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*troductio*

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8h7 @%e i!errA

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* re)lit75 %ome thi*g% th)t 7ou m)7 6)*t to o44er m)7 %eem to 3e 6orth

more th)* R? )t time% 3ut the %)le% model i% de%ig*ed to o44er )* )44ord)3le

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to 7our cu%tomer%. t i% )l6)7% ) good ide) to tr7 to 4i*d product% or

%er!ice% 7ou c)* pro!ide )t R? per gig. (he i*tere%t i* the i!err 6e3%ite

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po6er o4 9u%t R? o* i!err.

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6orr7 )3out h)!i*g to p)7 ) mo*thl7 %er!ice 4ee to 3e ) p)rt o4 %uch ) l)rge

commu*it7 o4 3u7er%. pro4it 4rom e)ch%)le )% ) %eller. (hi% l)rge )mou*t o4 tr)44ic to the 6e3%ite 6ill help e*%ure

th)t 7ou get %e!er)l %)le% 4or 7our product% or %er!ice%.

ll te%timo*i)l% o* the %ite )re u*co*troll)3le 37 the %eller. (hi% me)*%

th)t 4or e!er7 po%iti!e 4eed3)ck th)t 7ou recei!e 7ou 6ill 3e getti*g )

po%iti!e !ie6 o* 7our i!err 3u%i*e%%. (hi% )l%o me)*% th)t 7ou 6ill 6)*t to

reduce the )mou*t o4 *eg)ti!e 4eed3)ck %core% th)t 7ou recei!e 37

pro!idi*g ) %uperior %er!ice or product )*d deli!eri*g it 6ithi* ) timel7

m)**er.

#i*ce i!err i% ) gre)t pl)ce to %ell5 7ou 6ill re)ll7 6)*t to co*duct 7our

3u%i*e%% o* the %ite i* the mo%t truth4ul )*d ho*e%t 6)7 po%%i3le. ,*%ure

th)t 7ou )l6)7% 4ollo6 )ll o4 the rule% )*d regul)tio*% o4 i!err )% 6ell )%

the (erm% o4 #er!ice 4or the 6e3%ite. /e!er )ttempt to %c)m or 4)l%el7

repre%e*t 7our%el45 7our product% or %er!ice% )*d eDpect people to 9u%t h)*d

7ou mo*e7. i!err c)* )*d 6ill perm)*e*tl7 di%)3le 7our )ccou*t )% 6ell )%

6ithhold p)7me*t% m)de to 7our )ccou*t 4or %)4et7 cle)ri*g.

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#etup

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m)ge: ,D)mple o4 i!er ;egi%tr)tio* orm

8hile cre)ti*g 7our i!err )ccou*t m)ke %ure to:

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(6itter 4or eD)mple5 thi% m)7 help 7ou direct 7our (6itter 4ollo6er%

to 7our gig% o* i!err. (hi% i% !er7 import)*t )% it c)* help 7our

cu%tomer% u*der%t)*d 6h)t 7our 3u%i*e%% o* i!err i% )ll )3out. 04

cour%e 7ou c)* opt i* 4or ) 3u%i*e%% t7pe u%er *)me or e!e* ) 4)!orite

u%er*)me th)t 7ou u%e o* other 6e3%ite% 3ut it m)ke% it e)%ier to 4i*d

6he* 7ou i*corpor)te 6h)t 7ou )re o44eri*g i* gig% )% 7our u%er*)me.

(r7 to 3e )% pro4e%%io*)l )% po%%i3le 6ith 7our i!err u%er*)me 6hile

%t)7i*g 4rie*dl7 )*d i*!iti*g.

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6ill 6)*t to %ho6 to 7our cu%tomer% i% th)t 7ou h)!e ) S4)ceS 6ith

7our 3u%i*e%%.

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i!err %eller% o44er gig% 6here the7 c)* cre)te per%o*)lied dr)6i*g%

or gr)phic% o4 7our portr)it 6hich c)* 3e u%ed o* i!err or 9u%t )3out

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more time put i*to it th)* %impl7 cre)ti*g the )ccou*t )*d li%ti*g

thi*g% to %ell.

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W Comp)re rel)ted gig% to 6h)t 7ou pl)* o* o44eri*g.

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Ch)pter '

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8h)t c)* 7ou %ell o* i!errA

#elli*g o* i!err i% *ot %omethi*g th)t i% me)*t to 3e di44icult to do. (he

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c)* 3e )% origi*)l )% 7ou like 6ith 7our pre4erred product% )*d %er!ice%

o44ered.

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deli!er to 7our cu%tomer% o* time 6ith 7our %et de)dli*e. t i% !er7 po%%i3le

to 4i*d %omethi*g 6hich i% !er7 %imple to produce )*d di%tri3ute 6ithout

co%ti*g 7ou ) l)rge i*!e%tme*t i* time or mo*e7.

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product i% )llo6)3le. (he%e t7pe% o4 digit)l item% 6ill u%u)ll7 *eed to 3e

prem)de )*d c)* 3e gi!e* to the 3u7er 6ithi* mi*ute% o4 m)ki*g )

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%ome mo*e7. (he 3e%t cour%e o4 )ctio* th)t 7ou could t)ke i% to co*duct%ome 3)%ic re%e)rch )3out i!err gig% th)t )lre)d7 eDi%t. 4 7ou h)!e ) 3)%ic

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tho%e ide)% 6ith the i!err gig %e)rch. (hi% 6)7 7ou 6ill 3e pre%e*ted

re%ult% o4 %imil)r gig% 6hich 7ou could look i*to )*d le)r* more )3out 6h)t

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1B

. (he7 )re i*terper%o*)l )*d gi!e the promoted 6e3%ite po%iti!e

4eed3)ck% )*d te%timo*i)l%.

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c)* cre)te tr)44ic.

(he 3e%t thi*g )3out it i% th)t 7ou h)!e 9u%t %pe*t ) 4e6 mi*ute% cre)ti*g )

!ideo th)t took little 6ork. #ome i!err %eller% 6ill 6)*t to i*corpor)te

%ome %ort o4 gimmick i*to their !ideo% 6hich 6ill m)ke them %t)*d out

more th)* other gig o44er%.

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W #e*di*g ) pho*e telegr)m

W #e*di*g ) po%tc)rd 4rom 7our loc)tio*

W #e*di*g ) letter

W *7thi*g el%e th)t 7ou c)* po%%i3l7 do )% ) %er!ice

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h)!e ) 3log 7ou c)* 6rite ) re!ie6 4or *e6 product%. M)73e 7ou h)!e )

t)le*t %uch )% %i*gi*g.

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1C

Ch)pter =

Cre)te #eD7 -ig%

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Cre)ti*g ) gig i% %imple )*d 7ou 6ill *eed to t)ke )d!)*t)ge o4 ) 4e6

4orm)tti*g trick% to get the 3e%t out o4 7our li%ti*g%. (o cre)te ) gig5 7ou

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m)ge: ,D)mple o4 ) !ideo o* ) gig

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