FirstSecondThirdFourthFifthJames Bradfield Moody and Bianca Nogrady

The Sixth Wave

The Sixth Wave

James Bradfield Moody and Bianca Nogrady

‘...it is a revolution that will see our world transformed from one heavily addicted to the consumption of resources, to a world in which resource-efficiency is the name of the game’

James Bradfield Moody and Bianca Nogrady

Innovation

James Bradfield Moody and Bianca Nogrady

‘Innovation is a new way of doing things – it’s about the entire wonderful process of technological change. This in-cludes not only the technology but also the creativity behind it, the entrepreneurship in getting it to market, and the shifts in thinking that encourage the market to embrace it’

Conditions for InnovationConditions for innovation;

1. Development of new technologies2. Changes in the market, or the demand for new or existing technologies3. Changes in the institutions that link, enable and encour-age the first two components to come together

Timeframes

James Bradfield Moody and Bianca Nogrady

‘When thinking about innovation, historical context and the potential for growth in the future are just as important as utility in the here and the now’

James Bradfield Moody and Bianca Nogrady

Moore’s Law‘computing power would double every eighteen months, while costs would remain constant’

2011

USB 8Gb Cruzer

$20

2003

USB 256Mb

$169

ON SALE!!

$169

$20

Metcalfe’s Law‘the value and utility of a network are proportional to the square of the number of people using that network…to a tipping point, at which time a network becomes so valuable that it is, effectively irresistible’

Key Terms & Cold Hard Facts

LIMITS TO GROWTH:

‘If the present growth trends in world population, industrializa-tion, pollution, food production, and resource depletion continue unchanged, the limits to growth on this planet will be reached sometime within the next one hundred years. The most probable result will be a rather sudden and uncontrollable decline in both population and industrial capacity’

Club of Rome “Limits to Growth” Report

HIDDEN CONSUMPTION:

Currently most of the resources consumed, in terms of the end product, are only a fraction of the actual resource consumption of that product.

THE POPULATION BOMB:Paul Ehrlich equation

I = PAT

I – Humans’ impact on the environmentP - Product of PopulationA – AffluenceT – Impact of technology

The world’s population is now approaching 7billion with expectancy of 9 billion by 2040

What have the first five done for the sixth?

Sixth Wave SystemsPROPERTY RIGHTS – Giving an incentive to invest in protecting the resource that is owned by allocation of property rights

GREEN IS THE NEW BLACK – As the general population is becoming more aware of the impending environmental strife, they are de-manding more of businesses to respond in an ‘environmentally friendly’ manner

EFFICIENCY AND KEEPING TRACK OF THE WORLD’S RESOURCES – ‘If you can’t measure it, you can’t manage it’. By quantifying and mapping resources, it can be understood how these resources are being used. This will also lead to greater efficiency in recycling of by-products and components, with eventually eve-rything being fed back onto the renewable resource conveyer belt – no longer having to extract new resources.

CAP AND TRADE – capping waste output and allowing for trade of waste permission between corporations

A LOW CARB(ON) DIET – Committing to reducing carbon emissions under the schemes such as the Kyoto Protocol

ECOSYSTEM SERVICES – Investing in the renewal of natural eco-systems which provide invaluable natural resources

Noise, Blown Dust and Oil Vapour Waste

BIN Recycled parts of a power drill

EARS - Exhausted Air Recycling System

6th Wave InnovationResource Efficiency

5th Wave Innovation

Minimal waste

so what does this mean for ADAPTURBIA?