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FIVE KEY GROWTH TRENDS FOR ASIA RETAILING MICHELLE GRANT HEAD OF RETAILING APRCE 2017, Kuala Lumpur
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FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
MICHELLE GRANT
HEAD OF RETAILING
APRCE 2017, Kuala Lumpur
© Euromonitor International
2
Euromonitor InternationalFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
4
Asian consumers are changingFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Urbanisation
Households
Ageing
Income
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Asia will continue its rapid urbanisationFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2016 2017 2018 2019 2020 2021
Peo
ple
Urban Population by Country
China India Indonesia Others
© Euromonitor International
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Single households will grow the fastestFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Other
Couple w/ children
Single parent
Couple w/out children
Single person
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Emerging markets will experience strong income growthFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
5
10
15
20
25
30
35
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
% G
row
th 2
01
6-2
02
1
Median Household Income, US$
The Growth of Median Household Income
Vietnam
Thailand
Malaysia
China
Indonesia
Taiwan
South Korea
Japan Hong Kong
Singapore
India
Philippines
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
60% of Asia Pacific retail sales growth will come from China and India in the next five years
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Fastest growing channelsFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
China
Digital Commerce
Supermarkets
Home and Garden Specialists
India
Digital Commerce
Traditional Grocers
Jewellery and Watch Specialists
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
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Modern grocery channels growing quickly in emerging marketsFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
1
2
3
4
5
6
7
8
9
10
2017 2018 2019 2020 2021
% G
row
th
Y-o-Y Growth by Channel, Asia Pacific
Convenience Stores Hypermarkets Supermarkets Traditional Grocers
© Euromonitor International
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India still relies heavily on traditional groceryFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Traditional Grocery
Location
Daily
Inexpensive
Relationships
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Supermarkets and hypermarkets appeal to shoppersFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Assortment
Price
Quality
Modern environments
© Euromonitor International
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Convenience stores bring modernity to traditional shoppingFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Operations
Franchises
Longer operating
hours
Better locations
Experience
Modern environments
Social places
Assortment
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
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Fast fashion outpaces specialists growthFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
2
4
6
8
10
12
14
16
18
2012 2013 2014 2015 2016
% G
row
th
Fast Fashion Growth Compared to Specialists
Fast Fashion Apparel Specialists
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Sports good stores benefit from rise in sportswear FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
China
India
Japan
South Korea
Hong Kong, China
Thailand
Taiwan
Indonesia
Malaysia
Philippines
Vietnam
Singapore
US$ millions
2011-2016 Absolute Growth in Sportswear, Asia Pacific
CONSUMERS IN 2025
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
9%In-store sales growth
80%E-commerce sales growth
103%M-commerce sales growth
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Digital commerce development varies by countryFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0 10 20 30 40 50 60 70 80 90 100
South Korea
China
Taiwan
India
Japan
Indonesia
Pakistan
Thailand
Vietnam
Philippines
% Share
Retail Sales by Channel, 2021
In-Store E-Commerce M-Commerce
CONSUMERS IN 2025
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
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Changing consumers require different tactics
China and India are the strongest growth markets
Emerging markets are embracing modern grocery
Fashion retail is transforming
The power of digital is undeniable
Key takeawaysFIVE KEY GROWTH TRENDS FOR ASIA RETAILING
THANK YOU FOR LISTENINGMichelle Grant | Head of Retailing
@EMI_MichelleG
www.linkedin.com/in/migrant1
