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First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

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View the video from this presentation: http://www.youtube.com/firsttuesdayuk Sign up for our next event: http://www.firsttuesday.org.uk This is a presentation from the First Tuesday Executive Breifing held Tuesday 3rd April 2012, 'The Future of Online Clohtes Shopping".
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THE FUTURE OF ONLINE SHOPPING Emanuela Pignataro Global Branding Director
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Page 1: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

THE FUTURE OF ONLINE SHOPPING

Emanuela Pignataro Global Branding Director

Page 2: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

YOOX GROUP, ESTABLISHED IN 2000

The Global Internet Retailing Partner

for the Leading Fashion & Design Brands

2

Page 3: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

YOOX GROUP IN A NUTSHELL

Broad offering of off-season premium

apparel and accessories at attractive prices,

exclusive and special collections, vintage,

home & design products

Launched in 2000

Exclusive official Online Flagship Stores of leading fashion brands

In-season premium apparel and accessories

Partnership model: mostly 5-year contracts

...and more to .com

32 Online Flagship Stores, including:

In-season premium apparel and accessories

from selected brands

“Shop-in-shop” model

Launched in 2008

3

YOOX Group has established itself amongst the market leaders with the multi-brand stores yoox.com, thecorner.com and the new online

destination shoescribe.com, as well as with several mono-brand stores, all "Powered by YOOX Group“

YOOX Group is listed on the Milan Stock Exchange as YOOX.MI

MULTI-BRAND MONO-BRAND

The online destination dedicated entirely to

in-season women’s shoes

Exclusive shoe-related services and

innovative editorial component

Launched in 2012

Page 4: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

BE THERE FIRST

4

2000

yoox.com Mono-brand

2006

China

2010-2011 2012

shoescribe.com thecorner.com

2008

Page 5: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

Headquarters in Italy

GLOCAL: GLOBAL PLAYER WITH LOCAL EXPERTISE

1. Company elaborations based on shipping partners’ data. Refers to FY2011

2. Not Country Related

• Strong local presence and ability to tailor offerings to different regions

• Five logistics centers strategically located, guaranteeing top service to all major fashion markets (United States, Europe, Japan, China, Hong

Kong)

5

4 Digital Production Facilities Italy, US, Japan, China

7 Local Offices Italy, US, Japan, France, Spain, China, Hong Kong

9 Customer Care Centres

11 languages

5 currencies

5 Logistics Centres Italy, US, Japan, China, Hong Kong

In 2011

2,055 thousand orders

~99% of deliveries on time1

1 order processed every 15 seconds

North America 20,5%

Italy

19,8%

Japan

6,8%

RoE

48,6%

RoW + NCR2

4,3%

FY 2011

Net Revenues by Region

North

America

no. 1

market

Page 6: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

IMMEDIACY: RESERVE FROM THE RUNWAY

6

thecorner.com launched an innovative shopping experience: the chance to reserve collections of the upcoming season directly from the catwalk

Page 7: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

EXCLUSIVITY

7

FERRAGAMO’S CREATIONS GILES – exclusive capsule collection

ANN DEMEULEMEESTER – exclusive capsule collection CHRISTOPHE LEMAIRE – exclusive capsule colelction

Page 8: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

SOCIAL RESPONSIBILITY: YOOXYGEN

Launched in 2009 on Earth Day, YOOXYGEN is a permanent eco-friendly initiative that is continuously enhanced and developed in YOOX Group

as an ongoing company policy. By partnering with international organizations and designers, YOOXYGEN presents a selection of diverse eco-

friendly projects and products on yoox.com

These range from design, jewelry, vintage clothing, books and limited edition collections. YOOX Group always uses recyclable materials for its

packaging, since 2009 they have been officially RESY-certified, a designation that indicates that the raw material used is 100% recycled and

recyclable. In addition, as part of a continuous path to environmental sustainability, yoox.com delivery all over the world uses new ad-hoc

packaging called "ecobox": internationally RESY, FSC, PEFC and SFI-certified. YOOXYGEN supports Green Cross International

YOOXYGEN, the special section of yoox.com plays host to

environmentally conscious fashion, books and music TIME – Style & Design (USA)

8

Page 9: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

INNOVATIVE SHOPPING EXPERIENCE AND BEST IN CLASS GLOBAL CUSTOMER SERVICE

Once again, YOOX has beaten the competition: it is the first online

store of clothing, accessories and design objects to provide a service

for mobile e-commerce, offering the possibility to shop with the

iPhone Il Sole 24 Ore (Italy)

Ranked one of the fastest in customer service response

time among online retailers PCMAG.COM (U.S.)

9

Proximity to the Customer in All Key Geographies

Safe Payment and Easy Returns

Fast and Reliable Delivery

Dedicated Customer Care

Distinctive Packaging

Innovative and Entertaining Shopping Experience Best in Class Customer Service

Exclusive Shopping

directly from the Catwalk

iPhone, iPad &

Android yoox.com

Loyalty Program

for multi-brand online stores

and Online Flagship Stores

Page 10: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

CUSTOMIZE SHOPPING EXPERIENCE

DEDICATED CUSTOMER CARE

SAFE PAYMENT AND

CASH ON DELIVERY SERVICE

FAST AND RELIABLE SHIPPING

WITH LUXURY PACKAGING

HIGH-TECH ANTI-FRAUD SEAL

FULLY LOCALIZED WEBSITE

BUTLER SERVICE

Page 11: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

DEDICATED CATEGORY SERVICES

Page 12: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

PREMIUM PROGRAM

Page 13: First Tuesday: Future Of Online Shopping By Emanuela Pignataro, Group Branding Director, YOOX.com

The information contained in this document is confidential and proprietary to YOOX Group

www.yooxgroup.com

BOLOGNA - MILANO - NEW YORK - MADRID - PARIS - TOKYO - SHANGHAI - HONG KONG


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