Five Priorities for Digital BankingTop Digital Initiatives in Community and Regional Banking

1Presented with:

Where to Start? What’s Next?

1. Focus on customer experience and use that knowledge to prioritize efficiency initiatives.

2. Measure the significance of innovative ideas with customer effort and customer value metrics.

3. Ensure that you are guiding customers to financial health to be relevant to digitally oriented customers.

4. Empower employees with data and tools that enables advisory, not transactional, conversations.

5. Link customer information initiatives to marketing and sales strategic outcomes.

The Call to Action: Prioritization of the Digital To Do List*

2*Source: CEB TowerGroup, Prioritizing the Digital ‘To Do’ List: Top Digital Initiatives in Community and Small Regional

Banking, CEB, 2015, 23.

1. Focus on customer experience and use that knowledge to prioritize efficiency initiatives.

3

Attrition Antidote & Fee Generator

Merchants: Summarize, analyze spend and

business performance Visualize trends, patterns Analysis of returns

ISOs and Acquirers: Revenue-generating Residuals, commissions Risk, Fraud, Alerting Interactive KPIs for sales

& marketing performance, call center

Merchant Business Dashboard

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Enables 1M merchants to measure business performance & spend

2. Measure the significance of innovative ideas with customer effort and customer value metrics.

5

Interactive eStatements Change the Game in Statements

Visualize performance, trends, outliers

Sort, filter, calculate, chart, export to Excel

Throttle-back function as desired

Branded, customized cross-selling

Collaborative. Customizable

Secure, scalable, auditable

User-managed statement period. Asset aggregation

Innovation Interactive eStatements

3. Ensure that you are guiding customers to financial health to be relevant to digitally oriented customers.

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Personal Financial Management

How much am I spending? On what?

What is safe to spend? What are my upcoming liabilities? How much are my neighbors

spending? How to save for education? Personalized, customized offers

from the bank “Banker in Your Pocket”

Collaborative Digital Banking

4. Empower employees with data and tools that enables advisory, not transactional, conversations.

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‘Write Once – Deploy Anywhere’InfoApps: Self-Service for Everyone

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5. Link customer information initiatives to marketing and sales strategic outcomes.

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“This was not just a technology project. It was about creating business value by making our employees more productive and more satisfied, so they can focus on what matters most: our customers”

VP of Development Banking Technology

Standardizes on iWay to Optimize Customer Interaction TimeCanadian Bank Delivers 360 Customer View

Challenge: An outdated sales information infrastructure was creating delays in the delivery and validation of key information needed to support critical growth strategies.

Strategy: Create a comprehensive sales information environment with automatic data feeds from a variety of financial product lines; use iWay to capture data from multiple retail banking systems to deliver a 360 customer view.

Results: The bank’s sales staff gain faster access to results; the business can open new channels more quickly; developers spend less time on integration projects with less code to maintain. Bank officers free up thousands of hours for more customer interaction time.

Finance, Customer Since 2011

CRM

Liabilities

Investments Insurance

Channels

Assets

View the entire webcast, hosted by American Banker and sponsored by Information Builders: http://www.informationbuilders.com/webevents/online/21876

Learn more about Information Builders solutions for banking and financial services: http://www.informationbuilders.com/solutions/banking

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