Fortune 500 companies

• Recognized for outstanding sales achievement

Alcoa 80-83

• Systems programming in an IBM SNA networking environment

Rick TifonePrincipal ConsultantPittsburgh, PA


Team

Highlights・Senior executive experienced in strategy, negotiations, analytics & data

restructuring, and product development.

・Experience ranges from a COO position at a innovative real estate services company to traditional big-3 management consulting work.

・Passionate about building the foundations and raising the capital needed to grow and scale early stage companies, business lines, and products.

Education・MBA, Tuck School of Business at Dartmouth

・BA with Distinction, Yale University




Chief Operating Officer – Skylight Studios 14-Present

• COO for small, self-funded real estate services company• Work ranges from tactical operational work to strategic planning• Handle company cash flow including equity restructuring, private loans, and forecasting• Built the company data analytics functions & internal website• Negotiated leases and management agreements for new venues

Manager, Merchandise Panning & Analysis – One Kings Lane 13-14

• Categories under management: Rugs, Fine Furniture, Upholstery, and Gifting• Business coverage expanded several times during tenure. Promoted from Planner to

Manager within 12 months

Consultant – Bain & Company, Inc. 11-13

• Worked with executives of Fortune 500 and private equity companies to address critical issues in strategy and operations:• M&A Strategy for a consumer packaged goods company• Private equity due diligence for roofing distribution company• Space allocation analysis for a retail company

Senior Analyst, Strategic Planning – Iron Moutnain Inc. 07-09

• Led Project Management Office with a $60m budget to fund strategic initiatives• Advised executives on corporate strategy; co-authored European three-year plan

Financial Analyst, rotational program – General Mills Inc. 05-07

• Managed $250M Trade Marketing budget on Yoplait brands • Completed a $14m divestiture• Led strategic review of US portfolio

Stephanie TolosaPrincipal ConsultantOakland, California


Team

Highlights・Over 18 years of experience in corporate finance, accounting, and

business strategy

・Business plans written within multiple industries including catering/food services, beauty products, plumbing, government contracting, and personal services

・Helped company grow from $50 million in annual revenues to $200 million in annual revenues

・Setup and performed financial reporting (bookkeeping) for more than 35 clients in 22 industries

・Personal goal – to help over one thousand U.S. entrepreneurs raise over $1 billion in capital to grow their enterprises

Education・Masters of Science in Finance, George Washington University

・Bachelor’s of Science, International Business, American University



• Business plans, financial forecasts, and pitch decks

Senior Accountant – Carolyn Does QuickBooks 09-Present

• Set up and managed accounting departments for clients • Entered information into QuickBooks and prepared financial reports• Collaborated with CPAs for tax preparation• Assisted clients in receiving business funding and ensuring banks received

monthly/quarterly reports after loans were obtained• Virtual CFO

Senior Financial Analyst – MHM Services, Inc. 04-09

• Aggregated information from multiple sources to produce monthly Executive Briefs• Created the corporate annual budgets• Designed the pricing model for RFPs companies pursued and calculated prices for new

bids and re-bids• Performed other corporate financial analysis tasks as assigned

Senior Treasury Analyst – Concert Communications 00-02

• Forecasted cash needs for multi-national conglomerate• Funded international bank accounts which included trading currency

Cheree WarrickPrincipal ConsultantWashington, DC


Team

Highlights・Over 18 years of business strategy and marketing experience in both

start-ups and fortune 500 companies

・Broad industry experience including healthcare IT, telecommunications, wireless and mobile technologies, consumer services, enterprise software, and SaaS

・Co-founded two start-ups that both raised over $15M+ from both angel and venture firms

・Led multiple award winning marketing and product teams

・Has prepared dozens of business plans and investor presentations

Education・BA, University of Colorado


Senior Advisor – Cayenne Consulting 13-Present


Co-Founder, VP Product and Marketing - Aventura 08-13

• Context aware computing solution that patented over 26 unique advanced computing concepts

• Closed deals with largest hospital systems in US

Co-Founder, VP Product and Marketing - SkyWay 04-08

• Telematics solution that delivered consumer wireless services to Ford customers• Sourced and closed strategic relationship with Ford Motor Company

VP Business Development – Ascendant Pictures 01-04

• Motion picture production company that specialized in financing $20M to $45M films• Also consulted for video game, music, and multi-media industries

Global Strategy and Product Strategy – Level3 00-01

• Leading fiber backbone telecommunications company• Spearheaded annualized budget, colocation and data center strategies, VoiP strategies,

and all multimedia strategies

Associate – Anderson Consulting (Accenture) 98-99

Jon CooperSenior AdvisorDenver, CO


Team

Highlights・Serial entrepreneur having owned eight companies and started four

from scratch

・30 years experience writing business plans and raising money for new ventures

・Founded start-ups in environmental technology, cable television, and consulting

・Past director of nine companies, ranging in size from $2 million to $125 million

Education・MBA, Marymount University

・Certified Management Consultant



• Turnaround consulting specialist• Business plans, financial forecasts, and investor presentations for emerging growth

ventures

Founder & CEO – LightStream Technologies, Inc. 98-05

• Led launch of environmental technology company that developed pulsed UV for water disinfection

• Raised $15 million and received Frost & Sullivan Innovation Award

National Dir., Turnaround Consulting – KPMG BayMark 94-98

• Led national turnaround consulting practice

Managing Dir., Lanier Turnaround Group 77-Present

• Professional turnaround consulting practice serving government and industry

General Manager, Radio Corp. of South 76-80

• Full P&L responsibility for broadcasting group

Founder & President, Fernandina Beach CATV, Inc. 74-76

• Founded cable television company serving Florida resort community

Van LanierSenior AdvisorWashington, DC


Team

Highlights・Experienced in all facets of new venture development within start-ups

and large corporations

・Member of founding team and advisor for more than 40 venture capital and corporate funded start-ups

・Participated in capital formations as large as $150M syndications and as small as angel financings less than $2M

・Complete profit/loss responsibility at high-tech start-ups and large multi-national corporations

・Background includes business plan preparation, strategic planning, budgeting, operations management, vendor relations, key account management, staffing and employee development

・Experienced computer system hardware and firmware design and manufacturing

・Specialist in integrated circuits, microprocessors, computer-generated graphics and flat panel display HW

・ERP migration & business process engineering

Education・BS Computer Science, Stony Brook University




Managing Partner – Endeavor Innovation 05-Present

• Strategic planning, business development, executive mentoring and interim executive services for high technology companies

• Exec Director – Society for Information Display• COO – Anadigm

VP – DuPont Displays OLED Business 01-04

• Start-up of new OLED technology products unit

Managing Partner – Sapiential Prime 98-01

• Strategic planning, business development, executive mentoring and interim executive services for high technology companies

• VP of Marketing – Micro Linear

Co-Founder & CEO – Quantum3D 96-98

• Started and funded computer graphics company focused on high performance visual simulation for location-based entertainment (Sega Games)

VP Marketing – Fujitsu Microelectronics 92-96

• Managed all product launches and demand generation activities for the Americas• Assigned as Interim CEO for SPARC International, an industry consortium

Other 73-92

• VIA Technologies, Integrated CMOS Systems, Fairchild Semiconductor, NCR Microelectronics, Texas Instruments

Tom MillerSenior AdvisorScottsdale, AZ


Team

Highlights・Highly experienced in business plan preparation

・Focused on international projects and Latin America in particular

・Has conducted many market studies and advised clients on market penetration in foreign markets

・Broad knowledge of capital formation strategies

・Accomplished in establishment of Strategic Partnerships

・Fluent in Spanish and Portuguese

Education・MBA, U.C. Berkeley

・BA, English and Economics, Stanford University



• Business plans, financial forecasts, market studies, and investor presentations for emerging growth ventures

• Focus on international projects, and Latin America in particular

VP Investor Relations – W2 Energy Development 07-09

• Prepared all funding documents including Business Plan and PPM• Oversaw capital raise of $1+ million

Managing Member – TB Strategy LLC 98-09

• Prepared business plans and investment proposals• Conducted market studies• Advised clients on capital formation and strategic partnerships

Senior Manager – The Charles Schwab Corporation 00-01

• Responsible for project planning in the Schwab Technology Group• Presented projects to Investment Committee, with annual allocation of $50 million+

CFO – Santa Cruz Guitar Company 95-98

• Responsible for finances and operations at a rapidly growing acoustic guitar manufacturer

• Developed international distribution strategies and wrote licensing/distribution agreements

Adam TSenior Advisor – Latin AmericaSan Francisco, CA & São Paulo, Brazil

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Firm Overview & Qualifications - Cayenne Consulting

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