Date post: | 17-Jan-2015 |
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Education |
Upload: | sandra-hastings-associates |
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1. President Obama’s administration is usingsocial media to promote transparency & communication
www.opendol.ideascale.com/www.Facebook.com/Departmentoflaborwww.youtube.com/usdepartmentoflaborwww.twitter.com/usdolwww.Data.govwww.recovery.govwww.dol.gov/recovery
2. It expands our service delivery options in atough fiscal environment
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3. Social media is no longer a trend, it’s a critical strategic business mandate
80% of all businesses use social media
4. Our business customers are online…we must respond to remain competitive
75% Use LinkedIn to check backgrounds66% Use LinkedIn to recruit
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% of Respondents
Social Media Tactics Used by Small Businesses (December 2009)75% Have a company page on a social networking site (e.g., Facebook)69% Post status updates and articles on social media site (e.g., LinkedIn)57% Build their networks through sites like LinkedIn
54% Monitor positive/negative feedback about organization
39% Have a blog in areas of expertise26% Tweet about areas of expertise
16% Use Twitter as customer service channel
8% OtherN=89; The State of Small Business Report 2/16/10 www.eMarketer.com
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5. Our competitors are using sophisticated social media strategies to communicate with businesses
http://manpower.com/research/research.cfm
How do your value-added services compare?
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