Jan Hagen, Meetup 2013

Five things you should consider for your sites user experience

Create dashboards in GA

2 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

http://www.google.com/analytics/learn/solutions-gallery.html

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If you have little time to spend on tracking user experiences in Google Analytics, please try to setup some of the standard dashboards they have to track how your page performs.

Track patterns in Google Analytics

Save time. Add dashboards that are important for you to understand your users; tech, demographic, behavior.

Download examples

PERFORMANCE TRACKING

LOCAL USAGE OF SITE

POPULARITY DASHBOARD

Track your internal search

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http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012264

If people dont find relevant content on your website, they do one out of two things. They either leave your website or they try to search for the missing content within the internal search.

You can learn a lot from internal search

Always track the internal searches on your webpage to see what people cannot find.

Read more about setup here:

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If people search for important products or services; learn from it, adapt your page.

Create steps if forms are big

8 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

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Massive forms do not help

anyone.

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Tip: Try to look for a natural seperation of content categories, while removing the unnecessarry ones.

Example taken from print24.no

Good SEO is also good UX

9 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

Meta-title and descriptions

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List of some common factors for both user experience and search optimization.

Google is building their search around how people experience and use content.

Win/Win - Focus first on elements which helps both SEO and UX

Breadcrumbs and H1

Anchortext

Loading speeds

Mobile, tablet and desktop support

Relevant content

Alt.tags on pictures

Bouncerates

The fold...

Think about the payoff

10 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

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Be smart about all elements of your page. Do you need them?

Social boxes VS like buttons?

Image icons VS vektor?

3D and shades VS «just» color?

Large form VS email button

Pingdomtools is a great webpage if you want to learn about loading elements on your site

EVERY SECOND COUNTS

CALL ME MAYBE

Jan HagenSenior consultantjan@metronet.no

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+47 452 88 533

5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN