1. Welcome to our Investment Proposal

2. Agenda Strategy and Product Markets and Network Marketing Fleet and Revenue Human Capital Operations Financials 3. Our CreedWe provide guests with an effortless and unique journey,using state-of-the-art technology, a distinctive andcomfortable environment and convenient city-centreairportsWe aim to bring back the Golden Age of flyingOur VisionCreating a niche airline, capturing a very targetedand lucrative segment: the discerning business andaffluent leisure traveller seeking a higher level ofconvenience and service from his air transportexperience 4. Business Model Medium-haul, point-to-point,full-service Connecting main businesscentres city airports of Asia FIRST connects TAIWAN to: Japan South Korea Singapore Hong Kong Mainland ChinaTaipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda5Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 5. Product6Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 6. Effortless Travel Process Tailored service in every stage of the travel processBookingJourney toAirportAirportWelcome &Check-InBoarding In-FlightArrival &DestinationStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 7. Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 8. Engaging the Connected Traveler NFC (Near Field Communication) Tags Mobile Phone Application 9. Market Forecast11Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 10. East Asia IMF GDP: +7% Air Travel CAGR: Boeing: +6.7% Airbus: +5.4%$-$5,000.00$10,000.00$15,000.00$20,000.00$25,000.00$30,000.00-2004006008001,0001,2001,400199920002001200220032004200520062007200820092010201120122013201420152016201720182019GDPpercapitaPassengersMillionsYearDemand & GDP East AsiaPassengers GDP12Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 11. World Trade 31% East Asia Driver for Business Goldmine for TravelEast AsiaEUUSASouthAmericaRest ofWorld13Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 12. World Trade Top Six Trading Nations High Foreign Direct Investment Largest Generators in Business Travel$-$500.00$1,000.00$1,500.00$2,000.00$2,500.00BillionsImports Exports14Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 13. East Asian Development Contribution to GDP Agriculture Industry ServiceTaiwanChinaSingaporeJapanKoreaHong KongAgricultureIndustryServices15Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 14. East Asian Development Growth in Trade Industry & Service Increase Disposable Income Tourism Development Introduction of LCC Increase Leisure Travel$-$10,000.00$20,000.00$30,000.00$40,000.00USDollarAverage Disposable Income per Capita2009201020112012$-$10,000.00$20,000.00$30,000.00USDollar(Million)CountryTourism Receipts200920102011201216Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 15. East Asian Development Resilient Growth Sensitivity in Premium Demand-102030405060-2004006008001,0001,200199920002001200220032004200520062007200820092010201120122013201420152016201720182019First&BusinessMillionsEconomyMillionsYearPassenger Demand and Forecast East AsiaEconomy First&Business17Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 16. East Asian Development Seasonality China & Western Holiday Pattern0.60.70.80.911.11.21.3Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecASKsBillionsMonthSeasonality20042005200620072008200920102011201218Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 17. Quality Service Index Quality Indicators: Frequency Capacity Service Offered Home Base Factor Total Journey Time; Door to Door Route Market Shares Opportunities on Inner-City Airports Golden Aviation Circle19Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 18. Quality Service Index20Fares WeeklyfrequencyWeeklycapacityTSA-GMPTPE-ICNTSA-GMPTPE-ICNTSA-GMPTPE-ICNQualityFactorBaseFactorTimefactorA/CSeatsQSI MarketshareAsiana Airlines $381 20 2272 1 0.9 0.23 113 1.22 15.2%Cathay Pacific $721 14 2347 1 0.9 0.23 166 0.67 8.3%China Airlines $646 25 3505 1 0.9 0.23 142 1.11 13.8%EVA Airways $636 17 2312 1 0.9 0.23 132 0.74 9.2%Korean Air $336 23 2869 1 0.9 0.23 123 1.75 21.7%Thai Airways $788 14 2142 1 0.9 0.23 152 0.56 6.9%FIRST $700 14 1400 1 1 1 100 2.00 24.9%Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance Route Monopoly TSA - GMP 19. Quality Service Index Route Trend & Qualitative Analysis01002003004005006000100000200000300000400000500000600000700000PassengersYearDemand Forecast Taipei - SingaporeDemand BEST WORST AVERAGE Singapore GDP21Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 20. East Asia Region Growth Market Size Time Sensitive22Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 21. Network23Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 22. Business Network FIRST connects TAIWANand: Japan South Korea Singapore Hong Kong Mainland ChinaTaipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda24Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 23. Competitive market024681012140 1000 2000 3000 4000 5000 6000Yield & Sector LengthThaiEVA AirAir ChinaChina AirlinesCXChina Eastern AirlinesANA AirlinesSIAChina Southern25Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 24. Competitive market024681012140 1000 2000 3000 4000 5000 6000Yield & Sector LengthThaiEVA AirAir ChinaChina AirlinesCXChina Eastern AirlinesANA AirlinesSIAChina Southern26Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 25. Business Network FIRST connectsTAIWAN and: Japan South Korea Singapore Hong Kong Mainland ChinaTaipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda16%19%16%27Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 26. Business Network FIRST connectsTAIWAN and: Japan South Korea Singapore Hong Kong Mainland ChinaTaipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda21%16%19%16%28Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 27. Business Network FIRST connectsTAIWAN and: Japan South Korea Singapore Hong Kong Mainland ChinaTaipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda21%16%19%16%28%29Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 28. Regulatory Environment30Taipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda Domestic RegulationOwnership requirementsAir Operator CertificateOperating requirements Air ServiceAgreement (ASA) forJapan, South Koreaand Hong KongStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 29. Regulatory Environment31Taipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda Domestic RegulationOwnership requirementsAir Operator CertificateOperating requirements Open Sky in 2018between Taiwan andSingapore Air ServiceAgreement (ASA) forJapan, South Koreaand Hong KongStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 30. Regulatory Environment32Taipei SongshanSingaporeHong KongSeoulGimpoShanghaiHongqiao Haneda Domestic RegulationOwnership requirementsAir Operator CertificateOperating requirements Cross-Strait Air TransportAgreement & SupplementaryAgreement (Tax-Free, avoidancefor double taxation) Open Sky in 2018between Taiwan andSingapore Air ServiceAgreement (ASA) forJapan, South Koreaand Hong KongStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 31. Market33Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 32. 34TaskTimeMilestone Register the company Secure TaiwaneseInvestment Apply for AOC Apply for operating license Apply for Fares and Tariffs Schedule Filing Filing for Slots Employ personnel Train personnel Negotiate outsourcecontracts Set up IT Marketing Preparing Business Start of web sales Delivery of aircrafts Launch of operation2014-4 2014-5 2014-6 2014-7 2014-8 2014-9 2014-10MilestoneStartingpointLegalDurationEstimatedDurationStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 33. 5 Year plan: Scale vertically improving efficiency of the existing routes Scale horizontally- additional resources (aircraft, frequencies)2015201820172016Frequency to Hong Kong & ShanghaiOne more aircraftNew route to TianjinOne more aircraftNew route to Kuala LumpurOne more aircraft + frequency on ShanghaiNew route to GuangzhouOne more aircraftStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations FinanceScalability35 34. Market SegmentationTaiwan - 19%China - 17.86%Japan - more than 15% are business travellersSingapore - more than 38% of Taiwanesebusiness travellersSouth Korea - third largest economy in AsiaHong Kong - prime business destination, Asias world cityTaiwanSingaporeHong KongSouth KoreaChinaJapanStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance36 35. Marketing37Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 36. Traditional advertising campaigns Mixture of traditional and westernized appeal Competitive advertisement is considered impolite Media used: Newspaper advertising, credible and respectednewspapers, ads in both native and English languages Magazine advertising: Business and luxuriousmagazines, in order to target our guests Billboards: Tradition extended through the Asianmarket, raise brand awareness38Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 37. Social Media Engaging them towards social media helpsFIRST to keep costs at minimal, as few peoplecan keep contact with lots For Internet users in Taiwan, socialnetworking sites have become a source ofinformation that is just as influential as anyother form of media Lot of people said they would trust theirfriends recommendations on social networksites and would be more likely to go for thesame product39Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 38. Social Media40Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 39. Launch Campaigns Treasure Hunt at the airport Events in city centers: Showcase of FIRST mainfeatures Seat for a Seat Campaign41Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 40. A Seat for a Seat Passengers with a ticket from one of our peers inthe market can have the opportunity to show up atthe airport and travel with FIRST for free if there isany seat available at the moment of departure Taipei Singapore: Singapore Airlines and EVA Air Taipei Seoul: Korean Air and EVA Air Taipei Hong Kong: Cathay Pacific and EVA Air Taipei Tokyo: ANA Airlines and EVA Air Taipei Shanghai: China Eastern and EVA Air Is an opportunity to improve the brand awarenessvia media coverage and get to know FIRSTs product42Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 41. Fleet Selection43Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 42. Fleet Selection44Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 43. Fleet Selection45E195 Availability25 deliveries listed for2014 in the world,including 11 with lessorsEmbraer 195Advanced Range VersionStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 44. Cabin Configuration46Business Class12 Recliner Seats1-2 Layout42.0 Seat Pitch19.0 Seat WidthEconomy Class88 Standard Seats2-2 Layout33.0 Seat Pitch18.25 Seat WidthDual-class-cabinconfiguration:Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 45. Highest economy class seatwidth & pitch among maincompetitors Highest business class seatpitch among competitorsnarrow-body aircraft* Airlines operating wide-body aircraftSeat Comfort Comparison0510152025Economy Class Business ClassAverageseatwidth(inches)Seat width comparisonFIRST Singapore Airlines China Airlines EVA Air Cathay Pacific* *0 10 20 30 40 50 60 70Economy ClassBusiness ClassAverage seat pitch (inches)Seat pitch comparisonFIRST Singapore Airlines China Airlines EVA Air Cathay Pacific* *Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 46. Revenue Management48Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 47. Fare StructureStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance49OnlineFareTourOperatorFaresGeneralBookingFares+20 +20 CorporateFaresVFRFaresPayable by the customerFuel SurchargeMonday/FridaySurchargeSecurity / Airport Tax++++ 48. Booking Classes50 Child/infant discount One-way fares Same-day return tickets Seasonality-based fareStrategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 49. Fares51 Highly regulated marketEconomy TSA - SHA LHR - CDG01.09.14 - 31.12.14,1.1.15 - 19.1.15,4.2.15 - 30.6.15,01.09.15 - 23.12.15633 18201.07.15 - 31.08.15,30.3.15 - 12.04.15567 18224.12.14 - 02.01.15,20.1.15 - 3.2.15689 230Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 50. Human Capital52Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 51. CEOSVP FinanceAccounts &ExpenditureLeasing &PurchasingSVP HumanCapitalRecruitmentEmployeeDevelopmentPayrollStaff LoyaltyProgrammeStaffManagementSVP FlightOperationsChief PilotTrainingIntergrated OpsControlCrewSchedulingSVP TechnicalQA & HSFleetManagementEngineeringSVPCommercialStrategyOperationsResearchRevenueManagementPricingSchedulingMarketingSVP GuestHospitalityCabin CrewManagementGroundHospitalityGuest ServiceSVPTechnologyITISSVP QA &HISSManagementAssistance53Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 52. Outsourced Elements Start-up Airline, Avoid Costly Investments During Start-up Ensure High Quality Service Import Knowledge Request for Proposal (RFP) to All Potential Partners in Region IT Catering Maintenance Ground Handling Legal Services54Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 53. Staff CostFlightCrewCabin CrewFlight OperationsEngineeringGroundCrewCommercialFlight CrewCabin CrewFlight OperationsEngineeringGround CrewCommercialOtherFinanceTechnologyGuest HospitalityHuman Resources55Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 54. Staff Numbers024681075951151351551751952152014 2015 2016 2017 2018 2019NumberofAircraftStaffYearNumber of Staff Aircraft56Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 55. Operations57Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 56. Aircraft Maintenance Outsource to avoid costly in-house investment E-195 capabilities Evergreen Aviation TechnologiesCorp. Tender to all companies in theregion for more options Block program Stagger maintenanceYear Aircraft January September October November DecemberE195_1E195_2E195_3E195_4E195_5E195_1E195_2E195_3E195_4E195_5E195_6E195_1E195_2E195_3E195_4E195_5E195_6E195_7"B" Check (2 days) "C" Check (5 days)"A" Check is due over night20142015201658Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 57. Flight and Cabin Crew Flight time limitations based on the Taiwanese CAA Cabin Crew 1 Cab. Crew per 50 pax. Flight Crew Max of 1,000 FH anda min of 750 FH for12 months FIRST average of800 FH0102030405060702014 2015 2016 2017No.ofCrewYearFlight/Cabin CrewFlight Cabin59Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 58. Schedule Aircraft average utilisation of 10 Block Hours per daySHA ShanghaiHKG Hong KongGMP Gimpo, SeoulHND Haneda, TokyoSIN SingaporeCAN Baiyun, GuangzhouTSN TianjinKUL Kuala Lumpur60Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations FinanceAircraft 1Aircraft 2TSA-SINAircraft 3Aircraft 4Aircraft 500:00 00:30 #T T TTTT T TTSA-GMP T TGMP-TSA T05:3004:00 04:30 05:00 11:3006:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 17:3012:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 23:3018:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00TTTTTTTTSA-SINTSA-HKGTSA-HKGTTTTTTTTHKG-TSATTTTSIN-TSATTTSA-HKGSIN-TSATSA-HND HND-TSATSA-HND HND-TSASHA-TSATSA-SHASHA-TSATSA-SHATSA-GMP GMP-TSATTT TTSA-SINTTTTTType Start year Flight time Weekly FrequencyE195 2014 TSA-SHA 14E195 2014 TSA-HGK 14E195 2014 TSA-GMP 14E195 2014 TSA-HND 14E195 2014 TSA-SIN 14E195 2015 TSA-CAN 14E195 2016 TSA-KUL 14E195 2017 TSA-TSN 14CANTSNKUL04:30SIN00:30 01:00 01:30GMP02:00 02:30 03:00 03:30 04:00HNDSHAHKG 59. Finance61Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 60. Financing Structure FIRST is a partnership between existing directors and Taiwaneseand foreign investors Maximum foreign ownership limited by law to 50% An investment of US$15 million is sought to close the last stage ofthe financing Total financing of US$35million US$33 millionminimum capitalrequired to apply forTaiwanese AOC Provides 5% cashbuffer beforeoperational phase62Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 61. Investment Vehicle 428 000 class A convertible preferred shares Convertible to class C common stock on 2:1 ratio Right to a 15% annual non-cumulative dividend Right to a 40% special dividend upon reaching aprofitability threshold of 20% in a financial year Right of first refusal/Co-sale, Tag-along and anti-dilution Restriction on share transfer to outside investors Restriction on transfer to non-Taiwanese nationals Shareholder 5-year lock-in63Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 62. Tax-Mitigation Structure64Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 63. Economics FIRST leverages its unique business model, presence in thefast-growing Asian market and monopolistic status on keybusiness route to outperform the marketYear2014 2015 2016RevenueGrowth177% 29%Net ProfitGrowth641% 22%Net MarginRASK 25% 66% 63%CASK $0.21 $0.12 $0.12PassengerLoad Factor58% 67% 62%2014 2015 2016REVENUES $166,904,129 $461,914,762 $596,883,786Scheduled PassengerServices99.93% 95.44% 91.24%Ancillary Revenues 5.00% 9.54% 13.69%Cargo 0.33% 0.28% 0.34%EXPENSES $125,747,220 $156,769,208 $223,674,572NET PROFIT $41,156,908 $305,145,553 $373,209,21465Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 64. Investment Appraisal Profitability FIRST generates a substantial profit due to: Unique nature of its product Network of high-yielding destinations High aircraft utilizationProfitability2014 2015 2016Operating Ratio 75.34% 33.94% 37.47%Net Profit Margin 24.66% 66.06% 62.53%66Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 65. Investment Appraisal Return to Shareholders Venture presents shareholders with abnormal returnsabove market averages Financing structure optimizes cash in/out flows tomaximize shareholder return672014 2015 2016ROE 55% 55% 55%EPS $16.45 $148.45 $182.48Fully-Diluted EPS $14.86 $134.10 $164.84DPS $16.45 $148.45 $182.48Dividend Payout Ratio 1 1 1Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 66. Investment Appraisal Net Present Value (NPV)Year 1 Year 2 Year 3 Year 4 Year 5Apr-14 Jul-14 Oct-14 Mar-15Initial EquityInvestment -$2,000,000 -$4,000,000 -$9,000,000PreferredDividend (15%) $2,250,000 $2,250,000 $2,250,000 $2,250,000 $2,250,000Profit Margin 25% 66% 63%SpecialPreferredDividend (40%) $6,000,000 $6,000,000 $6,000,000 $6,000,000 $6,000,000Total -$2,000,000 -$4,000,000 -$9,000,000 $8,250,000 $8,250,000 $8,250,000 $8,250,000 $8,250,000NPV (9%Discount Rate) -$2,000,000 -$3,914,744 -$8,620,437 $7,568,807 $6,943,860 $6,370,514 $5,844,508 $5,361,934Accrued Value -$2,000,000 -$5,914,744 -$14,535,181 -$6,966,373 -$22,513 $6,348,000 $12,192,508 $17,554,442Payback Period(Years) 5Total Return 117.03%Return per Year 23.41%IRR 35.64%68Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 67. Investment Appraisal Highly attractive and profitable investment FIRST annualized return outpaces market return forsimilar risk-adjusted position Return on equity covers virtually any investors cost ofcapital Preferred convertible share structure offers both thesecurity and priority of a debt instrument with thecapital appreciation potential of common stock69Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 68. Risk Analysis Sensitivity AnalysisEffect on Net Profit of a 1% Change in2014 2015 2016Fuel Cost -4.54% 0.70% 0.75%Passenger LoadFactor-8.03% -3.00% -3.17%Lease Rate -3.70% -0.57% -0.60%Maintenance Cost -3.48% -0.56% -0.59%Staff Cost -0.12% -0.02% -0.02%Cost of Services -3.24% -0.51% -0.54%Cost of Ancillaries -0.44% -0.19% -0.27%70Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 69. Risk Analysis Resilience AnalysisBottom-Line Resilience AnalysisNet Profit with 2014 2015 2016With 100% Revenues - $305,145,553 $373,209,214With 75% Revenues - $189,126,506 $223,264,439With 50% Revenues - $74,802,603 $75,535,70171Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 70. Exit Strategy5 Year HorizonWithin the restrictions imposed byregulationsThrough the share tendermechanism and exercise of coat tailrights72Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 71. 73Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance 72. Invest FIRST! A unique business model A lucrative and niche market segment An incremental growth protential in Asia Outstanding innovations 73. Thank you very much!Maxime LeveilleMontreal, CanadaYang BaksaSeoul, KoreaHeshan KarunaratneDelphine WermeisterParis, FranceCherie LuTaipei, TaiwanGloria Elena Guevara NietoSaltillo, MexicoSylvain GlouxLondon, UKVincent ChowHong KongNorbert LambriexTilburg, The Netherlands 74. 77Strategy Product Forecast Network Market Marketing Fleet Revenue HR Operations Finance