Date post: | 19-Jun-2015 |
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Sports |
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José Teixeira
Education Center Director – Manz Produções
“Whether you prevail or fail
depends more on what you do to
yourself that on what the world
does to you”
JIM COLLINS
HISTÓRICO IVA
VAT in PORTUGAL – FITNESS
VAT in Europe
What to DO?
The companies that will thrive
going forward are surely those
who have learned from recent
global events and who have
adapted their business practices
accordingly. Joe Moore IHRSA
ACT NOW!
know the fitness market
MANZ
Market Size: 331,200,000 €Clubs: 1400Members: 600,000Average Membership: 46€
While you must watch expenses very closely,you must also find new ways to generaterevenue since former revenue streams willbe negatively impacted by changes inconsumer spending. Stephen Tharrett
fitness benchmarks
fitness benchmarks
Increase Revenue
retentiondebt recoveryprofit centersweb social mediaprogramming
Investment required to retain a member is
only 10% of the cost of a new member!
Retention
Debt Recovery
CRM
Recovery
Administrative
EFT
Revenue forecast
10% EFT
Profit Centers
personal training
day spa
group fitness
clothing
bar
40% Revenuemember kit
events
supplements
rent
utilities
web social media
Programming – Clubs
Reducing Costs
budgetingnegociationGFMiPreventive maintenanceno frills
Retention Program
Pricing annual ajustment – inflation
Operacional costs reduction
Web Social Media
No frills
Running / Btt / Swimming Clubs
proposals
IVA 13%Government Proposal
ReferencesIHRSA global report 2010
IHRSA european market report 2010
IHRSA profiles of success 2008
The future of fitness – a white paper. Les Mills
European health club industry web and social media report. Ray Algar
2010 UK low-cost gym sector report. Ray Algar
It’s time to transform your marketing. Hubspot
Facebook marketing update. Who’s blogging what
European economic statistics. Eurostat
European comission. Taxation and customs union