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Strategy SeSSionAdvice And GuidAnce on mAnAGinG Fives’ Growth
FiveS FUtBoLinFo pAck
“In AfrIcA, footbAll Is not A relIgIon.
but It Is everythIng A relIgIon shoulD be”– ian Brower
WHat iS 5v5?
3
tHe FaSteSt groWing Form oF FootBaLL in tHe WorLd
more action. more goaLS. more FootBaLL. FiveS FUtBoL BringS tHiS exciting, FaSt paced, end-to-end game to SoUtH aFrica
Urban locations, short game times, small pitches and manageable team sizes make the small
sided game (5v5) more accessible than conventional football (11v11).
5-a-side is played on state-of-the-art, all weather, floodlit, synthetic grass facilities. It is played all
year round, rain or shine, day and night. 5v5 is played by a wide range of demographics including
males, females and juniors across all social and economic backgrounds.
More touches and more opportunities on the ball means the small-sided game fast tracks
football development. The likes of Brazil and Spain accredit much of their international footballing
successes to the small-sided-game.
tranScendS race, cULtUre and Socio-economic BarrierS
tHe modern adaption oF tHe BeaUtiFUL game
4
FiveS FUtBoL
FiveS Have ‘aFricaniSed’ tHe UK 5v5 modeL
FiveS FUtBoL iS more tHan a jUSt a FaciLity
Fives Futbol is open 7 days a week and offers a variety of products at their 5-a-side
venues. Fives run and manage adult leagues and junior coaching programs (Fives
Soccer School). Fives offer socials slots on weekends and in between league fixtures.
Fives also run tournaments, birthday parties and other events/ functions on their
facilities.
Fives accommodate underprivileged schools and locally run CSI programs during off-
peak times.
a UniqUe For-proFit modeL WitH a Strong commitment to SociaL reSponSiBiLity
Fives Futbol is a platform for players to play-out their dream and enjoy the beautiful
game in all its glory. We offer a player experience unrivaled globally by perfecting the
blend of quality facilities, modern technology and traditional good service.
5
FiveS’ prodUctS
LeagUeS & SociaLS
FiveS Soccer ScHooL, FiveS Kidz & HoLiday cLinicS
toUrnamentS & eventS
cSi & commUnity initiativeS
tHe many FacetS oFFiveS
6
acceSSiBLe, HigH qUaLity FaciLitieS For fans of the beautiful game.
FootBaLL deveLopment 5v5 fast tracks talent cultivation.
SociaL deveLopment A vehicle for education and catalyst for change.
HeaLtHy Living An effective cardiovascular and physical workout.
corporate team BUiLding A great social and networking platform.
UnrivaLed Brand experience Online systems, branded facilities, visual content and more provide a
user experience unparalleled globally.
FiveS BreaKdoWn
prodUct BreaKdoWn
LeagUe teamS regiStered pLayerS
junior programs leagues socials other2pm - 5pm 6pm - 10pm incl. csi
35% 45% 15% 5%
inception
october 2010 1 452 8 800
7
adults onlyjUniorSno. venUeS
6
no. coUrtS
16 500
other
coloured
black
white
8%
37%
16%
38%
av. raciaL BreaKdoWn
FiveS BreaKdoWn [continued]
maLe vS FemaLe
male
female
95%
5%
totaL FootFaLL / montH
league
social
junior
spectators
15 700 +
12 260 +
4 070 +
5 750 +
37 780 +
age BreaKdoWn (%)
32%
18 -24 25 - 34 35 - 44 45 - 54 55 - 64 65 +
50%
12%
5%0.5% 0.5%
corporate vS LeiSUre
corporate
leisure
65%
35%
adults only
adults only
%’s vary by venue
8
WeBSite traFFic / montH
page vieWS
no.USerS
no.SeSSionS
94 000 + 6 000 + 15 000 +
FiveS onLine
onLine FoLLoWing
snr. database
jnr. database
other
6 000 +
2 000 +
6 000 +
2 000 +
500 +
16 500 +
av.dUration (minS)
6.45 +
9
SUnningdaLe
centUrycity
grandcentraL
junior programs onlygardenS
LanSdoWne
SteLLenBoScH
FiveS venUeScape town, south africa
10
FiveS venUeScurrent monthly footfall
totaLLeagUe
totaLSociaL
totaLjUnior
totaLSpectatorS
totaLFootFaLL
spectators 1 350 +
FiveS green point2 courts | lsm 8 - 10
league
social
junior
spectators
2 304 +
735 +
1 320 +
675 +
5 034 +
2 courts | lsm 8 - 10FiveS SteLLenBoScH
league
social
junior
spectators
2 200 +
700 +
770 +
500 +
4 170 +
2 courts | lsm 8 - 10FiveS grand centraL
league
social
junior
spectators
2 500 +
1 800 +
200 +
1 080 +
5 580 +
2 courts | lsm 5 - 8FiveS LanSdoWne
league
social
junior
900 +
1 400 +
20 +3 670 +
2 courts | lsm 7 - 10FiveS SUnningdaLe
league
social
junior
spectators
2 200 +
700 +
770 +
500 +
4 170 +
6 courts | lsm 7 - 10FiveS centUry city
league
social
junior
spectators
3 600 +
640 +
1 080 +
10 070 +4 750 +
15k + 12k + 4k + 5k + 32k +
11
FiveS iS pioneering 5v5
12
tHe FirSt, and onLy, 5v5 company on a mULti-venUe ScaLe in SoUtH aFrica
revoLUtioniSing tHe 5v5 game
ScaLe // Fives Futbol are the first, and only, 5v5 company on a multi-venue scale in South Africa.
Such scale allows us to build a brand synonymous with the game and also take advantage of
economies of scale.
innovation // Fives Futbol are taking 5v5 to the next level nationally and internationally.
The introduction of on-court cameras, speakers and scoreboards is something unseen on a
commercial scale anywhere in the world. Visual media content and online presence gives our
players a level of interaction with our brand and a user experience unrivalled globally.
SyStemS // Fives Futbol have fine-tuned and tailored their systems from the bottom up to suit
the unique model that is a 5-a-side football company. Custom designed and coded systems
revolutionise the user experience and streamline back-end operations to provide a service
unseen in the amateur game.
13
FiveS SyStem
The custom-built Fives System is unrivalled globally and has
revolutionised the five-a-side football experience.
It provides a platform for players to create team and player profiles,
view logs, fixtures and results, arrange games and much more. Most
excitingly, it gives Fives’ players up-to-date statistical performance
data so they can play out their dream and enjoy the beautiful game in
all its glory.
The system tracks and attributes career statistics such as games
played, goals scored, win-loss ratios, goals per game, top goal scorer,
and more. Players/ teams also receive ‘achievement’ badges as they
reach different levels in their career. By ‘game-ifying’ their playing
experience, Fives have introduced another dimension to 5v5 and
increased brand loyalty.
From a sponsorship and marketing point, the system databases
every player allowing us to profile, segment and target our market.
Furthermore, sponsors can interact with players through real life
challenges (e.g win your next game). This interaction allows brands to
profile their market and leave a longer impression on consumers.
capetoWn
porteLizaBetHEnd 2017 | 4 courts
BLoemFontein
pretoria
menLyn parKEarly 2016 | 5 courts
joHanneSBUrg
dUrBan
norWoodLate 2016 | 4 courts
confirmed pending
pineHUrStLate 2016 | 2 courts
doBSonviLLe maLLEnd 2016 | 6 courts
centUrionEnd 2016 | 4 courts
conStantiaLate 2016 | 2 courts
FiSH-HoeKMid 2016 | 2 courts
FoUrWaySMid 2017 | 3 courts
End 2016 | 6 courtsHoy parK
End 2017 | 4 courts
HiLL FoxMid 2016 | 6 courts
pHiLippiEarly 2016 | 2 courts
eaStgate maLLEnd 2016 | 3 courts
14
groWtH pLan
maBoLengEnd 2016 | 4 courts
FiveS 2016national projected monthly footfall
FiveS pretoria
FiveS joHanneSBUrg5 venues | 24 courts 1 venue | 6 courts
1 venue | 5 courts7 venue | 21 courtsFiveS cape toWn
totaLLeagUepLayerS
totaLSociaLpLayerS
totaLjUniorpLayerS
totaLSpectatorS
totaLFootFaLL
FiveS dUrBan
league
league
league
league
social
social
social
social
junior
junior
junior
junior
spectators
spectators
spectators
spectators
5 500 +
30 000 +
24 100 +
5 500 +
3 000 +
15 000 + 3 000 +
500 +
6 000 +
6 470 +
500 +
500 +
6 000 +
7 000 +
500 +
9 500 +
57 000 +
56 370 +
9 500 +
18 800+
65k + 40k + 13k + 14k + 132k +
15
FiveS aFricaThere has been a lot of interest form elsewhere in Africa
zamBia
mozamBiqUe
LeSotHo
angoLa
namimBia
nigeria
gHana
16
media oUtLetS
SUperSportR1M Television Sponsorship
Heart FmRadio Partners
cape argUSPrint Partners
Soccer LadUmaFootbal Print Partners
goaL.comFootbal Online Partners
SociaL media8 000+ Following
17
FriendS oF FiveS
18
FiveS’ SHareHoLderS
Leon coHenMD, Rabie Property Group
adidaSTechnical Sponsors
virginGym Partner
WarWicK WeaLtHJunior Sponsors
capri-SUnSeconday Junior Sponsor
HiLton SavenChairman, Mazars
roy FineDirector, Afrifresh Group
dr. HandaChairman & FounderISPS
SeLWyn natHanCEO Sunshine Tour & FIFA 2010 WC board member
gavin LevinSoHnFormer MD, Ogilvy
FiveS’ SponSorS
19
The Fives Futbol model,
influenced by the already-
successful UK equivalent, was
adapted for South Africa by
entrepreneurial prodigy Adam
Fine in 2007 (whilst just 17).
Adam spent the next 4
years flying back and forth
between the UK (where he
was at university) and SA
sourcing investment.
Adam is now 25 and CEO
of one of the most exciting
start ups in South Africa.
In May 2014, Adam spoke
at a UN summit in New
York on youth in sport.
tHe BacKgroUnd
20
tHanK yoUtHanK yoU
fivesfutbol.co.za
adam fine
fives futbol
ceo
082 886 1365
aaron zipper
fives futbol
marketing & branding
082 886 1358