Date post: | 07-Jul-2015 |
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Social Media |
Upload: | fateh-khaled |
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How did you attract/address
your audience
Evaluation #5
Fateh Khaled 8703
• In order to address my target audience I shared a link of the opening title sequence draft and individually addressed people via Facebook Chat. I used feedback from my target audience to make sure that the film addressed any issues they had. Feedback was done on a continual basis to ensure that at each and every stage we considered the audiences opinions. For example, in the opening shot where the two officers were engaging in a conversation, the audience replied that "There was far too much background noise such as traffic from the nearby road, this meant it was really difficult to hear the dialogue clearly".
• After speaking to my group about this feedback we
agreed that this was one of the main flaws within our
project and so as a group we decided to re-record the
dialogue in a music studio on Garageband (software for
Apple Macs) to eradicate the background noise. Doing
this had further repercussions as it meant we then had to
create Foley of the officers footsteps and the car door
slamming. Further Foley was added in light of this
feedback such as the tapping of the shoulder and the gun
cocking back.
• Further feedback from Facebook was that one of the scenes was far too long; this scene was where the officer was looking through the drawers for some clues and evidence.
• This was confirmed by the BAFTA nominated film editor Mike Harrowes (IMDB Link - http://www.imdb.com/name/nm0366037/)
who gave us feedback on our sequence via a Skype call. Mike was editing a thriller for the BBC at this time so his feedback was particularly poignant. The length of this scene meant that the pace and rhythm of our piece slowed sown and the audience lost interest. The scene to which I am referring is where the officer is looking through the drawers in order to gain some evidence of the 'assassin'. As a result, whilst I edited the rough cut, I decided to shorten the take so that the point was still made but in half the time.
Feedback
As you can see, after
linking Luke the
opening title sequence
draft that I edited; he
said that the scene
where I was searching
through for evidence
was far too long.
• Feedback from our second rough cut came from our peers
(both media and non media students). These students are of
the same demographic as our target audience. The students
who are not studying media for A Level confirmed that they
thought it was an opening title sequence when asked the
question 'Do you think this is an opening title sequence, a
short film or a trailer', this is because of the credits and the
length of the film but also because it “didn't give too much
of the game away". Media students responded more
critically due to their ability to textually analyse films. Their
response was that if we added a few transitions between
clips the opening title sequence would be more visually
stimulating rather than having basic cuts back to back.
• As a result we added a cross dissolve between the extreme
close up of me as I look up to the scene where I was looking
through the drawers. These transitions meant that I could
remove some footage that was initially required
because it provided a visual short cut showing the passing
of time. In this case the visual implication was that we had
to spend more time looking through the owners belongings.
Listening to our audience has helped us create a stronger
final piece.
• As well as this I filmed another Q&A session (Question
& Answer), similarly within these Q&A sessions I asked
questions such as 'what genre do you think this opening
title sequence is?', 'would you go to the cinema to watch
this?‘ and other questions relevant to the opening title
sequence. After responding to the questions the
participants agreed that they thought it was a genre
thriller. They also said that they would go to the cinema
to watch the rest of the film to find out what happens to
the officer due to the huge enigma. We also asked other
questions in the Q&A video which will be linked below
on Blogger.
• Using new media to gain audience feedback has been vital in addressing our target audience and altering our film accordingly, because of this I also used Twitter to engage my audience and ask further questions at the third stage of our edit.
• On Twitter I asked various questions to do about the enigma, credits and the layering of the sound. In terms of enigma, the audience said that they really liked the cliffhanger at the end and it left a lot of mystery , they also said that they really wanted to know what happens next in terms of storyline, and does the character survive or not.
• With regard to the credits, the audience said they really liked the way the typography moved with the characters. However, they said that the text that used was quite basic and that we should have explored further possibilities that might reflect the genre of the film better. As well as this they said that the white font merges with the background at times and so can be difficult to read.
Narrative Feedback Sound Feedback
Twitter Feedback
Typography Feedback
• Feedback regarding the sound suggests that the audience really liked the special effects and music selected. Many commented that it made the film feel more realistic due to sounding three dimensional. Also the use of music running all the way through the background made the title sequence more engaging as it kept the audience at the edge of their seat. Multi-layering sound and creating our own Foley was very useful, we wanted to make various sound effects that you couldn't hear in the original rough cut due to background noise and the sound itself not being loud enough, this was very helpful and I am happy with the final outcome of sound in our project. We also exaggerated some key sounds in our film helped to create a greater sense of narrative, enigma and genre such as the footsteps and the gun cocking back. These hyperbolic sound effects are a convention of thriller films.
• Furthermore in terms of sound, initially we had a
different soundtrack however after receiving feedback the
audience had stated that it didn't match the genre of
thriller but instead creating a more action adventure
feeling. After receiving this specific feedback as a group
we decided that we should change the soundtrack, so
instead we resourced the soundtrack which fits the thriller
genre more. Both soundtracks are posted below in a
soundcloud format.