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HAPPINET CORPORATION Stock Listing :Tokyo Stock Exchange Code Number :7552 Fiscal Year 2012 Results Briefing May 22, 2013
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Page 1: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

HAPPINET CORPORATION Stock Listing :Tokyo Stock ExchangeCode Number :7552

Fiscal Year 2012 Results BriefingMay 22, 2013

Page 2: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

1

FY201FY20122 Results Summary , Results Summary ,

目次目次Table of Contents Table of Contents

Future StrategiesFuture Strategies 2222

FY2013 FullFY2013 Full--Year ProjectionYear Projection 2626

FY201FY20122 Financial ResultsFinancial Results

Development of Digital ContentDevelopment of Digital Content

1212

22

2929

FY2013 PlanFY2013 Plan

Page 3: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

FY201FY20122 FinancialFinancial ResultsResults

Hideo AsatsuHideo AsatsuBoard Director, CFOBoard Director, CFO

2

Page 4: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

FY2008 FY2009 FY2010 FY2011 FY2012

Net sales ¥million 166,778 194,246 190,891 198,021 176,757

Operating income ¥million 2,137 2,327 2,855 4,855 2,973

Ordinary income ¥million 2,322 2,513 3,013 5,032 3,081

Net income ¥million 1,135 1,179 1,376 2,458 2,011Comprehensiveincome

¥million ― ― 1,179 2,402 2,075

Net assets ¥million 18,184 18,962 19,802 21,795 23,289

Total assets ¥million 54,661 49,050 48,507 54,323 53,003Book Value pershare

¥ 1,599.08 1,692.76 1,767.34 972.13 1,036.23

Net income pershare

¥ 97.64 104.60 122.56 109.73 89.75

30.00 30.00 30.00 38.75 22.50(15.00) (15.00) (15.00) (22.50) (11.25)

No. of employees people 1,008 945 923 916 918

Fiscal period

¥Dividends per share(Interim dividends)

目次目次ChangeChange of business results of business results

Notes: 1. Consolidated sales figures do not include consumption tax.2. Happinet Corporation acquired shares of WINT CORPORATION on March 10, 2009, making it a subsidiary.3. A stock split in which two shares were issued for each outstanding common share on December 1, 2011 was carried out.

Therefore, supposing that the stock split was carried out at the beginning of the period of the Fiscal Year ended March 31, 2011, Net assets per share and Net income per share were estimated. Interim dividends per share for the Fiscal Year ended March 31, 2012 was estimated by the figure before the stock split.

FY2011:¥5Including a memorial dividend

3

Page 5: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次Consolidated results for FY201Consolidated results for FY20122 (1)(1)Profit & loss statementProfit & loss statement

((¥¥ millions)millions)% of total YoY % of total YoYNet sales 198,021 100.0 3.7 176,757 100.0 -10.7

Cost of sales* 173,013 87.4 2.6 154,256 87.3 -10.8Gross profit 25,007 12.6 12.0 22,501 12.7 -10.0SG&A expenses 20,151 10.2 3.5 19,527 11.0 -3.1personnel 7,001 3.5 1.1 7,143 4.0 2.0Contract personnel costs 1,526 0.8 -6.5 1,531 0.9 0.3Depreciation & amortization 688 0.3 -11.9 629 0.4 -8.7Depreciation & amortization of goodwill 337 0.2 -24.3 292 0.2 -13.5Operating income 4,855 2.5 70.0 2,973 1.7 -38.8Non-operating income 186 0.1 -2.2 119 0.1 -36.0interest and dividends iincome 28 0.0 -34.5 24 0.0 -13.5Other 157 0.1 7.2 94 0.1 -40.1

Non-operating expenses 9 0.0 -72.7 10 0.0 21.7interest expenses 5 0.0 -71.8 5 0.0 -7.8Other 3 0.0 -74.0 5 0.0 68.4

Ordinary income 5,032 2.5 67.0 3,081 1.7 -38.8Extraordinary income** 3 0.0 -97.5 73 0.0 1,899.4Extraordinary loss 724 0.4 112.5 182 0.1 -74.8Income before income taxes and minority interests 4,311 2.2 52.9 2,972 1.7 -31.1Income taxes 1,852 0.9 28.3 960 0.5 -48.2Income before minority interests 2,458 1.2 78.7 2,012 1.1 -18.2Minority interests in income (loss) 0 0.0 0.0 0 0.0 6.4Net income 2,458 1.2 78.6 2,011 1.1 -18.2*including stock clearances of ¥2,353m in FY2012 ,¥2,191m in FY2011.**including profit on sale of real estate (Osaka) ¥66m in FY2012.

Net income per share(¥) 109.73 ― 79.1 89.75 ― -18.2

NO.of employees at end of period (people) 916 ― -0.8 918 ― 0.2 *The number of employees includes employees temporarily transferred from other companies and contract employees, but excludes employees temporarily transferred to other companies and temporary employees.Capital expenditures 174 ― -63.1 190 ― 9.7

FY2011 FY2012

4A stock split in which two shares were issued for each outstanding common share on December 1, 2011 was carried out.Therefore, supposing that the stock split was carried out at the beginning of the period of the Fiscal Year ended March 31, 2011, Net income per share was estimated

Page 6: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

■■ Net salesNet sales

■■Segment incomeSegment income

①①Change by business segmentChange by business segment

YoY YoY YoYToy business 69,104 5.3 77,313 11.9 74,660 -3.4 Visual and Music business 57,759 -14.9 55,719 -3.5 44,810 -19.6 Video-game business 46,447 4.7 42,704 -8.1 36,839 -13.7 Amusement business 17,579 7.3 22,282 26.8 20,447 -8.2

Total 190,891 -1.7 198,021 3.7 176,757 -10.7 100.0

% of total

42.2 25.4 20.8 11.6

FY2010 FY2011

9.2

28.1

FY2012

100.0

% of total

39.0

21.6 11.3 100.0

% of total

36.2 30.3 24.3

Consolidated results for FY201Consolidated results for FY20122 (1)(1)Profit & loss statementProfit & loss statement

PeriodSegment

((¥¥ millions,%)millions,%)

((¥¥ millions,%)millions,%)

Toy businessVisual and Music businessVideo-game businessAmusement businessEliminations and corporate

Total

FY2010 FY2011

4,855―

2,855

24.4

11.7

― -1,341

2,321-6561,156

-1,30722.7

3,009448936

YoY

29.6 2,055-359.0

-38.82,97370.0

-31.7-30.9

FY2012

1,265 -29.8-1,335

-19.0 -27.6

678― 309

YoY YoY

1,340 146.4 1,801 34.3

PeriodSegment

5

Page 7: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

②②Change of sales by channelChange of sales by channel

YoY YoY YoYSpecialty stores* 65.3 2.3 62.5 -4.2 60.4 -3.5 General Merchandise store 36.7 3.1 40.3 9.7 36.9 -8.5 Convenience stores 21.3 -1.2 26.3 23.4 22.8 -13.4 E-commerce 24.1 8.5 25.0 3.8 19.2 -23.4 Suburban stores 18.5 -4.2 19.3 4.3 17.2 -10.5 Wholesalers 15.4 -28.4 15.2 -1.6 11.5 -23.8 Other** 9.2 -6.3 9.1 -1.5 8.5 -6.8 Total 191.8 -1.7 198.0 3.7 176.7 -10.7 100.0

% of total

20.9

9.8

12.9

6.5

10.9

FY2010

34.2

4.8

12.7

31.6

% of total

FY2012FY2011

34.2 20.4 13.3

9.7 7.7 8.1

12.6

100.0 4.6 4.9

100.0

% of total

19.3 11.2

9.7

Consolidated results for FY201Consolidated results for FY2012 2 (1)(1)Profit & loss statementProfit & loss statement

((¥¥ billions,%)billions,%)

* Including consumer electronics and camera stores.**Including department stores.

SegmentPeriod

6

Page 8: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

③③Main business summaryMain business summary

■■Toy businessToy business

■■Visual and Music businessVisual and Music business

% of total YoY % of total YoY % of total YoYBandai Co.,Ltd 37.4 54.2 7.0 42.3 54.8 13.1 38.8 52.0 -8.3 Tomy Co.,Ltd 7.0 10.2 -18.2 6.3 8.1 -10.2 5.3 7.2 -14.7 Happinet originals 1.4 2.1 1.5 2.2 2.9 53.7 2.5 3.4 12.4 Other manufacturers 23.1 33.5 12.3 26.4 34.2 14.1 27.9 37.4 5.7 Total 69.1 100.0 5.3 77.3 100.0 11.9 74.6 100.0 -3.4

FY2012FY2010 FY2011

% of total YoY % of total YoY % of total YoYWholesale 34.4 59.6 -6.6 33.6 60.4 -2.2 25.9 58.0 -22.8 Exclusive titles 5.8 10.2 2.8 5.9 10.7 1.0 5.6 12.5 -5.7

Visual 40.3 69.8 -5.3 39.6 71.1 -1.8 31.5 70.5 -20.3 Music 17.4 30.2 -30.9 16.1 28.9 -7.6 13.2 29.5 -17.9   Total 57.7 100.0 -14.9 55.7 100.0 -3.5 44.8 100.0 -19.6

FY2012FY2010 FY2011

Consolidated results for FY201Consolidated results for FY2012 2 (1)(1)Profit & loss statementProfit & loss statement

((¥¥ bbillions,%)illions,%)

((¥¥ bbillions,%)illions,%)

PeriodManufacturer

DivisionPeriod

7

Page 9: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

■■ Sales of video game platformSales of video game platform

■■ Breakdown of Play Station sales and sales volumeBreakdown of Play Station sales and sales volume

% of total YoY % of total YoY % of total YoY

6.0 13.0 -13.8 6.8 16.0 13.4 5.3 14.4 -22.6 11.6 25.1 44.0 12.2 28.8 5.4 7.1 19.4 -41.9 4.7 10.2 -26.6 3.2 7.7 -30.2 4.4 12.1 35.1 9.9 21.4 -3.4 10.4 24.4 4.7 14.2 38.7 36.7 14.0 30.3 12.3 9.8 23.1 -30.0 5.6 15.4 -42.2 46.4 100.0 4.7 42.7 100.0 -8.1 36.8 100.0 -13.7

PlayStation(PSP,PSVita)

FY2010 FY2011 FY2012

PlayStation(PS2,PS3)

OtherTotal

Nintendo (Wii,Wii U)Nintendo (Nintendo DS,3DS)

% of total YoY % of total YoY % of total YoYconsole 2.4 14.1 -18.1 1.4 7.6 -41.6 1.3 10.8 -7.6 units(ten-thousand) (8.7) (5.6) (5.6)game 3.1 18.0 -15.6 5.2 27.2 635.0 3.7 30.0 -28.4 accessories 0.3 2.1 87.3 0.1 1.0 -49.7 0.2 1.9 26.9 console 3.0 17.1 -5.0 4.1 21.9 38.1 1.9 15.9 -52.7 units(ten-thousand) (18.5) (23.4) (11.7)game 8.4 47.6 78.8 7.6 39.9 -9.4 5.0 40.3 -34.3 accessories 0.2 1.1 5.8 0.4 2.4 129.5 0.1 1.1 -69.7

17.6 100.0 17.2 19.1 100.0 8.1 12.4 100.0 -35.0 Total

stationary

portable

FY2010 FY2011 FY2012

Consolidated results for FY201Consolidated results for FY2012 2 ((11))Profit & loss statementProfit & loss statement

((¥¥ bbillions,%)illions,%)

((¥¥ bbillions,%)illions,%)

PlatformPeriod

ItemPeriod

8

Page 10: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次Consolidated results for FY201Consolidated results for FY2012 2 ((2)2)Balance sheet Balance sheet

FY2011 FY2012Change

Cash and deposits 12,359 10,155 -2,203 Notes and accounts receivable-trade 26,755 27,234 479Inventories 6,168 6,529 360  Advance payments-trade 634 1,389 754

Deferred tax assets 926 910 -16 Other 1,493 1,775 281 Allowance for doubtful accounts -69 -63 6

Current assets 48,269 47,930 -338 Property, plant and equipment 1,392 1,110 -282   Buildings and structures 408 314 -94   Land 617 464 -153   Other 365 331 -34 Intangible assets 1,715 985 -730   Goodwill 539 246 -292   Other 1,176 738 -438 Investments and other assets 2,946 2,976 30   Investment securities 1,419 1,439 19   Deferred tax assets 711 688 -22   Other 989 865 -123   Allowance for doubtful accounts -173 -17 156

Noncurrent assets 6,054 5,072 -981Total assets 54,323 53,003 -1,320

(Assets)

((¥¥ millions)millions)

9

Page 11: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

FY2011 FY2012Change

Notes and accounts payable-trade 23,042 22,672 -369 Accounts payable-other 3,351 2,656 -695 Income taxes payable 1,605 678 -926 Provision for bonuses 472 378 -94 Other 1,145 497 -647

Current liabilities 29,617 26,883 -2,734 Provision for retirement benefits 1,780 1,830 49 Deferred tax liabilities 3 5 1 Negative goodwill 19 1 -17 Other 1,105 992 -113

Noncurrent liabilities 2,909 2,829 -79 Total liabilities 32,527 29,713 -2,814

Capital stock 2,751 2,751 ―Capital surplus 2,775 2,775 ―Retained earnings 17,213 18,607 1,393 Treasury share -1,091 -1,055 36

Total shareholder's equity 21,649 23,078 1,429 Valuation difference on available-for-sale securities 128 189 61 Deferred gains or losses on hedges 0 1 1

Total accumulated other comprehensive income 128 191 62 Subscription rights to shares 17 17 0Minority interests 1 1 0Total Net assets 21,795 23,289 1,493

total liabilities and Net assets 54,323 53,003 -1,320 Net assets per share(¥) 972.13 1,036.23 64.10

(Net assets)

(Liabilities)

Consolidated results for FY201Consolidated results for FY2012 2 ((2)2)Balance sheetBalance sheet

((¥¥ millions)millions)

A stock split in which two shares were issued for each outstanding common share on December 1, 2011 was carried out. 10

Page 12: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次Consolidated results for FY201Consolidated results for FY20122 ((33))CashCash--flow statementflow statement

FY2011 FY2012Change

Net cash provided by (used in) operating activities 4,609 -1,505 -6,115Income before income taxes and minority interests 4,311 2,972 -1,338Depreciation and amortization 688 644 -43Impairment loss 669 89 -580Decrease (increase) in notes and accounts receivable-trade -3,551 -477 3,073Decrease (increase) in inventories 267 -360 -627Increase (decrease) in notes and accounts payable-trade 2,838 -369 -3,207Increase (decrease) in accounts payable-other 86 -657 -744Other 798 -1,471 -2,270Income taxes paid -1,499 -1,874 -375

Net cash provided by (used in) investing activities -50 -108 -58Purchase of property, plant and equipment and intangible assets -119 -219 -99

Proceeds from sales of property, plant and equipment 30 195 164Purchase of investment securities -8 -8 -0Proceeds from sales of investment securities 3 48 45Other 43 -125 -168

Net cash provided by (used in) financing activities -421 -588 -166Cash dividends paid -419 -615 -195Proceeds from sales of treasury stock ― 29 29Purchase of treasury stock -0 -0 0Other -1 -2 -0

Effect of exchange rate change on cash and cash equivalents 1 -0 -2Net increase (decrease) in cash and cash equivalents 4,138 -2,203 -6,342Cash and cash equivalents at beginning of period 8,220 12,359 4,138Cash and cash equivalents at end of period 12,359 10,155 -2,203

((¥¥ millions)millions)

11

Page 13: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

FY201FY20122 Results Results SummarySummaryFY2013 PlanFY2013 Plan

Kazuhiko NoteKazuhiko NotePresident and COOPresident and COO

12

Page 14: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

△△ 118.8.22%%2,2,0110112,4582,458NetNet incomeincome

△△ 3838..88%%33,,0810815,0325,032Ordinary Ordinary incomeincome

△△ 3838..88%%2,9732,9734,8554,855Operating Operating incomeincome

△△10.710.7%%176,757176,7571198,02198,021Net salesNet sales

YOYYOYFY201FY20122FY201FY20111

FY2012 Results SummaryFY2012 Results Summary

13

((¥¥ millions)millions)

Page 15: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

74,66069,104

77,313

2,321

3,009

2,055

FY2010 FY2011 FY2012

Net sales Segment income

(million yen)

14

目次目次FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

Net sales and segment income in the toy Net sales and segment income in the toy business declined year on year, chiefly due business declined year on year, chiefly due to weak sales of trading cards, despite to weak sales of trading cards, despite strong sales of toys featuring strong sales of toys featuring KamenKamen Rider Rider WizardWizard in Bandaiin Bandai’’s character products.s character products.

Toy BusinessToy Business

FY2012 Results SummaryFY2012 Results Summary

FY2010FY2010 FY2011FY2011 FY2012FY2012Segmentincome 2.32.3 billion yenbillion yen 3.03.0 billion yenbillion yen 2.02.0 billion yenbillion yen

Clearance amounts 1.11.1 billion yenbillion yen 1.31.3 billion yenbillion yen 1.31.3 billion yenbillion yen

Inventory amounts 2.22.2 billion yenbillion yen 2.32.3 billion yenbillion yen 2.42.4 billion yenbillion yen

Inventory turnover rate 31.331.3 33.633.6 30.730.7

Page 16: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

15

目次目次

Toy BusinessToy Business

JyuudenJyuuden sentaisentai KyouryujyaKyouryujya

AikatsuAikatsu!!

KamenKamen Rider Wizard Rider Wizard DeluxeDeluxe WIZARDRIVERWIZARDRIVER

TamagotchiTamagotchi P'sP's

Hit products of Hit products of previous termprevious term Noteworthy productsNoteworthy products

75,000 75,000 (million yen)(million yen)

2,100 2,100 (million yen)(million yen)

Net salesNet sales(Plan)(Plan)

Income Income (Plan)(Plan)

CurrentCurrent74,660 74,660 (million yen)(million yen)

2,055 2,055 (million yen)(million yen)

Net salesNet sales

IncomeIncomePreviousPrevious

Focus onFocus on the expansion of popular productthe expansion of popular product

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

(C)2012 石森プロ・テレビ朝日・ADK・東映

(C)BANDAI,WiZ

(C)2013テレビ朝日・東映AG・東映

(C)SUNRISE/BANDAI,DENTSU,TV TOKYO (C)BANDAI2012

Page 17: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

55,71957,759

44,810

309448

-656

FY2010 FY2011 FY2012

Net sales Segment income(million yen)

16

目次目次

Visual and Music BusinessVisual and Music Business

Although certain coAlthough certain co--produced titles were produced titles were hits, the Group struggled due to the hits, the Group struggled due to the stagnation of the package market caused stagnation of the package market caused by growth in online content distribution.by growth in online content distribution.

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

FY2012 Results SummaryFY2012 Results Summary

FY2010FY2010 FY2011FY2011 FY2012FY2012Segmentincome --0.60.6 billion yenbillion yen 0.40.4 billion yenbillion yen 0.3 0.3 billion yenbillion yen

Rejectionrate ―― 6.2%6.2% 4.7%4.7%

Inventory amounts 2.6 2.6 billion yenbillion yen 1.8 1.8 billion yenbillion yen 1.7 1.7 billion yenbillion yen

Inventory turnover rate 20.720.7 24.624.6 24.524.5

Page 18: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

17

目次目次

Visual and Music BusinessVisual and Music Business expansion of product salesexpansion of product sales of of Original and Original and exclusive distributionexclusive distribution ProductsProducts

(C)2012映画『ヘルタースケルター』製作委員会 (C)岡崎京子/祥伝社 (C)2011『のぼうの城』フィルムパートナーズ

Jonathan Olley (C)2012 CTMG. All rights reserved

(C)1983-2005 TOMY (C)ShoPro

(C)2013「俺まだ」製作委員会

(C)2012 Cogans Film Holdings, LLC. All Rights Reserved.

41,000 41,000 (million yen)(million yen)

600 600 (million yen)(million yen)

Net salesNet sales(Plan)(Plan)

Income Income (Plan)(Plan)

CurrentCurrent44,810 44,810 (million yen)(million yen)

309 309 (million yen)(million yen)

Net salesNet sales

IncomeIncomePreviousPrevious

Hit products of Hit products of previous termprevious term Noteworthy products of current termNoteworthy products of current term

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

Page 19: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

36,839

46,44742,704

1,156

936

678

FY2010 FY2011 FY2012

Net sales Segment income(million yen)

18

目次目次

VideoVideo--Game BusinessGame Business

Despite the release of new game consoles Despite the release of new game consoles and some hit products, performance was and some hit products, performance was weak as the Company faces a difficult weak as the Company faces a difficult market environment with the spread of market environment with the spread of social games, among other factors.social games, among other factors.

FY2012 Results SummaryFY2012 Results Summary

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

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19

目次目次

PlayStationPlayStation44Nintendo 3DSNintendo 3DS

TobidaseTobidase DoubutsuDoubutsuno no morimori

Hit products of previous termHit products of previous term Noteworthy products of current termNoteworthy products of current term

VideoVideo--Game BusinessGame Business Expansion of product sales Expansion of product sales with new consolewith new console

It would be released in time It would be released in time for the yearfor the year--end shopping season.end shopping season.

43,000 43,000 (million yen)(million yen)

800 800 (million yen)(million yen)

Net salesNet sales(Plan)(Plan)

Income Income (Plan)(Plan)

CurrentCurrent36,839 36,839 (million yen)(million yen)

678 678 (million yen)(million yen)

Net salesNet sales

IncomeIncomePreviousPrevious

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

Page 21: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

20,447

17,579

22,282

1,340

1,801

1,265

FY2010 FY2011 FY2012

Net sales Segment income(million yen)

20

目次目次

Amusement BusinessAmusement Business

Results were down from the yearResults were down from the year--ago levels ago levels in the absence of products that surpassed in the absence of products that surpassed last yearlast year’’s levels in toy vending machine s levels in toy vending machine products or kids card games.products or kids card games.

FY2012 Results SummaryFY2012 Results Summary

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

FY2010FY2010 FY2011FY2011 FY2012FY2012Segmentincome 1.31.3 billion yenbillion yen 1.81.8 billion yenbillion yen 1.21.2 billion yenbillion yen

Fixed cost productivity 146%146% 152%152% 139%139%

Inventory amounts 1.11.1 billion yenbillion yen 1.41.4 billion yenbillion yen 1.41.4 billion yenbillion yen

Inventory turnover rate 16.616.6 17.317.3 14.314.3

Page 22: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

An eject sensor and communications An eject sensor and communications equipment are embedded.equipment are embedded.

Starting Starting the end of February 2013, the end of February 2013, the POS the POS system has been installed at five retail outlets.system has been installed at five retail outlets.

Introduction of a POS system to capsule toy vending machinesIntroduction of a POS system to capsule toy vending machines

We did not obtain We did not obtain information on sales information on sales

quantities unless we went to quantities unless we went to see vending machines.see vending machines.

RealReal--time sales data are time sales data are used in merchandising.used in merchandising.

Comparison of income (changes from Comparison of income (changes from February) at outlets that have introduced the February) at outlets that have introduced the

POS system and ones that have notPOS system and ones that have not

Before introductionBefore introduction Introduction of POSIntroduction of POS

We plan to bring in the We plan to bring in the system at 200 outlets in system at 200 outlets in

FY2013.FY2013.

目次目次

Amusement BusinessAmusement Business

FY2012 Results Summary and FY2013 PlanFY2012 Results Summary and FY2013 Plan

21

117.6% 144.0%110.8% 112.5%

Introduced

Not introduced

Mar. Apr.

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22

Future StrategiesFuture Strategies

Kazuhiko NoteKazuhiko NotePresident and COOPresident and COO

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23

目次目次Future StrategiesFuture Strategies

Aiming to expand market share in the intermediate Aiming to expand market share in the intermediate distribution businessdistribution business

Promoting sales of digital content and acquisition Promoting sales of digital content and acquisition of rightsof rights

Creating an environment where the exclusive titles Creating an environment where the exclusive titles division can produce hitsdivision can produce hits

22

33

11

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目次目次Future StrategiesFuture Strategies

Creating an environment where the exclusive Creating an environment where the exclusive titles division can produce hitstitles division can produce hits

11

Setting up crossSetting up cross--functional projectsfunctional projects

DVDDVDDVD

Comprehensive Comprehensive merchandisingmerchandising

ToysToysToys

Capsule toysCapsule toysCapsule toys

GamesGamesGames

GoodsGoodsGoods

CDCDCD

BooksBooksBooks

DistributionDistributionDistribution

Page 26: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

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目次目次

Promoting sales of digital content and acquisition Promoting sales of digital content and acquisition of rightsof rights

22

Promoting sales of original videoPromoting sales of original video--game productsgame products

First original productFirst original product

-- Planning to sell five titles and a total of 200,000 units this fPlanning to sell five titles and a total of 200,000 units this fiscal yeariscal year-- Diversifying sources of revenue, including distribution and Diversifying sources of revenue, including distribution and

downloadingdownloading-- Cooperating with partners, including Cooperating with partners, including ShoProShoPro and Alchemistand Alchemist

Nintendo 3DS Nintendo 3DS ““ChibiChibi DeviDevi! 2 ! 2 MahoMaho no Yume no Yume EhonEhon””

To be released in July 2013To be released in July 2013A popular series in Ciao, the leading Japanese comic A popular series in Ciao, the leading Japanese comic

magazine for girls (circulation: 800,000)magazine for girls (circulation: 800,000)

A total of 1.2 million books have been sold.A total of 1.2 million books have been sold.

A TV animation series is airing in the A TV animation series is airing in the ““Dai! Dai! TensaiTensai TerebiTerebi--kunkun””program on NHKprogram on NHK--E channel.E channel.

Future StrategiesFuture Strategies

Page 27: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

FY2013 FullFY2013 Full--Year ProjectionYear Projection

Kazuhiko NoteKazuhiko NotePresident and COOPresident and COO

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Page 28: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

目次目次

△△00..66%%2,2,0000002,2,011011Net incomeNet income

1133.6.6%%33,500,50033,0,08181OrdinaryOrdinaryincomeincome

1144.4.4%%33,,44000022,,973973OperatingOperatingincomeincome

1.1.88%%18180,0000,0001176,75776,757Net salesNet sales

YOYYOYFY2013FY2013projectionprojectionFY2012FY2012

FY2013 FullFY2013 Full--Year ProjectionYear Projection

27

((¥¥ millions)millions)

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目次目次

1.81.8100.0100.0180,000180,000--10.710.7100.0100.0176,757 176,757 TotalTotal

2.72.711.611.621,00021,000--8.28.211.611.620,447 20,447 Amusement businessAmusement business

16.716.723.923.943,00043,000--13.713.720.820.836,839 36,839 VideoVideo--GGame businessame business

--8.58.522.822.841,00041,000--19.619.625.425.444,810 44,810 Visual and Music businessVisual and Music business

0.50.541.741.775,00075,000--3.43.442.242.274,66074,660Toy businessToy business

YoYYoY% of total% of totalYoYYoY% of total% of total

FY2013FY2013FY2012FY2012

■■Sales projection by business segmentSales projection by business segment

■■Income projection by business segmentIncome projection by business segment

14.414.4100.0100.03,4003,400--38.838.8100.0100.02,973 2,973 TotalTotal

--2.72.7--38.238.2--1,3001,300--0.40.4--44.944.9--13351335Eliminations and corporateEliminations and corporate

--5.15.135.335.31,2001,200--29.829.842.542.51,265 1,265 Amusement businessAmusement business

18.018.023.523.5800800--27.627.622.822.8678678VideoVideo--GGame businessame business

93.693.617.617.6600600--30.930.910.410.4309309Visual and Music businessVisual and Music business

2.12.161.861.82,1002,100--31.731.769.269.22,055 2,055 Toy businessToy business

YoYYoY% of total% of totalYoYYoY% of total% of total

FY2013FY2013FY2012FY2012

((¥¥ millions)millions)

((¥¥ millions)millions)

PeriodSegment

PeriodSegment

FY2013 FullFY2013 Full--Year ProjectionYear Projection

28

Page 30: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

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Development of Digital ContentDevelopment of Digital Content

KeijiKeiji KorogiKorogiManager of Digital Publishing DepartmentManager of Digital Publishing Department

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目次目次Development of Digital ContentDevelopment of Digital Content

Promoting sales of digital content and acquisition Promoting sales of digital content and acquisition of rightsof rights

22

Accelerating the development of social gamesAccelerating the development of social games

King Record and HappinetKing Record and HappinetThe second TV animation series will be The second TV animation series will be

broadcast on Tokyo MX and other channels broadcast on Tokyo MX and other channels from July.from July.

EnterbrainEnterbrain and and HappinetHappinet

Screens are under Screens are under development.development.

30

voice actor : Nana Mizuki / Aoi Yuki / Ayahi Takagaki

Page 32: Fiscal Year 2012Results Briefing - Happinet...FY2012 Financial Results Development of Digital Content 12 2 29 FY2013 Plan FY2012 FinancialResults Hideo Asatsu Board Director, CFO 2

©©Happinet Corporation 2013Happinet Corporation 2013

Making MovieMaking Movie((The Mythical Detective LOKIThe Mythical Detective LOKI))

Manga2.5Manga2.5

Please see the Making MoviePlease see the Making Movie

31

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©©Happinet Corporation 2013Happinet Corporation 2013

Promotional videoPromotional video((KarasumaKarasuma Kyoko no Kyoko no JikenboJikenbo))

Manga2.5Manga2.5

Please see the Promotional videoPlease see the Promotional video

32

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■■Future design for Manga2.5 PlatformFuture design for Manga2.5 Platform

【Movie download sites】 【Territories】

iTunes MovieiTunesiTunes MovieMovie

Amazon Instant Video

Amazon Instant Amazon Instant VideoVideo

Google PlayGoogle PlayGoogle Play

Vudu (Wal-Mart)VuduVudu (Wal(Wal--Mart)Mart)

X-Box LiveXX--Box LiveBox Live

PlayStation Network

PlayStation PlayStation NetworkNetwork

HuluHuluHulu

NetflixNetflixNetflix

Manga

2.

5

Manga

Manga

22..

55EnglishEnglish

FrenchFrench

SpanishSpanish

ThaiThai

IndonesianIndonesian

PortuguesePortuguese

EuropeanEuropeanlanguageslanguages

AsianAsianlanguageslanguages

Distribution Distribution

SalesSales

【Contents】

目次目次Development of Digital ContentDevelopment of Digital Content

33


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