Fitness Futures: New Opportunities for Growth, Casablanca 2016

Fitness

Embracing new opportunities for growth

Futures

Professor Peter FiskGeniusWorks, LondonIE Business School, Madridwww.theGeniusWorks.com

Learning from the innovators

New opportunities to grow

What will you do?


VolatileUncertain

ComplexAmbiguous

VibrantUnrealCrazyAstounding

Anything is possible

Your future for $99

Uber and beyond

Robot heart surgery

Simple is often better

Global internet for all

Xiaomi, the new Apple

Worldchanging decade

2010Pop 6.9BnGDP $63T

G7


E7

E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines

Worldchanging decade


G7


E7

Tectonic shifts

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EastSmall

WestBig

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ProfitVolume

ConsumerPull

Individual

BusinessPush

Average

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ImaginationCapability

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CollaborativeIndependentExponentialImprovement

Consumer trends

Self improvement Together Self image

Localness Personal Time

Playful Always On Extremes

Consumer trends driving innovation

Harley Davidson

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

INTELLIGENT + IMAGINATIVE

TODAY + TOMORROW

Redefining markets

Shaping the future+genius

Why be 10% better?

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When you could be 10x better?

Audacious ideas

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es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Trader Joe’s9. Yihaodian10. Zappos

1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. Beats3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s

1. Aspiration2. La Caixa3. Fidor4. First National5. Moven6. M-Pesa7. Robinhood8. Square9. Umpqau10. Zidisha

1. Al Jazeera2. Coursera3. Netflix4. Periscope5. Pledge Music6. Red Bull7. RiotGames8. Ushahida9. ViceMedia10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

This image cannot currently be displayed.

1. Ashoka2. AzuriTech3. Graal Bio4. IBM5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. Lovemarks6. ParkRun7. Planetary Res8. WWF9. Zoe Suggs10. You

futureservice futurebrands

© Peter Fisk [email protected]

GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS

futurestore

audacious

networked

intelligent

Change

Whyenabling

collaborative

Red Bull

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Nespresso

Nespresso

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Tesla Motors

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Tesla Motors

Netflix’s transforming lifestyle Rapha’s Cycle Clubs Lego’s brand extensions

GoPro’s enablement Red Bull’s media company TechShop’s empowerment

Brewdog’s attitude Coursera’s open to everyone Zipcars’ business model

Inspirations for the fitness industry

Learning from the innovators


What will you do?

Wearable tech Functional fitness Fusion programs

Active ageing Group workouts Wellness tourism

Challenge events Licensed brands Co-working spaces

Opportunities to grow the fitness business

© Peter Fisk 2013Gamechangers.pro


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Rocket’s Creative Beer


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Lululemon’s Yoga Beer


New Zealand’s Moa Beer


What will you do?

© Peter Fisk 2015More details in the new “Gamechangers” book +genius

1. Start from the “future Back”

2021

2017


ConsumerBusiness

2. Think like a consumer, not a product


3. Define the space you want to win in

Why

What

Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models


4. Innovate new business models

Commodityproduct

Brandedproduct

Personalservice

Brandedexperience

Customer’sexperience

Distinctivedesign

Empatheticdelivery

Integratedjourney

Enabling more

2c coffeebeans

20c brandedcoffee

$2 coffeein store

$20 lunchwith friends

Ad

ded

val

ue th

roug

h d

iffe

rent

iati

on

Added value through relevance

5. Enhance the experience you enable

Movement Collaborative

Customer

Customer Customer

CustomerCustomer

Customer

Brand-enabled

community

Co-enable Co-design

Co-create

Co-sellCo-support

Co-consume

6. Build a brand-enabled community

7. Build a storymap to accelerate growth

© Peter Fisk 2015More details in the new “Gamechangers” book

Page 16

Visi

on 3

Visi

on 2

Visi

on 1

Deliv

erab

les

3

Deliv

erab

les

2

Deliv

erab

les

1

Resu

lts 3

Resu

lts 2

Resu

lts 1

Horizon 1 delivers

excellence and quick wins

Horizon 2 delivers

new concepts and extensions

Horizon 3 delivers

breakthroughsand a new core

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen


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VisionCanvas

StrategyCanvas

GrowthCanvas

DisruptionCanvas

BrandCanvas

EngagementCanvas

PropositionCanvas

RelationshipCanvas

InsightsCanvas

Co-creationCanvas

InnovationCanvas

BusinessCanvas

LeadershipCanvas

SustainabilityCanvas

CultureCanvas

PerformanceCanvas

FUTU

RE

LAB

BR

AN

D L

AB

CR

EATIVE LAB

PERFO

RM

AN

CE LA

B

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[email protected]@geniusworks

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