CREATING A SEAMLESS CANDIDATE JOURNEY THROUGH THE USE OF AN APPLICANT TRACKING SYSTEM.

WHAT WE WILL COVER

1. Who we are and our areas of expertise

2. From the old world to the new

3. The big advantages of a Candidate Management System

4. Our ideal candidate journey

5. Our findings

6. Q&A

THE OLD WORLD

Crawford MackOperations Director & Non-Exec

THE OLD WORLD

THE OLD WORLD

FAST FORWARD TO THE NEW WORLD

IT’S ALL ABOUT ENGAGEMENT & INFLUENCE

360 - A HYBRID RESOURCING BUSINESS – FROM 2009

ABOUT USHistoryo Established in 2009 by Tomas Coulter and Stephen Rundello Expertise in media-buying and providing consultative adviceo Development of advanced ATS System

Presento Fasted growing online recruitment company in UKo 450+ clientso Team of 65

Specialismso Recruitment Softwareo Retail & Hospitalityo Head Officeo Commercialo Not-for-Profit

Visiono Fresho Brighto Engaging

FROM THE OLD WORLD TO THE NEW

Carly ShorthouseKey Account Director Contact UsPerm Recruitment

WHO HERE USES A CANDIDATE MANAGEMENT SYSTEM?

THE BIG ADVANTAGES OF AN ATS?

• Increase engagement and influence• Reduce drop out rates• Applicants are customers • Increase quality and reduce quantity• Increase referrals • Increase fill rates• Save time • Improve ROI – (within the backdrop of an increasingly competitive job

market)

THE BIG ADVANTAGES OF AN ATS?

• Increase engagement and influence• Reduce drop out rates• Applicants are customers • Increase quality and reduce quantity• Increase referrals • Increase fill rates• Save time • Backdrop of an increasingly more competitive job market

PERFECT JOURNEY?

Journey Starts Here………..• Model the ideal candidates• Prepare your “message” to hit their hot

buttons – balanced language / NLP etc• Optimise the copy for search engines• Advertise on the job boards• Integrate as appropriate with social media • Get the CV… for the talent pool

PERFECT APPLICANT JOURNEY?• DIRECT or RE-DIRECT……………..?• Capture CV’s or re-direct from job board adverts directly to

jobs on your careers page

PERFECT APPLICANT JOURNEY?

• How many stages does an applicant pass through before they get their details in-front of you..

PERFECT APPLIANT JOURNEY?

• Straight forward and fast application process

• Multi-platform compatible

• Able to return to complete form

• Shepherd candidates automatically through stages

PERFECT APPLICANT JOURNEY?

• Fully branded application acknowledgment

• Setting expectations-next stages

• Enhanced Applicant experience-

• e.g. Retailers – offering £money off vouchers

• Ensure you appreciate the time they have taken to apply

PERFECT APPLICANT JOURNEY?

ATS- Unlimited Automatic emails :

• Shortlist• Keep on file• Reject• Interview Request• Reject from Interview • Online Assessments • Offer-starter packs

TALENT POOL WITH AN ATS• Advanced Boolean search technology• Google-map view of candidates• View Talent Pool’s social media profiles

PERFECT APPLICANT JOURNEY? • Consider current and future application habits..

Which is your applicant going to be..

MANAGE ALL APPLICANTS- VIDEO

• Great first stage screen

• Increases candidate buy in and reduces time wasted

• Build into the ATS

• Although – you have to watch them!!

ONLINE CANDIDATE INTERVIEW PORTAL

ONLINE CANDIDATE INTERVIEW PORTAL

• Integrated with every device

• Instant email and SMS confirmation

• Simple interview cancellation

FULL DIARY MANAGEMENT

• Online portal to view interviews by day, week and month

• Full outlook diary integration

• Easy candidate management and cancellation

ON-BOARDING

• Automatic survey of experience

• Auto survey of candidate journey?

• Feed candidates directly into HR system

WHAT SHOULD YOU MEASURE?

Most ATS can measure everything.. Key areas:

• Days to hire

• Days to response time

• Days to shortlist

• Days to interview

MAKING IT SEAMLESS

Fully branded online attraction

• Top-job boards used to maximise attraction

• NLP expert optimisation

• Reduced cost-per-hire

Your ATS

• Fully integrated candidate tracking and management software

• Reduce time and cost

• Integrate with careers page and social media channels

Bespoke Reporting

• Reports can be added bespoke to your needs

• Analysis of campaign effectiveness

• Full E&D reporting

Your Journey

• Good providers will build it

• Needs to be bespoke to you

• Build with the end in mind!

Q&A

Thanks for listening