Copyright 2008, First Data Corporation. All Rights Reserved.
Our Guiding Principles• Our Guiding Principles: The values that shape our behavior•
1. Build Trust and Credibility• Do what you say and say what you do
• 2. Respect the Individual• Treat each other with dignity and integrity
• 3. Create a Culture of Open and Honest Communications• Everyone should feel comfortable speaking his or her mind•
4. Set Tone at the Top• Management leads by example•
5. Uphold the Law• Put the law of the land on a pedestal•
6. Avoid Conflicts of Interest• Carefully and consciously manage various stakeholder interests•
7. Set Metrics and Report Results AccuratelyBalance the short and the long term
8. Promote Substance Over FormFocus on what is important and not what is convenient
9. Be LoyalTo your families, your company and yourself
10. Do the Right ThingBecause it’s the right thing to do
Copyright 2008, First Data Corporation. All Rights Reserved.
Profile• Founded in August 1988, Corporate headquarters in Moorpark, CA• A wholly owned subsidiary of First Data Corporation • FDIS offers one of the highest approval ratings in the industry• Serves its customers 24 hours a day, 7 days a week, in more than 140 languages
and dialects• One of the largest credit card fraud, loss prevention and chargeback departments
in the industry
Copyright 2008, First Data Corporation. All Rights Reserved.
Our Parent Company
VisionTo seamlessly enable virtually every type of electronic transaction anywhere in the
world, anytime — reliably and securely on behalf of our clients and their customers.
• A Fortune 300 Private corporation and the leader in electronic commerce and payment services
• Serves over 5 million merchant locations • State-of-the-art processing facilities in Hagerstown, MD, Omaha, NE, and Nashville, TN• Process 2 out of every 3 credit card transactions worldwide • Employees worldwide• Provide credit, debit, smart card and stored-value card issuing and merchant transaction
processing services throughout the United States, and other countries• First Data powered more than 25 billion domestic merchant transactions in 2006 and enables
approximately 3.5 million domestic merchant locations to securely accept electronic payments
Copyright 2008, First Data Corporation. All Rights Reserved.
Statistics• FDIS has:
– $13.7 billion in annual credit card volume
– Over 150,000 merchant locations
– 55,000 e-commerce businesses
– 188 million annual debit/credit transactions
– 14 regional sales offices throughout the United States
– Over 350 Independent Agent Offices throughout the United States
Copyright 2008, First Data Corporation. All Rights Reserved.
Products & Services• Payment Processing Services:
– Credit and Debit card processing
– Check solutions
– Gift and loyalty programs
– End-user hardware sales
– Value-added services, such as the Merchant Club
– Internet e-commerce processing through the LinkPoint® Secure Payment Gateway
Copyright 2008, First Data Corporation. All Rights Reserved.
Online Application ToolsOnline Application (OLA)/Headstart Application:• One of the best boarding tools for internet accounts in the industry• OLA’s can be posted on partner websites • Upon completion the merchant clicks “I agree” icon
– Application is sent electronically to Risk department for approval or declineHeadstart Application:• Agent enters merchant information and forwards to the merchant for review and approval• Merchant reviews and clicks “I agree” icon
– Application is sent electronically to Risk department for approval or declineReal Time Online Application (ROLA):• 75% of ROLA applications are generally approved within 24-48 hrs. • No signature required• No site surveys• Merchant clicks “I agree” icon
– Application is sent electronically to Risk department for approval or decline• Accepts various types of businesses
– Retail, new, internet, in-home, high risk
Copyright 2008, First Data Corporation. All Rights Reserved.
Exclusive Restaurant Program • Swiped 2.24% discount rate and $0.00 transaction fee ( Ticket average below 18.00)
– Mid-qualified = qualified discount rate plus 0.69% + $0.00
– Non-qualified = qualified discount rate plus 1.50% + $0.00
Pin- Debit 0.00% discount rate and $0.20 transaction fee (Debit Network fee applies, P.E.D. equipment required as well)
Copyright 2008, First Data Corporation. All Rights Reserved.
MyMerchantOffice.com (MMO)
• www.mymerchantoffice.com – Mymerchantoffice®.com is a merchant dedicated website offered to merchants at no additional cost anywhere, anytime. This exclusive website allows merchants to access the following detailed account information:
– Account information online, 24 hours a day, 7 days a week
– Gross and net deposits, online merchant statements and transaction qualifications
– Retrieval, chargeback data and online reference material
– Account Profiles
– Prompt answers to questions submitted via MAO (e-mail)
Copyright 2008, First Data Corporation. All Rights Reserved.
Summary: The Opportunity– Strength of First Data Independent Sales
– A full-service merchant processing program that is competitive
– Specializing in small and medium-sized businesses in both traditional and Internet environments
– High approval rates for many industries
– Real time online application – No signature required
Copyright 2008, First Data Corporation. All Rights Reserved.
