PowerPoint Presentation

First 90 days as a Product Manager

/Productschool@ProductSchool/ProductmanagementSV

10 years in technology, 6 years as PM Verizon, Cisco, Pinsight, Cinarra Kellogg MBA + MEM, Design & InnovationLaunched products in B2B and B2C PM, BD, Business Analyst, Software engineer Mentor for startups / Speaker at Tech forums Interests Yoga, Motorbikes, Travel

Introduction

Evolving Business role Top 10 Best Jobs in USA*No one size fits allB2B Vs B2C Vs Internal clientIndustryHW Vs SWProduct Life CycleStartups Vs CorporationsSize & StructureProduct Management is not Project Management*Glassdoor 2016

Product Management

OpsFinanceLegalProduct managers drive the vision, strategy,design and execution of their product.

CEO of the ProductStrategyRoadmapP&LDesignExecution Launch & MaintenanceDesignUXEngineering& DataSales, BD &MarketingPMWho is a Product Manager?

First 90 Days as a Product ManagerUnderstandDevelop&PositionExecution& LeadershipDay 0Day 30Day 60Day 90

Day 0 Day 30 : Understand The productWhat does the Company sell? What does the product do? How does it work? What is the Value Proposition? The marketWho currently uses the product? What are their characteristics? Who is the Target market? What are their personas? Who are the competitors?The current Product/Market FitAre we in a good market with a product that can satisfy the market? What are the gaps between the market & Product?The company cultureunderstand how things work, What do people like about the process? what do people hate about?The PM roleUnderstand the Product autonomy, Executive buy-in and decision making, roles.

Day 30 Day 60 : Develop & Position Product discoveryRun discovery workshop to start identifying user, business and technical needs, to create a problem/assessment frame diagramDevelop personas and user journeysstart brainstorming ideas for product developmentRoad mapWork with the team to prioritize ideas and start building a roadmapfor development, effort-value-impact frame work is a good toolKPIs & success metricsIdentifysuccess measures- how we'll know if what we're doing is having the desired impact.Start processes for Product development lifecyclesThis means knowing what kind of requirements and specifications developers need to start working, how research and design fits into the process, how QA should work, when marketing becomes involved

Day 60 Day 90 : Product LeadershipStart executing the Product planRun discovery workshop to start identifying user, business and technical needs, to create a problem/assessment frame diagramMeasure, and show the success of the processUse this to build trust and continue to ship great improvements and productsAdjust prioritiesAssess the situation, and use customer, sales and business feedback to constantly adjust prioritiesExecutive updatesProactively provide the executives the information about the status of product, launches any set backs and future road maps.

Day in the Life of PM

10 AM - Email & Put out fires11 AM Daily Scrum, Engineering Standup12 PM Lunch/ meet with different teams1 PM - New features review & tickets2 PM Market Research & Discovery3 PM Design/Wire frame 4PM Use cases & KPI metrics5 PM Go over features with Design/Sales6 PM Offshore calls

A Successful Product Manager!

*Chris Cumming A Successful Product Manager

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