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8/6/2019 FIX Business Plan
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FIX usiness Plan
C a n a d a ’ s b e s t g u i d e t o d a n g a n d r e l a o n s h
i p s
8/6/2019 FIX Business Plan
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CONTENTS TABLE OF
2
4
5
7
8
10
12 13
15
16
17
18
19
22
23
26 27
28
29
31
Execuve Summary
SWOT
Editorial Need
Editorial Philosophy
Editorial Formula
Sample Cover (Valenne’s Issue)
Sample Table of Contents #1 (Valenne’s Issue)
Benchwarm No-More: Geng Back into the Dang Game
(Sample Feature - Valenne’s Issue)
Sample Table of Contents #2 (Wedding Issue)
Sample Table of Contents #3 (Summer Issue)
Reader Potenal
Circulaon Objecve
Markeng and Promoon Plan
Distribuon Plan
Adversing Potenal
Adversing Policy
Basic Assumpons
Print Producon
Sta Biographies
Magazine Flat Plan
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3 FIX | BUSINESS PLAN BUSINESS PLAN
to dating and relationships” Canada’s best guide
WeaknessescDang and relaonship concept may b
embarrassing for readers to purchase in
public
cPotenally recycle content ideas
cSmall readership if readers deny their
love-status
cLimited to Canadian content and majo
metropolitan areas which may deter out
sider interest
OpportuniescUser-generated content for a parcipa-
tory eect
cBrand extensions through spin-o mag-
azines (i.e. FIX for Chrisans, etc.)
cFurther brand extension opportunies
for partnership with sponsors and/ for
events
cInternaonal expansion to naonal sub-
divisions
cCelebrity interest – celebrity relaon-
ships are always a selling point
StrengthscA niche concept allowing FIX to be the
rst and only print magazine of its kind
cFills an editorial need that readers want
a reliable source of informaon for advice
and on what to do
cContent is relevant and current for our
well-dened readership that is all-inclu-
sive
cA forum for both expert writers and
everyday persons for user-generated con-
tent
ThreatscExisng online magazines for compa-
rable content
cOnline is more appropriate for uctua
ing content maer
cExpert advice is necessary for reliabilit
W T O
S
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5 FIX | BUSINESS PLAN BUSINESS PLAN
NEED EDITORIAL
The Newlyweds, the Single-and-Looking, the Bachelor or
the Hopeless Romanc – we are all surrounded in the in-
nite dang game of love and relaonships. Some are ex-perts with years of experience under their belts, yet some
are completely clueless; FIX brings readers and writers to-
gether to discuss the meless topic of dang and relaon-
ships. FIX is your sole bi-monthly and seasonally conscious
print magazine highlighng current topics about your love
life providing advice, ps and discussion about the most rel-
evant and pressing topic at the front of everyone’s mind.
Although the Internet is vast like no other, magazines re-
main ubiquitous and provide readers with a tangible me-
dium that cannot be found online. Where FIX prides itself
on being current and trendy like our readers, there is yet
to be a print magazine on this subject. FIX allows our read-
ers to indulge on the topic they hold closest to their hearts
by being the rst and only source for how to manage and
maintain relaonships in print. FIX provides informaon totheir readers, which is relevant to dang and relaonships
no maer how new or serious their dang lives are. Wrien
and composed by a team of professional and expert writers,
FIX is trustworthy, trendy and reliable.
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7 FIX | BUSINESS PLAN BUSINESS PLAN |
FORMULA EDITORIA
PHILOSOPHY
DITORIAL
FIX understands our readers because we are readers ourselves
yearning to understand the mysteries of dang and relaonships.
A meless topic that is always in ux, FIX is current and trendy in
addressing our readers need to share what it means to get the
most out of our dang and relaonship experiences. FIX is fun
and entertaining, but covers one of the most important topics
we all ought to know more about. We are Canada’s best guide to
dang and relaonships – Get your FIX !
FIX is a forty-eight-page magazine with an adversing/editoria
rao of 40/60 (twenty pages dedicated to adversing, twenty
eight pages dedicated to editorial content). FIX will be distrib
uted in the major metropolitan areas in Canadian cies available
mainly through newsstand and subscripon sales.
FIX ’s content will specically reect the needs as well as demo
graphics relevant to our readers. Content will be organized where
each issue will include three unique feature stories, ve connu
ing columns and six regular arcles by our sta writers. Conten
will be composed in accordance
to our themed issues – samples o
three Table of Contents are includ
ed in this business plan.
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BUSINESS PLAN | F
CONTINUED FORMULA
EDITORIAL
able of Contents (1 page)
eer from the Editor (1 page)
Every Issue (6 pages)
ach issue will include:
Male/Female FIX : Canada’s Hot-
st Man/Woman of the Month
Couple of the Month: Our editors’
cks of Canada’s cutest couples of
e month
Date Night : Perfectly planned
ate nights for you and your special
meone, regional exclusion
FIX Your Wardrobe: Fashionable
ps for trendy shopping and street
yle
Talk Sex with Sexpert Sue Johans-
n: Canada’s foremost sexual edu-
tor and counselor, Sue Johansson
nswers readers’ quesons
Horoscope
Connuing Columns (6 pages)
Each issue will include ve connu-
ing columns:
c5 Romanc Getaways: Romance
thrives on excitement; get ideas for
romanc trips out of town
c5 Romanc Proposals: Get inspi-
raon on how to pop the queson
to your love one!
c5 Romanc Films: Romanc-comedies, dramas or thrillers, our
editors pick the best icks for you
and your date
c5 Romanc Songs: Turn o the
radio and search for these great
songs to dance or fall asleep to with
your lover
cBeang the Odds: Learn how to
overcome the issues that might
stand between you and your loved
one
cCharming or Cheesy : Our experts
dissect pick-up lines, ways to say “I
Love You” and other quotes from
our readers
cHow To Be a Fabulous Flirt : Prac-
ce these ps on how to make him
go gaga for you!
cMake Him Your Man: Take our
advice and make him yours!
cWhat Not To Do: Learn from our
mistakes and learn what not to do
on a date
cThe Perfect Anniversary Surprise:
Read submissions on how to ex-
ecute the perfect anniversary sur-
prise for your lover
cThe Ex Factor : Our readers share
stories about their past loverscDisaster Dates: Get a laugh from
our readers’ worst encounters on
disaster dates!
cHe’s Just Not That Into You: Find
out how to read the signs of when
he’s looking for something else
Features (6 pages)
Each issue will include three fea-
tures relevant to the theme of the
magazine’s issue. Features will vary
but will similarly cover popular top-
ics of interest on dang and rela-
onships.
9 FIX | BUSINESS PLAN
FIX February 2012Valentine’s ISSUE
C a n a d a ’ s g u i d e t o d aa n d
r e l a o n s h i p s
FEATURE: THE DILEMMA OF
ONLINE DATING
MEN VS.WOMEN
FIX Y
WARDRO
WHAT
5 ROMANTFIL
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1 FIX JANUARY/FEBRUARY 2012 BUSINESS PLAN | F
SAMPLTABLE OF CONTENTS Valentine’s IS
16 Benchwarmer No-mo
Getting Back Into
Dating Game
26 The Dilemma of Onlin
38 Men vs. Women
11 Charming or Cheesy
19 How To Be a Fabulous Flirt22 Make Him Your Man
28 What Not To Do
35 5 Romantic Films
8 Male FIX : Canada’s Hottest Man of
the Month
14 Couple of the Month
20 FIX Your Wardrobe:
Little Black Dress
22 Make Him Your Man
25 Talk Sex with Sexpert Sue
Johansson
30 Date Night: Theatre and Musicals
32 Female FIX : Canada’s Hottest
Woman of the Month
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3 FIX | BUSINESS PLAN BUSINESS PLAN | F
GETTING BACK INTO THE
DATING GAME
BENCHWARMER NO-MORE:
orem ipsum dolor sit amet, nunc odio nec nibh praesent, amet diam congue suscipit nib h id vehicula, molesae
met tempor at vel morbi, cras a nullam vitae quae. Nam poten sem ut imperdiet ante risus. Donec proin or-
are vitae justo viverra, sit nunc. Sed nibh dolor leo in eu ut, ac tempus, justo ultrices. Cursus cumque proin non
ehicula, in sociis aenean quis integer ut, condimentum wisi a mi blandit. Ac in sed malesuada aliquet luctus, in
onvallis, pede hac nullam vel, facilisis sed. Non diam eu, mauris blandit, integer tellus ridiculus wisi faucibus mo-
se. Aenean enim nunc donec, pellentesque erat nibh, curabitur mas vitae, nibh fusce metus mauris integeronsequat, morbi libero interdum lorem leo. Nunc aptent aenean eget, feugiat ut tempor ab blandit in mollis,
spendisse sagis quam diam egestas, arcu nulla, enim donec pellentesque sed. Wisi sed est sit. Platea ves-
bulum lectus, quam congue nibh faucibus, sed dui et vel, elit viverra mauris. Mas luctus sed, porta aliquam
onsectetuer sodales massa faucibus.
ulla mi pede, pede nibh vehicula lorem quam turpis ullamcorper, ac tellus sit fusce aliquet, velit portor, nunc
enean morbi tellus id. Urna magna, a nec quis, lorem consectetuer donec sed nibh magna sagis. Euis
od elit, eleifend sed pharetra porta cras luctus, facilisis netus
onec mi augue commodo arcu. Vel ullamcorper turpis ultri-
es, tellus lectus donec, orci nisi, amet magna quis. Ac wisi
lamcorper vel et. Aenean massa. Neque morbi rhoncus ligula
esbulum dapibus dapibus, massa venenas quisque tellus
enean ac egestas, sed nunc. Suspendisse dolor, velit dictumst
haretra scelerisque, ante at nunc scelerisque ipsum sit, n-
dunt malesuada assumenda vehicula. Suscipit ullamcorper
ci volutpat, vel accumsan ac pulvinar eam, ipsum lacus nisl
trum, cras wisi.
alesuada non duis eu ornare leo. Justo parturient nec habi-
sse vel lectus sed, senectus commodo velit, non congue mi
eque sed turpis augue. Nulla aenean arcu, curabitur sodales
eque mas id ac, est blandit ante dignissim elit. In ut non
uam ante sed sapien, suspendisse risus aenean tempor
neque wisi, sollicitudin praesent elit nuld-
la, vitae urna eos ultrices. Platea sapiendr
nullam quisque perspicias faucibusdfsan,
vitae nostra, habitasse lorem elementum
id sem a volutpat, amet iaculis ultriciesdg
deleni ipsum, et nunc varius blandit maecenas ut
rutrum.
Dolor nisl nostra vitae, pellentesque mas tortor fau-
cibus libero. Adipiscing quam nullam elit elit, eros ut
convallis, faucibus in aptent turpis dui nec, a amet
pulvinar vivamus quis nullam, malesuada tempor arcu
morbi in tortor natoque. Porta pellentesque ut, metus
nam quis volutpat nam. Pede massa adipiscing vitae,
montes non vel ut accumsan neque. Ligula sed, vehicu-
la vitae et, maecenas mauris eros, ac ac curabitur vitae
dolor ligula. Scelerisque amet vesbulum a, wisi eget
maecenas pharetra, suspendisse ipsum facilisi fugit
torquent eu tellus, proin vesbulum curae vesbulum
nunc gravida augue. Lacus in ut, lib ero dui at, interdum
ullamcorper mauris in lobors per, inceptos sed ante
auctor et diam id, enim quis elementum aptent.
Cursus odio blandit, habitasse mauris morbi portor,
erat in lacus. Sit posuere turpis, lobors nulla sit amet
diam ipsum vitae, nam at et ultrices hendrerit, daevgd
orci neque libero amet at
rient platea, turpis tempu
ac. Est interdum ultricies
nec, a dignis sim imperdie
mi diam congue sed eget.
ient libero nullam lobors elementum mau
pede posuere proin. Eros penabus sed gravid
voluptate aliquip poten vitae condimentum,
nunc quisque sed libero odio, ncidunt nunc
scelerisque sed volutpat. Lobors interdum u
per trisque consectetuer ridiculus malesuad
amet cubilia. Porta ultrices risus ut eget augue
sim sollicitudin ornare, eros gravida sed ipsum
in, vesbulum orci nostra facilisi libero semp
tas. Consequat lectus venenas lectus urna co
Imperdiet enim lobors.
Urna rhoncus, cras eu mi est sed class fringilla
enim, conubia pellentesque neque maecena
taci. Neque pellentesque nisl ut, praesent ut
non. Dui ornare aenean pellentesque dolores
ceptos faucibus sem. Eu eleifend mi, lorem et
to aliquet volutpat, congue turpis integer, libe
lobors.f
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32 Female FIX : Canada’s Hottest Woman
of the Month
45 Horoscope
11 5 Romantic Proposals
19 5 Romantic Songs
22 Beating the Odds: Is he too old?
28 The Perfect Anniversary Surprise
35 What Not to Do
16 Wedding Planning 101
26 Looking for Mr. Right
38 Meet the Parents
5 FIX | BUSINESS PLAN BUSINESS PLAN | F
8 Male FIX : Canada’s Hottest Man of the
Month
14 Couple of the Month
20 FIX Your Wardrobe: Sexy Bikini
25 Talk Sex with Sexpert Sue Johansson
30 Date Night: Daiquiris at Sundown 32 Female FIX : Canada’s Hottest Woman of
the Month
45 Horoscope
11 5 Romantic GetawayS
19 The Ex Factor
22 Disaster Dates
28 He’s Just Not That Into You
35 Beating the Odds: He doesn’t eat pork
SAMPLE TABLE OF CONTENTS Wedding Issue
Male FIX : Canada’s Hottest Man of
the Month
4 Couple of the Month
0 FIX Your Wardrobe:Cinderella Shoes
5 Talk Sex with Sexpert Sue Johansson
0 Date Night:
Picnic in the Park
SAMPLE TABLE OF CONTENSummer ISSUE
16 More Than Friends
26 Is He Gay?
38 How to Reject Without Breaking Hea
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7 FIX | BUSINESS PLAN BUSINESS PLAN | F
POTENTIALEADER
OBJECTIVCIRCULATION
Demographicsccording to MRI 2010 stascs, heavy magazine users are adults with college
ducaons who hold professional or managerial jobs, earn an average salary
come of $75,000 or above, and live in and around the downtown area with
omes valued at nearly $250,000.
urrently, Canada has a populaon of approximately 34,278,400, comprised of males and females who are ei-
er single/in a relaonship or married.
c Singles or in a relaonship 44%9 Males 56%
9 Females 44%
om this research, we conclude that our readers are most likely young, well-educated and professional males
nd females who live in the metropolitan areas of major Canadian cies with an annual salary of roughly $35,000
$60,000. Their disposable income enables them to be very acve on the dang or social scene and to keep up
th the latest trends in fashion, food, entertainment and culture. FIX is targeted towards males and females
ged 25-35.
sychographicsX readers are socially connected and heavily networked both professionally and personally. While they lead
usy careers, they value their relaonships (both friendships and romances) as a top priority in their everyday
es. FIX readers have outgoing and enthusiasc personalies who thrive on being around others in their ur-
an communies. They enjoy mingling at social events, meeng new people and establishing what they hope
c Married 51% 9 Males 48%
9 Females 52%
FIX will publish 120,000 copies for each bi-monthly issue in the
rst year with increase to 150,000 copies in year two and 200,000
copies in year three. FIX will circulate based on paid and controlled
distribuon in major Canadian metropolitan cies including Van
couver, Calgary, and Toronto.
The cover price for newsstand sales will be set at $2.99. The subscripon price for FIX will be $10 for one year including 6 issues
where subscribers pay $1.67 per issue saving 44% o the news
stand pricing. Controlled distribuons will be made during spe
cial events complimentary to readers or at variable pricings to be
determined.
to be long-lasng relaonships. As sophiscated, fashionable and af-
uent people, they are keen on being the rst to know about the
hoest trends, parcipate in the hoest events and visit the hoest
places in their cies.
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9 FIX | BUSINESS PLAN
& PROMOTION PLAN
MARKETING
Markeng Plans FIX is a publicaon dedi-
ated to relaonships and
ang, our promoonalan relies heavily on expe-
enal markeng, or mov-
g the magazine from the
ac page into tangible ex-
eriences through the so-
al events that FIX either
osts or parcipates in with
ur top sponsors. Our ul-
ate objecve is to create
wareness for FIX magazine
FIX er Mixer Tri-Annual Events
In conjuncon with our three biggest themed issues (February/Val-
ennes, June/Wedding and December/Holidays), we will host three
FIX er Mixers for FIX readers and loyal adversers. These minglers
for singles and couples will consist of an upscale dinner/dance at a
popular upscale Vancouver restaurant. Supporng mingler sponsors
(most likely to be Events and Adventures and the Vancouver Singles
Socials and Events Club on a rotang basis) will receive discounted
adversing rates in our magazine and a poron of the proceeds will
benet a local charity of choice.
BUSINESS PLAN | F
PromoonStrategiesLaunchFocusing on one major Cana-
dian city, (using Vancouver as
an example) we will partnerwith the Vancouver chapter
of Events and Adventures, a
social club for singles, where
FIX will be aending a Valen-
ne’s Day gala at The Keg in
Downtown Vancouver dur-
ing the rst week of Febru-
ary. Our presence at the gala
is intended to introduce the
magazine to potenal read-
nd ancipaon for our inial launch and sub-
equent issues. We are dedicated to sustaining
ur visibility in the market and disnguishing
ur identy as a unique, socially driven media
enture.
ers, adversers and the media. Aendees will
receive a complimentary copy of the rst is-
sue of FIX magazine, which also includes a free
year’s subscripon. Members of the media will
be invited to this event to cover the launch and
provide further exposure of FIX to the public.
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PLAN DISTRIBUTICONTINUED
& PROMOTION PLAN
MARKETING
Web StrategyA large poron of our audience falls between the ages of 25-35, a demographic
deeply immersed in the digital innovaons that command our interacons today.
We will take full advantage of social networking plaorms such as Facebook, Twier
and Tumblr to connect with FIX readers and to promote our issues and events. We
will also establish an interacve online community through www.xmagazine.com.
Our website will be a supplement to our print publicaon to sasfy our audience’sinterest between issues. It will oer a more ecient way of keeping track of read-
ers’ subscripon informaon along with addional exclusives in the forms of regular
e-newsleers and blogs, user generated content and forums to connect with other
readers (and maybe even make a love connecon). Only online will readers be able
to see our FIX Pix of the Week feature, where our editors pick the hoest places
to dine, shop and hang out in your local city. Readers will have the chance to enter
monthly contests to win prizes sponsored by our adversers (but somemes entries
will require a special code word only found in our magazine issues!). Potenal ad-
versers will also have access to a digital version of the FIX media kit online.
FIX BundleExpanding on FIX ’s web strategy, subscribers to FIX will be awarded with an added
bonus of complimentary access to web applicaons via their smart phone and wire-
less devices. Subscribers will be able to enjoy all the benets of FIX in both print and
in high quality digital edions of our issues, with added online features. The compli-
mentary web applicaon will be a later addion to FIX ’s markeng and promoon
strategies and will include various interacve features, such as a locaon check-insimilar to UrbanSpoon or FourSquare where users can keep track of what places
they’ve visited, rate their experiences and see others’ reviews and recommenda-
ons, among others.
21 FIX | BUSINESS PLAN BUSINESS PLAN | F
The so launch will distribute 1,000 copies out of the each city’
6,600 copies (3,000 out of the annual 120,000 will be used). Th
remaining 5,600 copies will be distributed amongst retailers suc
as Chapters, Shoppers Drug Mart, and Whole Foods. FIX will als
distribute through sponsored events such as FIX er Mixer and oth
er events aended by FIX .
FIX will publish 120,000 copies annually, allowing 20,000 copie
per issue. Each city (Vancouver, Calgary and Toronto in the rs
year) will receive 6,600 magazines to circulate. In FIX ’s secon
year of circulaon there will be 141,600 copies annually, followe
by 158,592 in the third year. By the h year of publicaon, FIX
annual circulaon will be 179,843.
FIX subscribers will be able to get their x on the go using the
mobile devices and the downloadable FIX applicaon availablthrough the FIX bundle.
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23 FIX | BUSINESS PLAN BUSINESS PLAN | F
ADVERTISING POTENTIAL
Adversing potenalOur adversers: Ad size Color
Events and Adventures 2 full-pages 4/C
Plenty of Fish full-page 4/C
Hallmark full-page 4/CPurdy’s Chocolates full-page 4/C
Tiany & Co. full-page 4/C
Maybelline Cosmecs full-page 4/C
The Keg 1/2- page 4/C
Holt Renfrew full-page 4/C
Flight Centre full-page 4/C
Mercedes full-page 4/C
e-Harmony full-page 4/C
Clubzone full-page 4/C
Dirty Apron Cooking School full-page 4/C
Match.ca full-page 4/C
Coach full-page 4/C
Four Seasons Yew Restaurant full-page 4/C
Nita Lake Lodge Whistler 1/2- page 4/C
Vancouver Singles Socials & Events 2 full-pages 4/C
Trojan Condoms Back Cover 4/C
Adversing Rates:4/C 1X 3X 6X
Inside front
cover spread $1,526 $1,373 $1,220
Inside back
cover spread $1,526 $1,373 $1,220
Back cover $1,813 $1,613 $1,450
Full page $1,212 $1,090 $969
1/2 page
$867 $780 $6931/3 page $712 $640 $596
1/4 page $602 $540 $481
1/C 1X 3X 6X
Full page $1,212 $1,090 $897
1/2 page $816 $734 $652
1/3 page $673 $605 $538
1/4 page $544 $489 $435
B/W 1X 3X 6X
Full page $1,020 $918 $816
1/2 page $742 $667 $593
1/3 page $612 $550 $489
1/4 page $495 $445 $396
DiscountsA 30% discount will be given to adversers signing a two-year contract
A 10% discount will be given to adversers placing adversements the third me
A 20% discount will be given to adversers placing adversements the sixth me
An addional 5% discount will be given to new adversers with discount valid for rst yeAn addional 5% discount will be given to adversers sponsoring Fixer Mixer tri-annual e
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25 FIX | BUSINESS PLAN BUSINESS PLAN | F
CONTINUED POLI ADVERTISING
1. FIX reserves the right to refuse or remove content that are considered incompable or ina
propriate for the magazine’s market demographics, including adversements containing conten
prohibited by law to the public.
2. Adversing payments must be paid for by credit card, cheque or cash and processed within 1
days from the adversement’s contract signing. If the adverser wishes to make changes to theadversement past the set deadline, a $300 penalty will be administered. Late payments will b
penalized with a 15% interest charge every month aer the deadline where deadlines for adver
ing entry are 21 days before publicaon.
3. Refunds to adversers will not be issued once the magazine has been published with the pub
lisher’s excepon on errors on the magazine’s behalf.
4. In the event that the adverser is unable to supply the adversements specied in the contrac
with FIX, the adverser will be penalized by paying 85% of the total fee for adversing. The adve
ser will also be responsible for the cost of the expense.
5. FIX reserves the right to increase the adversing rates for any issue with 30 days wrien noc
before the space order closing date of the issue.
6. All contracts and inseron orders are subject to this reservaon.
7. Adversers assume complete liability for all content (including text, representaon and illustr
on) of adversements and all responsibility for any claims arising there from. FIX shall not b
subject to any liability whatsoever for failure to publish or circulate any adversement, in who
or in part.
8. When in conict, the condions, terms and rates contained within this rate card take prec
dence over the condions printed on contracts, inseron orders or previous rate cards, unles
specically allowed for by FIX .
ADVERTISING POTENTIAL
Issue Ad Close & Copy Close Home Delivery Date
Jan./Feb. Nov. 20 Jan. 15
Mar./Apr. Jan. 20 Mar.15
May./Jun. Mar. 20 May.15
July./Aug. May. 20 July.15
Sept./Oct. July. 20 Sept. 15Nov./Dec. Sept. 20 Nov. 15
*Unless otherwise instructed, ads received aer the deadline will be placed in the next available issue
Adversing/Editorial RaoNumbers of pages of magazine: 48
Numbers of pages of adversing: 20
Number of pages of editorial: 28
Adversing/Editorial Rao: 40% (40/60)
Potenal Adversing RevenueAverage page rate: $ 1,220
Total adversing revenue for the rst year: $ 24,395
Total adversing revenue for the second year: $ 28,859
Total adversing revenue for the third year: $ 33,323
CPM (Cost per Thousand)
Total adversing cost per year/(Total number of copies of magazines circulatedper/ 1000)= 7,320/ (120,000 copies/1000) = $61
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27 FIX | BUSINESS PLAN BUSINESS PLAN | F
PRODUCTION PRINT
Prinng SpecicaonsPaper Dimensions: 8 1/2” x 11”
Trim: 8 ¼ x 10 3/4
Type: Area: 8 x 10 ½”
Paper Type: FIX will be printed on
higher quality paper as the magazine
is geared towards a more auent
readership. The front and back covers
will be 4-colour, double-sided 100 lb
gloss coated. All interior pages will
be of 4-colour, 70 lb glos s paper.
We will maintain prinng cost at no
more than $0.61 per issue in the
rst year. The cost per issue is predicted to drop to approximately $0.55 in the third year under the steady
circulaon.
The cover price for newsstand sales will be $2.99 per issue. The subscripon price forFIX will be $10 per yea
save our readers 44% of the cover price ($1.67 per issue rather than $2.99).
ASSUMPTIONS BASIC
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BI STAF
29 FIX | BUSINESS PLAN BUSINESS PLAN | F
William Meng/Adversing ManagerWilliam Meng is in his fourth year majoring in Economics and minoring in
Asian Studies. He has a strong adversing background including extensive
product promoon at his alternate job as shi supervisor at Starbucks Cof-
fee. William also enjoys an acve lifestyle; he loves jogging, swimming,
photography and travel. William currently lives in Vancouver, Canada with
his wife and three children.
Elizabeth The/Markeng ManagerElizabeth is a fourth-year student majoring in Communicaon and English
Literature at Simon Fraser University. She contributes to mulple blogging
projects on the topics of entertainment, fashion and literature. As market-
ing manager, Elizabeth spreads the word about the dynamic world of FIX
through social networking, special events and other creave promoonal
taccs. Elizabeth oen daydreams about her modern day James Dean.
Sally Lo/Promoons ManagerSally Lo is a fourth-year student in the Faculty of Arts in Economics.
Through past retail work experience, she is trained in promoonal taccs
to aract loyal readers and reliable adversers and promote sales growth
in cost-ecient ways. Now promoons manager of FIX , Sally connues to
apply her growing knowledge and passion to service our readers. Sally is
currently single and looking.
Chris Tong/Circulaon ManagerChris Tong is a fourth-year student at Simon Fraser University with a dou-
ble major in Communicaon and Philosophy. As circulaon manager he isresponsible for important areas of market research and data analysis. Chris
believes that dang has the strange power to either completely separate
two people forever or bring them together closer than ever before - this
depends on how people behave on their rst date.
Julia Clissold/PublisherJulia Clissold is a fourth-year Communicaon Major in her last semester
at Simon Fraser University. Julia loves working with print, audio and vi-
sual media and is excited to specialize in arts and entertainment manage-
ment at Capilano University in May 2012. Julia enjoys being able to reect
and share her ideas based on her own relaonships with readers and col-
leagues. She is fairly certain she’s found her “one.”
Emily Louie/EditorEmily Louie is a third-year student in the Faculty of Communicaon, Art
and Technology at Simon Fraser University. She has wrien and photo-
graphed for local online publicaons and public releases for her posion
on the Board of Directors with the Simon Fraser University Student Mar-
keng Associaon. Now editor of Fix, Emily manages content and the cre-
ave producon. Emily currently is searching for the meaning of love while
living in Vancouver, Canada.
Anna Ma/Art DirectorAnna Ma is a forth-year student studying Communicaon and Theatre Pro-
ducon and Management. She used to be the editor of her high school
newspaper and has a background in visual art, graphic design, and photog-
raphy. As the art director of FIX , Anna connues to share her arsc vision
with the rest of her colleagues and our readers. Anna is currently searching
for Mr. Right.
Gary Wong/ControllerGary Wong is a forth-year Markeng student at Simon Fraser University.
He has had mulple work experience in dealing with media, including a
presgious internship at Hill & Knowlton. Having served as the External
Vice President of SFU YOURS Student Associaon, Gary also founded a
social buying website of which he focused coordinang external aairs.
As the controller of FIX , Gary is responsible for supervising the quality of
accounng and nancial reporng of the magazine. Gary is currently in a
long-distance relaonship.
Grace Chiu/Producon ManagerGrace Chiu is a fourth-year student in the Faculty of Communicaon, Artand Technology at Simon Fraser University. She has lived and breathed
print producon since she was young as her family has been in the print-
ing business for three generaons. Now producon manager of FIX , Grace
oversees all aspects required of producing the nal print magazine. Grace
is living happily in Vancouver, Canada with the two men in her life, hus-
band Ryan and dog Riley.
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FLAT PLAN
31 FIX | BUSINESS PLAN BUSINESS PLAN | F
8/6/2019 FIX Business Plan
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