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FIRST ROWVintage Edition 2013

A collection of vintage ads, editorials, articles & interviews!

70s&80s

Ali MacGraw

Fashion: A Love Story

Vintage Fashion

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perfect magazine, to have fresh ideas and to consistently put smiles on our readers through every article, column or interview. Many decisions need to be made. Who would be on the cover? Which trends are in? Which topics will be great for the readers to read? There are so many questions to be answered. We are more than writers; we are therapists, researchers, trend forecasters and we are always evolving. It is proven that there are a lot of responsibilities and it can be stressful. The main vocabulary that goes through the hallways at First Row is the word; deadlines. Which evidently imposes constant pressure but helps in finishing our job and ensures us to follow through. I am fortunate to work with a team of talented individuals who don’t let anything or anyone get in their way when it comes to bringing our readers the hottest newest juiciest content. This does not only apply in the office; each one of us carry this trait throughout our daily lives. Frequently, it will happen that we’re going to have no choice to work beyond our pace and our limits will be pushed. Questions on our abilities and capabilities might strike in our minds. It is important to know that yes we are capable, capable of anything. However, dedication, perseverance and teamwork is key. The pressure is just a reminder to stay on task and that work needs to get done. Of course every issue has it’s running around, chaos and frantic moments, however the reward of delivering quality authentic fashion content to our readers outweighs any stress encountered on the journey and here at First Row we will continue to accept that challenge.

-First Row

Editor's Note

Every month, there’s always pressure to create the

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Christian Dior dominated this area. With an array of leather b a g s , c l u t c h e s , p o u c h e s , bejeweled pochettes, it was inevitable that Dior reigned because their brand offered it all! Designers like Jean-Claude

Jitrois and Cassandre were popular during these decades as well. But the presiding bag style held the shape of the larger, sport-driven designs. R u n n i n g h a d b e c o m e s o popular that the past time i g n i t e d c o l l e c t i o n s u p o n collections of inspiration. Sports bags became the it accessor y. Miuccia Prada introduced the black nylon knapsack in ’85 making it the first unisex bag and without hesitation the unisex bags and sports bags became the must have for men and women across all platforms!

DIVERSITY! DI-PURSE-ITY!A look at the birth cultural diversity and it’s influence on handbags

Activewear became a huge influence on fashion and was b e i n g o f t e n emulated on top runways. Retailers were perplexed with whether to sell these

oversized bags as handbags, shopping bags or luggage. Yet the diversity hadn’t shown its feathers until glam started to sweep the streets. With the birth of Ziggy Stardust their was an awakening with glamorously b e j e w e l e d a n d sequined fashions.

T h i s n e w t r e n d b l o s s o m e d f r o m Vogue’s reference to how a lady should dress in a 1972 issue. During the same time the hobo bag was born to accent the layered shapeless fashion of clothes. Although the hobo bag was prominent on t h e m a r k e t a n d designers like Gucci introduced the hobo bag, the fascination with the ‘30s was extremely eminent. In ’73 Christopher Trill introduced the pochette presenting it i n a n a r r a y o f d i f fe r e n t a n g u l a r s t r u c t u r e s a n d a collection of pastels. In attempt to revive t h e ‘ 3 0 s w i t h feminine classy looks, the new era of casual wear was spiraling into a phenomenon and Vogue got on board and paired the adored hobo bags w i t h t w e e d s a n d wools. Fortunately t h e 7 0 ’ s w a s t h e decade that embraced all and any fashion statements made and there seemed to be enough room for all interpretations and ideas of trendiness. As the interest in health and wellness increased so did the desire for sportswear.

Throughout the 7 0 ’ s a n d 8 0 ’ s h a n d b a g s a n d purses have seen t r e m e n d o u s creativity and an immense amount of evolution. The 7 0 ’ s b r o u g h t diversity in truck loads as it is the d e c a d e o f s u b c u l t u r e s , experimenting and f a s h i o n forwardness. The e a r ly s e ve n t i e s cherished the soft fa b r i c s h o u l d e r b a g s t h a t w e r e

e m b e l l i s h e d i n I n d i a n e m b r o i d e r i e s , tassels cords and f r i n g e s . T h e s e shoulder bags and pouches came in an array of fabrics and cloths from floral p a t t e r n s , m u l t i c o l o r e d s u e d e s a n d patchwork. Which made this trend available for all personalities and w a r d r o b e s . F o l l o w i n g t h e s h o u l d e r b a g s , p o c h e t t e s a n d envelope bags were introduced with a more structured fabric like leathers and more tailoring was involved.

WRITTEN BY COOKIE

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COSMO COSMETICSBY KRYSTINA SAURO

The 1970s and the 1980s makeup revolution has risen. In the 1970s makeup is known to be very light. We are wearing light colors on our faces and on our lips. Our makeup in the 1970s is very different from the 80s. Starting with concealer, concealers are very light and barely put on, the only time concealers are put on is only where needed not on the whole face since it isn’t necessarily. The concealer isn’t put underneath the eyes because eye shadow is usually put underneath the eye. Now for the eye shadow, applying eye shadow you need two colors. One of the colors is usually darker than the other. For example one of the colors m o s t l y u s e d a r e e i t h e r turquoise or an emerald green. Along with those colors as a dark color the lighter color would be silver or white. Not only the silver or white that would be on the upper eyelid it is also applied underneath the brow. Then the eyeliner comes into place along with the eye shadow. The colors mostly worn as eyeliners are brown, white or blue. As for mascaras it is different. They would be wearing brown mascara and black. Mostly with the black mascara it is false eyelashes or in many cases we paint our eyelashes at the bottom of our eyelid.

Lipsticks are a major cosmetic to have today ladies. Pail lipstick is in. But mostly when ladies are out they wear fuchsia lipstick most commonly used lipstick of the shade fuchsia is number 19 of Yves Saint Laurent. Throughout 1975’s punk is coming out. Our major evolution between the 70s to the 80s is going to be punk changing into gothic. The gothic look has painted white faces and with dark heavy makeup worn on their eyes along with fake painted eyebrows matching their hair colors. One of the biggest scandals is the waterproof mascara is coming into play.

Mostly brown and black fake brows. As for lipstick we would h a v e b o w t i e l i p s . T h e evolution between 1970-1980 is starting to change, with our overall completion. The 80s is a fresh and natural look. The reason for the 80s being n a t u r a l i s b e c a u s e t h e foundation is put on and gives the look as natural , the eyebrows are also natural. Then there was the other side, which consisted of going to n i g h t c l u b s a n d e n j o y s Saturday nights parting. While t h e y a r e p a r t i n g t h e i r cosmetics are bolder and more colorful than everyday. Such as the eye shadows are colorful. The lips are at a strong color. As for the foundation and blush, it is covered up a lot with having blush under or on the cheekbones. One of the d o m i n a n t c o m p a ny ' s i n p r o d u c i n g c o s m e t i c s i s Maybelline. Such as many types of eyeliner, eye shadows a n d m u l t i p l y d i f f e r e n t mascaras. Maybelline is looked at in many different fashion magazines. Vogue is now carrying ads of Maybelline cosmetics. Cher, David Bowie and molly ringwald are the biggest cosmetic icons. Farrah Fawcett is known to have natural beauty and natural g low. Cyndi Lauper and Madonna are coming more in style through the upcoming 80s.

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THE NEW ERNO LASZLO SOAP BAR

By:Krystina Sauro

“It’s not what you put on your face but how you take if off that makes the difference”“The Erno Laszlo”, the newest and the most sought out bar of soap on the market. By using Erno Laszlo you may remove all your makeup and have your skin fresh and refined. This new soap will have men and woman feeling fresh and looking amazing.

The makers of Erno Laszlo say;“It’s not what you put on your face but how you take if off that makes the difference”.

All the stars and their makeup artists have been loving this bar of soap. Ali MacGraw washes her face with Erno Laszlo before and after being on set

Buy this new invention today to remove makeup and refine skin. Get the beautiful healthy glow Ali has been gracing the big screen with.

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PERSONALITY THROUGH THE WAY WE LIVE

Home décor is a lifestyle; which is a necessity to express a person’s personality through the way they live. The main trend that is craving for home décor is the matching the furniture with the home walls. Emphasizing on something that a person likes it creates a theme. If one is into roses, it is important to express in a home with pillows designed with roses, the wall decorated with roses, the chairs could be printed with flowers. The other aspect that is also important in interior decorations is focusing on colors depending on the theme.

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A Theme to a Sweet Home

home decor

Where can colors be shown? Through chairs, carpets, tables, stools, shelves and many more. The color of wood for the furniture is very significant as well. Nature look would be a wood that is not too dark and not too light. If one individual likes the pattern of stripes then the color of the wood could be painted either white or black. The main goal is to figure what represents you the most, then work with being coherent by following the colors in order to keep the theme and not make it so complicated. Expressing one’s individual is the most w e l c o m i n g e l e m e n t i n anybody’s home.

If the theme has to do with delicate flowers, colors should be light, neutral and colors that have to do with the natural environment such as green, white beige, and light brown.

By: Vanessa Bellezza

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Everybody’s Uprockin’

By: Chanelle Kendle Ne wl y bor n f rom the ghetto’s of Brooklyn & Buschwick is the hot new craze, Uprocking! Founded by a dancing pioneer named Rubber band man, who had one so le in tent . That intention was to redirect the energy and anger from gangsters in ghettos across America. Harnessing this energy put into gang fights and directing it to dance battle-offs. Like boxing, uprocking is a competitive spor t and the t i t l e i s constantly being fought for. Judges look for specific abilities in each crew and each dance member.

Uprock incorporates salsa, the hustle, free-styling, burns and jerks. All to the rhythmica l sounds o f blended and mixed DJ beats.

The newest movement, Hip Hop, and dancers must por tray the creat iv i ty, innovation, cleverness and o f course f lu id i ty and musical co-ordinance. This might be intriguing you and you might be wondering where can you pick up some cool new moves. Well, I’ll stop you right there. Uprock can not be taught! The on l y way peop le acquire this talent is by admiring and emulating. So if your in New York and want to watch a battle make sure to check out the top crews out; Dynasty Rockers, MTC, Dynamic Spinners and Li l Dave Rockers.

Thus be ing a s t rong e lement in the newest movement, Hip Hop, and dancers must portray the c reat iv i ty, inno vat ion , cleverness and of course fluidity and musical co-ordinance.

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____________________________FIRST ROW IN THIS ISSUE

Fashion AdsChristian Dior 4 page ad (1-4) - officiel '70 #579 (p2-5)YSL director y (33 ) - official '79 #650 (p108)ETRO - Enrico Coveri (17-18) - officiel '81 #670 (p82-83)Christian Dior 2 page ad (13-14) - officiel '79 #650 (p118-119)Céline ad (16) - officiel '78 #642 (p13)Giorgio Armani (19) - officiel '88 #743 (p9) Jean-Claude Jitrois 7 page ad (20-26) - officiel '85 #715 (p20-29)Chanel perfume ad - officiel '88 #743 (p7)Nina Ricci 2 page ad - officiel '82 #680 (122-123)Pier re Card in ad (104-105) - officiel '82 #680 (p148-149)YSL 3 page ad (34-36) - officiel '82 #680 (p78-82)Ricci, Dior, YSL, Lanvin Givenchy, Féraud (5-10) - officiel '82 #680 (p54-63)Givenchy 4 pa ge ad (107-110) - officiel '82 #680 (p82-85)

Non-fashion AdsAli MacGraw & Baby oil ad - http://pinterest.com/pin/213358101066963850/Benetton ad (102) - officiel '82 #688 (p71)Wava Coiffure Beauté (98) - officiel '82 #688 (p70)SNCF ad (103) - officiel '78 #642 (p42)Subaru 1979 ad (103) http://pzrservices.typepad.com/.a/6a00d83451ccbc69e2017c3705569e970b-piCoca-Cola: 1978 Internet: h t t p : / /pzrservices.typepad.com/.a/6a00d83451ccbc69e2017c3612536f970b-pi1973 Hol iday ad for Ronrico Rum (106) http://pzrservices.typepad.com/.a/6a00d83451ccbc69e201539354e8f2970b-pi

EditorialsColor Me Happy (49-56) - officiel '71 #582 (p84-91)Come Play with Me (39-42) - officiel '78 #642 (p118-123)Shop til We Drop (58-62) - officiel '73 #598 (p7-12)

Bag AdsJean-Claude Jitrois bag ad (77-80) - officiel '89 #746 (p27-32)Hermes bag ad (75) - officiel '78 #642 (p2)Cassandre bag ad (87-88) - officiel '82 #680 (p90-91)Cassandre bag as (71-74) - officiel '80 #661 (p62-65)

Key Bag AdsChristian Dior clutch bag ad - officiel '79 #650 (p120)Christian Dior jeweled bag ad - paris vogue 12-77 (p21)Christian Dior envelope bag ad - paris vogue 12-77 (p20)Christian Dior sporty bag ad - officiel '79 #658 (p59)Bag Article Pictures70sPIC1 - officiel '73 #597 (p88)70sPIC2 - officiel '73 #597 70sPIC3 - officiel '73 #597 70sPIC4 - officiel '73 #597 80sPIC1 - vogue august '86 80sPIC2 - vogue august '86 80sPIC3 - vogue august '86

Cosmetic AdsRicilsoie Eye Makeup French Language Beauty 1972 Page 7http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1970s/7 Yardley’s Sigh Shadow 1971 Page 12http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1970s/12Chanel Ad 1985 : Page 8 : http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1980s/8Cover Girl Ad 1981: Page 5: http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1980s/5

Key Cosmetic AdsMaybelline : Vogue Edition USA January 1976 Grace Mirabella editor- in- chiefMaybelline: Vogue Edition USA March 1976 Grace Mirabella editor- in- chiefMaybelline lipstick feauring Lynda Carter Maybelline cosmetics ad

Column http://www.hiphop-network.com/articles/bboyarticles/dynasty.asp http://www.hiphop-network.com/articles/bboyarticles/uprockbackinthescene.asp http://www.spartanic.ch/b-boy-knowledge/the-roots/uprocking/ Ali MacGraw Candid http://www.youtube.com/watch?v=w_KMNHLidzI It Girl: Style Icon http://www.imtheitgirl.com/2009/10/style-icon-ali-macgraw.html Ali MacGraw Embracing Age http://www.youtube.com/watch?v=mS9gIDHDT-Q Ali MacGraw Love Quote http://www.youtube.com/watch?v=uE4fRZnO4fo Ali MacGraw Style Evolution http://www.huffingtonpost.com/2012/04/01/ali-macgraw-style_n_1388356.html Ali MacGraw Outfits & Oprah http://www.oprah.com/oprahshow/Ali-MacGraws-Timeless-Style/6 Ali MacGraw Fashion http://www.bluevelvetvintage.com/vintage_style_files/tag/ali-macgraw-60s-fashion/ Steve Mcqueen http://www.mcqueenonline.com/rolexexplorer2.htm Picture of Madonna: http://www.fanpop.com/clubs/retro-fashion/images/1335357/title/80s-madonna-photo Info of the 70s and 80s: Vogue magazine USA January 1976 Edition Ad: L’officiel de la mode #660- 1980: http://patrimoine.jalougallery.com/lofficiel-de-la-mode-numero_660-1980-detail-13-654.html Picture of Madonna: http://www.voodou.co.uk/latest-news/latest-trends-hair/atomic-80s-inspiration/attachment/earlymadonna2 Sources for Column On Erno Laszlo: Picture of Soap: Vogue magazine USA Edition February 1976 Grace Mirabella editor- in- chief Vivienne Westwood biography: http://www.biography.com/people/vivienne-westwood-20624587 Vivienne Westwood Quote: http://www.brainyquote.com/quotes/authors/v/vivienne_westwood_3.html Vivienne Westwood Photo: http://fashiontimeline-fashionista.blogspot.ca/2012/05/viviennewestwood-source-zenon-texeira.html Shoe Ad: http://patrimoine.jalougallery.com/lofficiel-de-la-mode-numero_598-1973-detail-13-592.html

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