Fitflop – a recruitment solutionwhich is the perfect fit…

Fitflop began with a mum’s vision to redefine the shoe industry by turningcomfy and ergonomic footwear into a fashion statement. From this boldvision, they have sold over 17 million pairs of footwear in 52 countries.

Fitflop was born out of desire to marry fashion withwellbeing. They have developed a range of footwear whichlook great but also helps wearers to tone up. Fitflop were ina unique position of experiencing rapid success butstruggling to get the right talent to drive this growth.

BPS had been working with Fitflop’s sister company - Soap& Glory for over 18 months, successfully filling 90% ofvacancies, and were then recommended to Fitflop.

Before supporting on any recruitment, BPS investedsignificant resource in understanding Fitflop’s brand,values, product ranges and most importantly the type oftalent they were looking to attract. BPS became brandadvocates, actively promoting Fitflop to every candidate atall stages of the recruitment process.

Fitflop’s initial requirement was to find Sales and Marketingcandidates with digital expertise who had worked in thefashion industry. For many agencies this could provechallenging, but BPS has a wealth of experience in thismarket and found digital, e commerce specialists whomatched Fitflop’s requirements. BPS’s remit was thenexpanded to cover all Sales and Marketing roles.

BPS’s greatest strength is their unique database,because of their reputation within the market theircandidates come to them via recommendations, thereforethey have a proven database with the experience to driveFitflop forward.

BPS are passionate about promoting the Fitflop brandand has achieved this through advertising, word of mouthand targeted social media campaigns.

The results of this partnership have been mutuallybeneficial, with an 85% fill rate, significant reduction intime to hire, and increased brand awareness for Fitflop.

If you are interested in hearing further about how BPScan design a resourcing solution which is the perfect fit,please contact Dhana Toulson on: +44 (0)1628 857 322or dhana.toulson@bps-world.com

If you are interested in hearing further abouthow BPS can help fulfil your resourcingchallenges please contact Robert Nowell onrobert.nowell@hintonlea.com or 01628857338

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