Amanda’s REAL WORLDObservations

Do you see what I see?

• Each picture will flash for 2 seconds. • It will be shown 3 times.• What is the first thing you saw?• What was the second?• And the third?• Then see what I saw while I took the picture.

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34

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1 2 3

Store Observations

• Each of the following are observations that were made when walking into different stores or areas of the store.

Kohl’s Stores

• 1st – Bright blue on dress• 2nd – Not seeing bathing suits• 3rd – Sale signs

Joyce Leslie

• 1st - Went to the right • 2nd - Valentine clothes• 3rd - Cheap prices/sales

Famous Footwear

• 1st – Went to the right, Women’s• 2nd – Man asked if I needed help• 3rd – Noticed the flats

Maurces’

• 1st – Could not open door on left• 2nd – Went to the right• 3rd – Noticed the doors were not in the center

of store• 4th – Went to the left to see what was there

Maurce’s Sale

• 1st – Red “Sale” sign • 2nd – Looked at rack• 3rd – Hot pink comfortable pants

Barnes and Noble’s Bookstore

• 1st – Weight loss books• 2nd – Valentine’s display• 3rd – New Year’s resolutions take precedent to

the next holiday

Bridal Cottage

• 1st – Purple sash on a dress• 2nd – Small dress, possibly for a flower girl • 3rd – Wedding dresses are all on the left

Conclusion

• Right side is more prominent.• Bright colors stand out.• Color is not always the first thing that is

perceived.