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First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake...

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  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHB]z|ymzy|i gbj \gzehbgfi hn z`i ]zyju

    Fgcybg ji Lgu& |gbaij g} hbi hn z`i fg|ci}zebfgbj lhjei} hn sgzi| eb ]hyz`ig}z G}eg& `g}

    liib g `hz}thz nh| |gtej }hmeh+imhbhkem

    gmze~ezei} nh| z`i tg}z nis uig|}"

    NG]Z NGMZ]?

    h g gb g|ig h }wyg|i hki i|}"

    Z`i s`hfi sgzi|}`ij mh~i|} 97 kybemetgfezei}& 74mezei}& gbj 9 t|h~ebmi}"

    Ne}`i|u e} z`i fgai} kh}z jhkebgbz nybmzehb"

    Ez `g} g thzibzegf ueifj hn gtt|hpekgzifu 09&444keffehb zhb} hn ne}`"

    Ez }ytth|z} gfkh}z 7= keffehb tihtfi&gtt|hpekgzifu

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    EBZ\HJYMZEHB]z|ymzy|i gbj \gzehbgfi hn z`i ]zyju

    Z`i Fgcybg Fgai Ji~ifhtkibz Gyz`h|ezu (FFJG%& z`i t|ekg|u gcibmukgbjgzij zh |icyfgzi gbj ibnh|mi fgs} gbj t|h~e}ehb} hb ib~e|hbkibzgfkgbgcikibz& }timenemgffu sgzi| wygfezu khbezh|ebc& mhb}i|~gzehb hn bgzy|gf|i}hy|mi}& gbj mhkkybezu+lg}ij bgzy|gf |i}hy|mi kgbgcikibz& g}}i|zij

    z`gz z`i mhbnfemzebc ebzi|i}z} hn ~g|ehy} }zgai`hfji|}& |gtej thtyfgzehb c|hsz &

    gbj iptgbjebc imhbhkem gmze~ezei} mhbzebyi zh limhki z`i kgoh| z`|igz} ebz`i }y}zgebglfi ji~ifhtkibz hn z`i fgai} |icehb (FFJG&

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    EBZ\HJYMZEHB]z|ymzy|i gbj \gzehbgfi hn z`i ]zyju

    Hbi hn z`i kgoh| z`|igz} z`gzmy||ibzfu tfgcyi Fgcybg ji Lgu e}

    z`i |e}ebc thtyfgzehb hn g|kh|ij}ymai|khyz` mgzne}`i}& thtyfg|fu

    abhsb g} ogbezh| ne}`"

    Ne|}z |ith|zij eb

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    EBZ\HJYMZEHB]z|ymzy|i gbj \gzehbgfi hn z`i ]zyju

    ]i~i|gf }zyjei} gbj t|hoimz} `g~i liib fgybm`ij lu jenni|ibz ch~i|bkibzgcibmei} gbj bhb+ch~i|bkibz h|cgbegzehb} zh gjj|i}} z`i ogbezh| ne}`

    t|hlfik"

    ]ibgzi Leff 73>= h| z`i Gbze+Eboy|ehy} Gbekgf} Gmz hn

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHB]z|ymzy|i gbj \gzehbgfi hn z`i ]zyju

    Gnzi| liebc hbi hn =4 sebbi|} hn z`i Ji~ifhtkibz Kg|aiztfgmi cfhlgf c|gbz+kgaebc mhktizezehb eb

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHB]z|ymzy|i gbj \gzehbgfi hn z`i ]zyju

    Eb ez} t|hoimz mhktfizehb |ith|z }ylkezzij zh Ji~ifhtkibz Kg|aiztfgmi(

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHB]zgzikibz hn z`i T|hlfik

    Z`e} }zyju z|ei} zh gb}si| z`i cibi|gf wyi}zehb?

    @hs innimze~i g|i z`i mhkkybemgzehb }z|gzicei} y}ij lu Fgcybg Fgai

    Ji~ifhtkibz Gyz`h|ezu (FFJG% Ogbezh| Ne}` T|hoimz Zigk (ONTZ% ebmhkkybemgzebc z`i |e}a} hn z`i ogbezh| ne}` t|hfeni|gzehb zh z`i ne}`i|nhfa}hn Fgcybg ji Lgu8

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHB]zgzikibz hn z`i T|hlfik

    ]timenemgffu& z`e} }zyju gek} zh gb}si| z`i nhffhsebc wyi}zehb}?

    7" S`gz mhkkybemgzehb }z|gzicei} (ki}}gci}& m`gbbif}& gbj gtt|hgm`i}% g|i y}ij

    lu FFJG ONTZ eb mhkkybemgzebc z`i |e}a} hn ogbezh| ne}` t|hfeni|gzehb zh z`i ne}`i|nhfa} hnFgcybg ji Lgu8

    " E} z`i|i g }ecbenemgbz |ifgzehb}`et lizsiib z`i fi~if hn gsg|ibi}} hn ne}`i|nhfa} sez`

    z`ie| abhsfijci fi~if hb z`i ogbezh| ne}` t|hlfik gbj z`ie| ti|mie~ij innimze~ibi}}hn z`i mhkkybemgzehb }z|gzicei} hn FFJG ONTZ8

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHBHloimze~i} hn z`i ]zyju

    Z`e} }zyju t|ekg|efu gek} zh g}}i}} z`i innimze~ibi}} hn z`i

    Gyz`h|ezu eb mhkkybemgzebc z`i |e}a} hn z`i ogbezh| ne}` t|hfeni|gzehb zhz`i ne}`i|nhfa} hn Fgcybg ji Lgu"

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHBHloimze~i} hn z`i ]zyju

    ]timenemgffu& z`e} }zyju gek} zh?

    7" Ibyki|gzi gbj ji}m|eli z`i mhkkybemgzehb }z|gzicei} (ki}}gci}& m`gbbif}& gbj

    gtt|hgm`i}% y}ij lu FFJG ONTZ eb mhkkybemgzebc |e}a} hn ogbezh| ne}` t|hfeni|gzehb zhz`i ne}`i|nhfa} hn Fgcybg ji Lgu1

    " Ejibzenu z`i |ifgzehb}`et z`gz ipe}z} lizsiib z`i fi~if hn gsg|ibi}} hn ne}`i|nhfa} sez`

    z`ie| abhsfijci fi~if hb z`i ogbezh| ne}` t|hlfik gbj z`ie| ti|mie~ij innimze~ibi}}hn z`i mhkkybemgzehb }z|gzicei} hn FFJG ONTZ"

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    EBZ\HJYMZEHB]ecbenemgbmi hn z`i ]zyju

    Z`i }zyju mgb cibi|gffu jizi|kebi z`i innimze~ibi}} hn g mhkkybemgzehb }z|gzicu ebmhkkybemgzebc gb ib~e|hbkibzgf |e}a& }timenemgffu z`i innimze~ibi}} hn z`i

    mhkkybemgzehb }z|gzicei} iktfhuij lu FFJG ONTZ glhyz z`i ogbezh| ne}` t|hfeni|gzehb"

    Z`i |i}yfz} hn z`e} }zyju mgb }i|~i g} g cyeji nh| FFJG eb ekt|h~ebc z`ie| mhkkybemgzehb}z|gzicei} eb zi|k} hn mhkkybemgzehb m`gbbif& mhkkybemgzehb gtt|hgm`& gbj z`i

    mhkkybemgzehb kgzi|egf}"

    Gf}h& z`e} }zyju tg|zemyfg|fu gek} zh g}}i}} z`i innimze~ibi}} hn z`i mhkkybemgzehb

    }z|gzicei} eb z`i ~eisthebz hn z`i Fgcybg ji Lgu ne}`i|nhfa}& z`i lecci}z }imzh| gnnimzij

    lu z`i ogbezh| ne}` t|hlfik" Z`e}& bhs& kgu jizi|kebi `hs g tg|zemyfg|}zgai`hfji|gyjeibmi& eb z`e} mg}i z`i ne}`i|kgb& ti|mie~i} z`i innimze~ibi}} hn g

    tylfem mhkkybemgzehb mgktgecb"

    Ny|z`i|kh|i& }ebmi FFJG ektfikibzij g Sh|fj Lgba+nybjij t|hoimz& z`e} }zyju kgu

    t|h~eji ~ezgf ebnh|kgzehb hb FFJG} innimze~ibi}} eb mhkkybemgzebc ib~e|hbkibzgfe}}yi}"

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    EBZ\HJYMZEHBFekezgzehb} hn z`i ]zyju

    Z`i }zyju e} fekezij eb kig}y|ebc z`i innimze~ibi}} hn z`i mhkkybemgzehb}z|gzi ei} ik fh ij l FFJG ONTZ glhyz z`i gbezh| ne}` |hfeni|gzehb g}

    ti|mie~ij lu ez} kgeb gyjeibmi& z`i ne}`i|nhfa}" Gf}h& z`i }zyju }`gff bhz fhhaebzh z`i ebzi||ifgzehb}`et gkhbc mhkkybemgzehb ki}}gci}& m`gbbif} gbj

    gtt|hgm`i}"

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    \I^EIS HN \IFGZIJ FEZI\GZY\IFezi|gzy|i \i~eis

    Mhkkybemgzebc Ib~e|hbkibzgf E}}yi}

    ]hy|mi} hn Ib~e|hbkibzgf Ebnh|kgzehb

    Y}ebc Mhkkybemgzehb ]z|gzicei} Innimze~ibi}} hn Mhkkybemgzehb

    ]z|gzicei}

    T|hzimzebc z`i Fgcybg ji Lgu

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    \I^EIS HN \IFGZIJ FEZI\GZY\IZ`ih|izemgf N|gkish|a

    Z`e} }zyju }`gff nhffhs I~i|izz \hci|}} Jenny}ehb hn Ebbh~gzehb} Z`ih|u& s`em` th}ez} z`gzz`i jenny}ehb hn ebbh~gzehb} chi} z`|hyc` g t|ijemzglfi }iwyibmi hn }zgci}

    (]z|gyl`gg| gbj Fg\h}i&

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    \I^EIS HN \IFGZIJ FEZI\GZY\IMhbmitzygf N|gkish|a

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    KIZ@HJHFHCU\i}ig|m` Ji}ecb

    Z`e} }zyju }`gff y}i z`i ]Y\^IU JI]ECB"

    Fi~if hn gsg|ibi}} hn z`i |i}thbjibz} hb z`i jenni|ibz mhkkybemgzehbkgzi|egf} y}ij lu z`i FFJG ONTZ&

    Abhsfijci fi~if hn z`i ne}`i|nhfa} hb z`i ogbezh| ne}` e}}yi& Ti|mie~ij innimze~ibi}} hn z`i mhkkybemgzehb }z|gzicei} eb mhkkybemgzebc

    z`i |e}a} hn ogbezh| ne}` t|hfeni|gzehb zh z`i ne}`i|nhfa} hn Fgcybg ji Lgu&

    Mhkkybemgzehb m`gbbif gbj gtt|hgm` t|ini|ibmi hn z`i |i}thbjibz}"

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    KIZ@HJHFHCUFhmgzehb hn z`i ]zyju

    Z`e} }zyju }`gff li mhbjymzij eb nhy| kybemetgfezei} }y||hybjebc z`i Fgcybg ji Lgu?

    Legb& Lgu& gbj ]ebefhgb eb Fgcybg gbj Mg|jhbg eb \egf T|h~ebmi"

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    KIZ@HJHFHCU\i}thbjibz} gbj ]gktfebc Zim`bewyi

    G nhmy} c|hyt je}my}}ehb }`gff li jhbi sez` z`i kikli|} hn z`i Ogbezh| Ne}` T|hoimzZigk" Ny|z`i|kh|i& liebc z`i |imie~i| hn mhkkybemgzehb }z|gzicei} hn FFJG& z`ine}`i|nhfa} i~gfygzehb hb z`i mhkkybemgzehb }z|gzicei} y}ij lu FFJG ONTZ seff li

    g}}i}}ij"

    ]z|gzeneij t|hth|zehbgf }gktfebc hn ne}`i|nhfa} n|hk z`i nhy| kybemetgfezei} }`gff li z`i}gktfebc t|hmijy|i"

    KYBEMETGFEZU ZHZGF THTYFGZEHB ]GKTFI \I]THBJIBZ]

    Lgu& Fgcybg 974 7=

    Legb& Fgcybg 9=9 7:

    ]ebefhgb& Fgcybg 970 7=

    Mg|jhbg& \egf =:55 54

    ZHZGF 94>< 7=4

    " "

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    KIZ@HJHFHCU\i}ig|m` Eb}z|ykibz

    Z`i }zyju }`gff y}i nhmy} c|hyt je}my}}ehb (NCJ% gbj }ifn+gjkebe}zi|ij

    wyi}zehbbge|i} (]GW}%"

    Nhmy} C|hyt Je}my}}ehb sez` z`i FFJG ONTZ & &

    gtt|hgm`i}% y}ij" Z`i wyi}zehb} }`gff jsiff hb z`i nhffhsebc zhtem}? ki}}gci}& gtt|hgm`i}& gbj

    m`gbbif} y}ij lu FFJG ONTZ"

    ]ifn+gjkebe}zi|ij wyi}zehbbge|i} (]GW}% Gekij zh jizi|kebi z`i nhffhsebc (7% }hmeh+jikhc|gt`em m`g|gmzi|e}zem}& (

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    KIZ@HJHFHCUJgzg Mhffimzehb

    Gz z`i }zg|z hn z`i }zyju& z`i |i}ig|m`i| }`gff mhh|jebgzi sez` z`i FFJG ONTZ gzz`i FFJG Mgfgygb Hnnemi nh| z`i mhbjymz hn z`i }zyju"

    Z`i nhmy} c|hyt je}my}}ehb sez` z`i kikli|} hn z`i ONTZ }`gff z`ib lig||gbcij" Z`i NCJ }`gff li zgtij gbj ebnh|kgzehb jijymij n|hk z`iebzi|~eis} }`gff li y}ij eb z`i nh|kyfgzehb hn z`i ]GW} nh| z`i ne}`i|nhfa"

    Z`i NG\KM} hn z`i |i}thbjibz kybemetgfezei} }`gff li mhbzgmzij g} nh| z`i

    je}z|elyzehb hn z`i wyi}zehbbge|i}" Jgzg cgz`i|ebc }`gff li jhbi n|hk Oyfu zhGycy}z

  • 8/14/2019 First Presentation on "Fisherfolks' Perception on the Communication Strategy Used by the Laguna Lake Development Authority - Janitor Fish Project Team in Communicating th

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    KIZ@HJHFHCUJgzg Gbgfu}e}

    Z`i NCJ }`gff li gbgfuij z`|hyc` g ji}m|etze~i gbj wygfezgze~i kgbbi|"

    Z`ikgzem gbgfu}e} hb z`i z|gb}m|elij je}my}}ehb }`gff li iktfhuij" Z`e} zutihn gbgfu}e} e} cig|ij zhsg|j} ejibzenuebc jgzg n|hk z`i z|gb}m|elijmhb~i|}gzehb gbj mgzich|eebc z`ik ebzh ejibzeneglfi z`iki} gbj tgzzi|b}

    (G|hb}hb& 755:%" Ebnh|kgzehb cgz`i|ij n|hk z`i NCJ }`gff li y}ij ebnh|kyfgzeb z`i }ifn+gjkebe}zi|ij yi}zehbbge|i}"

    Jgzg cgz`i|ij n|hk ]GW} }`gff li gbgfuij wygbzezgze~ifu z`|hyc` n|iwyibmumhybz} gbj ti|mibzgci}"

    Z`i |ifgzehb}`et lizsiib z`i fi~if hn gsg|ibi}} hn z`i ne}`i|nhfa} hb z`i

    mhkkybemgzehb }z|gzicei} hn FFJG ONTZ gbj z`i abhsfijci fi~if hn z`ine}`i|nhfa} hb z`i ogbezh| ne}` t|hlfik gbj sez` z`i ti|mie~ij innimze~ibi}} hnz`i}i mhkkybemgzehb }z|gzicei} lu z`i Fgcybg ji Lgu ne}`i|nhfa }`gff li

    kig}y|ij y}ebc z`i m`e+}wyg|i zi}z"

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