WHY WEBSTATSTO MEASURE MESSAGES THAT MATTER.

#FITNESSMEDIA LIT.IE 2

WEBSTAT CASE STUDY

FLICKR.COM/IRISHEYES

#FITNESSMEDIA LIT.IE 3

CASE STUDY

FLICKR.COM/IRISHEYES

#FITNESSMEDIA LIT.IE 4

CASE STUDY

FLICKR.COM/TOPGOLD

#FITNESSMEDIA LIT.IE 5

CASE STUDY

FLICKR.COM/TOPGOLD

#FITNESSMEDIA LIT.IE 6

THREE THINGS WHEN SETTING UP STATS

STATCOUNTER.COM

USE A JOINT ACCOUNT.

TUMBLR.COM

USE YOUR

PERSONAL TUMBLR.

EMAIL ADDRESS

GET E-MAIL SUMMARIES.

#FITNESSMEDIA LIT.IE 7

“

”

THERE IS NO VOWEL IN TUMBLR

LEARNED BY OTHERS TAKING THEIR FIRST STEPS ONLINE.

YOU NEED TO KNOW THIS FACT.

#FITNESSMEDIA LIT.IE 8

MEASURING TUMBLR

WITH A SHARED

DASHBOARD

#FITNESSMEDIA LIT.IE 9

SETTING UP STATCOUNTER

PROJECT

STATCOUNTER.COM

UN TOPGOLD

#FITNESSMEDIA LIT.IE 10

DO NOT SET UP A PERSONAL STATCOUNTER ACCOUNT.#FITNESSMEDIA STATS ARE ELEMENTS OF COMMUNITY INTELLIGENCE.

#FITNESSMEDIA LIT.IE 11

ADDING NEW STATCOUNTER

PROJECT

STATCOUNTER.COM

UN TOPGOLD

#FITNESSMEDIA LIT.IE 12

TUMBLR INSTALLATION

GUIDED FROM

STATCOUNTER.COM

UN TOPGOLD

#FITNESSMEDIA LIT.IE 13

TUMBLR INSTALLATION

START ON TUMBLR

DASHBOARD

#FITNESSMEDIA LIT.IE 14

TUMBLR INSTALLATION

USE TUMBLR COG TO

ACCESS SETTINGS.

#FITNESSMEDIA LIT.IE 15

TUMBLR INSTALLATION

EDIT THEME.

#FITNESSMEDIA LIT.IE 16

TUMBLR INSTALLATION

EDIT HTML.

#FITNESSMEDIA LIT.IE 17

TUMBLR INSTALLATION

ADD HTML AT THE

BOTTOM BEFORE

CLOSING BODY TAG.

#FITNESSMEDIA LIT.IE 18

BE CAREFUL WITH CODE SNIPPET.IMPROPER HTML CAN WRECK YOUR TUMBLR BLOG.

#FITNESSMEDIA LIT.IE 19

TUMBLR INSTALLATION

SAVE YOUR WORK.

#FITNESSMEDIA LIT.IE 20

VIEW RESULT.

LOOK ON

STATCOUNTER.COM.

#FITNESSMEDIA LIT.IE 21

REVIEW RESULTS.

CHECK ACROSS A MONTH

TO GET REAL TRENDS.

#FITNESSMEDIA LIT.IE 22

DIG INTO DATA.

CHECK ACROSS A MONTH

TO GET REAL TRENDS.

#FITNESSMEDIA LIT.IE 23

LEARN FROM VISITORS.

USE STATCOUNTER’S

DIFFERENT VIEWS.

#FITNESSMEDIA LIT.IE 24

SHARE YOUR REFERRER STRINGS.EFFECTIVE STATS INVOLVE SHARING USEFUL ONLINE EXPERIENCES.

#FITNESSMEDIA LIT.IE 25

COMPLETE THE ASSESSMENT.#FITNESSMEDIA USES MOODLE.LIT.IE TO SPECIFY ASSIGNMENTS.

#FITNESSMEDIA LIT.IE 26

PRACTICAL TUMBLR SKILLS

1. POST AT LEAST 10 ITEMS DURING ASSESSMENT PERIOD SPANNING TWO TO 10 WEEKS.

2. INCLUDE FOUR UNIQUE MEDIA ELEMENTS ACROSS DIFFERENT TUMBLR POSTS.

3. ACHIEVE 20 OR MORE LIKES OR REBLOGS DURING THE ASSESSMENT PERIOD.

• 4. REBLOG AT LEAST FIVE ITEMS DURING THE ASSESSMENT PERIOD.

#FITNESSMEDIA LIT.IE 27

LISTEN TO FEEDBACK FROM @TOPGOLDAVAILABLE DURING #FITNESSMEDIA LAB SESSIONS AND VIA DIRECT MESSAGING.

#FITNESSMEDIA LIT.IE 28

WEBSTATS DELIVER MEASUREABLE

RESULTS.WEBSTATS FOR SOCIAL MEDIA. PART OF THE SPORTS

STRENGTH AND CONDITIONING PROGRAMME IN THE

LIMERICK INSTITUTE OF TECHONLOGY (THURLES CAMPUS).

SEE THE ACADEMIC PROGRAMME AT

HTTP://LIT.IE/COURSES/LC422

#FITNESSMEDIA LIT.IE 29