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First-half 2016 results - Fleury Michon · 2016. 10. 3. · 80 100 120 140 160 180 Q1 2010 Q2 2010...

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First-half 2016 results 06/09/2016
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  • First-half 2016 results06/09/2016

  • First-half 2016 results06/09/2016

    Grégoire Gonnord, Chairman

    Régis Lebrun, Chief Executive Officer

    Jean-Louis Roy, Senior Vice President

    Administration and Finance

  • Summary02

    Situation and New Strategic Priorities 4

    Financial Results 11

    Operations and Action Plans 22

    Business Segments: French Supermarkets, International, New Food Services

    Development Paths

    Appendices 54

    3

    Page

  • Situation and New Strategic Priorities

    Financial Results

    Operations and Action Plans

    4

  • Our business environment

    DEMANDING... ...BUT FAVORABLE IN THE LONG-TERM

    01

    • Pressure on margins

    • Price war in French Supermarkets

    • Pig farming crisis

    • Media pressure

    • Consumer focus:

    "eat better", act responsibly

    • Transparency a must

    • Numerous opportunities for

    innovation/differentiation

    • Growth potential

    in France and abroad

    5

  • What are Fleury Michon's

    strategic priorities

    for the future?

    New strategic challenges require

    new priorities for action!

    6

  • Fleury Michon’s past challenges and

    priorities

    SITUATION OUR PAST PRIORITIES

    02

    • A major brand, but not top-of-mind(2008: Herta no. 1, FM ranked 9th)

    • Looming battle among brands

    (2008 law on modernisation of the

    French economy)

    • Food scandals and consumer

    distrust - brands asked to

    respond; Fleury Michon and agro-

    industry put in same basket

    • Digital revolution

    • Win the race to achieve leadership

    and critical size

    • Make FM the leading brand with a

    project that was truly responsible and

    focused on society

    • Strengthen our historic core

    segments: hams, prepared meals and

    surimi

    • Explore our potential in services and

    international markets

    7

  • 2015 results03

    • Revenue multiplied by two in ten years

    • Brand gains new status

    • Gap widens with competitors

    • International Operations:

    from €10m to €120m in ten years **

    * Source: Kantar year-to-date 30 June 2016 ** 2015 revenue based on FM's interest 8

  • Fleury Michon’s future challenges and

    priorities

    A NEW SITUATION NEW PRIORITIES

    04

    • Pressure on margins

    • Customers looking to reinvent

    themselves

    • Emergence of new

    technologies

    • Historic opportunity for

    innovation: "Help People Eat

    Better!"

    • Focus on profitable, lasting growth

    • Be recognised as the most

    innovative food company

    • Put an emphasis on high-impact

    innovations (usefulness for

    consumers, high growth,

    profitability, image)

    • Unleash our potential in services

    and international operations

    9

  • Keys to success05

    • Continue to shift to an even more consumer-focused culture

    • Determine our priority projects for the future

    • Focus our resources

    for even greater success

    • Adapt our organisation to be

    increasingly nimble and efficient

    10

  • Situation and New Strategic Priorities

    Financial Results

    Operations and Action Plans

    11

  • Revenue01

    Total International

    €63.2m +11.4%

    *Joint venture revenue based on Fleury Michon's interest and at constant exchange rates

    12

    in €m H1 2015 H1 2016 % change

    French 314.9Super-

    markets

    +28%

    International 27.9+33.9% at constant

    exchange rates

    Services 29.2

    and Other

    TOTAL 374.5 372.0 -0.70%

    27.1 +7.7%

    325.6 -3.30%

    21.8

  • Fleury Michon brand revenue02

    Revenue

    in €m

    Average year-on-year revenue growth (Q3 to Q2)

    +5.1%

    13

    102,7

    110,3113,1

    115,4119,6

    125 124,3 123,5

    130,8136 134,2 136

    139,7 138,6 139,5

    133,2135,9

    143,8 142,2145,3

    149154,1

    156,9151,7 150,4

    147

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    Q12010

    Q22010

    Q32010

    Q42010

    Q12011

    Q22011

    Q32011

    Q42011

    Q12012

    Q22012

    Q32012

    Q42012

    Q12013

    Q22013

    Q32013

    Q42013

    Q12014

    Q22014

    Q32014

    Q42014

    Q12015

    Q22015

    Q32015

    Q42015

    Q12016

    Q22016

  • Operating Profit and Margin03

    14

    Other Businesses

    Operating Profit

    Operating Margin

    French Supermarkets Operating

    Profit

    (€0.54m) €0.18m

    €13.12m€15.91mFrench

    SupermarketsOp Margin

    4.7%

    H1 2015 H1 2016

    €15.4m €13.3m

    4.1% 3.6%

    French Supermarkets

    Op Margin4.0%

  • Net Profit and Margin04

    15

    in €m H1 2015 H1 2016Recurring operating profit

    15.4 13.3Operating profit

    Finance costs, other financial income and

    expense, net (0.7) 0

    Income tax expense (5.9) (3.7)Share in profits (losses)

    (0.6) (0.7)of associates

    Net profit 8.2 8.9

    Net margin 2.2% 2.4%

  • Cash Flow05

    Presented in accordance with French GAAP 16

    * Securitisation programme launched in February 2016

    H1 2016 in €m Uses Sources

    Cash flow 24.3

    Change in operating

    working capital(2.6)

    Net cash provided by 21.7

    operating activities

    Capital spending 11.7

    Borrowings 15.1

    Dividends 5

    Securitisation programme* 46.2

    Other 0.3

    TOTAL 32.1 67.9

    Change in cash and

    cash equivalents35.8

    Cash and cash

    equivalents at beginning of

    period94.6

    Cash and cash

    equivalents at end of period130.4

  • Capital Spending06

    in €m H1 2016

    TOTAL 11.6

    17

    *Capital spending as a % of revenue

    standard level

    4% < > 5% of revenue

    €m

    6.0%*

    7.8%

    5.9%

    3.9%

    3.6%

    4.7%

  • 07 Key Ratios

    18

    H1 2015 H1 2016After-tax ROCE

    6.7% 6.20%(Return on capital employed)

    Recurring operating margin2.3% 2.30%

    after income tax

    Asset turnover 2.9 2.70%

    ROE 4.1% 4.20%

    (Return on equity)

    EPS 1.88 2.02

    (Earnings per share)

    PER (at closing share price on 30 June 201415.2 14.4

    = €60.39; 2015 = €57.05)

  • GEARING

    (Net debt/Equity)

    08 Debt

    Net financial debt in €m 55.1

    27.5%

    Net debt/EBITDA

    Free cash flow in €m

    0.89

    10.7

    H1

    2015

    H1

    2016

    53.3

    25.3%

    0.93

    10.2

    19

  • 09 Statement of Financial Position

    20

    +5.2%

    -3.3%

  • 21

    Conclusion10

    First half ended with a year-on-year decrease in operating profit as

    revenue held virtually stable.

    This reflects lower revenue and a narrower operating margin in French

    Supermarkets.

    The International and New Food Services segments enjoyed

    continued growth and wider operating margins.

    Net margin improved and finance costs (net) came in at zero.

    Fleury Michon continued to strengthen its financial position and saw

    an improvement in gearing.

  • Situation and New Strategic Priorities

    Financial Results

    Operations and Action Plans Business Segments

    Development Paths

    22

  • Situation and New Strategic Priorities

    Financial Results

    Operations and Action Plans

    Business Segments Development Paths

    23

  • Operations and Action Plans

    Business Segments

    French Supermarkets

    International

    New Food Services 24

  • French Supermarkets impacted by higher raw

    material costs and lower consumer prices01

    25*Source IRI , July 2016, FMCG, HMSM

    Fleury Michon has made a conscious choice to raise its

    prices in a situation of dwindling value

    Consumer selling prices: Inflation over 1 yr*

    All products: -1.20%

    National brands: -1.73%

    Ham, flank removed consensus – Price at Rungis+6.3%Norwegian salmon market price trends in NOK

    +43.0%

  • Promotional discounts

    granted

    Increasingly costly promotional campaigns*02

    26* Source Nielsen 2015

    FMCG

    revenue+8%+1.5%

    YEAR AFTER YEAR, PROMOTIONS ARE WEIGHING MORE ON PRODUCERS

    + 5 points in 5 years for producer brands, and the trend is continuing in 2016

    Proportion of revenue from “heavy” promotions (in %)

    Hypermarket/Supermarket – Producer Brands

  • General trend: Promotions pushed down

    FMCG brands' revenue in Q1 2016 03

    Source: Nielsen Q1 2016 27

    PROMOTION TRENDS FOR FAST-MOVING CONSUMER GOODS

    Change in Fresh Self-Service FMCG revenue in hypermarkets and supermarkets

    Year-to-date P3 2016Full year 2015

    Excluding store promotions Total store promotions Of which flyers Of which displays

  • 28

    •Our goal is to achieve profitable, lasting growth and maintain our connection with consumers

    Enhanced presence for Fleury Michon in flyers(products in flyers up 5.3%): greater visibility among consumers

    But reasonable promotional discounts

    • Result: Fleury Michon products sold via promotionsdown by 1,100 metric tons in H1 2016 vs H1 2015

    • But we have strengths in this environment

    Fleury Michon: Carefully considered

    promotions04

  • An effective brand identity05

    29

    Around €1bn in consumer sales

    Only majority family-owned company

    Fleury Michon is one of the few players to maintain its market share

    Mkt share in value (and change in bp vs. Y-1) Change in mkt share value (%) Purchase frequency

    Fresh Self-Service FMCG – All channels – Q2 2016 MAT vs Q2 2015 MAT

    Fleury Michon stabilises: No. 3 in Top 10 for market share in

    value, but No. 1 single brand

  • An increasingly trusted brand06

    30

    2009: the 9th most purchased brand

    2014: the 4th most purchased brand

    2016: the 2nd most purchased brand!

    Source: Kantar 2016 Brand Footprint – expressed in CRP: Number of consumers x Frequency of purchase, in millions

    107

    107

    121

    121

    135

    148

    182

    192

    212

    224

    +3

    -5

    Two indicators of

    attractiveness: How many

    households buy a brand and

    how often (Consumer Reach

    Points - CRP)

  • Fleury Michon brand attractiveness07

    31

    For Fleury Michon: +138,000 consumer households, for a10 bp

    increase in purchases over the past 12 months

    The only brand among the Top 5 FMCG brands to see an increase in

    these two indicators

    And still plenty of room

    for growth

    Purchase frequency

    105.1 in all for Fresh Self-Service FMCG

    Fresh Self-Service FMCG – All channels – Q2 2016 MAT vs Q2 2015 MAT

    Customer base

  • Fleury Michon: Steady growth in

    consumer reach points08

    32

    Increasing CRPs is the key growth driver for Fleury Michon

    A strategic challenge for the product offering's value added

    Source: Kantar 2016 Brand Footprint – expressed in CRP: Number of consumers x Frequency of purchase

    176180

    190 190

    207 210

    0,89

    0,92

    0,95

    0,93

    1,01 1,01

    0,86

    0,88

    0,90

    0,92

    0,94

    0,96

    0,98

    1,00

    1,02

    130

    140

    150

    160

    170

    180

    190

    200

    210

    220

    CAM 2T11 CAM 2T12 CAM 2T13 CAM 2T14 CAM 2T15 CAM 2T16

    CRP Part de marché valeur 100% PGC-FLSMarket share in value 100% Fresh Self-Service FMCG

    MAT QT11 MAT Q212 MAT Q213 MAT Q214 MAT Q215 MAT Q216

  • Operations and Action Plans

    Business Segments

    French Supermarkets

    International

    New Food Services33

  • Continued growth in International

    Operations01

    34

    CANADAEXPORT(1)

    -2.9%

    Revenue ofconsolidated subsidiaries

    €27.9m +28.0%

    SLOVENIA

    SPAIN(3)

    CANADA

    SLOVENIA

    ITALY(2)

    EXPORT(1)

    -2.9%

    Revenuebased on Fleury Michon's interest

    €63.2m +11.4%

    NORWAY(4)

    -56.5%

    35.9%

    20%

    33.4%

    6.9%3.8%

    75.6%

    8.8%

    15.6%

    (1) Export + Fleury Michon Switzerland

    (2) Piatti Freschi Italia 50% interest

    (3) Platos Tradicionales 47.5% interest

    (4) Fleury Michon Norge now 100% interest

  • Delta Dailyfood02

    35

    Good growth in revenue (up 40.9%), lifted by

    airline catering and brand sales

    Wider margins thanks to revenue growth and improved

    production costs

  • Piatti Freschi Italia03

    36

    Revenue down 1.1%, good full-year trend

  • Platos Tradicionales04

    37

    First-half 2016 revenue down 2.9% but good full-year

    trend

    Profitability outlook still positive

  • Proconi05

    38

    Revenue up 6.7%

  • Operations and Action Plans

    Business Segments

    French Supermarkets

    International

    New Food Services39

  • New Food Services

    Good performance across the portfolio

    Favourable growth in meal solutions for

    healthcare facilities

    Firm results from

    airline catering

    01

    40

    €29.2m +7.5%

    Excluding non-strategic businesses

    CATERING

    +9.8%

    ROOM SAVEURS

    +7.5%

    EAT-OUT

    +6.8%

    46.8%14.3%

    38.9%

  • Room Saveurs

    Robust revenue growth, margins

    still at a good level

    02

    41

  • Situation and New Strategic Priorities

    Financial Results

    Operations and Action Plans Business Segments

    Development Paths

    42

  • Priority actions01

    Create sustainable,

    differentiating

    competitive

    advantage that gives

    Fleury Michon an

    exclusive product

    offering

    OUR PRIORITIES

    • Focus on profitable, lasting growth

    • Be recognised as the most

    innovative food company

    • Put an emphasis on high-impact

    innovations (usefulness for

    consumers, high growth,

    profitability, image)

    • Unleash our potential in services

    and international operations

    (43)

  • Development paths - method02

    44

    Become the benchmark player in high demand, high

    value-added food segments (product offering)

    Be as close to consumers as possible (distribution

    channels)

    Work actively with French Supermarkets to reinvent the

    model together

    Shift from communicating towards consumers to

    creating a relationship with them

    Adopt a flexible method and

    organisation, adapted to

    these objectives

  • 45

    Changing consumer patterns03 Multiple behaviours depending on:

    The time

    The place

    High expectations for well-being, a clearly-signalled desire to

    consume better and responsibly

    Consumers are attentive to corporate responsibility and develop special ties

    with companies; they voice their opinions to make brands change

    Consumers want to make enlightened choices on the product

    experience offered to them

    The focus of the offering needs to shift from

    the product to the "brand experience"

  • Priority in product innovation: Develop

    value added04

    46

    Healthy snacking

    Healthy delivered meals and

    buffets

    An offering that is

    available at the right time

    Health

    Well-being

    An offering that makes me

    feel good

    Organic

    Quality channels

    A responsible offierng

  • Health and nutrition05Healthy products

    - Carefully controlled

    additives• Kept to a strict minimum

    • In the smallest possible

    proportions

    (e.g., nitrates, palm oil,

    sodium glutamate,

    phosphates, etc.)

    - Clear consumer

    information (what people need to know, not pedantic)

    - Involvement in sourcing

    channels47

  • Seek out consumers where they are06

    48

    Convenience stores

    E-commerce

    43% of growth in FMCG -

    purchasing outlets where I live

    Eat-out

    Heathcare institutions

    Airline catering

    Wherever consumers

    are

    Supermarkets

    Work together to invent

    tomorrow's categories

    and aisles

  • Organise aisles with the consumer in mind

    (rather than professionals)07

    49

    • Store aisles are still organised on the basis of industrial or supply chain

    considerations

    • Store aisles and product categories have not changed much since the 1990s

    • Think of ways to display products that are aligned with consumers' perceptions and

    various expectations

    • Consumers organise their

    shopping based on their own

    buying criteria

  • How we will organise differently in the future08

    50

    Strategic direction

    Ensure that all our projects are aligned with our Company Project

    -> go from an organisation by market to an organisation by projects

    Objectives

    Less hierarchy

    Greater autonomy, broader areas of

    responsibility

    Faster implementation at the operating level

    Same amount of resources, but allocated

    more effectively

  • To sum up

    A period of transformation

    Reflecting our constantly changing lifestyles

    Rooted in Fleury Michon's corporate culture

    Strengths to implement this change

    And a strategy focused on product quality, customer intimacy

    and consumer satisfaction

    51

    09

  • In conclusion

    (52)

  • 2016: Pivoting to new priorities

    • Priorities that are an obvious fit

    • An ideal position for achieving our objectives

    02

    Our past priorities

    • Win the race to achieve leadership and critical

    size

    • Make FM the leading brand with a project that

    was truly responsible and focused on society

    • Strengthen our historic core segments: hams,

    prepared meals and surimi

    • Explore our potential in services and

    international markets

    Our new priorities

    • Focus on profitable, lasting growth

    • Be recognised as the most innovative food

    company

    • Put an emphasis on high-impact

    innovations (usefulness for consumers, high

    growth, profitability, image)

    • Unleash our potential in services and

    international operations

    53

  • First-half 2016 results05/09/2016

    APPENDICES

    54

  • Pork Hams02

    55

    Market

    €1,537m -0.9%

    Fleury MichonHertaPrivate LabelsMADRANGELowest PriceOther

    18.3%(+0.0%)

    21.6%(-2.2%)2.4%

    (+12.0%)

    48.20%(-1.4%)

    5.0%(-11.40%)

    Moving annual total Supermarkets +

    Hard Discount - Source: IRI 12 June 2016

    4.6%(+17.3%)

  • Fleury Michon

    Herta

    Private Labels

    Lowest Price

    Other

    Poultry Cuts02

    56

    Market

    €356m +2.4%

    5.2%(+23.8%)

    43.4%(+3.6%)

    4.6%(-3.2%)

    37.9%(-2.5%)

    8.9%(+16.3%)

    Moving annual total Supermarkets +

    Hard Discount - Source: IRI 12 June 2016

  • Market

    €389m +0.2%

    Fleury Michon

    Petigas

    Private Label

    Lowest Price

    Other

    5.3%(+5.3%)

    42.3%(+3.6%)

    3.7%(-8.1%)

    36.1%(-3.8%)

    9.0%(+1.6%)

    Ready-to-Eat Charcuterie

    57

    Moving annual total Supermarkets +

    Hard Discount - Source: IRI 12 June 2016

  • Fleury Michon

    Marie

    WW

    Private Labels

    Other

    16.2%(+10.6%)

    31.1%(-0.7%)

    28.6%(-3.1%)

    8.7%(+17.0%)

    15.4%(+13.5%)

    Individual Prepared Meals02

    58

    Market

    €474m +3.7%

    Moving annual total Supermarkets +

    Hard Discount - Source: IRI 12 June 2016

  • Fleury Michon

    Coraya

    Private Labels

    Lowest Price

    Other

    Surimi02

    59

    20.7%(+6.0%)

    27.5%(-3.2%)

    5.9%(-9.7%)

    42.1%(-5.2%)

    Market

    €280m -2.9%

    Moving annual total Supermarkets +

    Hard Discount - Source: IRI 12 June 2016

    3.9%(-7.5%)

  • First-half 2016 results06/09/2016


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