Firms Competitive Ch-14

8/12/2019 Firms Competitive Ch-14

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Firms in CompetitiveMarkets


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WHAT IS A COMPETITIVEMARKET?

A perfectly competitive market has the

following characteristics:

There are many buyers and sellers in the market.

The goods offered by the various sellers are largelythe same.

Firms can freely enter or exit the market.


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As a result of its characteristics, the perfectly

competitive market has the following outcomes:

The actions of any single buyer or seller in the

market have a negligible impact on the marketprice.

Each buyer and seller takes the market price as

given.


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A competitive market has many buyers and

sellers trading identical products so that each

buyer and seller is a price taker.

Buyers and sellers must accept the price determinedby the market.


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The Revenue of a Competitive Firm Total revenue for a firm is theselling price

times the quantity sold.

TR = (P Q)


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The Revenue of a Competitive Firm Total revenue is proportional to the amount of

output.


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The Revenue of a Competitive Firm Average revenue tells us how much revenue a

firm receives for the typical unit sold.

Average revenue is total revenue divided by the

quantity sold.


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The Revenue of a Competitive Firm In perfect competition,average revenue equals

the price of the good.

Average Revenue =

Total revenue

Quantity

Price Quantity

Quantity

Price


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The Revenue of a Competitive Firm Marginal revenue is the change in total revenue

from an additional unit sold.

MR =TR/ Q


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The Revenue of a Competitive Firm For competitive firms, marginal revenue equals

the price of the good.


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Table 1 Total, Average, and Marginal Revenue fora Competitive Firm

Copyright2004 South-Western


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PROFIT MAXIMIZATION AND THECOMPETITIVE FIRMS SUPPLY CURVE

The goal of a competitive firm is to maximize

profit.

This means that the firm will want to produce

the quantity that maximizes the differencebetween total revenue and total cost.


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Table 2 Profit Maximization: A Numerical Example

Copyright2004 South-Western


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Figure 1 Profit Maximization for a Competitive Firm

Quantity0

Costs

andRevenue

MC

ATC

AVC

MC1

Q1

MC2

Q2

The firm maximizesprofit by producingthe quantity at whichmarginal cost equalsmarginal revenue.

QMAX

P = MR1 = MR2 P =AR = MR


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Profit maximization occurs at the quantitywhere marginal revenue equals marginal cost.


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WhenMR > MC increaseQ

WhenMR < MC decreaseQ

WhenMR = MC Profit is maximized.

Fi 2 M i l C t th C titi Fi S l


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Figure 2 Marginal Cost as the Competitive Firms SupplyCurve

Copyright 2004 South-Western

Quantity0

Price

MC

ATC

AVC

P1

Q1

P2

Q2

This section of thefirms MCcurve isalso the firms supplycurve.


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The Firms Short-Run Decision to Shut Down Ashutdownrefers to a short-run decision not to

produce anything during a specific period of

time because of current market conditions.

Exitrefers to a long-run decision to leave themarket.


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The Firms Short-Run Decision to Shut Down The firm considers itssunk costs when deciding

to exit, but ignores them when deciding

whether to shut down.

Sunk costs are costs that have already beencommitted and cannot be recovered.


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The Firms Short-Run Decision to Shut Down The firm shuts down if the revenue it gets from

producing is less than the variable cost of

production.

Shut down ifTR < VC Shut down ifTR/Q < VC/Q

Shut down ifP < AVC


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Figure 3 The Competitive Firms Short Run Supply Curve


MC

Quantity

ATC

AVC

0

Costs

Firm

shuts

down if

PAVC,firm willcontinue to producein the short run.

If P>ATC, the firmwill continue toproduce at a profit.


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The Firms Short-Run Decision to Shut Down The portion of the marginal-cost curve that lies

above average variable cost is the competitive

firmsshort-run supply curve.


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The Firms Long-Run Decision to Exit orEnter a Market In the long run, the firm exits if the revenue it

would get from producing is less than its total

cost.

Exit ifTR < TC Exit ifTR/Q < TC/Q

Exit ifP < ATC


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The Firms Long-Run Decision to Exit orEnter a Market A firm will enter the industry if such an action

would be profitable.

Enter ifTR > TC

Enter ifTR/Q > TC/Q

Enter ifP > ATC


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Figure 4 The Competitive Firms Long-Run Supply Curve


MC = long-run S

Firm

exits ifP ATC


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THE SUPPLY CURVE IN ACOMPETITIVE MARKET

The competitive firms long-run supply curve isthe portion of its marginal-cost curve that lies

above average total cost.


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Figure 4 The Competitive Firms Long-Run Supply Curve


MC

Quantity

ATC

0

Costs

Firms long-runsupply curve


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Short-Run Supply Curve

The portion of its marginal cost curve that lies

above average variable cost.

Long-Run Supply Curve The marginal cost curve above the minimum point

of its average total cost curve.

Figure 5 Profit as the Area between Price and Average


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Figure 5 Profit as the Area between Price and AverageTotal Cost


(a) A Firm with Profits

Quantity0

Price

P =AR =MR

ATCMC

P

ATC

Q

(profit-maximizing quantity)

Profit

Figure 5 Profit as the Area between Price and Average


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Figure 5 Profit as the Area between Price and AverageTotal Cost


(b) A Firm with Losses

Quantity0

Price

ATCMC

(loss-minimizing quantity)

P =AR =MRP

ATC

Q

Loss


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Market supply equals the sum of the quantitiessupplied by the individual firms in the market.


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The Short Run: Market Supply with a FixedNumber of Firms For any given price, each firm supplies a

quantity of output so that its marginal cost

equals price.

The market supply curve reflects the individualfirms marginal cost curves.

Fi 6 M k t S l ith Fi d N b f Fi


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Figure 6 Market Supply with a Fixed Number of Firms


(a) Individual Firm Supply

Quantity (firm)0

Price

MC

1.00

100

$2.00

200

(b) Market Supply

Quantity (market)0

Price

Supply

1.00

100,000

$2.00

200,000


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The Long Run: Market Supply with Entry andExit Firms will enter or exit the market until profit is

driven to zero.

In the long run, price equals the minimum of

average total cost.

The long-run market supply curve is horizontal

at this price.

Fi 7 M k t S l ith E t d E it


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Figure 7 Market Supply with Entry and Exit


(a) Firms Zero-Profit Condition

Quantity (firm)0

Price

(b) Market Supply

Quantity (market)

Price

0

P= minimumATC

Supply

MC

ATC


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The Long Run: Market Supply with Entry andExit At the end of the process of entry and exit,

firms that remain must be making zero

economic profit.

The process of entry and exit ends only whenprice and average total cost are driven to

equality.

Long-run equilibrium must have firmsoperating at their efficient scale.


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Why Do Competitive Firms Stay in BusinessIf They Make Zero Profit? Profit equals total revenue minus total cost.

Total cost includes all the opportunity costs of

the firm.

In the zero-profit equilibrium, the firms

revenue compensates the owners for the time

and money they expend to keep the business

going.


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A Shift in Demand in the Short Run andLong Run An increase in demand raises price and quantity

in the short run.

Firms earn profits because price now exceeds

average total cost.

Figure 8 An Increase in Demand in the Short Run and Long


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Figure 8 An Increase in Demand in the Short Run and LongRun

Firm

(a) Initial Condition

Quantity (firm)0

Price

Market

Quantity (market)

Price

0

DDemand, 1

SShort-run supply, 1

P1

ATC

Long-runsupply

P1

1Q

A

MC



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Figure 8 An Increase in Demand in the Short Run and LongRun


MarketFirm

(b) Short-Run Response

Quantity (firm)0

Price

MC ATCProfit

P1

Quantity (market)

Long-runsupply

Price

0

D1

D2

P1

S1

P2

Q1

A

Q2

P2B



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g gRun


P1

Firm

(c) Long-Run Response

Quantity (firm)0

Price

MC ATC

Market

Quantity (market)

Price

0

P1

P2

Q1 Q2

Long-runsupply

B

D1

D2

S1

A

S2

Q3

C


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Why the Long-Run Supply Curve Might SlopeUpward Some resources used in production may be

available only in limited quantities.

Firms may have different costs.


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Why the Long-Run Supply Curve Might SlopeUpward

Marginal Firm The marginal firmis the firm that would exit the

market if the price were any lower.


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Summary Because a competitive firm is a price taker, its

revenue is proportional to the amount of output

it produces.

The price of the good equals both the firmsaverage revenue and its marginal revenue.


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Summary To maximize profit, a firm chooses the quantity

of output such that marginal revenue equals

marginal cost.

This is also the quantity at which price equalsmarginal cost.

Therefore, the firms marginal cost curve is its

supply curve.


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Summary In the short run, when a firm cannot recover its

fixed costs, the firm will choose to shut down

temporarily if the price of the good is less than

average variable cost. In the long run, when the firm can recover both

fixed and variable costs, it will choose to exit if

the price is less than average total cost.


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Summary In a market with free entry and exit, profits are

driven to zero in the long run and all firms

produce at the efficient scale.

Changes in demand have different effects overdifferent time horizons.

In the long run, the number of firms adjusts to

drive the market back to the zero-profitequilibrium.

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Firms Competitive Ch-14

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