MAXIMIZE YOUR PRIMA MEMBERSHIP Welcome to your Prima Eye Group Membership! We will ensure you’re moving through each phase sucessfully. If you have immediate needs, call us! We are here to help! Reach out anyme! First 5 Phases to Maximize your Membership We want you to take advantage of all the services. Practice management for optometrists CALL US ANYTIME! 800.668.0599 VISIT OUR WEBSITE primaeyegroup.com OFFICE HOURS M-F, 9-5 EST FAX NUMBER 404.991.3619
Transcript
MAXIMIZEYOUR PRIMA MEMBERSHIP
Welcome to your Prima Eye Group Membership!
We will ensure you’re moving through each phase sucessfully.If you have immediate needs, call us!
We are here to help!
Reach out anytime!
First 5 Phases toMaximize your Membership
We want you to take advantage of all the services.
Practice management for optometrists
CALL USANYTIME!
800.668.0599
VISIT OURWEBSITE
primaeyegroup.com
OFFICEHOURS
M-F, 9-5 EST
FAXNUMBER
404.991.3619
DIGGING DEEPERPHASE 2
GETTING TO KNOW YOUPHASE 1
(Months 1 to 3)
(Months 4 to 6)
SPEAK TOTHE DOCS
MIND YOURMARKETING
PRIMAMETRICS
With finances in order, start your
conversations with an OD consultant about
where your practice is going.
Discuss hiring, firing, and more with
our staff management consultant phase. Get
assistance with job ads, employee manuals,
and more.
Continue your Prima Metrics journey. Improve your financial
state by capturing the key performance indicators
needed to see how you measure up.
PUTTING THE IDEAS TO WORKPHASE 3
(Months 7 to 9)
MEASURING YOUR RESULTSPHASE 4
(Months 10 to 12)
CONQUER STAFFMANAGEMENT
IMPLEMENT
TRACK
MEASURE
ATTEND
Prima will give you the best consult-
ing in the industry. Now it's time to implement
the recommendations in your practice.
Attend practice- building conferences. They are a great wayto continue to learnand network with
your peers.
Prima Metrics benchmarks your
practice against the median results of other Prima ODs. See how you
measure up!
Set up or move your vendor accounts. The rebates and savings could cover your dues!
Start with an onboarding call. If there are any immediate needs in your practice, we will get you to the right consultant.
The Member Profile helps Prima get to know your practice.
Join Prima on Facebook, LinkedIn, and Twitter to benefit from updates from other ODs.
The Members-Only section of our website has exclusive content for Prima Members.
GETACQUAINTED
COMPLETEMEMBER PROFILE
BE SOCIAL
MEMBERSONLY WEBSITE
ESTABLISH VENDORACCOUNTS
Crunch your practice numbers, set financial goals, develop your 3-year growth plan and enroll in Prima Metrics.
UNDERSTANDYOUR FINANCES
Our two annual conferences are packed with great speakers, roundtable sessions wth like-minded ODs, and terrific vendors.
REGISTER FOR APRIMA CONFERENCE
It's time for a full HR review! Is your employee handbook up to date? Are you screening applicants
with our employment testing services? Meet with our staff manage-ment consultant for a
12 month review.
UNLOCK YOURSTAFFING
POTENTIAL
Are you taking advantage of the vendor programs? How much are you saving every quarter? When you join Prima, you will have
access to additional vendor savings through IDOC AT
NO ADDITIONAL CHARGE! Ask us for details.
MAXIMIZEYOUR VENDORRELATIONSHIPS
Have you updated your Prima Metrics? Are you hiring a new associate? Are you opening a new
location? Grappling with tough practice manage-ment questions? Sched-ule a consulting appoint-
ment to help stay on track for the next year.
HAVE APRACTICECHECK UP
Did you meet your goals for the first year? Review your 3-year growth plan
and Prima Metrics to plan for success in the
next year.
PLAN FORTHE NEXT
YEAR
Discuss your marketing history
and budget before you develop strategies to
enhance your practice marketing.
Track the response and ROI of
your marketing campaigns with a
follow-up marketing consultation.
DIGGING DEEPERPHASE 2
GETTING TO KNOW YOUPHASE 1
(Months 1 to 3)
(Months 4 to 6)
SPEAK TOTHE DOCS
MIND YOURMARKETING
PRIMAMETRICS
With finances in order, start your
conversations with an OD consultant about
where your practice is going.
Discuss hiring, firing, and more with
our staff management consultant phase. Get
assistance with job ads, employee manuals,
and more.
Continue your Prima Metrics journey. Improve your financial
state by capturing the key performance indicators
needed to see how you measure up.
PUTTING THE IDEAS TO WORKPHASE 3
(Months 7 to 9)
MEASURING YOUR RESULTSPHASE 4
(Months 10 to 12)
CONQUER STAFFMANAGEMENT
IMPLEMENT
TRACK
MEASURE
ATTEND
Prima will give you the best consult-
ing in the industry. Now it's time to implement
the recommendations in your practice.
Attend practice- building conferences. They are a great wayto continue to learnand network with
your peers.
Prima Metrics benchmarks your
practice against the median results of other Prima ODs. See how you
measure up!
Set up or move your vendor accounts. The rebates and savings could cover your dues!
Start with an onboarding call. If there are any immediate needs in your practice, we will get you to the right consultant.
The Member Profile helps Prima get to know your practice.
Join Prima on Facebook, LinkedIn, and Twitter to benefit from updates from other ODs.
The Members-Only section of our website has exclusive content for Prima Members.
GETACQUAINTED
COMPLETEMEMBER PROFILE
BE SOCIAL
MEMBERSONLY WEBSITE
ESTABLISH VENDORACCOUNTS
Crunch your practice numbers, set financial goals, develop your 3-year growth plan and enroll in Prima Metrics.
UNDERSTANDYOUR FINANCES
Our two annual conferences are packed with great speakers, roundtable sessions wth like-minded ODs, and terrific vendors.
REGISTER FOR APRIMA CONFERENCE
It's time for a full HR review! Is your employee handbook up to date? Are you screening applicants
with our employment testing services? Meet with our staff manage-ment consultant for a
12 month review.
UNLOCK YOURSTAFFING
POTENTIAL
Are you taking advantage of the vendor programs? How much are you saving every quarter? When you join Prima, you will have
access to additional vendor savings through IDOC AT
NO ADDITIONAL CHARGE! Ask us for details.
MAXIMIZEYOUR VENDORRELATIONSHIPS
Have you updated your Prima Metrics? Are you hiring a new associate? Are you opening a new
location? Grappling with tough practice manage-ment questions? Sched-ule a consulting appoint-
ment to help stay on track for the next year.
HAVE APRACTICECHECK UP
Did you meet your goals for the first year? Review your 3-year growth plan
We will ensure you’re moving through each phase sucessfully.If you have immediate needs, call us!
We are here to help!
Reach out anytime!
First 5 Phases toMaximize your Membership
Rachel Dornbos - Vendor Services ManagerRachel has a BBA in Management and is Prima’s primary liaison with major vendors such as Essilor, Alcon and Vistakon. She serves as the pricing specialist for our numerous discount programs and leads the process of making sure you receive your quarterly rebate checks on time. Her only job is to save you money.
VENDORSAVINGS
PHASE 5
OUR TEAMWe want you to take advantage of all the services.
Practice management for optometrists
CALL USANYTIME!
800.668.0599
VISIT OURWEBSITE
primaeyegroup.com
OFFICEHOURS
M-F, 9-5 EST
FAXNUMBER
404.991.3619
REPEATANNUALLY
TO UNLOCK YOUR FULL POTENTIAL
Lauren Landrum - Marketing ConsultantLauren Landrum is the Marketing Consultant for Prima Eye Group. An accomplished media professional, Lauren graduated Summa Cum Laude from Kennesaw State University with a BS in Communications. She works with Prima members on practice marketing and campaigns ranging from advertising to social media to SEO. Before joining Prima, Lauren held various positions in broadcasting with CNN, HLN, and Fox News Channel.
MARKETING
Nathan Hayes - VP, Practice Finance ConsultantA veteran of the eyecare industry, Nathan Hayes is a graduate of Vanderbilt University and serves as Prima's Practice Finance Consultant. He has been with Prima since its inception and has done over 600 member consults in the last three years. Nathan also manages Prima Metrics 2.0, our benchmarking service, and the 3-Year Growth Plan process.
FINANCE
Steve Vargo, OD, MBA - VP, ConsultingA 1998 graduate of Illinois College of Optometry, Dr. Vargo pursued his passion for practice management by earning his MBA in 2008. A published author and speaker with over 15 years of clinical experience, he serves as Prima's VP of Consulting and works directly with Dr. Gailmard and Dr. Hayes to advise members in all areas of practice management and optometric office operations.
ODCONSULT
Neil Gailmard, OD, MBA, FAAO - PresidentCo-founder and President of Prima Eye Group, Neil is also founder and CEO of Gailmard Eye Center in Munster, Indiana, one of the largest independent optometric practices in the nation. Neil earned an MBA degree in 1998 and he has a distinguished record as one of the world’s leading experts in optometric practice management. Dr. Gailmard is a very popular speaker at major eye care conferences and he is a prolific writer in professional publications.
