Fit Bharat My idea for an android app

WHAT THE APP DOES?

Customized age wise diet chart.

BMI and body fat percentage calculation.

Number of body fitness exercises and their proper manner.

Calorie counter i.e. (Total intake & total used up )

Chat with our health experts

Social sharing of fitness results

Executive Summary

G oalTo give Indian users an exclusive app to track their fitness and motivate them to get healthier and fitter.

Current Situatio

n

Right now people in India are frustrated with the fact that most of the fitness apps are built outside India and that too exclusively for outsiders. Most of the calorie counting apps do not including even a single food item that we Indians consume most often. Also most of them refer such products that are not available in India which causes agony and discontent within Indian customers.

MARKET OVERVIEW

Google Fit, C25K, Calorie-counter, endomondo, Fitnotes etc. are a few apps that are working on a similar track.

Targeted customers

•Young adults •Fat aunties•Old peopleOr simply, whosoever wants to get fitter.

MAIN FOCUS

• The company launching the app will mainly be focused on creating its brand equity which could be done by giving people a high class exclusive, brilliant application that could be useful in their daily lives.•After that they may put their focus on getting at least

a threshold amount of profit so that they have enough finance to invest further in building and improving other apps.

COLLABORATORS

•The company needs a collaboration with a company that has great experience in offline fitness training and coaching for example a gymnasium chain that has world class trainers.•Also it needs to collaborate with social media giants such as fitness pages that could give a boost to their downloads by promoting their app on their page itself.

COMPETITOR

OFFERINGS

•GM Diet India is the nearest competitor as it offers diet plans and other value offerings customized for Indian customers. It’s dictionary contains food items consumed in India. Therefore, it can be an alternative of my app for people. But however people won’t get a calorie counter in that app and no track record of the people’s workouts is kept in that app.

Product Characteristics• Simple to use• Variety of fitness plans and exercises• Calorie counter• Social sharing of results• Motivational videos• Guide from experts• Activity log

Prices Since it’s the beginning of the company it needs to create its brand equity. Therefore, it cannot afford to keep its prices too high. Neither can it keep it keep their prices low so as to put themselves into loss. Therefore according to the market it will have to keep its app free and keep “in app purchases”. Now the cost of in-app purchases could be around 1-2 dollars per month for the whole subscription which would include motivational videos, ‘talk to the experts’ feature etc.

Incentives•Promotional activities like sharing the app to get one month free subscription can be implemented.• Other incentives can be giving people discount if they show good results and post those fat loss results on social media .

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IMPLEMENTATION

Infrastructure•Our main collaborator will be the gymnasium chain or the health experts with whom we have signed to give better results to people. Thus it is important to maintain healthy relations with them. Therefore there will be a team of managing experts who will keep a record of their work and also that they are getting the right amount of money for their work.

Implementation•Since majority population gets motivated at the beginning of a calendar year, therefore it will be the most apt time to launch our app and enthusiastically boosting the apps promotion all across the social media and become one of the top trending apps of Google Play.

DISCLAIMERCREATED BY Paras Gupta, IIT ROORKEE DURING MARKETING INTERNSHIP UNDER PROFESSOR

SAMEER MATHUR, IIM LUCKNOW

Thank you